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Martin
To know
is not
inauthenticity
?Paul
the same
de Man,
Jay
as to be authentic.
Blindness
and
Insight
writes Marshall
of human
explosive
Freud,
Sigmund
Lionel Trilling
tence on the tragic dimension
of the human
condition
Radical Individualism
and the Emergence
Berman, The Politics of Authenticity:
of
1970), xix.
Society (New York: Atheneum,
and Authenticity
2. Lionel Trilling,
Press,
Sincerity
(Cambridge, MA: Harvard University
1972), 156. A few years earlier, albeit with somewhat more skepticism, Philip Rieff had noted in his
influential Freud: The Mind of theMoralist
1961), 352, that "Freud's
(Garden City, NY: Doubleday,
1.Marshall
Modern
ethic
resembles
judging
what
Authenticity
Sartre's
is good
(Cambridge,
MA:
Harvard University
Press,
as a way
criterion, authenticity,
see Charles Taylor, The Ethics
of
of
1991).
16
Adorno's
of experience,
Critique of Genuineness
which
he foresaw
would
be the consequence
of the death
of God."3
testimonials
1970s, at least in the American context. They can, in fact, be seen to represent
the culmination of the powerful impact on American culture of Sartrean exis
tentialism, which reinforced native inclinations, stemming from certain strains
in evangelical Protestantism
to rely on individual
and the frontier experience,
to
a time when moral
resist
external
conformist
At
responsibility
pressures.4
relativism appeared hard to overcome, authenticity also seemed to lend at least
a measure of value to whatever beliefs were held with special intensity and
fervor. Indeed, if recent books like Alexander Nehamas's
Virtues of Authen
ticity and Geoffrey Hartman's Scars of the Spirit: The Struggle against Inau
thenticity are any indication, the positive glow surrounding the word authen
ticity remains strong into our own century.5
Yet at virtually
with an occasional
Jaspers, Martin Buber, and other German existentialists,
nod to Sartre and a recognition that the roots of the jargon lay in theWeimar
Republic rather than the postwar era.
It is particularly noteworthy that Adorno, who took so much from Freud
and Nietzsche
and was no less adamant than Berman in radically rejecting
in America,
1945-1963
(Evanston,
IL:
Virtues of Authenticity:
Nehamas,
(Princeton, NJ:
Essays on Plato and Socrates
University Press, 1999); Geoffrey Hartman, Scars of the Spirit: The Struggle against Inau
it should be noted, does not endorse
thenticity (New York: Palgrave/Macmillan,
2002). Nehamas,
the Platonic notion of authentic forms, but he nonetheless
concludes
that "Plato remains, if Imay
5. Alexander
Princeton
Martin
Jay
17
existentialism
and a celebrated
earlier essay
by his great friend Walter Benjamin, "The Work of Art in the Age of Mechani
cal Reproduction," which, even more than the critique of S0ren Kierkegaard
in Adorno's
1933 Habilitationsschrift,
provides the key arguments for his
attack on authenticity.8
First, several etymological
deutsch
and a genuine
and false
inauthenticity.
That
theorist,
of Minnesota
Press, 1989). The debts of the latter
University
(Minneapolis:
are themselves strong, one commentator going so far as to call it little more than the
to Kierkegaard.
of The Origin of German Tragic Drama
See Peter Fenves, "Image and
Hullot-Kentor
to Benjamin
application
Chatter: Adorno's
min's
distance
(London: Routledge,
1994). Caygill argues that, for Benjamin,
jamin and Peter Osborne
"tragic time
is authentic, and marks a present which
is redeemed and completed by gathering
the past to itself,
while time for the Trauerspiel
is inauthentic: the past ruining the present and making
it entirely in
vain_The
fragmentary and elliptical form of the essay resists the temptation present inHeidegger's
treatise to restore authenticity
by any move
towards dialectical
resolution"
(9).
18
Adorno's
Critique of Genuineness
Heidegger, was of course Adorno's most direct target in his critique of the
jargon of authenticity.9 What I hope to show is that Adorno himself relied on
a similar distinction, albeit with very different criteria of judgment.
In regard to "The Work of Art in the Age of Mechanical
Reproduction,"
a
with
of
number
Benjamin's arguments, especially his pre
quarreled
mature dismissal of the value of an artwork's autonomy and his blunt advo
of art.10 As late as the posthumously
cacy of the politicization
published
Adorno
Aesthetic
the decline
in
of authenticity fundamentally
the crucial distinction between the auratic
Blackwell,
1999),
127-32.
(Minneapolis:
Univer
process
process
Martin
Jay
19
secularization
Whereas
mined
centuries and perhaps most strikingly so during the last one" (245).
Valuing authenticity is itself, Benjamin claimed, a function of reproduction,
not a quality of what precedes it. Thus, as Eva Geulen has recently pointed out,
succeeding
"authenticity is a belated effect. In the beginning was not the original, but rather
the reproduction, which makes the concept of authenticity possible in the first
'authentic' only against the background of repro
place. Authenticity becomes
That
is compromised
from the
means,
however, that authenticity
ducibility.
inauthentic from the start, for its origin lies not in itself, but rather
beginning,
in its opposite, reproduction."13
Adorno was skeptical about many aspects of Benjamin's argument?its
wholesale disdain for the autonomous art object, itsmisplaced optimism about
the political effects of the end of the aura, and its overemphasis on the critical
he seems to have been deeply impressed
implications of technology alone?but
by this critique of the compromised
nature of claims
to authenticity.14 By the
of Gesammelte
Schriften,
ed. Rolf
20
Adorno's
Critique
of Genuineness
suspi
Benjamin's
composed aphorism 99 inMinima Moralia,
of the claims of aesthetic authenticity were enlarged to encompass
general claims about authentic human behavior as a whole.
time Adorno
cions
more
ern world.
the world's
course
lute substantiality
lished order even while
that the integrated
the Depression,
discussion
crisis
Time
The Political
was
itself terminated
to abandon
it in 1933.
of liberal capitalism's
and Economic
Origins of Our
in 1944 also by a
16. Benjamin's
strategies for resisting the idea of an integral, unified, substantial self are sensi
and the Corpus of Autobiography
in Gerhard Richter, Walter Benjamin
(Detroit:
tively explored
State University
Press, 2000).
Wayne
Martin
Jay
21
that what
ismade
is biologically
the social
is held up
(London: Routledge
and Kegan
Paul,
1950),
inMM,
153.
22
Adorno's
Critique
of Genuineness
of authenticity, which betrayed his Lutheran roots and smacked of the very
he decried inWagner. In contrast, Adorno insisted, "anything
anti-Semitism
not
that does
wish to wither should rather take on itself the stigma of the inau
thentic. For it lives on in the mimetic
imitation:
made
of authentic
(155). Not only is the philosophy
on some alleged founding claim in the imme
morial past, but it is also a function of the very society in the present it pre
as a last bulwark of indi
tends to question. "The discovery of genuineness
vidualistic
ethics is a reflection of mass-production.
Only when countless
standardized
commodities
in Bach appeared
in his "Bach
critique of those who tried to find authenticity
in Prisms,
trans. Samuel Weber
and Shierry Weber
against His Devotees,"
(London:
MIT Press, 1967). Itmight be noted, as Pizer has pointed out, that Adorno's
distrust of the "false
of the earli
origins" of modern jazz in African music also reflects his suspicion of any prioritizing
Defended
authentic
(Toward a Theory of Radical Origin, 93). This
to say about Adorno's
critique of the simple idea of Ursprung.
shrewd
Martin
23
Jay
circulation, dignify the demise of the latter with the dance of themoney
(155). Gold as an absolute standard of value is thus no antidote to the
veils"
inmusic
pole
to concurrent
the relationship
philosophical
of all psychologism?the
The
renunciation
non,
as the process
which
is beyond
reveals
all doubt.
itself?opens
In both cases,
of sac
is unmistakable.
phenomenology
to the pure phenome
reduction
up a realm of "authentic"
being
of the unoriginal
distrust
(at its
utmost
of the contradiction
between
actual society
and
depth the suspicion
its ideology)
results
in the misleading
or
of
the
"remains,"
hypostatization
is left over after the removal
what
of that which
has allegedly
been super
as truth.21
imposed
to his metacritique
of Edmund Husserl's phe
Adorno continued the attack by writing
Epistemology,
nomenology, Against
that "phenomenology
ruined
the whole
gibberish.
content except
which
self-idolization.
is neither
bureaucratic
incarnate
world which
great to warrant
a separate
treatment.
Music,
A Metacritique,
and Wesley
V.
Blomster
Press,
Against
1983), 34.
Epistemology:
trans. Willis
Domingo
(Cam
24
Adorno's
Critique
of Genuineness
Once
duction"
words of the jargon sound as if they said something higher than what they mean
suggests the term 'aura.' It is hardly an accident," Adorno argued, "that Benja
min introduced the term at the same moment when, according to his own
theory, what he understood by 'aura' became impossible to experience. As
words that are sacred without sacred content, as frozen emanations, the terms
of the jargon of authenticity are products of the disintegration
of the aura"
now
that Nietzsche may have still used the
(JA, 9-10). Although
conceding
word genuineness nonideologically,
Adorno contended that "in the jargon . . .
it stands out in the unending mumble of the liturgy of inwardness" (70). In this
liturgy lurks the ideology of subjective "mineness," "the decision in which the
individual subject chooses itself as its own possession. The subject, the con
cept of which was once created in contrast to reification, thus becomes reified"
(115).24 Here, significantly, Adorno seized on the root meaning of Eigentlich
keit rather than Echtheit', apparently, he never thematized the legal implica
In any event, he argued that the choice of "mineness"
tions of genuineness.
Rosenzweig
their ability
Walter
which
Political
traces
1962), which
Martin
25
Jay
"Language,"
(123), which
By so doing,
it undermines
which
preponderance,"
nominalism.25 But no less problematic
seeking contact with
phenomenologists:
mediations.
to things, and thus turns the authentic into a special domain" (JA, 125; trans,
modified). As a result, Heidegger
supports valorizing
identity over noniden
over
over
the particular, and death
life, which are the sinister
tity, the totality
earmarks
of fascist thought.
To sum up, then, Adorno's multifarious
charges against authenticity and
the jargon around it are as follows: it provides a hollow substitute for lost reli
it serves
as an anti-intellectual
of concreteness
evocation
and
is little more
than a nostalgic
fantasy
of primal wholeness
Dialectics,
trans. E. B. Ashton
1973),
183.
26
Adorno's
Critique
of Genuineness
terms in his own writing? Were the analysis in "Gold Assay" and the compa
in his other writings
cited above not the last word on these
rable remarks
numinous
words?
The first thing to register is that, despite all the reasons listed above,
did feel comfortable using authenticity as an honorific term at various
Adorno
times in his work, although, as Robert Hullot-Kentor has noted, almost always
in the form of Authentizit?t
rather than Eigentlichkeit.16
Thus, for example,
in the same essay criticizing contemporary
interpretations of Bach for assimi
search for a timeless "Order of Being,"
lating his music to the philosophical
Adorno could also contend that "authentic works unfold their truth-content,
which
in a temporal dimen
consciousness,
here
is that artworks that
implication
to return to something allegedly pri
epithet of "authentic." Thus Adorno
explicitly did not use the term in connection with the historical recovery of
early instruments or original performance
techniques, as did the movement
to restore music to its allegedly primal beginnings.28
The temporality of authenticity in the critical sense, that is, as transience,
state of the
involved not merely acknowledging
the contradictory
moreover,
world
but
also
better
that
present
anticipating something
might replace it.This
is a vital dimension of what Adorno insisted was a work's truth-content. The
temporality necessary to truth-content was therefore explicitly historical, not
natural. In fact, as early as his 1930 essay "Reaction and Progress," Adorno
would claim that "whatever nature may have been at the start, it is only from
[Echtheit]. History enters into
history that it receives the seal of genuineness
the constellation of truth: through the dead stare of their speechless eternity
the stars will strike down with confusion anyone who tries to partake of truth
26. Robert Hullot-Kentor,
pers. comm., April 18, 2003. As elsewhere,
rupt the "native" origin of words by using their "foreign" equivalents.
27. Adorno,
"Bach Defended
143.
against His Devotees,"
28. See Nicholas
Kenyon,
ed., Authenticity
Adorno
(Oxford: Oxford
was eager
to dis
University
Press,
1988).
Martin
Jay
27
who
resisted
Adorno
there shudders
ror."30 In Aesthetic
he made
the aftershock
of the most
extreme
ter
a similar point:
authenticity in these ways, it has been possible for some of his critics to chide
him for falling below the standard set by The Jargon of Authenticity.
Thus,
for example, Douglas Kellner has charged that Adorno's aesthetics are undi
alectical because they rest on "a binary contrast between
'authentic' art and
mass
Authenticity!^
The irony of this critique from the populist Left, which simplistically
reverses the binary opposition
it attributes to Adorno, is that itwas precisely
the Benjamin
who
Rogge
of Music
"Reaktion
(Frankfurt
und Fortschritt,"
am Main:
Suhrkamp,
inAdorno
1974),
179, cited
Press,
1993), 91. See also Paddison's
(Cambridge: Cambridge University
very
and Failure inAdorno's Aesthetics
of Music,"
in The Cambridge
helpful 'Authenticity
Companion
to Adorno, ed. Tom Huhn (Cambridge: Cambridge University
198-221.
Press, 2004),
30. Theodor W. Adorno, "Jene zwanziger Jahre," in Eingriffe, vol. 10.2 of Gesammelte
Schriften,
ed. Rolf Tiedemann
(Frankfurt am Main: Suhrkamp,
1977), 506.
31. Douglas
Kellner,
ed. Nigel Gibson
Reader,
"Adorno
and Andrew
Rubin
of Mass
(Oxford: Blackwell,
Culture,"
2002),
in Adorno:
105.
A Critical
28
Adorno's
Critique of Genuineness
of mechanically
claims to auratic origi
reproduced art undermined
art
in
That
Adorno's
for
understood
is,
authenticity
nality.
praise
nonideologi
cally is based precisely on his critique of its problematic use, which could
just as well be evident inmass culture as in high culture. Thus in Aesthetic
quality
art is
with authentic
and administered
art, degraded,
dishonored,
Compared
no
means
aura:
without
the
those
between
by
opposition
spheres
antagonistic
as the mediation
must always be conceived
the other. In
of the one through
the contemporary
situation,
from
effects
is gulped
culture
in the interest
down
industry
those works
honor
conservation?its
of creating
mood?has
along
with
sensual
pours
over
the whole
the auratic
mobilization
stimuli;
element
that abstain
its locus
of
in amusement_Aura
it is the uniform
of its manufacture.
sauce
that
the
(311)
the imposition
of the cate
Martin
alternative
Jay
29
that Adorno
monad
to permanent exile.
are
more
two
this
defensible
which are variants of
notions,
usage
Against
nonauratic authenticity. One involves the registering of modern life's historical
disasters, the "scars of damage and disruption" that produce a shudder emblem
atic of the work's
that, as
as such?
second defensible
mimetic
means
which
tage" (MM, 154). Here the derived is privileged over the putative original, which,
as the above-cited footnote from "The Work of Art in the Age of Mechanical
shows, is itself an effect of the reproduction it pretends to pre
Reproduction"
cede, a phantasmic compensation for what is assumed to be lost. This version of
relationality is not, however, a capitulation to the exchange principle,
for it knows that imitation is not perfectly equivalent, thatmirroring is not sim
ple duplication. It provides an alternative both to the absolute commensurability
mimetic
'Authenticity
and Failure."
30
Adorno's
Critique of Genuineness
One final example will clarify this alternative, and it ensues from Adorno's
own performative practice. That is, if we register the extent towhich the critique
inMinima Moralia
and elsewhere was itself deeply indebted
of genuineness
to Benjamin's defense of mechanical
reproduction against the aura and to his
faculty, it quickly becomes apparent thatmany of Adorno's
"own" ideas betray precisely the kind of inauthenticity that he defended against
jargon.33 Or, if one wants to rely on his critical use of the term, it shows the
notion of themimetic
greatly we may have sought to honor him in 2003, his centenary year, it is,
pace Detlev Claussen, as inauthentic follower rather than self-starting genius,34
as creative mimic rather than wholly original thinker, as nonauratic epigone
rather than charismatic lawgiver, that Adorno ironically deserves our deepest
respect.35
writes
inter
of shocks, interspersed with empty, paralyzed
has changed into a timeless succession
. . .The total obliteration of the war by information, propaganda commentaries,
with camera
of enlightened manipu
in the first tanks and war reporters dying heroic deaths, the mishmash
of
for the withering
lation of public opinion and oblivious
activity: all this is another expression
the vacuum between men and their fate, in which their real fate lies" (54-55). This pas
had said about World War I in his
sage duplicates without any attribution exactly what Benjamin
experience,
83-84).
Ein letztes Genie (Frankfurt am Main: Fischer, 2003).
one. One place to begin
a genius is, to be sure, a highly complicated
The issue of what constitutes
trans. J. B. Bernard (New York: Hafner,
isKant's Critique of Judgment,
1951), where he argues that
the genius produces "an example, not to be imitated (for then that which in it is genius and consti
it awakens
tutes the spirit of the work would be lost), but to be followed by another genius, whom
to a feeling of his own originality"
(162). One might well argue that Adorno, despite
in this essay, was inspired to his own originality
discussed
by Benjamin's
example.
ideas Adorno may have borrowed were not always as generous
35. Those whose
the imitations
in their read
in 1960
Siegfried Kracauer wrote
ings of his mimetic
impulse. In the unpublished memorandum
"At this
Kracauer observed:
after a meeting with Adorno on the forthcoming Negative Dialectics,
point, I believe, Teddie was at the end of his rope. I am sure, however, he will not admit this to himself
to believe that all my thoughts are really his own, annex these thoughts,
but immediately manage
he already considers his property, to his 'system' and pass them off as the natural outgrowth
and
he is told, digests it and its consequences
said: he grabs everything
of the latter. As Benjamin
in my essay "Adorno and Kracauer: Notes on a Troubled
then takes over." Quoted and discussed
which
Friendship,"
utterly
in Permanent
"original"
thinkers
Benjamin
and Kracauer
can themselves
be seen as