Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Hard HR planning
Training
Training is a specific way in which
learning can take place within the
organisation.
Training can be viewed as a
bounded activity focused on
equipping employees with the
knowledge and skills necessary to
perform work roles and
responsibilities to satisfactory
standards.
The Manpower Services
Commission has defined training
as A planned process to
modify attitude, knowledge or skill
behaviour through learning
experiences to achieve
effective performance in an activity
or range of activities. Its purpose, in
the work
situation, is to develop the abilities
of the individual and to satisfy the
current and future
needs of the organisation.
Education
The Manpower Services
Commission has defined
education as activities which aim
to
develop the knowledge, skills,
moral values and understanding
required in all aspects of
life rather than a knowledge and
skill relating to only a limited field of
activity.
Education is concentrated on
personal growth rather than
occupational advancement,
and may be associated with selfactualisation
Employer branding
Definition
Employer branding is concerned
with the image of the organisation
and how attractive itis to work for.
This will have a significant impact
on the type of candidates who
apply forjobs. Whilst all
organisations have an employer
brand, some have a very poor
employerbrand image as a result of
their treatment of existing staff,
potential staff and theirgenerally
poor reputation in the community.To
improve its brand image, an
organisation should establish the
current image, identifythe unique
selling points of its employment
offering and then emphasise these
points in advertisements and the
recruitment process. The aim is to
differentiate the organisationfrom
its competitors in the labour
market.Organisations have both an
internal and an external brand. The
internal brand is thatwhich is
perceived by employees. The
external brand is that which is
perceived by the
general public.
Value
Organisations wish to position
themselves as an employer of
choice to become more
attractive to certain sorts of
candidates. This should increase
the number and quality of
applications. If it increases the
number of unsolicited applications,
a good brand may reduce
recruitment costs.It also allows the
organisation to maintain a low cost
base e.g. an employeremphasising
its ethical values and the care it
shows to its employees, may find
thatsufficient suitable people apply
without needing to offer large
salaries.The employer brand will
also affect, positively or negatively,
the more general brand
image of the company in its product
markets.
HR business partnering is a process
whereby HR professionals work
closely with business leaders and/or
line managers to achieve shared
organisational objectives, in particular
designing and implementing HR
systems and processes that support
strategic business aims. This process
may involve the formal designation of
HR business partners, that is HR
professionals who are embedded
within the business, sometimes as part
of a wider process of restructuring of
the HR function.However, it is
important to note that many varying
definitions of HR business partnering