Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Bienvenido | Benvingut
Inicio
Servicios
Clientes
Concenos
Blog
Contacto
Quiero informarme
nuestro. Y la clave est en potenciar unas palabras clave en la web para que esta
pueda estar en el posicionamiento deseado por el cliente.
Entiendo. Y as para que, de un modo u otro, aquella persona que busca al
cliente lo pueda encontrar con facilidad
Efectivamente. Hemos analizado mucho el comportamiento de la gente que busca
a travs deGoogle o cualquier otro buscador. Lo que acostumbra a hacer el
usuario tipo es poner una palabra, y teclar aceptar, para ver que sale.
Y pueden salir 174.590 resultados distribuidos en centenares de pginas
Exacto. Y lo que es evidente es que si el internauta no encuentra aquello que
busca en la primera pgina, no teclear la segunda o la tercera. No. Lo que har
ser escribir una nueva palabra al lado de la anterior para ver si acotando ms la
bsqueda acaba encontrando aquello que busca.
Y el secreto est en conocer estas claves
Exacto. Aqu lo importante es trabajar bien varias palabras clave que te coloquen
entre las primeras entradas del buscador, y as, el internauta pueda encontrar con
facilidad aquello que est buscando.
Aquello que era una parte del proceso de bsqueda en internet, pues, ya se
ha sofisticado
Por supuesto. Cada da millones de personas de todo el mundo buscan en internet
informacin, y aquello que era novedoso hace unos aos, ya no lo es. La red es
una poderossima arma en todos los sentidos, as que hay que aprovecharla para
sacar el mximo rendimiento.
En la introduccin de esta entrevista hemos mencionado la pelcula
Minority Report. Creo que lo que se cuenta en esta pelcula tiene mucho
que ver con este concepto que utilizan, el neuromarketing.
Bueno, es un concepto que proviene de esta misma dinmica que le comentaba
de utilizar internet como un instrumento lleno de posibilidades. En este caso, por
ejemplo, se trata de ver las tendencias del comprador que utilitza internet a travs
de las decisiones que toma segn la posicin, el lugar de cada producto en la
pgina y otros factores.
Sin duda, debe influir. Todos sabemos la importancia que tienen los
productos situados en una estantera u otra de una gran superficie
Pues en internet sucede exactamente lo mismo. Veamos un ejemplo. Cuatro
productos anlogos que pertenecen a marcas distintas. La idea es que si los
colocamos en una misma pgina y los hacemos rotar peridicamente, es decir,
uno de ellos est en primer lugar, a la izquierda de la pantalla, luego lo
Read more:http://www.einnova.com/notas/marketing/neuromarketing-ventaonline#ixzz3SxehjJDx
NEURO-MARKETING:
Awakening The
Subconscious
By An Upcoming Writer
27 Feb, 2015 6:14 PM
Share on Facebook
Share on Twitter
>
0
Shares
Ever wondered that why we are so religiously loyal to some brands? Or why
one brand is always preferred over the other, even if both are perfect
substitutes of each other? A sensational breakthrough in the field of marketing
coined as Neuro-marketing has all the answers to unlock the
mysterious brain of the consumers for the marketers. With the help of this
new technology, marketers now can directly tap into the Pleasure
Center of the consumers and hence ensuring consumer loyalty towards
their brands.
People are fairly good at expressing what they want, what they like, or even
how much they will pay for an item, says Uma R. Karmarkar, an assistant
professor at Harvard Business School who sports PhDs in both marketing and
neuroscience. But they arent very good at accessing where that value
comes from, or how and when it is influenced by factors like store displays or brands.
[Neuroscience] can help us understand those hidden elements of the decision
process.
The neuro-marketing technology is based on a model whereby the major
thinking part of human activity (over 90%) occurs in the subconscious area
that is below the levels of controlled awareness. For this reason, the
perception technologists of the market are very tempted to learn the
techniques of effective manipulation of the subconscious brain activity. The
main reason is to inspire the desired reaction in persons perception as
deeply as possible. Meme, which is indeed the backbone of neuroscience, is a
unit of information stored in the brain which within 2.6 seconds can influence
a customers preferences and choices. If a marketer is able to successfully
implant an influential meme into his customers brain, then he can has won
their loyalty for life.
For example: A test in a casino revealed that people gambled 45% more money
when a pleasant sent (triggering a meme) was introduced in the area.
Another study was conducted which proved the vital role cognition plays
whenever a purchase decision is executed by a customer. In that study, 67
people had their brains scanned before taking a blind taste test of Coca-Cola
and Pepsi. Half the subjects chose Pepsi, since Pepsi tended to produce a
stronger response than Coke in their brains. But when the subjects were told
they were drinking Coke three-quarters said that Coke tasted better. Their
brain activity had also changed. The results demonstrated that Pepsi should
have half the market share, but in reality consumers are buying Coke for
reasons related less to their taste preferences and more to their experience
with the Coke brand. Therefore the consumers perceptions and notions
play a major role whenever he decides to buy any brand and neuro-marketing
is a major aide in this regard for the marketers.
From judging the lucrativeness of a new product idea or planning the entire
marketing mix, neuromarketing lays down yardsticks that help a marketer to
prepare his promote his product in a more effective manner in the target
market. But no matter how revolutionary this technology sounds, certain
criticisms have been raised that question its feasibility. Firstly, the
responsiveness of a consumers brain in a lab may not be just like his brain
behavior in the mall where the buying decision is actually executed. Secondly,
the cost of conducting these studies is huge and hence can be employed only
by big corporates. And lastly, due to the customer buying process being
lengthy and involving many people in the B2B arena, this technology has not
proved to be very effective there.
Inspite of all the allegations that have been raised, there have been favourable
arguments in support of neuro-marketing stating that such innovations
actually benefit the society at large. Such science will definitely grow and used