S.

Deepak Praveen
15 years of Sales & Marketing background.
Worked in organizations such as Shaw Wallace & Company Limited , Amara Raja Batteries
Limited ,Parrys Confectionery Limited Lotte India Corporaton Limited , TTK Healthcare.
Currently with Trends In Vogue Pvt Limited part of Cavin Kare Pvt Limited as Chief Operating
Officer.
Brands handled : Amaron Automotive Batteries , Coffy Bite , Spout Chewing Gum , Booproo
Bubble Gum ,Eva range of personal care products , Woodwards Gripe Water , Good Home
range of home care products , Ruchi Pickles , Chinnis Pickles , Garden Namkeens , Green
trends Unisex Hair & Style Salon, Limelite Salon & Spa
Have extensive working knowledge on :
Brand management Developing brand positioning / Product development / Packaging
Development / Pricing / Communication development
Above the line activations Media / Online Activation
Below the line activations

About Trends in Vogue

Trends In Vogue Pvt. Ltd., a group Company of CavinKare came into being in July 2002 with a
clear-cut focus on providing personal styling and beauty solutions to everyone in the family.
The Company is one of the fastest growing branded salon chains in the Country with its
flagship brands Green Trends unisex Hair and Style Salon and Limelite Salon and Spa. The
company pioneered the concept of family salons and has many firsts to its credit. Trends has
established its presence in the market with two brands in its portfolio Green trends Unisex
Hair & Style salon promises you to look stylish and be with the times, the brand a wide
range of beauty and styling services at an affordable price. The brand is popular for its
regular grooming services, fashion styling and bridal make up. , Limelite Salon and Spa
caters to the premium segment with its best in class infrastructure ,international ambience
and best in class service.
Website under construction, Will be live by 5th October : http://www.trendsinvogue.in
About CavinKare Pvt. Ltd
CavinKare Pvt. Ltd. is a diversified FMCG major with brands in personal care, foods, dairy and
beverage. The brand portfolio consists of Shampoos (Chik, Meera, and Nyle), Hair Wash
Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant and
Talc (Spinz), Pickles & Snacks (Ruchi, Chinnis & Garden), Hair Colours (Indica & Raaga
Professional), Beverages (Maa), Dairy (Cavins), and Beauty Salons (Green Trends &
Limelite). A dedicated R&D centre equipped with latest equipment and technologies
constantly supports the divisions in their endeavor. Today with a turnover of over 1200 crore,
CavinKare has achieved significant milestones and a competitive edge with sound

understanding of mass marketing dynamics and has established a firm foothold in the
national market.
Website: http://cavinkare.com
Introduction
Jarod Kintz, the famous author once said

I design, manufacture, distribute, and sell elevator buttons. I specialize in

the fourth floor. And Im such a good salesman that I could sell one of my fourth-floor elevator buttons to the owner of a three-story
building.

We have one such Gentleman with us today, Mr. Deepak Praveen He is currently the COO of
Trends in Vogue Pvt Ltd).
Trends in Vogue Pvt. Ltd is the Grooming solutions arm of CavinKare Pvt Ltd. The Company
was set up in July 2002 with a clear focus on providing personal styling and beauty solutions
to everyone in the family. The Company is one of the fastest growing branded salon chains
in the Country with its flagship brands Green Trends Hair and Style Salon and Limelite Salon
and Spa.
Mr. Deepak has more than 15 years experience in the sales and marketing function.
Prior to joining Trends in Vogue, he has worked with top brands like Shaw Wallace &
Company Limited, Amara Raja Batteries Limited ,Parrys Confectionery Limited Lotte India
Corporaton Limited & TTK Healthcare.
He brings with him extensive experience in Brand management, Brand positioning , Product
development, Packaging Development & Pricing.
Its a pleasure to have you with us, sir.
Mr.Deepak in his speech today would be covering the following topics.
Post which, we will have Q&A Session.
And without further ado, I now invite Mr.Deepak to the podium.

Vote of Thanks
On behalf of IFMR and all of us present here, I would like to thank Mr.Deepak Praveen for his
wonderful speech. It was indeed very engaging to understand about the world of sales and
marketing and its nuances from one so experienced as Mr.Deepak. I am sure this speech
would have inspired many of us to make our career in the sales and marketing function.
I now invite. to present Mr. Deepak with a memento as a small token of our
gratitude.