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CHAPTER 1.

INTRODUCTION
Incorporated in 1925, Raymond Limited has four divisions comprising of Textiles, Denim,
Engineering

Files

&

Tools,

Aviation

and

Designer

Wear.

Raymond Textile is India's leading producer of worsted suiting fabric with over 60% market share.
With a capacity of 25 million meters of wool & wool-blended fabrics, Raymond Textiles is the worlds
third largest integrated manufacturer. The company exports its suitings to more than 50 countries
including USA, Canada, Europe, Japan and the Middle East. Over the years, Raymond Textile has
developed strong in-house skills for research & development, which has resulted in path-breaking new
products. Perceived as pioneer and innovator, Raymond Textile has been responsible for raising the
standard of the Indian textiles industry.
The Denim division has an installed capacity of 16 million meters and produces high quality ring
denims. The company currently ranks among the top 3 producers in India. The products are exported
to over 30 countries in the world. The Engineering Files & Tools division, J K Files & Tools, is the
worlds largest producer of steel files with 90% market share in India and about 30% market share in
the world. The Designer Wear division, Be: is an exclusive pret-a-porter range that houses designs by
some of the finest Indian designers. Be: offers an eclectic mix of formal, office and evening wear for
men and women, in western, ethnic and fusion styles with accessories. The Aviation division, Million
Air was launched in 1996 to provide air charter services. Known for high quality and reliable services,
Million Air has a fleet of three helicopters and one executive jet.
Divisions
Textiles
Produces world-class pure wool, wool blended & polyester viscose fabrics and blankets and ranks
among the top 3 integrated producers in the world. Also produces a wide range of furnishing fabrics.
Denim
The Denim division produces high quality ring denims and ranks among the top 3 producers in India.

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Files&Tools
Files & Tools division manufactures complete range of Engineer's steel files & drills and is the worlds
largest producer of steel files.
Be:
An exclusive prt-a-porter line of ready-to-wear designer clothing for women and men in western,
ethnic and fusion styles.
Aviation
Million Air was launched in 1996 to provide air charter services and enjoys a reputation for high
quality reliable services.
Textiles
Recognised as the most respected Textile Company of India, Raymond Limited is amongst the first
three fully integrated manufacturers of Worsted Suiting in the world. As the flag-bearer of the multiproduct, multi-divisional Raymond Group, it enjoys over 60% share of Indian Worsted Suiting Market.
It produces 25 million metres of high-value pure-wool, wool blended and premium polyester viscose
suiting in addition to half a million blankets and shawls, all marketed under the flagship brand
"Raymond" - a worldwide trusted name since 1925. It also produces and markets plush-velvet
furnishing fabric in wide array of designs and colours including carpeting for the niche markets of
India and Middle East.
Manufacturing facilities include three world-class fully integrated plants in India, employing state-ofthe-art technology from wool scouring to finishing stage and modern quality management (ISO 9001)
as well as Environment Control Systems (ISO 14001). All the plants are self-sufficient in terms of
providing educational, housing, recreation and spiritual support system for the employees and
connected townships.
Products are distributed through about 300 exclusive retail shops in India and surrounding countries,
30,000 multi-brand retail outlets and over 100 wholesale distributors. In addition to Middle East and
SAARC countries, its products are sold to discerning customers in over 60 countries including
premium fashion labels all over the world.
At Raymonds Denim Division, were somewhat passionate about denim. We think of how denim can
keep pace with changing fashion and we try to come up with better ways of making plain blue denim.
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Call it what you want: obsession, commitment, and perfectionism. To us, its very simple. We love
what

we

do.

Raymond Denim, set up in 1996 produces 20 million meters of differentiated Ringspun denim per
annum. One of the worlds very few specialized manufacturers of fancy denims our focus is on quality,
innovation and enhanced creation of niche products that satisfy the needs of the worlds leading
Jeanswear brands. Within a short time, we have also made our presence felt in the global market.
We have made our presence felt global market. A substantial percentage of our production is exported
to Europe, South East Asia and North America. Our buyers include trendsetters like Levis, Pepe, Zara,
Gap, Tommy Hilfiger, Lee Cooper and AZDA amongst others.

To ensure world-class quality, our production plant at Yvatamal uses the best equipment, systems and
practices:
1

Tensile and tear strengths are measured by tensorapid equipment.

Uster testing controls the evenness of all yarns.

Each & every bale of yarn is tested and passed through a double passage draw for effective
quality blending.

Marzoli ring spinning frames and open-end spinning are equipped with auto doffing and auto
bobbin transfer systems. Together with Caipo and Amsler devices we are able to achieve the
most creative character ring yarns available.

Indigo and sulphur dyeing is achieved on two slasher dye ranges.

Suker Muller & Masters slasher dye ranges support Picanol & Vamatex high speed looms to
produce 20 million metres per annum.

The Denim fabric is finished on the Cibitex range with micro processing to stabilise shrinkage
& skew. The stenter finish stabilises shrinkage & width for our stretch products.

Testing and checking at every stage of the manufacturing process is routine.

Shade standards and consistency is maintained via the system of wash blankets tested from
every roll of fabric.

10 Our water treatment plant purifies and recycles all indigo effluent using reverse
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osmosisystem enabling us to use all our water for land projects. The entire 105-acre site has
been designated as greenbelt status.
11 Creative denims are developed with specialist finishing, fancy yarn devices and other
equipment necessary to achieve world-class products.
12 Our onsite laundry facility enables us to experiment with creative finishing to demonstrate the
full potential of each individual denim fabric.

Files&Tools
J.K. Files & Tools, a division of Raymond Ltd. was started in 1950 with its plant at Thane in
Maharashtra, India. Today this division manufactures a complete range of Engineers steel files
besides HSS drills and HSS tool bits from its three plants located in Maharashtra and one in Madhya
Pradesh.

J.K. Files & Tools is the world's largest manufacturer of steel files with a predominant market share
the world. J.K. Files & Tools is also the largest producer of HSS Ground Flute Twist Drills in India
with HSS Cutting Tools being manufactured in Chiplun and Pithampur (M.P.) plants. As part of
backward integration, the division also operates a captive Hot Rolling mill at Pithampur (M.P.) for
catering to its raw material needs. All its plants are IS0 9001 certified and it boasts of an impressive R
& D and in-house machine building facilities.
More than 50% of its production is exported to more than 50 countries, mainly to developed markets
like Europe & USA. For several decades the division has been regularly receiving the Export
Excellence Award.
In its more than 50 years of operations it has built up a strong goodwill and a wide network of agents
and dealers spread throughout the world.
Be:
There was a vision to make couture available to all who dreamt of it but could not afford it. Raymond
was cognisant of the fact that awareness levels for designer wear was increasing in the country. The
rise in demand for value for money products and increasing fashion awareness has seen the market
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for ready to wear increasing but it does not fulfill consumer aspirations of owning the designer wear.
Understanding this need gap in the market an innovative venture was conceptualised by the inimitable

textile giant, Raymond Limited. It was an ideal marriage of two parties, a Corporate with strengths in
marketing and retailing and the designers gifted with immense talent. Raymond brought together some
of the finest Indian designers to introduce a radical and an unheard of concept, Corporatisation of
Designer Wear with its Pret-a-porter brand Be: . Be: brings a large collection of designer products to
a large audience that is increasingly becoming aware of designer wear and dreams of possessing one.
Affordability, Accessibility and Acceptability are the three attributes that characterise Be:
The first Be: store was inaugurated in New Delhi in July 2001 and today Be: has a multi city presence
with eight stores in India with two stores in New Delhi, and one each in Ludhiana, Bangalore,
Mumbai, Kolkata, Hyderabad and a shop in Pune. Be: also has an international presence with a store
in Dubai, UAE. The Be: chain will soon spread to all-important cities in India and abroad.
Range- Be: offers a range of apparel and accessories for both men (32%) and women (72%). Ladies
wear comprises of Ladies Western Wear (60%), Ladies Ethnic Wear (30%) and Ladies Accessories
(8%) while Mens wear which offers wide range of Mens Westerns is the fastest-growing category. Be:
merchandise is focussed on specific target group making it more wearable and acceptable to
consumers.
The collection is an eclectic mix of formal office and eveningwear. The fabric ranges from knits to
wovens and cottons & linens to silk, with a spectrum of colours starting from earthy and aqua tones to
bright colours. The price range is equally exciting that starts as low as Rs. 600/- to a maximum of Rs.
6000/-.
Accessories: Presently the Be: collection consists of designer bags for women, belts inspired by
traditional Indian artistry, designer shoes by Rinaldi . It also houses exclusive designer jewellery under
the Be: in house label.

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Aviation
Raymond diversified into Aviation launching the air taxi service Million Air with a fleet of three
helicopters and Fixed Wing Aircraft in February 1996. It was aimed mainly at the Corporate Travel
Segment, which at that time was practically non-existent. Million Air, which completes its eight years
of operation in February 2004, now boasts of a regular clientele of over 421 top companies in India
and abroad.
Million Air has the distinction of achieving overall technical reliability of 99%. During this period, it
has operated over 10,000 flights and flew over 27,900 passengers covering a distance of approx.
23,25,000 kms. With Million Air you fly at your convenience, safely in world-class comfort and in
style.
Million Air is also a member of HAI (Helicopter Association International) & NBAA (National
Business Aviation Association, USA and has been awarded "safety Awards" by both the organizations.

Services Offered:

Long distance travel (Domestic and International) on Business Jet Aircraft

Emergency stretcher services on Helicopters

Aerial sight seeing tours and Joyrides

Visits to places of pilgrimage

Factory visits

Film shootings

Flower Dropping

Aerial photography/survey (with prior permission)

Electronic News Gathering

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Board of Directors
Dr. Vijaypat Singhania: Chairman Emeritus
Dr. Vijaypat Singhania was appointed Chairman and Managing Director of the company in January
1980, which position he held till June 1999 and was appointed as Executive Chairman of the Company
from July 1999. Currently he is the Chairman-Emeritus of the Company from September 6, 2000, in a
non-executive capacity.
Dr. Singhania has nearly four decades of experience in the management of several industrial units as
the Chief Executive and has been instrumental for the successful growth and diversification plans of
the Company. Dr. Singhania also serves as Chairman of the group companies.
Dr. Singhania is actively associated with Indian Merchants Chamber, Indian Woollen Mills
Federation, and Founder patron of Federation of Indian Pilots. Dr. Singhania has undergone the
Advanced Management Programme (AMP) in Harvard. Dr. Singhania was a member of the FICCI
trade delegation to Russia and Australia and the delegation of the Government of India to France.

Mr. Gautam Hari Singhania: Chairman & Managing Director


Mr. Gautam Hari Singhania took over the reins of the company as Chairman and Managing Director in
September 2000. Since then he has steered the destiny of Raymond Limited with a single-minded
focus of being the best brand in India. He has been responsible for the strategic decision of the
restructuring of the Group, initiating the divestment of the Synthetics, Steel and Cement division. Post
divestment, the Group has consolidated its position with a better bottom line and more focussed and
market oriented approach.
Mr. Gautam Singhania joined the J. K. Group of Companies (Western Zone) in the year 1986. He was
appointed the Wholetime Director on the Board of Raymond Ltd. in 1990 and was elevated to the
position of Managing Director in mid-1999, in charge of all companies and subsidiaries of the
Raymond Group in India and abroad. In September 2000 he took over as Chairman & Managing
Director of Raymond Limited.
With a drive for creating new brands, Mr. Singhania has taken active interest in the launch of new
services and products. He was instrumental in the successful launch of the brand KamaSutra in 1991.
In the year 1996, he launched a new division called Million Air, providing quality charter services.
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It was under his leadership that the hi-fashion casual wear brand Parx and premium mens wear brand
Manzoni were launched in the year 1999 and 2000 respectively. In the year 2001, Mr. Gautam
Singhania, introduced the concept of corporatisation of designer wear for the very first time in India
with the brand Be:. He also was instrumental in Raymonds recent acquisition of ColorPlus, a leading
menswear brand.
Mr. Gautam Singhanias keen foresight and innate business acumen has enabled the Raymond Group
to achieve soaring heights in the Indian and international markets. His personal vision for the group is
to take the Raymond brand from being the most respected Indian brand to be amongst the best in the
global market.

Mr. Nana Chudasama: Director


Mr. Nana Chudasama joined the Board in 1986. Mr. Chudasama is a well-known personality in the
field of business and social activities. Mr. Chudasama is a Director of a number of companies
including SAN Engineering & Locomotive Co. Ltd., New Consolidated Construction Company Ltd.,
Shivagrico Implements Ltd., Gratex Industries Ltd., and The Dukes' Retreat Ltd. and Midday
Multimedia Ltd.
Mr. U.V. Rao: Director

Mr. U.V. Rao joined the Board in 1994. Mr. Rao, a B.E. (Elec.), has participated in the Advanced
Management Programme (AMP) at Harvard. Mr. Rao has had over 40 years of experience in business
and industry besides project experience. He was the Chief Executive & Managing Director of Larsen
&

Toubro

Limited.

Mr. Rao is a Director of numerous companies including Stovac Industries Limited, John Fowler
(India) Ltd., TIL Limited, Usha Martin Ltd., Indfos Industries Limited, Kirloskar Oil Engines Ltd. and
Kirloskar Brothers Ltd also alternate director in Dickinson Fowler Pvt. Ltd.

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Mr.B.V.Bhargava:Director

Mr. Bhargava joined the Board in 1996. A post graduate in commerce and a law graduate, Mr.
Bhargava has had varied and multifaceted experience. He has had a distinguished career in
development banking and project finance for nearly three decades. His career began with the Tariff
Commission of India, where he was involved with various industries including sugar, cement, and
paper. After joining ICICI Ltd, in 1968, Mr. Bhargava headed various departments including projects
department and projects appraisal department. He was appointed as Vice Chairman & Managing
Director

of

ICICI

Ltd.,

which

post

he

held

till

his

retirement

in

May

1996.

Mr. Bhargava is also on the Board of numerous companies including The Credit Rating and
Information Services of India Limited (CRISIL), Cosmo Films Ltd., Supreme Industries Ltd., Grasim
Industries Ltd., J.K. Corp. Ltd., HEG Ltd., ICICI Lombard General Insurance Co. Ltd., Schenectady
Herdillia Ltd., National Commodity &Derivatives Exchanges Ltd, and Excel Crop Care Ltd.

Mr. B. K. Kedia: Director

Mr. B.K. Kedia, who joined the Board in January 1995 as Senior President & Wholetime Director, was
appointed as Senior President and Joint Managing Director in November 1998. Presently he is a NonExecutive Director of the Board from August 2000. Prior to his elevation to the Board, Mr. Kedia was
Senior President and has been associated with the Company in various capacities for over four
decades.

Mr.

Kedia

is

also

on

the

Board

of

the

group

companies.

Mr. B.K. Kedia, a post graduate in Arts, has participated in the Advanced Management Programme
(AMP) at Harvard. Mr. Kedia was awarded a Certificate of Honour by the Indian Woollen Mills'
Federation (IWMF) for his distinguished services to the Indian woollen industry. Mr. Kedia is the
Chairman of the Indian Woollen Mills' Federation, Mumbai and Chairman Emeritus of the Wool
Research Association.

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Mr. I.D. Agarwal: Director

Mr. I.D. Agarwal is a Director nominated by Unit Trust of India since October 2001. Mr. Agarwal,
M.Com. D.S.M., C.A.I.I.B., has 37 years of experience in Banking, Finance and Currency. Mr.
Agarwal, Former Executive Director, Reserve Bank of India, was an Advisor to the United Nations
and has been the Director of Small Industries Development Bank of India (SIDBI). He is currently the
Chairman of OTC Exchange of India, OTCEI Securities Limited, IKF Finance Ltd., UTI Trustee Co.
(P) Ltd., and Western India Shipyard Ltd.
Mr. Agarwal has undergone professional training with Bank of England (U.K.), Midland Bank (U.K.),
Bundesbank (Germany) and Dresdnerbank (Germany).

Mr. Nabankur Gupta: Group President & Wholetime Director


Mr. Nabankur Gupta is the Wholetime Director and Group President of the Company from January 15,
2001 and he joined the Raymond Group as Group President with effect from August 1, 2000. Mr.
Nabankur Gupta (56 years) graduated from IIT Delhi in 1970 in Electrical & Electronic Engineering.
He started his career with Philips (India) Ltd. as a Management Trainee and rose to be the marketing
head of the Consumer Electronics.
He joined Videocon International Limited in June 1989 and was Executive Director on the board till
July 2000. He was also on the Board of the five other Companies of Videocon Group.
He introduced the concept of sub-branding and subsequently multi-branding in the area of consumer
durable for the first time in India. As a consequence of this successful strategy, he received recognition
by the Advertising Age International, New York, in 1995 with the title of Marketing Superstar.
Presently, he is the Chairman of the Media Research Users Council (MRUC) and the President of
Alumin Association IIT (D), Bombay Chapter.
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Mr. Anant Singhania: Wholetime Director

Mr. Anant Singhania is the Wholetime Director of the Company with effect from August 1, 2000. Prior
to his elevation to the Board, he was the Commercial Director of the erstwhile Steel Division of the
Company in August 1997 and Executive Director of the Company in July 1999.

Mr P. K. Bhandari: Wholetime Director & Deputy Group President

Shri P.K. Bhandari, aged 46 years, is a commerce and law graduate from the University of Kolkata and
a Fellow Member of the Institute of Chartered Accountants of India and an Associate Member of the
Institute of Company Secretaries of India and has over 22 years of experience in the field of finance,
industry, business and corporate management. Shri P. K. Bhandari who joined the company in August
27, 1989 played a key role in strategizing and implementing the Company's restructuring program
which included hiving off its non-core businesses in steel, cement and synthetics and consolidating its
core - textile, garment and files businesses. Shri Bhandari currently heads the textile and garment
business of the Company and is a key executive of the top management of the Company.

History
Around the time the Singhania family was building, consolidating and expanding its various
businesses in Kanpur, one Mr. Wadia, was in a similar

manner engaged in fulfilling his dream: he set up a small woollen mill in the area around Thane creek,
40 kms away from Bombay. This mill was soon acquired by the Sassoons, a well-known industrialist
family of Bombay, who renamed it as The Raymond Woollen Mills.

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When the Singhanias were looking for new regions to establish their presence and new fields to
venture into, they concurred that textiles appeared to hold promise. A piece of information that a
woollen mill was available on the outskirts of Bombay clinched the issue.
When the grandson of Lala Juggilal, Lala Kailashpat Singhania took over Raymond in 1944, the mill
was primarily making cheap and coarse woollen blankets, and modest quantities of low priced woollen
fabrics.
The vision and foresight of Mr. Kailashpat Singhania helped greatly in establishing the J.K. Groups
presence in the western region. Under his able stewardship, Raymond embarked upon a gradual phase
of technological upgradation and modernisation producing woollen fabrics of a far superior quality.
Under Mr. Gopalakrishna Singhania, the mill became a world-class factory and the Raymond brand
became synonymous with fine quality woollen fabrics.

When Dr. Vijayapat Singhania took over the reins of the company in 1980, he injected fresh vigour
into Raymond, transforming it into a modern, industrial conglomerate. His son Mr. Gautam Hari
Singhania, the present chairman and managing director has been instrumental in restructuring the
Group. With the divestment of the Synthetics, Steel and Cement divisions he initiated, the Group has
emerged stronger with a better bottom line, more focused approach, become market oriented and
achieved a consolidated position.
Today, the woollen mill by the creek has turned into a Rs. 1400 crores conglomerate and is Indias
leading producer of worsted suiting fabric with 60% market share. It is also the largest exporter of
worsted fabrics and readymade garments to 54 countries including Australia, Canada, USA, the
European Union and Japan. The Raymond group is also the leader among readymades in India with a
turnover of Rs. 2000 million with its three brands Park Avenue, Parx and Manzoni.
In its pursuit of excellence Raymond continues to achieve enhanced customer satisfaction through
ongoing innovation. And happily the growth graph continues to rise higherand higher.
It all began with a small but significant order from Fiji for Rs. 7,000 worth of Raymond fabrics. In the
St. Eriks Fair in Sweden, a sizeable order was won and executed and ever since exports have never
looked back.

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Today, Raymond is the largest exporter of worsted fabrics and readymade garments to over 58
countries including Australia, Canada, USA, the European Union and Japan. From winning the first
ever Government of India award for outstanding export performances, Raymond has continued to win
a number of export awards. Happily the export graph continues to rise higherand higher.
The fact that Raymond makes world-quality fabrics is evident in the global acceptance the brand has
achieved. Internationally renowned menswear designers today style their latest collections from
Raymond- the fabric in fashion.

A responsible corporate citizen, the Raymond group has displayed an innate desire and a missionary
zeal to contribute to the welfare and social upliftment of the community. Raymond has provided the
educational, medical, housing, recreational and spiritual support for its people wherever it has created
industry and employment. It also manages some trusts, which takes on the companys social
responsibility.
J.K. Trust:
The J. K. Trust provides scholarships and medical aid to not just its employees but to anyone in need.
Applications for the aid are accepted at the despatch counter at J.K. Building.
J.K. Trust Gram Vikas Yogana:
J.K. Trust Gram Vikas Yogana manages the cattle breed improvement program through establishment
of integrated livestock development centres. The trust was established with the main objective to
transfer the technology to the grassroots and create a conducive environment for rapid development in
rural areas through extension, training and entrepreneurship.

The cattle breed improvement programme takes care of a system, to upgrade the local indigenous low
milk yielding cows by crossbreeding them with use of frozen semen from highly pedigreed exotic
Holstein Friesian and Jersey bulls and buffaloes with frozen semen of superior breeds such as Murrah
and Surti. The resulting crossbred cows/buffaloes being better milk yielders help in improving the
socio-economic status of the farmers. This led to the concept of establishment of the Integrated
Livestock Development (ILD) Centre and the Gopal.

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The programme operator or the Gopal who monitors each centre is a local educated unemployed
youth extensively trained for six months to carry out artificial insemination in cattle. One centre covers
about 10-15 villages falling within a radius of 8-10 kms. catering service to approximately 2000
animals. The Gopal is provided with a motorbike and renders services like veterinary first aids,
castrations of indigenous bulls, treatment of animals for infertility, deworming and preventive
vaccination against various diseases at the doorstep of the farmers.
At present, around 180 centres are in operation in eleven districts of Chattisgarh State, 69 centres in
eight districts of Madhya Pradesh and 150 centres in two districts of Andhra Pradesh.
The establishment of the programme of Integrated Livestock Development Centres which commenced
from a small beginning, will be soon 1000 centre strong covering the states of Madhya Pradesh,
Andhra Pradesh, Chattisgarh and other states like Maharashtra, Haryana and Himachal Pradesh. The
Programme is being structured to meet the local conditions and with the experience so gained, the
Trust would soon initiate other activities, which will induce further vibrance into the lives of rural
India. For J.K. Trust Gram Vikas Yojana, this is just one small step forward in catalysing rural
development.
Smt. Sulochana Devi Singhania School Trust:
The Trust manages Smt. Sulochana Devi Singhania School at Jekegram, Thane which is a coeducational school from Junior K.G. to XII standard, affiliated to the Council for ICSE. Set up in
1969, the school campus is spread in a sprawling 10.6 acres. The 3,800 students of this school have
separate outdoors and indoors sports facilities, five computer labs, each with 35 state-of-art computers
and an open air theatre to express themselves creatively. In 2002 the school started XI & XII standard
in Science stream offering Indian School Certificate (ISC).

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CHAPTER 2. ANALYSIS I

HUMAN RESOURCES
HRD is the heart of Raymond. The working of HRD encompasses all the departments, as it has to
manage all the employees tactfully. The HRD mainly follows the two aspects for managing the
employees. They are:-

Traditional aspect
Developmental aspect

The traditional aspect is related only to the old age concept of human resource management. It carries
out the functions mainly of:1

Recruitment: - The employees are recruited on the basis of value and urgency. The traditional
recruitment can be internal i.e. the employees are promoted or their relatives. It can also be

external from some consultant management schools, by newspaper advertisement etc.


Payment of salaries and wages: - It is decided on the basis of the work or designation; payment
of wages is done according to minimum wages act.

Page | 15

Industrial relations: - The department establishes a relation, which will be beneficial to the
company in long term. Workmen compensation act and employees state insurance act is

4
5

implemented.
Union management.
Agreement: - It includes the rules and regulations, which are to be followed by the staff and

6
7
8

employees for smooth working of the company.


Bargaining with the union.
Resolving disputes: - Industrial disputes act resolves strikes and outlets.
Administration is also a function of the HRD department. It includes providing facilities like
lunch, bus for traveling. Even providing security is the part of the administration.
Administration activities are launched by government in same format.

The development aspect includes activities such as:-

Performance Appraisal: - Quarterly appraisals are done and objectives are defined for the year.
In this A, B and C rating is given like excellent, very good and good. There are 4 types of

appraisals:a Self appraisal


b Superior appraisal (90)
c Peers appraisal (180)
d Subordinate appraisal (360)
Training and development: - Training and development is provided on the basis of their needs.
Training is provided either internally or externally. The training is provided mostly on job. The

3
4
5

off job training is provided to mostly executives.


Engineers and HRD workers do timely study.
Job Rotation: - It is used to motivate the employees and to avoid monotony.
Grievance management: - It is to coordinate the management with the employees. Its main
objective is to sole the grievances of the employees, so that they should work with complete

commitment.
Promotion: - It is provided on the basis of sincerity and merit. Besides these facilities such as
recreation to the staff and their family, transportation canteens, schemes for children, society
for workman, etc. are provided.

Page | 16

PRODUCTION

Wool: The Merino brand of wool is imported from Australia, and supplied as Tops by the wool
Scouring and Grey Combing department.

Polyester: A man made synthetic fiber which is in the form of staple fiber or tow. There are
three varieties Normal, Sparkle and Low pill.

Viscose: A regenerated cellulosic fiber which is made from wood pulp. Generally it is dope
dyed by suppliers and is in fibrous form.
The production operations at our plant are coordinated by the production planning & control
department. Its role is to gather information of all stock at various stages and communicate with the
different departments; so that production activities are synchronized. We have six months order in
advance and divide the production activities bi-annually in unison with the market, and our Jalgaon
and Thane units.
First in the sequence is the Raw material godown where the basic inputs procured are stored,
accounted for and intimated to the commercial department. The first stage of processing is dyeing.
According to a dyeing plan set by the production planners, the dyeing department is issued tops.
Fabrics and yarn produced at further stages which are grey or do not have the desired pigmentation are
also dyed.
Some polyester is procured in the form of tows. These are cut and converted into sliver form and
converted into tops in the converter section. The material is sent back to the raw material godown from
Page | 17

where it is sent to the dyeing department. Only after a perfect match with standard shades are the tops
sent to the recombing department.
In the Recombing department tops of polyester and wool in sliver form are blended and mixed to
produce a uniform sliver (65% polyester & 35% wool). The processing ensures that fiber is untangled.
Straightened and parallel.
All there Tops (polyester and wool) are sent for spinning in the worsted spinning department. The
function of spinning is to form yarn fiber. The yarn made is wound on a bobbin and is called cheese.
*Tops roll of sliver
*Tow roll of continuous film or filament of fiber
*Sliver fiber in a rope like form.
Simultaneously polyester and viscose fiber is dispatched from the dyeing department and raw material
godown (grey i.e. Undyed) to the blowroom or P/V spinning department where it is mixed in
proportion (67% polyester and 33% viscose). This mix is transformed into sliver in the carding section
which further processes and produces a poly-viscose yarn.
All yarn is stored for intermediate purpose in a double yarn room from here the yarn is issued to
warping section of the weaving department. At this stage yarn is woven into fabric. In the mending
department this fabric is under scrutiny for any defects to be identified and removed. Every meter of
fabric produced is checked.
The next stage of processing is the finishing department. Fabric is washed cleaned and subjected to
mechanical / chemical operations with the aim of giving the fabric a smooth regular texture, luster and
anti-creasing effect. In the Folding department, finished fabric is cut to proper length, wound and
packed properly.
In addition to this we have a Plush department where we manufacture Furnishing fabric by procuring
yarns from outside.
The packed goods are stocked in the warehouse from where it is dispatch as per sales note to
respective dealers. This transfer is communicated to the sales office.

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SALES

Every year there is sales booking takes place and the booking is done for two seasons.
1

Summer booking (in the month of December)

Winter booking (in the month of June)

In the booking the dealers book their requirement for next season for which the booking is being taken
place. And as per their booking, Sales & Marketing Dept. prepares sale notes quality wise, shed wise
for all the dealers those are given booking for the next season. There is a three types of Sale Notes are
prepared.
1

Main Sale Notes: The same is prepared buyer wise. In this, the qualities and shed numbers
are mentioned of the dealers which are to be produced by us to fulfill the requirement in the
required delivery period under instructions given to Production & Planning Department.

Additional Sale Notes: The same is also prepared buyer wise and the same is issued after
completion of booking for delivery period of next two months having the qualities and shed
numbers as per requirement of the buyer.

Mini Sale Notes: Mini Sale Notes can be issued in favor of buyer as per their requirement
received through phone or email or their personal visit.

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BATCH MAKING

The batch making procedure is done by Warehouse Department and finds Processing of Dispatch is
done by I. T. Department.
Before batch making Warehouse sorting the old packed bale challans and daily packing challans which
are ready for dispatch of goods and keeping separately for making a batch.
On the basis of challans which are in hand and ready for dispatch the Warehouse Punches the challans
in the batch programme. Looking to the capacity of Lorry a batch can be made of maximum of 350
bales of 150 Bales which covers 22 to 24 thousand meters respectively in every challan gross weight is
feeded in the same programme after punching all challans the batch programme shows total numbers
of bales and total meters which are ready for submission to EDP Department for processing the final
dispatch. After that one slip is prepared by Warehouse Department for submission of batch to EDP
department having the following details of a batch.

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Date of Dispatch

Total numbers of Bales

Total meters

Type of Dispatch

Time

CHAPTER 3. ANALYSIS II

ENVIRONMENTAL POLICY ADOPTED BY RAYMOND LIMITED


Raymond Limited (Textile Division), Chhindwara is committed to manufacture and supply high
quality polyester wool and polyester viscose blended suting and furnishing fabrics and to
demonstrate excellence in environmental performance of all its activities. Products and services on a
continual basis in accordance with the requirements of ISO 14001:2004.
Raymond Limited is committed to comply with all legal requirements of manufacture and delivery of
blended fabrics.
Raymond Limited is particularly conscious of its potential of impact on water use and quality during
the manufacturing operations. As well as issues associated with transportation of its products. It has
therefore institutionalized sound environmental management systems and strategies including
pollution prevention, adoption of cleaner technologies, effective resource management, waste
avoidance and best operating practices, in particular, the company is committed to optimize
consumption of all resources including chemicals, water and electrical energy. Specific objectives and
targets are established, monitored and reviewed at appropriate intervals in order to track and verify
environmental performance.
Raymond Limited shall strive to strengthen the awareness, skill and competence of all its employees
and contractors.
The environmental policy is communicated to all persons working for and on behalf of the
organization and is available to all interested parties and the public.

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MARKETING
RAYMOND: For over 80 years, Raymond is counted as one of the worlds premier manufacturers of
worsted suiting fabric in fine grade wool; in the same league as the finest that Europe has to offer.
Today, the Raymond product range includes pure wools, wool blended with exotic fibers like camel
hair, cashmere and angora and innovative blends of wool with polyester, linen and silk. Offering
suiting and trousering fabric for all occasions and needs.
Our domestic distribution is spread far and wide with more than 30,000 outlets that stock and sell our
wide range of fabrics.
Fine products, wide range, superb distribution and intelligent advertising support have helped the
company gain a dominant share of the market. No wonder, premium labels from the worlds fashion
capitals prefer Raymond.
MANZONI: Manzoni is a luxury lifestyle brand offering the discerning customer a super premium
range of formal wear and sportswear including shirts, suits, trousers, jackets, ties and leather
accessories. Our exclusive designs provide customers the best in contemporary international style and
luxury. Each garment is crafted from the most exotic cotton silk, linen and superfine wool, the best-inthe-world linings, interlinings and threads sourced from around the globe.
PARK AVENUE: Launched in 1986, Park Avenue is today, Indias most admired formal wear brand. It
offers stylish and innovative wardrobe solutions to gentlemen for all their dressing needs, be it
Business, Evening Leisure, Travel or Heritage Wear. The brand has received several awards. Recently,
it had the honor of being the Most Admired Brand at the Lycra Images Fashion Awards 2007 for the
third consecutive year. Crossing the gender divide, Park Avenue launched Park Avenue Woman - a
complete range of Business Wear for women. Park Avenue Woman is designed specially for the
working women professionals of today.
COLORPLUS: ColorPlus is one of Indias premium and most respected casual wear brands offering
customers a range of shirts, trousers, knits and survival gear. ColorPlus constantly innovating the
Page | 22

processes and technologies which offering the buyers new world of comfort. Some of the
technological innovations it is well known for; include thermo-fused buttons, golf ball wash, soft
jeans, wrinkle free technology, stain-free fabric and the cone dyed technique.
ZAPP! : The burgeoning childrens wear market has now turned stylish with zapp!- our range of
stylish and fashionable kids wear. The brand brings 4-12 years a wide range of clothes, accessories,
bed and bath line and more. The first zapp! store has been launched in Ahamedabad with ten more on
their way for kids across the country.
NOTTING HILL: Notting Hill reflects style and manifests originality of todays fashion-conscious
and discerning young professional at an affordable price. The brand collection features a spectrum of
mens lifestyle product comprising of suits, shirts, trousers, jeans, t-shirts and also accessories like ties,
handkerchiefs and socks.
HOME BE: HOME is a specialty multi brand Home Retail Chain that present elegant, soft home
furnishing & accessories which are sourced from across the globe from reputed labels (private &
international). Spanning from a mid premium pricing range, Be : HOME provides an assortment of
quilts, blankets, robes, apparels, wall decor , vases, candles, gourmet cooking range and much more
under one roof to provide the perfect look for your home.
THE RAYMOND SHOP: The Raymond shop is premium retail store offering complete wardrobe
solution for men, which includes top-of-the-line brand Raymond Manzoni, Park Avenue, ColorPlus
and Parx.
The Raymond Shop is a premium retail store offering complete wardrobe solutions for men which
includes top-of-the-line brands - Raymond, Raymond Premium Apparel, Manzoni, Park Avenue,
ColorPlus, Parx and Notting Hill.
The Raymond Shop has been a pioneer in organized retailing in the country starting around five
decades ago. Our wide reach and range of products makes it the largest one stop retail network in the
country. Over the years, The Raymond Shop chain of stores has become a yardstick by which other
retail stores are judged and constantly sets new standards and creates environments that make
shopping a pleasure.
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The Raymond Shop network started with a small corner shop in Ballard Estate, Mumbai around five
decades ago. It has grown multifold with a dedicated team making it the largest retail store in the
country having over 500 stores in prime locations, in over 200 cities in India.
Our overseas network spans 39 stores in 15 plus cities across the Middle East, Saudi Arabia, Sri Lanka
and Bangladesh.
The Raymond Shop retail chain occupies a space of more than 1 million square feet built-up area.
Our wide reach all over the country across big cities and smaller towns allows us to reach a wide
spectrum of consumers. We have now extended our reach with a presence in some of the leading Malls
with new retail formats.

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SWOT ANALYSIS

STRENGHTS
The strengths Raymond Group are as follows:
Companys name Raymond signifies the quality image high standard and quality
product.
Loyalty from customers is also the major strength for the company.
Employees are also loyal due to the decentralized culture of company.
People trust on products due to the proper health and safety measures.
Being a multinational company it has the capability to attract more customer than the
local companies.
Company has the ability to compete in a dynamic environment.
Company always adapts the new technology.

WEAKNESSES
The weaknesses are as follows:
There is not much margins for retailers to prefer its sales.
The distribution cost is high as compared to the competition in the local market.
Company mostly advertises suitings and not other verticals of the company.

OPPORTUNITIES
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The opportunities are as follows:


Post-2005 challenges, a huge opportunity that needs to be capitalised. Global Trade is
expected to be triple from the current USD 305 Bn to USD 856 Bn.
The company needs to increase focus on product development like new specialized
fabric like Smart Fabrics, Specialized treatments etc..

THREATS
The Threats are as follows:
Almost all the major players in the industry are competing with each other not only on
the basis of lower prices but also on better quality..
Increasing Social and Ecological awareness is likely to result in increased pressure on
the company to follow international labour and environmental laws.
Regional Trade Alliances

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CHAPTER 4. SUMMARY, RECOMMENDATION & CONCLUSION


RECOMMENDATION

Have stores located in semi urban areas too.


Target the middle and low income group sector.
Advertise other verticals too with the flagship brand i.e Raymond suits.
Lower its manufacturing cost.
Introduce custom fabric selection.

CONCLUSION
A leader in the premium fabric market, Raymond is a garment player to reckon with. Its wide
presence in the export market makes it a strong contender in the race to gain global market
share in clothing.
Premium garments to provide avenues for growth. Investors can hold the stock of Raymond.
The company's long-term growth prospects remain unaffected.
The company continues to enjoy a leadership position in the worsted fabric market. It has
also gained a dominant presence in the domestic market for high-end garments. Having made
inroads in the export market, Raymond is better placed to cater to the demand from such
markets.
The company plans to target the rural market soon, there by increasing its reach and appeal in
the market. Its a very famous brand when it comes to suits and the word Raymond is almost
generic with the word suits in India. It has maintained quality throughout the years and that is
one of the key reason of its dominance in the textile sector. It is managed by great leaders and
that reflects in the operations of the organisation.
Raymonds is in a league of its own and will always be considered as a very powerful Indian
brand.

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BIBLIOGRAPHY

www.raymondindia.com
www.managementparadise.com.
www.marketingguru.com
www.indianbrands.com
A detailed project on Raymonds Suveer Shah.

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