1.

1 HISTORY OF HPMC
Himachal Pradesh, which is endowed with enormous natural beauty and resources has a total
geographical area of 55,675 kms. It is rich in natural resources and has varied agro-climatic
conditions suitable for the development of horticulture. The State has a vast potential of
horticulture and has taken a leap forward to produce different varieties of fruits from tropical to
temperate, which has made it the fruit bowl of the country. It has also helped in the economic
upliftment of rural population and has also generated employment. The total area under fruit in
HP is about 2.07 Lac hectares with a production of about 5.00 Lac MTs of all kinds of fruits.
Apple is the major fruit accounting for more than 40% of total area under fruits and about 88%
of total fruit production.
The agro-climatic conditions of Himachal Pradesh are extremely suitable for growing different
varieties of Fruits. The state is successfully growing fruits such as apple, pear, peach plum,
almond, walnut, citrus, mango, raisin grapes etc. There has been tremendous progress in fruit
growing during the last three decades. Commercially, apple is the most important of all the fresh
fruits grown. It has a rich collection of as many as 450 cultivars of apples collected from all over
the World. The main varieties of commercial importance grown predominantly, however, are
Royal Delicious, Rich-A-Red, Red Delicious and Golden Delicious. Himachal Pradesh currently
accounts

for

over

lac

tones

of

apple

production

annually.

It has been recognized as the Apple State of India for being adjudged as the best producer of
Quality Apples. Here farmers are encouraged to grow the world's finest varieties of apple. The
State Department of Horticulture helps them by making available the most modern orchard
technology and expertise and the HPMC looks after the marketing and processing requirements
of it.
Himachal Pradesh Horticultural Produce Marketing and Processing Corporation
Ltd.popularly known as HPMC, was established in the year 1974 as State Public Undertaking
with the objective of marketing of fresh fruits and processing of all types of surplus fruits. It has
developed the most modern system of marketing in the country. The unique characteristics of this
organization are that it provides all the services to the fruit growers, which are required for
marketing of fruits. The Corporation has set up two modern Fruit Processing Plants and has
acquired their on lease basis from the HIMPROCESS and has a vast range of processed products.
1

Between the years 1974-82, the Corporation engaged itself in the establishment of pre and post
harvest activities, comprising of a net work of mechanically operated packing houses, cold
storages, transshipment centers and fruit processing plants, besides a net-work of sales offices in
the terminal markets Railways Stations and Airports through out the Country. The entire
infrastructure of grading/packing houses, pre-cooling and cold storages has been established in
rural areas for providing pre and post harvest facilities to the farmers at their door step. To
day HPMC has emerged as one of the leading and largest organizations for the post-harvest
handling of horticultural produce in India. Under the auspices of this organization in the past few
years, the entire fruit industry has started experiencing a radical change from conventional to
modern marketing system HPMC has contributed substantially to mechanized grading and
scientific packing of fruits, substitution of conventional wooden cases by tray-packed telescopic
cartons distribution network, introduction of juice dispensing machines, making thereby the
health giving pure apple juice a common man's drink, manufacture of apple and pear juice
concentrate and development of a sound base for the export of apple and other fruit products. It
is a service-oriented organization with a commitment to ensure remunerative returns to the fruit
growers and nutritive quality products at a reasonable price to the consumers.
Market Intervention Scheme: (MIS)
The Government of Himachal Pradesh has introduced the policy of Market Intervention Scheme
(MIS) for the procurement of Mango, Apple and Citrus Fruits in the State. In order to implement
the Market Intervention Scheme of the State Government, the HPMC, being the premier fruit
marketing agency, procures the unmarketable fruits which are processed under most hygienic
conditions in its Processing Plants. The efforts made by the Corporation have resulted in
stabilizing the prices of the fruits in the market. Apart from fruits procured under MIS, HPMC
also procures other fruits like Peach, Pear, Plum, Litchi, Almonds, strawberry, kiwi etc. grown in
the State, for marketing and processing to increase the capacity utilisation of the Plants and to
assist the farmers of the State in getting remunerative returns for their produce. Procurement
prices of the fruits under the Market Intervention Scheme for last five years are as
under:

(Rate: Rs./Kg.)

Year

Mango

Apple

Seedless

Grafted

2001-2002

3.08

3.75

2002-2003

3.33

2003-2004

Kinnow/Orange

Galgal

B Grade

C Grade

3.75

4.35

3.75

2.60

4.00

4.00

4.60

4.00

2.85

3.33

4.00

4.00

4.60

4.00

2.85

2004-2005

3.58

4.25

4.25

4.85

4.25

3.10

2004-2005

3.58

4.25

4.25

4.85

4.25

3.10

2005-2006

3.58

4.25

4.25

4.85

4.25

3.15

2007-2008

4.08

4.75

4.75

5.35

4.75

3.65

2008-2009

4.58

5.25

5.25

5.85

5.25

4.15

2009-2010

4.50

5.25

5.25

5.85

5.25

4.15

2010-2011

4.50

5.25

5.25

5.85

5.25

4.15

2011-2012

4.50

5.25

5.25

5.85

5.25

4.15

2012-2013

5.00

6.00

6.00

6.00

5.50

4.50

1.2 Export of Fruit and Fruit Products

Among all fruits, Apple being the main crop of the State occupies place of pride in its economy.
The major commercial varieties grown in the State are; Royal Delicious, Red Delicious, Rich-ARed Delicious and Golden Delicious. At present, Himachal Pradesh produces over 4.00 lakh
tonnes of Apples annually which is cultivated at the altitude ranging between 6,000 to 10,000 ft.
above sea level and is free from pollution. The quality of Himachal Apple meets the entire export
standards. In the past HPMC has exported quality apples to Iran, UAE, Sri Lanka, Singapore and
U.K. Fresh apples are available from August to November on firm demand.
Grade Standards
Only two Quality Grade Apples i.e. EXTRA FANCY and FANCY CLASS 1 are offered for
export. The broad parameters of the Quality are that the fruit must be sound, clean, fully
developed, coloured, juicy and full of flavour and freshness.
Tray Packed Cartons
Tray Pack Cartons have specially been developed for export of Himachal Apples. It consists of
an inner fibre board carton, a series of moulded trays and an outer telescopic lid which fits right
down over the sides and end of the inner carton. Apples in Tray Pack cartons are wrapped as per

requirement of the buyer. The net weight of apples in the carton is not less than 38 lbs (17 kg.)
but in practice it is usually over 40 lbs (18 kg) depending on the
variety.
1.3 BOARD OF DIRECTORS

Mrs. Vidya Stokes, Chairman

Mr. Prakash Thakur, Vice Chairman

Mr.J.C.Sharma, IAS, Managing Director

1.4ORGANISATION
HPMC has established two Fruit Processing Plants with a combined capacity to process about
20,000 MT of fruit every year and has acquired a third on lease hold basis . These plants are
located at Jarol (Sundernagar) in Mandi District and Parwanu in Solan District. The Parwanu
Plant has all the latest systems like aseptic bulk packaging, tetrapak filling, spiraflow equipment,
hi-tech continuous pulper line and pomace drying unit. HPMC has also taken over FP Jabli on
lease basis from the HIMPROCESS during the year 2003 and this has helped in increased
production of juices, drinks and other fruit based products.
The HPMC has set up a chain of Packing Houses, at Gumma, Rohru, Jarol-Tikkar, Oddi,
Bhunter and Patlikuhl, Grading Houses at Rajgarh, Chindi, Rekong Peo and Chailchowk. Cold
Storages in producing areas are at (Gumma, Rohru, Jarol-Tikkar, Oddi and Patlikuhl). At present
HPMC has pre-cooling facilities at Oddi and Patlikuhl. Beside, these Cold Storages in producing
areas, HPMC has established Cold Storages in terminal markets at Parwanu, Delhi, Mumbai, and
Chennai. It has Transhipment Centres, Canning Units and Sales Offices in all the principal fruit
markets of the country. HPMC is also making Himachal Apples available to world community
through exports.
Supply from Inputs: For providing quality farm inputs at reasonable to the farmers, HPMC has
been procuring organic manure, plant martial, fungicides, insecticides, pesticides & horticulture
5

spray at directly from reputed manufacturer. The material is made available to the farmers
through the grading and packing houses located in the fruit growing area of the State.

1.5PRODUCTS
The HPMC is producing variety of processed products. It is the main producer of Apple Juice
Concentrate in the country. Besides, Apple Juice Concentrate the Corporation is producing
concentrate of Orange, Pear, Plum, Strawberry besides pulps of all the above fruits. It is also
producing various squashes, jams, canned products, apple cider, cider vinegar, Apple and Plum
wine, juices in tetrapaks, natural and blended juices, baby corn, mushroom in brine and varieties
of pickles.

PRODUCT BRIX AT ACIDITYAS MALIC COLOUR

S
20o C
ACID (W/W)
440NM

CLARITY
620NM

APPLE

720.5

1.6% - 2.5%

45-50%T

95%T

PEACH

720.5

3.0% - 3.5%

25%T

90%T

PEARS

720.5

1.5% - 2.28%

25%T

85%T

APRICOT

720.5

8.5% - 10%

25%T

92%T

720.5

7.5% - 9%

1%T

55%T

PLUM

B. Specifications of Pulps

PRODUCTS

BRIX AT 20o C

ACIDITY
(W/W)
AS MALIC ACID

APPLE

90.5

0.3% - 0.4%

PEACH

80.5

0.4% - 0.5%

PEARS

90.5

0.3% - 0.32%

APRICOT

80.5

2.0% - 2.3%

PLUM

90.5

1.3% - 1.5%

No added preservative, no Pulp floating, colour natural, flavour characteristic of the fruit. All
concentrates and Pulps are available in aseptic and non-aseptic bags.

Packing and Storage

Packing

HOT HM HDPE Plastic Barrels or

aseptically packed in MS Drums

The products should be stored at a

temperature of 2-40 C storage as
excessive heat can result in
deterioration of colour and flavour.

Storage

Product Range

Fruit Cocktail(850 gms tin)

Mushroom in Brine 400 gms.

Baby Corn 400 gms

Pickles Mango/Mixed Veg. 1 kg Jar.

Pickles Mango/Mixed Veg. 1 kg.

Lemon Pickle in Poly Pack 1 kg.

strawberry, Ginger)

Lemon Pickle in Jar 1 kg.

Jams 1050 gms

Mixed Pickle 5 kg.

Jams 500 gms

Mushroom Pickle 500 gms Plastic Jar

7-in-1

900

gms

Apple

Juice

Concentrate

7-in-1

500

gms

Apple

Juice

Concentrate

200ml.

Fruit

Drink

s.

(Litchi,

Pineapple, Mango, Orange, Guava,

Kiwi, Strawberry)

Squashes

(Lemon,

Litchi,

Orange,

Peach / Pear Halves in syrup

Mixed fruit Jam Bulk 6 kg. Packing

Apple Juice 800 ml.

Apple Tapple in Tetrapak -200 ml (HACCP

Apple Juice 600 ml.

Certified)

Ditto Mango Drink in Tetrapak - 200 ml

Ditto Apple, apple Drink in Tetrapak -200ml

Ditto Litchi Drink in Tetrapak - 200ml

Ditto Kinnow/Orange in Tetrapak -200ml.

Ditto Kiwi in Tetrapak - 200ml

Ditto Strawberry in Tetrapak -200ml

Natural Apple Juice in Tetrapak-200ml

Apple Tea in Tetrapak-200ml

Orange Concentrate 1 kg. Bottle

Mango Concentrate 1 kg. Bottle

Apple Concentrate in Plastic Cans 200 gms

Apple and Plum Wine

Apple Cider
Cider Vinegar
Litchi Nectar 600 ml
Mango Nectar 600 ml
Strawberry Nectar 600 ml
Orange Nectar 600 ml
Tomato ketchup 500 gms
Kiwi Apple Juice
Kiwi Jam
Kiwi Squash

The varied tastes of goodness

9

The Seven-fold joy of Himachal

The pride of Himachal's products is 7-in-1 Apple Juice Concentrate. Ten kilogram of
Delicious apples go into making one kilo of concentrate. Just mix six parts of water to one
part of concentrate for a tingling beverage that refreshes any time of the day, in any season.
Pure, fresh and free from any additive, the concentrate can be used in one of the seven ways
- apple tea, apple juice, apple milk shake, bread spread, ice-cream, cake and pastry.
Available in 500gm and one kilo bottles.
Also available in bulk packs for bottles and direct dispensing.
Juice of orchard-fresh apples
Apple-Tapple
Clarified and sparkling apple juice made from juice concentrate. containing all the vital
nutrients, preserved in a delightfully healthy taste. Available in 200 ml and 600 ml bottles.
Juices and Drinks in Tetrapak
100% pure apple juice is available under the brand name Apple-Tapple in Tetrapak
Delicious Mango, Litchi, Strawberry, Orange Kinnow & Apple drinks are also available
under "Ditto" brand name.
Squashes and appetizers
A range of the finest squashes in the country is extracted from delicious, juicy, handpicked
fruit, Ginger has been cultivated in Himachal for ages and Ginger Appetizer is a specialty
of HPMC. .These are available in 700ml bottles.
Canned delights for all seasons
Peach and Pear Halves and Tidbits, Fruit Cocktail, Canned Cherries, Pineapple rings
preserved in syrup for an anytime, anywhere snack are available in 850 gm cans. White
button Mushrooms preserved in brine are Once-acquired never-forgotten table delicacy,
passed on from generation to generation. Available in 425 gm cans.

10

Assorted jams - Preserved for pleasure

"More fruits than any other Jam"
Orchard-fresh fruits ripened by the sun and caressed by the Himalayan breeze, cooked in
steam with pure cane sugar. Jams that go to breakfast tables around the world. Available in
500 gm jars and 1050 gm cans.

Nature's gift Man's appreciation

The excellence of Himachal's products and the appreciation of HPMC's efforts are reflected
in various awards won by HPMC International Asia Award for 1983 and 1984 at Singapore;
First prize in all India Fruit Show, 1975 and 1981, Udyog Rattan Award in year 2000;
Industries Award for operational Excellence for the year 2002; Udyog Rattan Award, 1985
instituted by the Institute of Economic Studies, New Delhi; New Millennium Award ; "15th
Golden Award for quality during 2001 in Paris (FRA) and was selected for International star
award for quality in the Gold Category during 27th International Star Award Convention,
Geneva 2002..

Corporate Gift Hamper/Family Pack

The HPMC has developed new attractively designed Gift Hampers/Family Packs in two sizes
containing 5 and 3.5 kg of Processed Food Products. The Packs are environment-friendly and
easy to carry.

11

1.6Marketing Network

12

2.1
Awell established marketing network has been created throughout the country.

Regional Office, Delhi - Bhopal, Jaipur, Lucknow.

Regional Office, Azadpur Delhi (Subzi Mandi)

Regional Office, Mumbai - Ahemdabad

Regional Office, Chennai - Hyderabad, Bangalore.

Regional Office, Kolkata.

Regional Office, Chandigarh

Regional Office, Gumma -

Regional Office, Kullu - Patlikuhl, Bhunter, Chindi, Chailchowk, Banjar and Thunag.

Regional Office, Kangra - Baijnath, Kandrori, Chamba.

Regional Office, Rohru - Jubbal, Tutupani and Sheelghat

Regional Office, Rampur Rampur, R/Peo, Jarol Tikkar, Oddi, Dalash, Gopalpur

Shimla, Chopal, Nerwa, Theog and Rajgarh.

and Sarahan.

SALES PTOMOTION OF HPMC PRODUCTS:

13

At HPMC, I was assigned with the topic as sales promotion of HPMC products for my project
work. I joined the company as a management trainee. The selection of the topic was to know
how the company generates business through them.

REASON FOR SELECTION OF THIS TOPIC:

The financial sector is one of the booming and increasing sectors in India. The Personal
Banker are one of the most powerful, efficient and effective channel through which the company
sales its various types of financial products and company takes operational work also. It is really
difficult to convince customers and sell a single product and accomplish operational work.
Satisfied customers are central to optimal performance and financial returns. In many places in
the world, business organizations have been elevating the role of the customer to that of a key
stakeholder over the past twenty years. Customers are viewed as a group whose satisfaction with
the enterprise must be incorporated in strategic planning efforts. Forward-looking companies are
finding value in directly measuring and tracking customer satisfaction as an important strategic
success indicator. Evidence is mounting that placing a high priority on customer satisfaction is
critical to improved organizational performance in a global market place.
With better understanding of customers' perceptions, companies can determine the actions
required to meet the customers' needs. They can identify their own strengths and
weaknesses, where they stand in comparison to their competitors, chart out path future progress
and improvement .
When buyers are powerful, the health and strength of the company's relationship with its
customers its most critical economic asset, is its best predictor of the future. Assets on
the balance sheet, basically assets of production, are good predictors only when buyers are weak.
So it is no wonder that the relationship between those assets and future income is becoming more
and more tenuous. As buyers become empowered, sellers have no choice but to adapt. Focusing
on competition has its place, but with buyer power on the rise, it is more important to pay
attention to the customer.

14

Customer satisfaction is quite a complex issue and there is a lot of debate and confusion about
what exactly is required and how to go about it. This study is an attempt to review the necessary
requirements, and discuss the steps that need to be taken in order to measure and track
customer satisfaction.

IMPORTANCE TO THE COMPANY:

The ultimate purpose of giving me this topic was to increase the promotion about the different
products of the HPMC, and to know about operational process. How these products can attract
them and how the company can generate maximum profit by convincing them through and to
better understand customer requirement and to understand operational methodology.
2.2 LEARNING FROM THE STUDY:
Sales promotion about the different products of the HPMC.
What are the problems faced by customer on daily basis.
How to communicate with the customers.
Different techniques of dealing with the customers.

15

3.1 RESEARCH METHODOLOGY

INTRODUCTION AND MEANING

Research methodology is way to systematically solve the research problem. The research
methodology includes the various methods and techniques for conducting a research. D.Salinger
and M. Stephenson in the encyclopedia of social sciences define research as the manipulation o
things, concepts or verify knowledge, whether that knowledge aids in construction of theory or in
the practice of an art
Research is a cruel investigation or inquiry especially through search for new facts in branch
of knowledge: market research specifies information. Required to address these issues: designs
the method for collecting information: manage and implements the data collecting process
analyses the results and communicates the finding and their implications.

RESEARCH OBJECTIVES
DEFINATION:

AND

SCOPE

OF

RESEARCH

PROJECT

PROBLEM

Training were with good background human being and through rigorous process of recruitment
but still not able to perform up to the expectation level of company, HR is not able to sort out the
problem why the performance is not coming even after giving the full marketing and operational
support. So there is need to study the customers perception and attitude towards the various
products provided by the HPMC.
RESEARCH:- It means search for facts, answers to questions and solutions to problems.
RESEARCH DESIGN:
Research design constitutes the blue print for the collection, measurement and analysis of data.
The present study seeks to identify the perception of consumers on KCC Bank in dharmshala.
The research design is exploratory in nature. The research has been conducted on users within
dharmshala. For the selection of the sample, convenient sampling method was adopted and an
attempt has been made to include all the age groups and gender within different occupation.

16

Type of Research
The present study will adopt the exploratory approach wherein, there is a need to gather large
amount of information before making a conclusion.
DEVELOPING THE RESEARCH PLAN:
The data for this research project has been collected through self Administration. Due to time
limitation and other constraints direct personal interview method is used. A structured
questionnaire was framed as it is less time consuming, generates specific and to the point
information, easier to tabulate and interpret. Moreover respondents prefer to give direct answers.
COLLECTION OF DATA:
1: SECONDARY DATA: It was collected from internal sources. The secondary data was collected
on the basis of organizational file, official records, news papers, magazines, management books,
preserved information in the companys database and website of the company.
2: PRIMARY DATA: All the people from different profession were personally visited and
interviewed. They were the main source of Primary data. The method of collection of primary
data was direct personal interview through a structured questionnaire.
SAMPLING PLAN:
Since it is not possible to study whole universe, it becomes necessary to take sample from the
universe to know about its characteristics. Sampling Units: Different professionals. Chartered
Accountants, Tax Consultants, Lawyers, Business Man, Professionals and Students.

1.

Sample Technique: Random Sampling.

2.

Research Instrument: Structured Questionnaire

3.

Contact Method: Personal Interview.

18

SAMPLE SIZE:
My sample size for this project was 50 respondents. Since it was not possible to cover the whole
universe in the available time period, it was necessary for me to take a sample size of 50
respondents.
DATA COLLECTION INSTRUMENT DEVELOPMENT :
The mode of collection of data will be based on Survey Method and Field Activity. Primary data
collection will base on personal interview. I have prepared the questionnaire according to the
necessity of the data to be collected.
3.2 OBJECTIVES OF THE STUDY
The objective behind the conducting project exercise was to get useful insight about the FMCG
sector. I have prepared this report with some specific objectives.
The primary objective of my study is to analyze the efficiency and effectiveness by the HPMC.
The objective of my study is as under:
PRIMARY OBJECTIVES:
1.To increase the sales promotion of HPMC products
2.To measure the awareness level of people regarding products offered by HPMC.
3.To study brand image of the HPMC
4.To increase the business of the HPMC

20

DATA ANALYSIS AND INTERPRETATION

A questionnaire was used as the primary source of data collection and the detailed question wise
analysis of the data is given below:Q.1 Do you deal in HPMC products ?
Category
YES
NO

No. of Respondents
33
17
Table No.4.1

Percentage
66
34

34%

KCC BANK; 66%

Figure No.4.1
Interpretation: It has been inferred from the above chart that 34% respondents deals in HPMC products and
64% respondents deal with other products.

22

Q.2 For how long are you dealing HPMC products ?

years
0-1
1-2
2-3
3& above

No. of Respondents
14
12
18
6
Table No.4.2

Percentage
28
24
36
12

40
35
30
25
20

Series1

15
10
5
0

0-1

1-2

2-3

3 & above

Figure No.4.2
Interpretation From above response it can be seen that.
1. 28% respondents were using the products for 0-1 year

3. 36% respondents using since 2-3

2. 24% respondents using 1-2 years

4. 12% using 3 and above years.

Q.3. Which products of HPMC do you deal in ?

24

PRODUCTS
APPLE
PEACH
PEARS
APRICOT
PLUM

No. of Respondents

Percentage

20
14
8
4
4

40
28
16
8
8
Table No.4.3

Percentage
40
35
30
Percentage

25
20
15
10
5
0
APPLE

PEACH

PEARS

APRICOT

PLUM

Figure No.4.3

Interpretation From above response it can be seen that:

From the survey we came to know that 40% people deals in apple products. About 28% people
deals in peach products, 16% people deals in pears product, 8% people deals in apricot products
and rest 8% deals in pulm products.

26

Q.4. Facilities provided by HPMC for promotion ?

categories
Totally
Partially
Slightly
never

No. of respondent
21
12
10
7
Table No.4.4

Percentage
42
24
20
14

No. of respondent
Totally
Partially
Slightly
never

Figure No.4.4
Interpretation From above response it can be seen that
1.
2.
3.
4.

42% respondents are used advertising strategy for promotion.

24% respondents are used hording strategy for promotion.
20% respondents are used bill board strategy for promotion.
14% respondents are never used any strategy.

28

Q.5. Are you satisfied with the facilities provided by HPMC for growth ?
SATISFACTION LEVEL
Highly satisfied
Satisfied
Nuteral
Dissatisfied
Highly dissatisfied

NO. OF RESPONDENTS
20
15
10
05
0
Table No.4.5

45
40
35
30
25
20
15
10
5
0

PERCENTAGE
40
30
20
10
0

NO. OF
RESPONDENTS
PERCENTAGE

Figure No.4.5
Interpretation From above response it can be seen that.
1.
2.
3.
4.

40% respondents is highly satisfied about facilities provided by HPMC.

30% respondents is satisfied about facilities provided by HPMC.
20% respondents is nuteral about facilities provided by HPMC.
10% respondents is dissatisfied about facilities provided by HPMC.

30

Q.6. Do you get any reward for max. sales ?

Category
Yes
No

No. of Respondents
32
18

Percentage
64
36
Table No.4.6

36%

YES
NO

64%

Figure No.4.6
Interpretation From above response it can be seen that
1. 64% respondents says yes I got the max. sale reward.
2. 36% respondents are not got any reward of max. sale.

32

Q.7. What type of reward you will get ?

Category
Cash
Tour package
Gifts

No. of Respondents
15
10
25
Table No.4.7

Percentage
30
20
50

No. of Respondents

Cash
Tour package
Gifts

Figure No.4.7
Interpretation From above response it can be seen that
1. 30% respondents are got cash reward.
2. 20% respondents are got tour package reward
3. 50% respondents are got rewards related with gifts.

34

Q.8. What are the promotional activities carried out by HPMC ?

categories
Totally
Partialy
slightly
never
Cant say

No. of respondent
45
3
2
0
0
Table No.4.8

Percentage
90
6
4
0
0

No. of respondent
Totally
Partialy
slightly
never
Cant say

Figure No.4.8
Interpretation From above response it can be seen that
1. 90% respondents in the favour of that HPMC provide good quality good in
accurate time
2. 6% says that it provide good quality products.
3. 4% says that HPMC products quality and quantity is good.

Q.9. What products has got the max. sale for last 1 month ?
PRODUCTS

No. of respondent
36

Percentage

APPLE
PEACH
PEARS
APRICOT
PLUM

30
10
05
03
02

60
20
10
06
04
Table No.4.9

No. of respondent
APPLE
PEACH
PEARS
APRICOT
PLUM

Figure No.4.9
Interpretation From above response it can be seen that
1. Apple got the max.sale in the month.

Q.10. Are you satisfied with the promotional activities carried out by HPMC ?
SATISFACTION LEVEL
Highly satisfied
Satisfied

NO. OF RESPONDENTS
20
15
38

PERCENTAGE
40
30

Nuteral
Dissatisfied
Highly dissatisfied

10
05
0

20
10
0
Table No.4.10

45
40
35
30
25
20
15
10
5
0

NO. OF
RESPONDENTS
PERCENTAGE

Figure No.4.10
Interpretation From above response it can be seen that
1.
2.
3.
4.

40% respondents are highly satisfied with the promotional activities of HPMC.
30% respondents are satisfied with the promotional activities of HPMC.
20% respondents are nuteral with the promotional activities of HPMC.
10% respondents are dissatisfied with the promotional activities of HPMC.

CONCLUSION AND RECOMMENDATIONS:

CONCLUSION:
HPMC, the FMCG arm of HPMC is expected to go on stream. The HPMC already has good
number of employees and is on the brim of increasing its customers through its attractive
schemes and offer.

40

The project opportunities provided was market segmentation and to know the perception
of prospective customers in potential geographical location and convincing them to attract more
customers so that new business opportunities can be explored.
Through this project, it Could be concluded that people are not much aware about the various
products of the HPMC and many of them not interested to purchase. Majority of people have
more faith in other products as compare to HPMC products. Professionals and businessman are
more attracted towards the products provided by the HPMC.
So, at last the conclusion is that there is tough competition ahead for the company from its
major competitors in the FMCG sector. Last but not the least I would like to thank HPMC
for giving me an opportunity to work in the field of Marketing and Operation. I hope the
company finds my analysis relevant.
RECOMMENDATION
Finally some recommendations for the company are as follows:To make people aware about the benefit of becoming a customer of HPMC, following activities
of advertisement should be done through
1.Print Media.
2. Hoarding & Banners.
3.Stalls in Trade Fares
4.Distribution of leaflets containing details Information.

42

LIMITATIONS:
Every work has its own limitation. Limitations are extent to which the process should not
exceed. Limitations of this project are:
1. The project was constrained by time limit of 45 Days.
2. Mindset of people may very depending upon their age, gender, income etc.
3. Getting appointment from the concern person was very difficult.
4. People mind set about the survey was obstacles in acquiring complete Respondents were very
busy in their schedule. So it was very time consuming for information & positive interaction,
them to answer all the questions properly.

44

QUESTIONNAIRE
Dear Sir/Madam
Name______________________
Address: ____________________________
Contact No _________________( O)_____________ (M)______________
City: _________Pin: ____________State: _____________
I am a student of Govt. P.G. College, Dharamshala presently doing a project on sales
promotion of HPMC products I request you to kindly fill the questionnaire below and Assure
you that the data generated shall be kept confidential.
1. Do you deal in HPMC products ?
yes

no

2. For how long are you dealing HPMC products ?

0-1 years

1-2 years

2-3 years

3 & above

3. Which products of HPMC do you deal in ?

Totally

Partially

Slightly

PRODUCTS
APPLE
PEACH
PEARS
APRICOT
PLUM

4. Facilities provided by HPMC for promotion ?

46

Never

Cant say

FACILITIES
ADVERTISING
HOARDING
BILL BOARD
BANNER
OUTLETS

TOTALLY

PARTIALLY

SLIGHTLY

NEVER

5. Are you satisfied with the facilities provided by HPMC for growth ?
Highly satisfied

Satisfied

Nuteral

Dissatisfied

Highly
Dissatisfied

6. Do you get any reward for max. sales ?

Yes

no

7. What type of reward you will get ?

Cash

Tour package

Free gifts

8. What are the promotional activities carried out by HPMC ?

ACTIVITIE
S
DELIVERY
IN TIME
QUALITY

TOTALLY

PARTIALY

SLIGHTLY

NEVER

QUANTITY
9. What products has got the max. sale for last 1 month ?
MAX. SALE
PRODUCTS
APPLE
48

CANT SAY

PEACH
PEARS
APRICOT
PLUM
10. Are you satisfied with the promotional activities carried out by HPMC ?
HIGHLY

SATISFIED

NUTERAL

SATISFIED

DISSATISFIED

HIGHLY
DISSATISFIED

Date
Place:

Signature

Thank You

50

BIBLIOGRAPHY

S.No

AUTHORS NAME :

NAME OF THE BOOK

1.

PHILIP KOTLER

Marketing Management(10th Edition)

2.

V.S.RAMASWAMY

Marketing Management(3rd Edition)

3.

C.R.KOTHARY

Research Methodology(2nd Edition)

4.

S.P.KASANDE

Research methodology(3rd Edition)

WEB REFERENCES
http:www.kccb.com/consumer perception_rshn.htm
http:www.mdkccb@sancharnet.in/profile/paper.htm
http:www.faculty.rsu.edu/history/mgtfayol.html
http:www.mr-guide.com/data/G510.htm
http:www.sancharnet.com/lo_index.htm

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