This industry was established before our independence.

HAVMOR is
established in Karachi in 1944. HAVMOR is very popular in Gujarat. It
started 70 yrs. ago. The word HAVMOR is derived from two English words Have More means have it more. It is a partnership form of organization. It
may be described as an experiment successfully running from last 70 yrs.
In this factory of manufacturing it the machines are arranged according to the
process they perform in the plant. Company produces 150 different varieties of
products and distributes throughout the Gujarat by its annual turnover of
Rs.250crores. The location of the company is very good and safe in sufficient
area like Naroda. They get easily their production-needed raw material.

Company objective
Fr o m t h e P r e s e n t t o t h e Fu t u r e
The West was won by taste, innovation and quality. In the last six decades,
from a handcart, Havmor has grown into a delicious facet of daily life of a
large part of Western India. It is available through 20,000 + outlets across
Gujarat, Maharashtra, Rajasthan and Madhya Pradesh.
Havmor has more than 160 products, possibly the most extensive range in
India. The Company has a 200,000 litres per day, ISO 22000:2005 and
HACCP certifi ed state-of-the-art manufacturing facilities. In the next two
years the capacity is planned to double. The existing Group turnover is Rs.
2.3 billion which is expected to cross Rs. 3 billion by 2012-13.

Q u a l i t y Po l i c y
For us, any purchase made by any customer across our more than 20,000
outlets is a moment of truth- that smile of delight with the fi rst bite is our
motivation. More than the 35% market share in Ice creams in Western
India, it is the 100% mind and heartshare of our loyal customers that we
value.

Standards
We believe in maintaining and nurturing an environment conducive to
highest standards of quality at every level- from products to infrastructure
and from processes to people.
Continuous up gradation of technology, innovation and team development
are the ongoing constants at Havmor which translate into a synergy of
excellence.

Business functions

Today HAVMOR has earned a good name. It is the largest food chain in whole
state. Today its uses 2000 litters milk every day. HAVMOR Ltd Annual turnover is
at Rs.30crores. It has its priorities set:

Ice cream
Family pack
Cones
Candies
Seasonal flavours

The goal of marketing is to create customers satisfaction profitable by building

value-laden relationships with important customers. The marketing department
cannot accomplish this goal by itself it must team by closely with other
department with organization throughout its entire value delivery system to
provide superior value customers. This marketing calls up every one in the
superior value and satisfaction

MISSION
Good, Truthful, Clean Enterprising Ethos
Satish Chona, the founder of Havmor, began his enterprise half a century ago
with a simple guideline -- Achchai, Sachchai, Safai (Goodness, Truthfulness, and
Cleanliness).
The succeeding generations at the helm of the company translated this axiom
into a way of life and business. Only the finest ingredients go into the making of
Havmor Ice Creams. The whole manufacturing process conforms to global
standards of hygiene. And the companys trade practices are kept totally
transparent.

Production
Production is a process of conversion of raw material into finished goods with
the use of different resources. And the production process is the combination of
certain steps to obtain the final product. These steps collectively are said as
process.

Many processes are undertaken in creaming before the milk & milk products
reach the hands of the final consumer. Because of the processing the life
expectancy of these perishable items increases and they may be preserved and
retained for a longer period without any deterioration in the quality
RAW MATERIAL
The raw material procurement system is as follows: - Milk is main raw material
for ice cream. Milk delivered by a producer is measured and a sample is drawn
for quality testing. Individual milk is measured, sampled, analysed and
accordingly paid.
Payment due is worked out on the basis of the quality and company delivers the
quantity of the milk directly to dairy.
Company purchased sugar in bulk at it is used in ice cream.
Special attentions are given to dry fruits because they are costly. The
purchased cleaned and after cutting they are used.
Colour & flavour, which are permitted by governments, are only used.
PRODUCTION PROCESS
The Process for manufacturing ice-cream passed through various stages the
chart given bellows shows the ways in which ice cream reaches us after
manufacturing stages

Ice cream manufacturing

Ice cream filling

Marketing Channel

Cold storage

Transportation by A.C. isolated vehicles

Distributors

Dealers

Customer

The various process under gone by the dairies are as follows: Pasteurization:
The word Pasteurization has been named of the name of the eminent French
Scientist, Louis Parture, who studied that heating of liquid, to a high temperature
considerably improves their keeping qualities. This process is widely employed in
almost all the dairy operations, in general the word pasteurization cannot the
heating of milk & milk products to a temperature which destroys almost all the
micro organization present and that too without significantly affection the
properties of these products.
The milk is warmed nicely and from it milk cream is produced. Because milk is
refined and tested nicely from the dairy only no need to be tested it. Making
cream add needed dry fruits and sugar, Stabilizers and chemicals in it. Sugar is
mixed in milk while warming. Cleaning of dry fruits and cutting is done by over
machine very nicely.
They make different varieties by ice cream by different process. They pack than
nicely and store in cold storage at 25% Celsius to 30% Celsius. SPECIAL
FEATURES: Mode from continues. Ice cream-making machine marketing India
since 4 decades

Production range
HAVMOR Company produces various types of products. Their ice cream is
delicious and different varieties of flavours. The various products and their use
are as below:
Kala Khatta pop Lollypop .Orange bar Double Hit Mini Choco bar
Classic Choco bar 3-D Bar etc.

HUMAN MANEGEMENT
The overall responsibility of manufacturing are interested to vice president who
is supported by different functional health leaking after oral solids, quality control
production planning and control and utilities. Personal department is the main
part of the each and every company without the person company can do nothing
and cannot earn profit.
NUMBER OF EMPLOYEES: As the company employees are the main part of the company of how many
number of they are in the factory is very important Navneets total
employees are 240 which permanents. The company provides them good
atmosphere and salary.
The company has good relationship with his employees. It provides them
insurance also company tries to give them basic facility. Every employee gets
uniform from the company. Aim to increase employees salary. 240 people
working in that department most of them are classifies in three different
groups, supervisors, engineers, workers

At Naroda in one and only one manufacturing unit there are 600 workers are
employed divided in three shifts: 1. 150 workers
2. 50 workers
50 workers are regular ones
They work in two shifts day and night; manufacturing work goes on only in day
and in night preservation. HAVMOR Ltd. Provide monthly expenditure on salaries
is approximately 6 lacks, out of which 4 lacks are paid to the regular employment
& 2 lacks to contractual workers. The company provides them good atmosphere
and salary.

EMPLOYEES BENEFITS & SERVICES

A qualified person is appointed to visit the factory daily. Every different and
indirect employee is subjected to techniques. The medical report shall cover
various aspects viz, eye sight, blood pressure, physical fitness etc. The personnel
is where respect the medical exemption reports not found satisfactory i.e. The
physical fitness of the personnel is not as per the required standard are to be
duet with by affecting necessary trades or otherwise as deemed fit in to the
context at the circumstances. The company provides them good atmosphere and
salary. Every employee gets uniform form the company. Aim to increase
employees salary.

Introduction to Marketing
Havmor food has established a new strategy; Business unit called micro
Marketing division the rural markets of India. The division queries market generic
marketing Began to play an increasing important role with the certain be colony
personating world over with the coming of important of generic market in India
and it gaining fool hold in certain market with in a very short span of this division
has established its self in the market. The goal of marketing is to create
customers satisfaction profitable by building value-laden relationships with
important customers. The marketing department cannot accomplish this goal by
itself it must team by closely with other department with organization throughout
its entire value delivery system to provide superior value customers. This
marketing calls up every one in the superior value and satisfaction. To make all
the work smoother the group has created division has its own special identity in
the market and it tops products

marketin
g
departme
nt
advertasi
pakaging
ng

selling

Organization of the marketing Department

The marketing manager Mr. Kaunal Desai handles the marketing department of
the company. He works directly under the general manager Mr. Pradip Chona

Basic ideas of packaging and designing coups from Mr Chona and the rest
marketing work is governed by Mr Kamal Desai under there are three regional
affairs respectively in ahmedabad, Rajkot and Surat Which are not hot market of
the company under the three regional affairs there courses distribution 800
retailers under distributors work to make available ice cream to the altimeter
consumers. Also seven executives havmors parlours in Ahmedabad work directly
under the regional manager in charge the whole scene become understandable
with the help of following diagrams.
The following chart represents the entire organization structure of the Havmor
Company.
Now the organization structure of marketing department

General
Manager
Marketin
g
Manager
Regiional
Manager

Regiional
Manager

Regiional
Manager

distribut
ers

distribut
ers

distribut
ers

reatailer
s

reatailer
s

reatailer
s

consume
rs

consume
rs

consume
rs

Pricing
First we know that what is price? Price is the amount or services or the same of
the values that consumers exchange for the benefits of having or using the
product or services. Havmor Food Pvt. Ltd. Have 2 factors affecting to price
decision.
A. Internal factor affecting to the pricing decision.
Marketing mix strategy: - Havmor has made own marketing mix strategy, price
is only one of the marketing mix tools that a company uses to achieve its
marketing objectives. Cost: - Havmor has estimate the cost set the floor for the
price that the company can charge for its products. The both cover all lots costs

for producing, distributing, and selling the products and deliver a fair rate of
return for its efforts and risk. Organization Consideration: - Havmors
management must decide who within the organization should set prices.

B. External factor affecting to the pricing decision.

Pure Competition: - A markets in which buyer and seller trade in a uniform
commodity no signal buyer or seller has much effect on the going market price.
Monopoly Competition: - A market in which many buyer and sellers trade over a
range of pricing rate than a simple market prices. Competitor: - Havmor Icecream has selecting price of the product economic factors are affecting in such
as boom or recession. In flatirons and in terse rate affect both the producing a
product and consumer perception of the product and consumer perception of the
products price and value

FINANCIAL HIGHLIGHTS
Their capital as follows: - 1. Investment allowance Reserve 2. Capital Reserve 3.
General Reserve 4. Subsidiary Reserve
Loans & Advances
Secured Loan: From Gujarat industrial Investment Corporation limited Secured
by joint equitable mortgage of immovable properties and hypothecation of all
movables (Save and except specified movable hypothecated to the companys
bankers) both present and future pertaining to HAVMOR unit at Naroda. From
State Bank of India: Against equitable mortgage of land and hypothecation of
movable property both present and future pertaining to new processing unit.
cash credit: Against equitable mortgage or immovable properties of crepe unit
at office premise at Relief Road and first charge by hypothecation of all specified
movables including raw-materials, stores, stocks, finished goods and stocks in
process and book debts etc. And further personally guaranteed by the partners
Unsecured Loans:
1.Insurance: Adequate insurance coverage has been taken for properties and
assets of the company including buildings, plants and machinery and stocks. 2.
Accounting Concepts: The Company follows the mercantile system of
accounting and recognizes income and expenditure on accrual basis except
subsidy. Finance functions as procurement of funds and their effective utilization
in the business, finance is the task of providing funds needed by the enterprise
on the terms that are most favourable to it keeping in view the objectives of the
enterprises.
NEED OF FINANCE

In a business unit need of finance arise due to the following reasons?

1. For the purpose of expansion
2. For the purpose of establishment
3. For the purpose of renovation
4. For the purpose of diversification