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External Factors
Weight
Rating
Weighted
Score
Comments
The
company
is 0.13
maintaining its very
strong position in the
market
0.52
The
company
is 0.08
introducing
new
enticing goods and
services
0.32
0.12
0.56
Expansion
0.05
0.15
Internet Selling
0.03
0.06
Growing Demand
0.04
0.08
changing 0.04
0.16
OPPORTUNITIES
THREATS
Rapidly
market
0.24
0.09
0.27
in 0.07
0.28
Labor costs
0.08
0.24
Exchange rates
0.02
0.06
and 0.14
0.42
Advancements
technology
Trade barriers
hurdles affect
3.06
Conclusion
Based on the above calculations it has been concluded that the companys Total Weighted Score is 3.06 which shows
that to a larger extent company has been successful in utilizing its opportunities and minimizing the threats around
it.