1.

Product (product)
Product is everything bias ditawrkan to someone / product memuaskna
their needs or desires. The products are designed to meet the needs of
consumers who have previously defined a part. Includes product strategy,
decisions on usability, quality, characteristics, style, packaging, collateral,
design and choice.
2. Price (price)
Pricing depends on the company's desire to imagine regarding price
competition and market demand.
There are six stages set the price are:
a. Choosing pricing objectives
First of all companies have to decide what you want to achieve with
certain product offerings. If the company has a target market and market
positioning carefully, then the marketing mix strategy, including the price
is quite clear. The more clearly the purpose of the company, the easier it
is for a set price. The Company may pursue one of the six main objectives
through pricing that is, survival, maximum current income, current income
maximum, maximum sales growth, market skeming kepemimpijnan
maximum and product quality.
b. Determining demand
Each price charged the company would produce a level of demand that
is different and because it will give a different effect on its marketing
objectives. In normal circumstances demand and prices are inversely
related, the higher the price the lower the demand and the lower the price
the higher the demand.
c. estimating costs
Demand determines the highest price limits may be imposed on the
company products. And the cost of the company determines its lowest
limit. The company wants to set a price that can cover the cost of
production, distribution and sale of its products, including an adequate
return on effort and risk.
Marketing expenses consist dri two types:
1) Fixed costs are costs that do not varies with the production / sales.
2) Costs are variable costs vary directly with the level of production.
d. Analyzing costs, pricing and competitors' offerings
In that price range may be between cost and market demand, the cost of
competitors, competitors' prices and the possibility of price reactions to
help companies set the price that would be wearing. Companies need to
measure the cost of the cost of competitors to determine whether the cost
of production is higher or lower.
The company also needs to know the price and quality competition. If the
company knows the price and offer rivals, he could use as a point of
orientation for pricing alone. If the company offers penawran similar to its
main competitor, the company must set a price close to the price of
primary urine or he will lose sales. If the offer higher quality, the company
can charge a higher price than competitors. But ompany should be aware
that a competitor may change the price in response to the price of the

company.
e. Selecting a pricing method
With no 3C ie, costumers demand schedule (customer demand curve),
the cost function (cost function) and competitors price (the price of a
competitor) companies are now ready to choose a price. The price will be
located between the price is too low to generate sufficient demand. The
company solves the problem of pricing is to choose a method penetapn
prices include one or several elements and these three considerations.
f. Choosing the final price
Methods of pricing narrow row of the price the company selected to
determine the final price. In selecting the final price, the company should
consider some additional factors, including pricing. Psychologically, the
influence of other marketing mix elements on prices, pricing policies of
companies and the impact of the price of others.
Companies usually do not set a single price. But the price structure that
reflects the variation in demand and the cost of geographic, market
segment needs, wktu purchase, pemesana level, and other factors.
3. Place (place)
Not only covers the geographical area or country is chosen, but also
includes all the channels and regulations pemsaran through man was
walking products including the use of transport routes to the user.
4. Promotion (promotion)
Promotion is someone inform and reassure markets about the value of the
product of vital targets. This can be done through newspapers, magazines,
radio, television or other sales promotion spot.