Journalism

Below is the Glossary for Journalism Terms.It will be helpful for MCQ's.
A
Ad-abbreviation for advertisement
Advance (advance story)-news of an event to occur in the future
All caps-a word or word written in all capital letters
AP-abbreviations for Associated Press, a news-gathering service
Assignment- A particular job given to reporters by editors. Sometimes reporters suggest
their own assignments, but they must get an editor's approval before beginning work.
Advertisement -the promotion of a product or service
Advertising manager -the person who oversees the sales representatives who sell space
to advertisers, and ensures that ads are in the appropriate section
Advertorial -an advertisement section in a magazine that looks like an article or a feature
Advocacy -a style of journalism in which a reporter takes sides in controversial issues and
develops a point of view or a style of journalism which is opposite of mainstream
journalism, in which reporters are expected to be objective
Angle -particular emphasis of a media presentation, sometimes called a slant
Attribution -credit given to who said what or the source of facts
ABC - Audit Bureau of Circulations; a group that audits newspaper circulation figures.
Add - Copy to be added to a story already written.
Adobe InDesign - Desktop publishing program, now being used more widely in place of
QuarkXPress.
Ad impression - Term used to describe the number of times an advert is seen. Advertisers
usually sell space based on the exposure per thousand impressions. This is called Cost per
impression (CPM). Alternatively, they might sell on a pay-per-click (CPC) basis (also known
as cost-per-click - CPC)
ADSL - Asymmetric Digital Subscriber Line; high bandwidth web connection often just
called broadband.
Advertorial - An advert in the form of a complementary editorial piece, usually labelled as an
advert.
Analogue television - TV transmitted in radio waves as opposed to digital TV.

Angle - The approach or focus of a story. This is sometimes known as the peg.
Astroturfing - A term used to describe fake grassroots support on websites and in blog
comments. A method most usually employed by the public relations and advertising industry
and political groups.
Attribute - to quote the original source of material, whether it be a quote of copyrighted
work.
Audit - An independent assessment of the validity of statistics used in adverts, newspapers
etc.
AOP - Formed in 2002, the Association of Online Publishers is an industry body for UK web
publishers. The AOP represents the interests of 160 publishing companies.
Average issue readership - Number of people who have read the newspaper or magazine
in the period that it was issued, also known as AIR.
B
B2B - Business to business; describes a business whose primary customers are other
businesses.
B2C - Business to customer; describes a business whose primary customers are
individuals.
Background - Information given to a reporter to explain more about the situation and
details of a story. Sometimes shortened to BG.
Back bench - Senior journalists on a newspaper.
Bandwidth - The amount of data that can be transferred through an internet connection.
Banner ad - Web advert, normally found at the top of a page.
Typically around 468 by 60 pixels in size. Sometimes called a web banner.
BARB - Broadcasting Audience Research Board, measures TV audience numbers.
BBC - British Broadcasting Corporation.
Beat - The area or subject that a reporter regularly covers.
Best boy - Broadcasting term for second-in-command of a lighting team.

Blawg - Weblog dealing with aspects of law.
Bliki - Combination of a blog and a wiki; a blog that can be edited by readers or an
approved group of users.
Blind interview - An interview with an unnamed source.
Blog - An online commentary or diary often written by individuals about hobbies or areas of
specialist interest. Blogs commonly allow comments below entries and are published in
reverse chronological order. Also known as a weblog.
Blogger - A person who writes a blog.
Blogosphere/Blogdom/Blogiverse/Blogmos/Blogostan - All things relating to blogs
and blog communities.
Blurb - Brief introduction to the writer, usually following the headline.
Box-material enclosed, either completely or partially, by a printed rule
BRAD - British Rate and Data; a company that logs every periodical that has to do with
advertising in Britain.
Break - When a story is first published. Sometimes called breaking news.
Broadcast - communicating using radio and/or TV.
Browser - A piece of software that allows users to view internet pages. Popular browsers
include Firefox, Internet Explorer and Safari.
Bulks - Copies distributed free, normally for promotion.
Bump - To move the position or timing of a story.
Button - A small web advertisement, usually around 165 by 90 pixels in size and commonly
found in the right or left hand columns of a website.
Byline - A journalists name at the beginning of a story.
Cable television - TV delivered into the home through an underground cable.

Campaign - The various stages of an advertising project from beginning to end.
Cap - Upper case.
Caption - Text printed below a picture used to describe it and who took it. Sometimes
called a cutline.
Cascading stylesheets (CSS) - Technique used for designing web pages. One file that
defines the style for a whole site.
Chat rooms - An interactive part of a website where visitors can write messages to each
other people in real time. Also known as forums and message boards.
Churnalism - Bad journalism; journalists that churn out rewrites of press releases.
Centre of visual interest (CVI) - The prominent item on a page usually a headline,
picture or graphic.
CIOJ - the Chartered Institute of Journalists.
Circulation - Number of copies sold by newspapers or magazines. In the UK these figures
are monitored by ABC - The Audit Bureau of Circulations.
Citizen journalism - Term used to describe the reporting of news events by members of
the public most commonly on blogs and social networking websites. Other terms include
participatory journalism and networked journalism.
Classified advertising - Advertising placed by individuals in newspapers. Sometimes called
small ads.
Clickthrough - When a reader clicks on an advert and is redirected to a new page.
Advertisers sometimes buy adverts based on a rate per click called a Click-through rate or
CTR.
Closed question - A simple yes/no question that does little to encourage an interviewee to
open up.
Column - A regular feature often on a specific topic, written by the same person who is
known as a columnist.
Contempt of court - The criminal offence of ignoring court rules.
Convergence - The term used to describe multimedia newsrooms producing news for
different publishing platforms.
Cookie - Small text file that is downloaded to your computer when you visit a site. The next
time you visit, the site can use the file to remember details such as your login information.
Copy - Main text of a story.
Copy approval - A source or interviewer asking to see the text of an article prior to
publication. (Always discouraged!)
Copywriting - Creating the text for an advertisement.
Coverline - Captions on a magazine cover.
Cover story - Leading story used on front cover.
CPM - cost per thousand impressions. This is the cost an advertiser pays for 1,000 page
views. The M in CPM is the Roman numeral for 1,000.
Crosshead - A few words used to break up large amounts of text, normally taken from the
main text. Typically used in interviews.
Cub - A trainee reporter. Also known as a rookie or junior reporter.
Cut - To remove text.
Cuttings - A journalists collection of published print work. Also known as clips and
sometimes presented as a portfolio.
Cuttings job - An article which has been put together using research culled from a number
of other articles or news items.
Cyber-journalist - A journalist that works on the internet. An online journalist.
D
Dateline - A line at the beginning of a story stating the date and the location.
Deadline - The time at which an editor requests a journalists to finish an assignment.
Death-knock - Calling at the house of a bereaved relative or friend when reporting on the
death. Also known as door-stepping.
Deck - Part of the headline which summarises the story. Also known as deck copy or bank.
Defamation - Information that is written by one person which damages another person
reputation.
Digg - A community powered internet link recommendation system. Furl offers a similar
service.
Direct quote - The exact reproduction of a verbatim quote in quotemarks and correctly
attributed.
DHTML - Dynamic HTML. Allows exciting things to happen when you move your mouse over
words.
Digital television - TV transmitted in binary format, producing good picture quality.
Direct marketing - Sending advertising material directly to potential customers either by
post, fax, email or information by telephone.
Dogblogging - When the upkeep of a weblog becomes a hassle.
Dowdification - Deliberate omission of a term or terms to change the meaning of a quote.
Refers to journalist Maureen Dowd.
Download - Copying a file from a website to your own computer.
Draft - The first version of an article before editing and submission to the editor.
Dropdown menus - Name given to website menus that allow users to select from a list of
options that drop down in a vertical menu.
DPS - Double-page spread; can also be referred to as a spread.
__________________
E
e - Often used to indicate an electronic version of something, for example eNews, for an
electronic newsletter, or eGovernment, to describe electronic government.
Editor - Someone who prepares material for print or broadcast.
Editorialise - To write in an opinionated way.
Encryption - TV signals encoded so only paying subscribers can watch.
Endnote - Text written at the end of an article stating the authors credentials.
eTail - Online or electronic retail.
Exclusivity - When an advert appears exclusively on a page, rather than being in rotation
with other ads.
Ezine - Specialized online magazines.
F
Feature - A longer, more in-depth article.
Fisk - Detailed word-by-word analysis and critique of an article. Refers to journalist Robert
Fisk.
Flash - A program used to display design-heavy, animated content.
Flash - Short news story on a new event.
Flatplan - A page plan that shows where the articles and adverts are laid out.
Follow-up - An update on a previous story.
Font - Typeface.
Freelancer - Someone that works alone, usually on a contract-to-contract basis.
Freesheet - A publication that is free to consumers and generates its revenue from
advertising.
Free-to-air - TV service received without having to decode or pay.
Freeview - Commercial free-to-air digital service, between BBC, BSkyB and the
transmission firm Crown Castle.
Frontline Club - A club in London that promotes freedom of expression and support
journalists, cameramen and photographers who risk their lives in the course of their work.
FTP - File Transfer Protocol. A method of moving files, usually used to transfer files from
your computer to a web server.
FYI - An abbreviation meaning for your information.
G
Get - A very good or exclusive interview.
GIF - A type of picture file, often used for images that include text.
Glossite - The website of a glossy womens magazine.
Graf - Paragraph.
Grip - A person that looks after the equipment required to make a TV camera move.
H
Hard copy - When the article is printed out on paper.
Hits - Number of downloads of every element of a web page, rather than the page as a
whole. A page of 20 images, text boxes, logos and menus will count as 20 hits, so hits are
therefore not regarded as a reliable measurement of web traffic.
Headline - The main title of the article.

Homepage - The front page of a website.
House style - A publications guide to style, spelling and use of grammar, designed to help
journalists write and present in a consistent way for their target audience. The Economist
publishes a style guide as does The Guardian.
HTML - Hyper Text Mark-up Language. Basic programming code used for the design and
display of web pages.
Hyperlink - A link that redirects the user to another web page.
I
Impressions - The number of times an advertising banner was viewed during a campaign.
An internet - Any network of connected computers.
The internet - The international network of interconnected computers. The World Wide
Web, email, FTP and usenet are all part of the Internet.
Intranet - A private computer network inside a company or organisation for internal use
only.
Intro - Very important first paragraph, known as a lead in the US.
Inventory - The number of advertisement spaces for sale on a web site at a given time.
Island position - An advert surrounded by editorial content in the middle of the page.
ITV network - 15 regional franchises that make up ITV1. ITV is the Broadcaster that was
formed by the merger of Carlton and Granada.
__________________
J
Jargon -any overly obscure, technical, or bureaucratic words that would not be used in
everyday language
Journalese -a type of jargon used by newspaper writers or language used by journalists
that would never be used in everyday speech
Jump line-line of type at the bottom of a column which directs the reader to somewhere
else in the paper where the story is completed, allowing more space for stories to begin on
the front page
K
Kicker -an ending that finishes a story with a climax, surprise, or punch line
Kerning - Adjustment of horizontal space between two written characters.
Kill - To cancel or delete a story.
Kill fee - A reduced fee paid to a journalist for a story that is not used.
L
Layout editor -the person who begins the layout plan, considering things like placement
and amount of space allotted to news and advertising copy, graphics, photos, and symbols
Lead -the first sentence or first few sentences of a story
Libel -publishing in print (or other media) false information that identifies and deframes an
individual
M
Mark - Correction.
Mash up, mashup, or mash-up - a website or web application that seamlessly combines
content from more than one source into an integrated experience.
Masthead - Main title section and name at the front of a publication.
Media Kit - Practical information available to potential advertisers regarding costs etc. See
the New York Times, San Francisco Chronicle and the Belfast Telegraph for examples.
Microblogs - Blogs dealing with very specialised discussion.
Moblogging - Where individuals contribute to a blog using images or text sent from a
mobile phone.
MPEG - Moving Pictures Experts Group. A file format used for digital video.
MPU - Known as a Messaging Plus Unit, a large square web advert usually in a central
position below or inline with editorial. Typically around 350 by 250 pixels in size.
Multimedia - Term used to describe a range of different delivery formats such as video,
audio, text and images, often presented simultaneously on the internet.
Multiplex - Single digital terrestrial TV transmission comprising of several channels.
N
Navigation - Structure that helps web users move around the website.
NCTJ - National Council for Training of Journalists, official UK accreditation board for
journalism courses.
Netiquette - Online etiquette, eg. reciprocal links.
Networked journalism - Another term to describe participatory journalism or citizen
journalism.
News agency - Company that sells stories to newspapers or magazines.
Newspaper Society - Industry body representing the regional press & local press.
Newsreader - Software that helps receive and read RSS blog and news feeds.
NIB - News in brief - a quick summary of a story.
Nut graf - Paragraph containing the essential elements of a story.
NUJ - National Union of Journalists, a UK trade union.
__________________
O
Ofcom - Broadcasting industry regulator.
Off diary - An unscheduled or unpredicted story.
Off the record - Information that must not be disclosed.
On diary - Scheduled story.
On spec - Article that is written just in-case, but it will only be used if needed.
On the record - Information given by a source that can be used in an article.
Op-ed - A feature, usually by a prominent journalist, presenting an opinionated story.
Orphan - First line of a paragraph appearing on the last line of a column of text. Normally
avoided.
P
PACT - Industry body representing independent cinema and tv producers.
Pay-per-view - A single programme that the viewer has to pay for.
Pay TV - Paid subscription service for TV.
PDA - Personal Digital Assistant. A hand-held computer combining a phone, organiser and
web client.
Photoblogging - Contributing photos to a blog.
Photoshop - (noun) Computer program used to edit photographs.
Pitch - Story idea sent to an editor by a reporter.
Pixel - An on-screen measurement. Most monitors display around 1024 pixels wide by 768
pixels high.
Podcasts - MP3 audio recordings that can automatically download to a users computer as
soon as they are published online.
Point size - Size of the type face.
Pop-under/pop-behind - A web advert that opens under the browser window.
Pop-up - A web advert that pops up on screen. These are commonly blocked with a pop-up
blocker.
Post - To add a comment to a blog.
Pork - Material held for later use, if needed.
PPA - Periodical Publishers Association. Industry body representing UK magazine
publishers.
Portal - A busy site often used as a starting point online through services such as
messaging, news and searches.
Proof - Copy of a laid-out page ready to be corrected.
Prosumer - Marketing term used to describe professional consumers.
Puff piece - A news story with editorialised, complimentary statements.
Pulldown - Web text that is activated by a down arrow on a web menu.
Pull-out quote - Selected quote from a story highlighted next to the main text. Often used
in interviews.
Q
QuarkXPress - Desktop publishing program.
Quote - Record of what a source or interviewee has said.
R
Radio spectrum - Total capacity of radio frequencies that can be received.
Rate card - A list of advertising rates provided by a publisher.
Recto - Right-hand page.

Redletter - Exclusive, breaking news coverage of a major news event, printed in red type.
Reporter - Someone who writes and researches news stories.
Reporters without borders - An organisation founded in 1985 that fights for press
freedom around the world.
Retraction - A withdrawal of a previously-published story or fact.
Revision - A re-written or improved story, often with additional quotes or facts.
Rich media - Artwork formats such as Flash, Java and DHTML that allow interactive or
multimedia content.
Roadblock - The sale of all the adverts on your home page to one advertiser.
Run - To publish a story.
Sacred cow - News or promotional material which a publisher or editor demands be

published, often for personal reasons.
Serif and Sans serif - Plain font type with or without (sans) lines perpendicular to the ends
of characters.
Satellite television - TV recieved through a satellite dish.
Scoop - An exclusive or first-published story.
Scoopt - the worlds first citizen journalism photograph agency owned by Getty Images.
Search box - A tool that allows users to enter a word or phrase to search a database.
Server - A computer that hosts the pages of a web site.
Shockwave - Software that allows the user to play multimedia animations; published by
Macromedia.
Skype - Popular free internet telephony tool sometimes used to produce Skypecasts, or
broadcast conference calls.
Skyscraper - A vertical banner advert, usually at one side of a web page and 60 x 468
pixels in size.
Social bookmarking - A service that allows users to store interesting website addresses
publically on a web page and lets users network and pool recommendations.
Source - An individual who provides information for a story.
Splash - Front page story.
Standfirst - Line of text after the headline that gives more information about the article.
Stet - Proofreaders mark for restore to condition before mark up.
Sticky content - Content that encourages users to stay on one site for as long as possible.
Strapline - Similar to a subhead or standfirst, but used more as a marketing term.
Streaming - Watching or listening to video or audio in real time, rather than downloading
files.
Sub-editor - The person that checksand edits a reporters work and adds headlines and
standfirsts.
Subhead - A smaller one-line headline for a story.
Superstitials - A type of rich media advert that downloads gradually without obscuring
other content on the page; usually more popular than pop ups.
T
Tabloid - Smaller print newspaper size.
Technobabble - Confusing technical jargon.
Technorati - Powerful blog search engine.
Teeline - A form of shorthand.
Terrestrial television - TV sent through a beam transmitter directly into the home.
Testimonial - Endorsement of a product, often by a celebrity or well-respected client.
TK - Proofreaders insertion mark for data to come. Sometimes written as TKTK.
Tie in - Placing the facts of a new story within the context of past events. Also known as a
tie back.
Tip - A lead of piece of new information about a new story.
Top heads - Headlines at the top of a column.

Traffic - Amount of users recorded by a website.
Twitter - A service that allows users to send 140 character messages to friends via mobile
SMS, website or Instant Messenger.
U
Unique users - The number of individual users, as identified by unique computer
addresses, that visit a web site.
Upload - To publish a file on the internet.
URL - Uniform Resource Locator, technical name for a web address.
User - A visitor or reader on a web site.
User-generated content - Material created and submitted to sites by its users - such as
photographs, video footage, comments, articles etc.
V
Verso - Left-hand page.
Video blogger/Vlogger - A blogger who mainly uses video and publishes on the internet.
Video journalist - A journalist who publishes video reports on TV and/or on the internet.
W
Warblogs - Opinionated and political web logs.
Webcasting - Online visual and/or audio broadcasts, usually in real time.
Webmercials - Similar format to television adverts used online.
Webinar/Web conference - A seminar, lecture or presentation delivered over the
internet.
Widow - Last line of paragraph appearing on the first line of a column of text.
Wi-fi - Wireless internet or network connection.
Wiki - An information site that can be edited and added to by readers. See Wikipedia - an
online Wiki encyclopedia.
Wires - Stories or photographs sent electrically to your desktop. Here is a list of wire news
services.
Wob - White text on a black or other coloured background.
__________________
A
ABC - Audit Bureau of Circulations; a group that audits newspaper circulation figures.
ACAP - Automated Content Access Protocol, a platform that would allow search engines to
recognise the terms and conditions of specific websites.
Add - Copy to be added to a story already written.
Adobe InDesign - Desktop publishing program, now being used more widely in place of
QuarkXPress.
Ad impression - Term used to describe the number of times an advert is seen. Advertisers
usually sell space based on the exposure per thousand impressions. This is called Cost per
impression (CPM). Alternatively, they might sell on a pay-per-click (CPC) basis (also known
as cost-per-click - CPC)
ADSL - Asymmetric Digital Subscriber Line; high bandwidth web connection often just called
broadband.
Advance - A story outlining a future event. Also means to raise the priority of a story or an
upfront payment for written work, particuarly long articles or text.
All Caps - A word or sentence written in all capital letters.
Advertorial - An advert in the form of a complementary editorial piece, usually labelled as
an advert.
Analogue television - TV transmitted in radio waves as opposed to digital TV.
Angle - The approach or focus of a story. This is sometimes known as the peg.
AP - the abbreviation for the Associated Press.
Assignment - A job given to a journalist by an editor.
Astroturfing - A term used to describe fake grassroots support on websites and in blog
comments. A method most usually employed by the public relations and advertising industry
and political groups.

Attribute - to quote the original source of material, whether it be a quote of copyrighted
work.
Audit - An independent assessment of the validity of statistics used in adverts, newspapers
etc.
AOP - Formed in 2002, the Association of Online Publishers is an industry body for UK web
publishers. The AOP represents the interests of 160 publishing companies.
Average issue readership - Number of people who have read the newspaper or magazine
in the period that it was issued, also known as AIR.
B
B2B - Business to business; describes a business whose primary customers are other
businesses.
B2C - Business to customer; describes a business whose primary customers are individuals.
Background - Information given to a reporter to explain more about the situation and details
of a story. Sometimes shortened to BG.
Back bench - Senior journalists on a newspaper.
Bandwidth - The amount of data that can be transferred through an internet connection.
Banner ad - Web advert, normally found at the top of a page. Typically around 468 by 60
pixels in size. Sometimes called a web banner.
BARB - Broadcasting Audience Research Board, measures TV audience numbers.
BBC - British Broadcasting Corporation.
Beat - The area or subject that a reporter regularly covers.
Best boy - Broadcasting term for second-in-command of a lighting team.
Blawg - Weblog dealing with aspects of law.
Bliki - Combination of a blog and a wiki; a blog that can be edited by readers or an
approved group of users.
Blind interview - An interview with an unnamed source.
Blog - An online commentary or diary often written by individuals about hobbies or areas of
specialist interest. Blogs commonly allow comments below entries and are published in
reverse chronological order. Also known as a weblog.
Blogger - A person who writes a blog.
Blogosphere/Blogdom/Blogiverse/Blogmos/Blogostan - All things relating to blogs and blog
communities.
Blurb - Brief introduction to the writer, usually following the headline.
BRAD - British Rate and Data; a company that logs every periodical that has to do with
advertising in Britain.
Break - When a story is first published. Sometimes called breaking news.
Broadcast - communicating using radio and/or TV.
Browser - A piece of software that allows users to view internet pages. Popular browsers
include Firefox, Internet Explorer and Safari.
Bulks - Copies distributed free, normally for promotion.
Bump - To move the position or timing of a story.
Button - A small web advertisement, usually around 165 by 90 pixels in size and commonly
found in the right or left hand columns of a website.
Byline - A journalists name at the beginning of a story.
C
Cable television - TV delivered into the home through an underground cable.
Campaign - The various stages of an advertising project from beginning to end.
Cap - Upper case.
Caption - Text printed below a picture used to describe it and who took it. Sometimes
called a cutline.
Cascading stylesheets (CSS) - Technique used for designing web pages. One file that
defines the style for a whole site.
Chat rooms - An interactive part of a website where visitors can write messages to each
other people in real time. Also known as forums and message boards.
Churnalism - Bad journalism; journalists that churn out rewrites of press releases.
Centre of visual interest (CVI) - The prominent item on a page usually a headline,
picture or graphic.
CIOJ - the Chartered Institute of Journalists.
Circulation - Number of copies sold by newspapers or magazines. In the UK these figures
are monitored by ABC - The Audit Bureau of Circulations.
Citizen journalism - Term used to describe the reporting of news events by members of
the public most commonly on blogs and social networking websites. Other terms include
participatory journalism and networked journalism though it should not be confused with
civic journalism, which is practiced by professional journalists.
Classified advertising - Advertising placed by individuals in newspapers. Sometimes called
small ads.
Clickthrough - When a reader clicks on an advert and is redirected to a new page.
Advertisers sometimes buy adverts based on a rate per click called a Click-through rate or
CTR.
Closed question - A simple yes/no question that does little to encourage an interviewee to
open up.
Column - A regular feature often on a specific topic, written by the same person who is
known as a columnist.
Contempt of court - The criminal offence of ignoring court rules.
Content management system - CMS is a program for easily editing and placing content
such as text, still images and videos on web sites.
Convergence - The term used to describe multimedia newsrooms producing news for
different publishing platforms.
Cookie - Small text file that is downloaded to your computer when you visit a site. The next
time you visit, the site can use the file to remember details such as your login information.
Copy - Main text of a story.
Copy approval - A source or interviewer asking to see the text of an article prior to
publication. (Always discouraged!)
Copywriting - Creating the text for an advertisement.
Coverline - Captions on a magazine cover.

Cover story - Leading story used on front cover.
CPM - cost per thousand impressions. This is the cost an advertiser pays for 1,000 page
views. The M in CPM is the Roman numeral for 1,000.
Crosshead - A few words used to break up large amounts of text, normally taken from the
main text. Typically used in interviews.
Cub - A trainee reporter. Also known as a rookie or junior reporter.
Cut - To remove text.
Cuttings - A journalists collection of published print work. Also known as clips and
sometimes presented as a portfolio.
Cuttings job - An article which has been put together using research culled from a number
of other articles or news items.
Cyber-journalist - A journalist that works on the internet. An online journalist.
D
Dateline - A line at the beginning of a story stating the date and the location.
Deadline - The time at which an editor requests a journalists to finish an assignment.
Death-knock - Calling at the house of a bereaved relative or friend when reporting on the
death. Also known as door-stepping.
Deck - Part of the headline which summarises the story. Also known as deck copy or bank.
Defamation - Information that is written by one person which damages another person
reputation.
Digg - A community powered internet link recommendation system. Furl offers a similar
service.
Direct quote - The exact reproduction of a verbatim quote in quotemarks and correctly
attributed.
DHTML - Dynamic HTML. Allows exciting things to happen when you move your mouse over
words.
Digital television - TV transmitted in binary format, producing good picture quality.

Direct marketing - Sending advertising material directly to potential customers either by
post, fax, email or information by telephone.
Dogblogging - When the upkeep of a weblog becomes a hassle.
Dowdification - Deliberate omission of a term or terms to change the meaning of a quote.
Refers to journalist Maureen Dowd.
Download - Copying a file from a website to your own computer.
Draft - The first version of an article before editing and submission to the editor.
Dropdown menus - Name given to website menus that allow users to select from a list of
options that drop down in a vertical menu.
DPS - Double-page spread; can also be referred to as a spread.
E
e - Often used to indicate an electronic version of something, for example eNews, for an
electronic newsletter, or eGovernment, to describe electronic government.
Editor - Someone who prepares material for print or broadcast.
Editorialise - To write in an opinionated way.
Encryption - TV signals encoded so only paying subscribers can watch.
Endnote - Text written at the end of an article stating the authors credentials.
eTail - Online or electronic retail.
Exclusivity - When an advert appears exclusively on a page, rather than being in rotation
with other ads.
Ezine - Specialized online magazines.
F
Feature - A longer, more in-depth article.
Fisk - Detailed word-by-word analysis and critique of an article. Refers to journalist Robert
Fisk.
Flash - A program used to display design-heavy, animated content.

Flash - Short news story on a new event.
Flatplan - A page plan that shows where the articles and adverts are laid out.
Follow-up - An update on a previous story.
Font - Typeface.
Freelancer - Someone that works alone, usually on a contract-to-contract basis.
Freesheet - A publication that is free to consumers and generates its revenue from
advertising.
Free-to-air - TV service received without having to decode or pay.
Freeview - Commercial free-to-air digital service, between BBC, BSkyB and the transmission
firm Crown Castle.
Frontline Club - A club in London that promotes freedom of expression and support
journalists, cameramen and photographers who risk their lives in the course of their work.
FTP - File Transfer Protocol. A method of moving files, usually used to transfer files from
your computer to a web server.
FYI - An abbreviation meaning for your information.
G
Get - A very good or exclusive interview.
GIF - A type of picture file, often used for images that include text.
Glossite - The website of a glossy womens magazine.
Graf - Paragraph.
Grip - A person that looks after the equipment required to make a TV camera move.
H
Hard copy - When the article is printed out on paper.
Hits - Number of downloads of every element of a web page, rather than the page as a
whole. A page of 20 images, text boxes, logos and menus will count as 20 hits, so hits are
therefore not regarded as a reliable measurement of web traffic.

Headline - The main title of the article.
Homepage - The front page of a website.
House style - A publications guide to style, spelling and use of grammar, designed to help
journalists write and present in a consistent way for their target audience. The Economist
publishes a style guide as does The Guardian.
HTML - Hyper Text Mark-up Language. Basic programming code used for the design and
display of web pages.
Hyperlink - A link that redirects the user to another web page.
I
Impressions - The number of times an advertising banner was viewed during a campaign.
An internet - Any network of connected computers.
The internet - The international network of interconnected computers. The World Wide Web,
email, FTP and usenet are all part of the Internet.
Intranet - A private computer network inside a company or organisation for internal use
only.
Intro - Very important first paragraph, known as a lead in the US.
Inventory - The number of advertisement spaces for sale on a web site at a given time.
Island position - An advert surrounded by editorial content in the middle of the page.
ITV network - 15 regional franchises that make up ITV1. ITV is the Broadcaster that was
formed by the merger of Carlton and Granada.
JJavascript - A scripting language commonly used to add functionality to web sites beyond
that which is achievable in HTML.
JPEG - Joint Photographic Expert Group. Common type of picture file used on the web.
Joost - interactive television software produced by the makers of Skype and Kazaa.
Journalist - Someone who writes, researches and reports news, or works on the production
of a publication. Sometimes shortened to journo, hack or scribe.
K
Kerning - Adjustment of horizontal space between two written characters.
Kicker - The first sentence or first few words of a storys lead, set in a font size larger than
the body text of the story.
Kill - To cancel or delete a story.
Kill fee - A reduced fee paid to a journalist for a story that is not used.
Kittyblog - A pointless and boring weblog, possibly about the owners cat.
LLayout - (noun) How the page is designed and formatted.

Layout sub-editor - A sub-editor who specialises in laying out pages.
Leader - An article that shows the opinion of a newspaper.
Leading - Adjustment of vertical space between two lines.
Leading questions - A question that contains the predicted answer within the question.
Libel - A case for defamation. Defendent would need to show claims were true, fair
comment or an accurate record of parliamentary or court proceedings.
Licence fee - BBC funding system.
Lobster shift - Working in the hours after a publication has gone to print. Also known as dog
watch.
Long tail - The effect of publishing content online and keeping it available in an archive.
Unlike in a newspaper, old stories will continue to receive traffic long after publication date,
hence the long tail.
M
Mark - Correction.
Martini media - Media that is available any time, any place, any where.
Mash up, mashup, or mash-up - a website or web application that seamlessly combines
content from more than one source into an integrated experience.
Masthead - Main title section and name at the front of a publication.
Media Kit - Practical information available to potential advertisers regarding costs etc. See
the New York Times, San Francisco Chronicle and the Belfast Telegraph for examples.
Microblogs - Blogs dealing with very specialised discussion.
Microblogging - Variant of traditional blogging in which users write brief text messages over
the web. Popularized by web site Twitter, which limits users to 140-character updates.
Moblogging - Where individuals contribute to a blog using images or text sent from a mobile
phone.
MPEG - Moving Pictures Experts Group. A file format used for digital video.
MPU - Known as a Messaging Plus Unit, a large square web advert usually in a central
position below or inline with editorial. Typically around 350 by 250 pixels in size.
Multimedia - Term used to describe a range of different delivery formats such as video,
audio, text and images, often presented simultaneously on the internet.
Multiplex - Single digital terrestrial TV transmission comprising of several channels.
N
Navigation - Structure that helps web users move around the website.
NCTJ - National Council for Training of Journalists, official UK accreditation board for
journalism courses.
Netiquette - Online etiquette, eg. reciprocal links.
Networked journalism - Another term to describe participatory journalism or citizen
journalism.
News agency - Company that sells stories to newspapers or magazines.
Newspaper Society - Industry body representing the regional press & local press.
Newsreader - Software that helps receive and read RSS blog and news feeds.
NIB - News in brief - a quick summary of a story.
Nut graf - Paragraph containing the essential elements of a story.
NUJ - National Union of Journalists, a UK trade union.
O
Ofcom - Broadcasting industry regulator.
Off diary - An unscheduled or unpredicted story.
Off the record - Information that must not be disclosed.
On diary - Scheduled story.
On spec - Article that is written just in-case, but it will only be used if needed.
On the record - Information given by a source that can be used in an article.
Op-ed - A feature, usually by a prominent journalist, presenting an opinionated story.
Orphan - First line of a paragraph appearing on the last line of a column of text. Normally
avoided.
P
PDF - Portable Document Format a standard file format that allows web publishers to post
documents viewable by any user who installs a copy of the free Acrobat Reader.
PACT - Industry body representing independent cinema and tv producers.
Pay-per-view - A single programme that the viewer has to pay for.
Pay TV - Paid subscription service for TV.
PDA - Personal Digital Assistant. A hand-held computer combining a phone, organiser and
web client.
Photoblogging - Contributing photos to a blog.
Photoshop - (noun) Computer program used to edit photographs.
Pitch - Story idea sent to an editor by a reporter.
Pixel - An on-screen measurement. Most monitors display around 1024 pixels wide by 768
pixels high.
Podcasts - MP3 audio recordings that can automatically download to a users computer as
soon as they are published online.
Point size - Size of the type face.
Pop-under/pop-behind - A web advert that opens under the browser window.

Pop-up - A web advert that pops up on screen. These are commonly blocked with a pop-up
blocker.
Post - To add a comment to a blog.
Pork - Material held for later use, if needed.
PPA - Periodical Publishers Association. Industry body representing UK magazine
publishers.
Portal - A busy site often used as a starting point online through services such as
messaging, news and searches.
Proof - Copy of a laid-out page ready to be corrected.
Prosumer - Marketing term used to describe professional consumers.
Puff piece - A news story with editorialised, complimentary statements.
Pulldown - Web text that is activated by a down arrow on a web menu.
Pulitzer Prize - American journalism awards. There are fourteen prizes for journalism. The
prizes have been awarded by Columbia University since 1917.
Pull-out quote - Selected quote from a story highlighted next to the main text. Often used in
interviews.
Q
QuarkXPress - Desktop publishing program.
Quote - Record of what a source or interviewee has said.
R
Radio spectrum - Total capacity of radio frequencies that can be received.
Rate card - A list of advertising rates provided by a publisher.
Recto - Right-hand page.
Redletter - Exclusive, breaking news coverage of a major news event, printed in red type.
Reporter - Someone who writes and researches news stories.
Reporters without borders - An organisation founded in 1985 that fights for press freedom
around the world.
Retraction - A withdrawal of a previously-published story or fact.
Revision - A re-written or improved story, often with additional quotes or facts.
Rich media - Artwork formats such as Flash, Java and DHTML that allow interactive or
multimedia content.
Roadblock - The sale of all the adverts on your home page to one advertiser.
RSS - This began life as Rich Site Summary in 1999, then mutated to Really/Real Simple
Simple Syndication in 2002, then Real Simple Synchronisation in 2005.
Run - To publish a story.
S
Sell - Short sentence promoting an article, often pulling out a quote or a interesting
sentence. See also Pull-out quote.
Spider - Also known as a crawler or ant, a program that uses hyperlinks to make methodical
searches of the web to provide information about pages for search engines.
Sacred cow - News or promotional material which a publisher or editor demands be
published, often for personal reasons.
Serif and Sans serif - Plain font type with or without (sans) lines perpendicular to the ends
of characters.
Satellite television - TV recieved through a satellite dish.
Scoop - An exclusive or first-published story.
Scoopt - the worlds first citizen journalism photograph agency owned by Getty Images.
Search box - A tool that allows users to enter a word or phrase to search a database.
Server - A computer that hosts the pages of a web site.
Shockwave - Software that allows the user to play multimedia animations; published by
Macromedia.
Skype - Popular free internet telephony tool sometimes used to produce Skypecasts, or
broadcast conference calls.

Skyscraper - A vertical banner advert, usually at one side of a web page and 60 x 468 pixels
in size.
Social bookmarking - A service that allows users to store interesting website addresses
publically on a web page and lets users network and pool recommendations.
Source - An individual who provides information for a story.
Spike - Not to publish a submitted article.
Splash - Front page story.
Standfirst - Line of text after the headline that gives more information about the article.
Stet - Proofreaders mark for restore to condition before mark up.
Sticky content - Content that encourages users to stay on one site for as long as possible.
Strapline - Similar to a subhead or standfirst, but used more as a marketing term.
Streaming - Watching or listening to video or audio in real time, rather than downloading
files.
Sub-editor - The person that checksand edits a reporters work and adds headlines and
standfirsts.
Subhead - A smaller one-line headline for a story.
Superstitials - A type of rich media advert that downloads gradually without obscuring other
content on the page; usually more popular than pop ups.
T
Tabloid - Smaller print newspaper size.
Technobabble - Confusing technical jargon.
Technorati - Powerful blog search engine.
Teeline - A form of shorthand.
Terrestrial television - TV sent through a beam transmitter directly into the home.
Testimonial - Endorsement of a product, often by a celebrity or well-respected client.
TK - Proofreaders insertion mark for data to come. Sometimes written as TKTK.

Tie in - Placing the facts of a new story within the context of past events. Also known as a
tie back.
Tip - A lead of piece of new information about a new story.
Top heads - Headlines at the top of a column.
Traffic - Amount of users recorded by a website.
Twitter - A service that allows users to send 140 character messages to friends via mobile
SMS, website or Instant Messenger.
U
Unique users - The number of individual users, as identified by unique computer addresses,
that visit a web site.
Upload - To publish a file on the internet.
URL - Uniform Resource Locator, technical name for a web address.
User - A visitor or reader on a web site.
User-generated content - Material created and submitted to sites by its users - such as
photographs, video footage, comments, articles etc.
V
Verso - Left-hand page.
Video blogger/Vlogger - A blogger who mainly uses video and publishes on the internet.
Video journalist - A journalist who publishes video reports on TV and/or on the internet.
Vertical search engine - A search engine containing information on a specific subject area.
W
Web scraping - Automated process of finding content on web pages and converting it into
another form for use on another web site.
Warblogs - Opinionated and political web logs.
Webcasting - Online visual and/or audio broadcasts, usually in real time.
Webmercials - Similar format to television adverts used online.

Webinar/Web conference - A seminar, lecture or presentation delivered over the internet.
Widow - Last line of paragraph appearing on the first line of a column of text.
Wi-fi - Wireless internet or network connection.
Wiki - An information site that can be edited and added to by readers. See Wikipedia - an
online Wiki encyclopedia.
Wires - Stories or photographs sent electrically to your desktop. Here is a list of wire news
services.
Wob - White text on a black or other coloured background. Add: An addition to a story
already written or in the process of
being written.
Assignment: Instruction to a reporter to cover an event.
Attribution: Designation of the person being quoted. Also, the source
of information in a story.
Banner: Headline across or near the top of all or most of a newspaper page. Also called a
line, ribbon, streamer, screamer.
B copy: Bottom section of a story written ahead of an event that
will occur too close to deadline for the entire story to be processed.
Beat: Area assigned to a reporter for regular coverage. Also, an
exclusive story.
Break: When a news development becomes known and available.
Also, the point of interruption in a story continued from one page to another.
Bright: Short, amusing story.
Bulldog: Early edition, usually the rst of a newspaper.
Byline: Name of the reporter who wrote the story, placed atop the
published article.
Cold type: In composition, type set photographically or by pasting up
letters and pictures on acetate or paper.
Correspondent: Reporter who sends news from outside a newspaper

ofce.
Crony journalism: Reporting that ignores or treats lightly negative news
about friends of a reporter.
Crop: To cut or mask the unwanted portions, usually of a
photograph.
Cut: Printed picture or illustration. Also, to eliminate material
from a story.
Cutline: Any descriptive or explanatory material under a picture.
Dateline: Name of the city or town and sometimes the date at the
start of a story that is not of local origin.
Enterprise copy: Story, often initiated by a reporter, that digs deeper than the usual news
story.
Exclusive: Story a reporter has obtained to the exclusion of the
competition.
News hole: Space in a newspaper allotted to news, illustrations and
other nonadvertising material.
Off-the-record: Describes material offered the reporter in condence. If the reporter
accepts the material with this understanding,it cannot be used except as general
background in a later story.
Op-ed page: Abbreviation for the page opposite the editorial page. The page is frequently
devoted to opinion columns and related illustrations.
Overnight: Story usually written late at night for the afternoon newspapers of the next day.
Pool: Arrangement whereby limited numbers of reporters and photographers are selected
to represent all those assigned to the story.
Press release: Publicity handout, or a story given to the news media for publication.
Puff piece or puffery: Publicity story or a story that contains unwarranted superlatives.
Roundup: A story that joins two or more events with a common
theme, such as trafc accidents, weather, police reports.
Rowback: A story that attempts to correct a previous story without
indicating that the prior story had been in error or without taking responsibility for the error.
Running story: Event that develops and is covered over a period of time.
Sell: Presentation a reporter makes to impress the editor with
the importance of his or her story.
Shirttail: Short, related story added to the end of a longer one.
Sidebar: Story that emphasizes and elaborates on one part of
another nearby story.
Situation: Story that pulls together a continuing event for the reader
who may not have kept track as it unfolded.
Slant: To write a story so as to inuence the readers thinking.
Source: Person, record, document or event that provides the
information for the story.
Split page: Front page of an inside section.
Stringer: Correspondent, not a regular staff member, who is paid by
the story or by the number of words written.
Feature: Story emphasizing the human or entertaining aspects of a
situation. A news story or other material differentiated from straight news.
File: To send a story to the ofce usually by wire or telephone
or to put news service stories on the wire.
Fag: Printed title of a newspaper on page one.
Folo: Story that follows up on a theme in a news story.
Futures calendar: Date book in which story ideas, meetings and activities scheduled for a
later occurrence are listed.
Graf: Abbreviation for paragraph.
Guild: Newspaper Guild, an international union to which
reporters and other newspaper workers belong.
Handout: Term for written publicity or special-interest news sent to
a newspaper for publication
Hard news: Spot news; live and current news in contrast to features.
HFR: Abbreviation for hold for release. Material that cannot
be used until it is released by the source or at a designated time.
Insert: Material placed between copy in a story.
Investigative reporting: Technique use to unearth information that sources often want
hidden.
Jump: Continuation of a story from one page to another.
Kill: To delete a section from copy or to discard the entire story.
Lead: First paragraph in a news story.
Localize: To emphasize the names of persons from the local
community who are involved in events outside the city or region.
LTK: Designation on copy for lead to come.
Makeup: Layout or design. The arrangement of body type, headlines, and illustrations into
pages.
Masthead: Formal statement of newspapers name, ofcers, place of
publication and other descriptive information, usually on the editorial page.
Morgue: Newspaper library
Tight: Refers to a paper so crowded with ads that the news space
must be reduced.
Tip: Information passed to a reporter, often in condence.
Verication: Determination of the truth of the material the reporter
gathers or is given.
Wire services: Synonym for press associations, the Associated Press and United Press
International.
Broadcasting Terms
Close-up: Shot of the face of the subject that dominated the frame
so that little background is visible.
Cover shot: A long shot usually cut in at the beginning of a sequence

to establish place or location.
Cue: A signal in a script or by word or gesture to begin or to stop.
Cutaway: Transition shot - usually short - from one theme to
another; used to avoid jump cut.
Dissolve: Smooth fading of one picture for another.
FI or fade in: A scene that begins without full brilliance and gradually
assumes full brightness.
Lead-in: Introductory statement to lm or tape of actual event.
Lead-out: Copy that comes immediately after tape of lm of an
actuality.
Long shot: Framing that takes in the scene of the event.
Medium shot: Framing of one person from head to waist or of a small
group seated at a table.
Montage: A series of brief shots to give a single impression or
communicate one idea.
Outtakes: Scenes that are discarded for the nal story.
Panning or pan shot: Moving the camera from left to right or right to left.
Remote: A taped or live broadcast from a location outside the studio; also, the unit that
originates such a broadcast.
Segue: An uninterrupted transition from one sound to another; a sound dissolve.
Zooming: Use of a variable focus lens to take close-ups and wide
angle shots from a stationary position.
__________________
Journalism Paper - 2000

Solved MCQs
(1) A large size head1ine across the entire page is called:
(a) Deck
(b) Banner
(c) Lead
(2) A sheet containing facts and detailed information on any issue is known as:
(a) Summary
(b) Write up
(c) Backgrounder
(3) The key Narrator of a newscast or program is called:
(a) Announcer
(b) Editor
(c) Anchor
(4) Mohammedan Social Reformer was the English Name of:
(a) Muhazzab
(b) Makhzari
(c) Tahzeeb ul Akhlaq
(5) Daily Dawn Started in:
(a) 1940
(b) 1942
(c) 1944
(6) Zamindar was launched by:(a) Maulana Zafar Ali Khan
(b) Maulvi Serajuddin
(c) Munshi Mahboob Alam.
(7) The first Editor of Dawn was:
(a) Desmond Young
(b) Altaf Hussain
(c)Pothan Joseph
(8) The number of radio stations, which Pakistan got in 1947 were:
(a) 5
(b) 2
(c) 3 (1- Lahore 2- Peshawar 3- Dahaka)
(9). Daily Jung first appeared from:
(a) Calcutta
(b) Karachi
(c) Delhi
(10) Hamid Nizami was the founder editor of:
(a) Inqilab
(b) Nawa-e-waqt
(c) Mashriq
(11) CPNE is the representative body of:
(a) Editors
(b) Newspaper owners
(c)Woking journalists
(12) Television made its advent in Pakistan in:
(a) 1958
(b) 1964
(c) 1970
(13) Leader is the name of:
(a) Leading story on the front page.
(b) Main Feature
(c) Opening Editorial
(14) Continuation of a story on another page is called:
(a) Carried
(b) Jump
(c) Bouncer
(15) S.M.C.R. is a well known:
(a) Communication Theory
(b) Communication Strategy
(c) Communication Model
(16) A story appearing with the name of the writer is called:
(a) Credit line
(b) By line
(c) Print line
(17) The largest mass medium in Pakistan is:
(a) The Press
(b) Radio
(c) Television
(18) Dr. Goebbles is known as father of:
(a) Advertising
(b) Public Relation
(c) Propaganda
(19) Radio Pakistan was converted to Pakistan Broadcasting Corporation in:

(a) 1964
(b) 1972
(c) 1976
(20) A.P.P. is the abbreviation of:
(a) Allied papers of Pakistan
(b) Association of Publications
(c) Associated Press of Pakistan.
__________________
No matter how fast i run or how far i go it wont escape me, pain, misery, emptiness.
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2012), nadiamughal (Sunday, September 04, 2011), oxon (Friday, October 26,
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#2
Thursday, July 29, 2010
Xeric
Provincial Civil Service
Join Date: Aug 2007

Posts: 2,862
Thanks: 433
Thanked 2,064 Times in 620 Posts

Solved MCQs
(1) Communication is a
a) Theory
b) Strategy
c) Process
d) None of these
(2) Television is
a) Hot medium
b) Cool medium
c) Both (a) and (b)
d) None of (a) and (b)
(3) The Audience for whom the message is specifically designed are called
a) The target audience
b) The actual audience
c) The available audience
d) None of these
(4) Mathematical model of communication was developed by
a) Wilbur Schram
b) Charles E Osgood
c) Claude Shannon and Warren Weaver
d) None of these
(5) Sementic problem in communication deals with
a) The effectiveness of the message
b) The transmission of the message
c) The selection of words
d) None of these
(6) In Rhetorical Communication Theory the major emphasis has been placed on
a) Communicator
b) Audience
c) Response
d) None of these
(7) The phrase the medium is the message and the message was coined by:
a) Malcolm Maclean
b) Marshal Mcluhan
c) Harold Lasswell
d) None of these
(8) The author of the well known communication book Men, Message and
Media: A look at Human Communication is
a) Charles Wright
b) Herbert Bruever
c) Wilbur Schram
d) None of these
(9) Individuals working within organization and who make decisions about what
is to be communicated are called.
a) Regulators
b) Gatekeepers
c) Reporters
d) None of these
(10) Readers of a specialized magazine are known as
a) Homogenous audience
b) Heterogeneous audience
c) Both of these
d) None of these
(11) The type of communication based on purchased times or space is called
a) Publicity
b) Advertising
c) Both of these
d) None of these
(12) The structure of newspapers is determined by
a) Frequency of publication
b) Size
c) Circulation
(13) The individual or organization that initiates the advertising process,
is called
a) The advertiser
b) The advertising agency
c) The director of advertising
d) None of these
(14) One of the major advantages of radio medium for advertising is
a) Editorial Support
b) Permanence
c) Flexibility
d) None of these
(15) The largest newspaper of Pakistan is

a) Jang
b) Nawa-e-Waqt
c) The News
d) None of these
(16) World Service of Pakistan Television can be watched in
a) 30 countries
b) 40 countries
c) 50 countries
d) None of these
(17) Reuters is the news agency of
a) Holland
b) France
c) England
d) None of these
(18) UPI is the abbreviation of
a) United Press of India
b) United Press International
c) United Press Indonesia
d) None of these
(19) The founder editor of Nawa-e-Waqt was:
a) Hameed Nizami
b) Majeed Nizami
c) Arif Nizami
d) None of these
(20) The meeting of professionals having a series of prepared lectures, followed
by questions and answers, is called
a) Seminar
b) Workshop
c) Symposium
d) None of these
__________________
Last edited by marwatone; Monday, December 26, 2011 at 12:05 AM.
babai (Sunday, November 21, 2010), kaneezfatimasahar (Tuesday, February 11,
2014), nadiamughal (Sunday, September 04, 2011), saadiya ali (Monday, September 03,
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2014), Shikva (Friday, October 08, 2010)
#3
Xeric
Join Date: Aug 2007

Posts: 2,862
Thanks: 433

Solved MCQs
1) What is meant by editorial note:
a)Small editorial
b) Editors notes
c)Additional editorial
d) None of these
2) The news which appears in the papers two or three days before an important event is
called:
a) Curtain Raiser
b) Background
c) Follow up
d) None of these
3) Who is the most important person in the T.V. NEWS:
a) NEWS caster
b) Camera-man
c) PEON
d) None of these
4) Hasrat Mohani published the newspaper:
a) The Comrade
b) Al-Hilal
c) Urdu-I-Muallah
d) None of these
5) The Nawa-e-Waqt started its publication in:

a) 1940
b) 1945
c) 1947
d) None of these
6) Irshad Ahmed Haqani writes his column under in:
a) Harf-e-Haq
b) Harf-e-Akhir
c) Harf-e-Tamannah
d) None of these
7) Who was the first editor of the daily Jang?
a) Mir Javed-ur-Rehman
b) Mir Shakeel-I-Rehman
c) Mir Khalil-ur-Rehman
d) None of these
8) Which of the private Pakistani T.V. Channel has the greatest number of viewers?
a) P.T.V.
b) S.T.N.
c) GEO
d) None of these
9) Which official is called the pilot of the newspaper:
a) The editor
b) The news editor
c) The reporter
d) None of these
10) Communication is a
a) Theory
b) Strategy
c) Process
d) None of these
11) The head office of The Khabrain is in:
a) Karachi
b) Islamabad
c) Lahore
d) None of these
12) APNS represents
a) Editors
b) Reporters
c) News paper owners
d) None of these
13) P.T.V. started its transmission in the regime of:
a) Ayub Khan
b) Yahya Khan
c) Butto
d) None of these
14) Which is the largest circulated newspaper of Pakistan?
a) The dawn
b) The Jang
c) The Nawa-e-Waqt
d) None of these
15) The Nation is the sister publication of:
a) The dawn
b) The Jang
c) The Nawa-e-Waqt
d) None of these
16) AFP is the news agency of
a) England
b) America
c) France
d) Noneof these
17) Who was the founder of the Dawn?
a) Haroon brothers
b) Quaid-e-Azam
c) Altaf Hussain
d) None of these
18) Wax-Wyllie wrote
a) Exploring Journalism
b) Mass Communication
c) Radio and T.V. Writing
d) None of these
19) Who was the founder of yellow journalism:
a) William Hurst
b) William John
c) William Hickey
d) None of these
20) The Urdu edition of the Comrade was called:
a) Humdard
b) Jam-e-Jahan-Numa
c) Akhbar-e-Jahan
d) None of these
__________________
Last edited by marwatone; Sunday, December 25, 2011 at 11:37 PM.
IMTIAZ AHMAD KHAN (Monday, December 17, 2012), kaneezfatimasahar (Tuesday,
February 11, 2014), maha4799 (Thursday, February 16, 2012), nadiamughal (Sunday,
September 04, 2011), saadiya ali (Monday, September 03, 2012), SABIHA
JAVED (Saturday, November 26, 2011), sajjadsyed (Sunday, November 21,
2010), SAMEYA AROOJ (Tuesday, January 08, 2013),saus (Thursday, February 06,
2014), Shikva (Friday, October 08, 2010), ultimate (Thursday, January 03,
2013), xaharaza (Wednesday, February 27, 2013)
#4
Xeric
Join Date: Aug 2007

Posts: 2,862
Thanks: 433

Solved MCQs
1, Back bench is the senior editorial executives of a Newspaper:

a) Correct
b) Incorrect
2. Yellow Journalism is a newspaper/journal printed on cheap yellow papers
a) Correct
b) Incorrect
3. Accredited journalists are the Journalists having permission cards from the Home
Department for press duties:
a) Correct
b) Incorrect
4. Drop line dropout is one and the same thing:
a) Correct
b) Incorrect
5. Civil and Miliatary Gazette was first published from:
a) Karachi
b) Lahore
c) Delhi
d) None of these
6. First Editor of Dawn was
a) Pothan Joseph
b) Faiz Ahmad Faiz
c) Quaid-e-Azam
d) None of these
7. TV commercial lasting more than a second is called blind adds
a) Correct
b) Incorrect
8. Plagiarism is unauthorized use of another persons copyright material without
acknowledgment:
a) Correct
b) Incorrect
9. The right to freedom of speech and expression of citizens is enshrined in the
Constitution of Pakistan under Article
a) 15
b) 19
c) 81
d) None of these
10. Master Antenna TV (MATV) & Cable Antenna TV (ATV) transmission of TV Channels are
similar systems.
a) Correct
b) Incorrect
11. Slug Line are the words to identify news copy/story:
a) Correct
b) Incorrect
12. The functional approach of mass media operates, through a nexus of mediating
factors.
a) Correct
b) Incorrect
13. The hypodermic needle or Bullet theory of communication was introduced in 1960:
a) Correct
b) Incorrect
14. The concept of TWO-step flow of information was presented by Lasarsfield in 1940s:
a) Correct
b) Incorrect
15. Scoop is a major news story shared by newspapers:
a) Correct
b) Incorrect
16. Pakistan Electronic Media Regulatory Authority (PERMA) was established in March,
2000
a) Correct
b) Incorrect (1 March 2002)
17. The Author of The Global City is:
a) Dr. Tahir Masood
b) Javed Jabbar
c) Ms. Shahwar Junaid
d) None of these (Saskia Sassen)
18. Which one is he largest cable network in Pakistan?
a) Info Highway CTV Network
b) World call (Media Majie CTV Network)
c) National Broadband CTV Network (NBC)
d) None of these
19. FM Radio means Frequency Modulation Radio:
a) Correct
b) Incorrect
20. The Causes and Effects Theory of mass communication was developed by Joseph
Klapper:
a) Correct
b) Incorrect
__________________
kaneezfatimasahar (Tuesday, February 11, 2014), nadiamughal (Sunday, September 04,
2011), Pakistaniguy (Wednesday, December 28, 2011), saadiya ali (Monday, September
03, 2012),SABIHA JAVED (Saturday, November 26, 2011), sajjadsyed (Sunday, November
2014),Shikva (Friday, October 08, 2010)
#5
Xeric
Join Date: Aug 2007

Posts: 2,862
Thanks: 433

Solved MCQs
(1) A large size headline across the entire page is called:
(a) Deck
(b) Banner
(c) Lead
(d) None of these
(2) A sheet containing facts and detailed information on any issue is
known as:
(a) Summary
(b) Write up
(c) Backgrounder
(d) None of these
(3) Muhammadan Social Reformer was the English name of:
(a)Muhazzab
(b)Makhzan
(c)Tahzeeb-ul-Akhlaq
(d) None of these
(4) Daily DAWN was started in :
(a) 1940
(b) 1942
(c) 1944
(d) None of these
(5) The number of radio stations which Pakistan got in 1947 was:
(a) 5
(b) 2
(c) 3
(d) None of these
(6) CPNE is the representative body of :
(a) Editors
(b) Newspaper owners
(c)Working Journalist
(d) None of these
(7) Leader is the name of:
(a) Leading story on the front page
(b) Main Feature
(c) Opening Editorial
(d) None of these
(8) S.M.R.C. is a well-known:
(a) Communication Theory
(b) Communication Strategy
(c) Communication Model
(d) None of these
(9) A story appearing with the name of the writer is called:
(a) Credit Line
(b) By Line
(c) Print Line
(d) None of these
(10) Dr Goebbles is know as the father of:
(a) Advertising
(b)Public Relation
(c)Propaganda
(d)None of these
(11) Radio Pakistan was converted into Pakistan Broadcasting
Corporation in:
(a) 1964
(b) 1972
(c) 1976
(d) None of these
(12) P.P.O. was amended in:
(a) 1962
(b) 1963
(c) 1964
(d) None of these
(13) The cultivation theory was put forward by
(a) Denis McQuail
(b) Joseph
(c) George Gerbner
(d) None of these
(14) The author of the famous book "COVERING ISLAM" is:
(a) Noam Chomsky
(b) Edward Said
(c) Pamela Shoemaker
(d) None of these
(15) The concept of Development Support Communication was presented
by:
(a) Joseph Ascroft
(b) Erskine Childer
(c) Quebral
(d) None of these
(16) The head quarter of CNN is situated in:
(a) New York
(b) Washington
(c) Atlanta
(d) None of these
(17) The name of the international organization working for two-way flow
of communication is:
(a) Transparency International
(b) UNESCO
(c) Amnesty International
(d) None of these
(18) A full service advertising agency has:
(a) Two departments
(b) Three departments
(c) Four departments
(d) None of these
(19) The public relations department of the Federal Government is known
as:
(a) DGPR
(b) PID
(c) DPR
(d) None of these
(20) The Orient Press of India was a news agency belonging to the:
(a) Muslims
(b) Hindus
(c) British
(d) None of these
__________________
kaneezfatimasahar (Tuesday, February 11, 2014), nadiamughal (Sunday, September 04,
2011), Pakistaniguy (Wednesday, December 28, 2011), SABIHA JAVED (Saturday,
November 26, 2011), SAMEYA AROOJ (Tuesday, January 08, 2013), Shikva (Friday,
October 08, 2010)
#6
Xeric
Join Date: Aug 2007

Posts: 2,862
Thanks: 433

Solved MCQs
(1) The way in which the message travels to the receiver is called:
(a) Encoding
(b) Decoding
(c) Channel
(d) Source
(e) None of these
(2) Intrapersonal communication involves:
(a) An individual thinking or talking to himself
(b) An individual talking to another individual
(c) An individual talking to a group
(d) An individual communicating to a large number of people
(3) Any message given by other than the literal interpretation of words is called:
(a) Verbal Communication
(b) Non Verbal Communication
(c) Audio Communication
(d) Visual Communication (e) None of these
(4) A person (or group) who has control over what information is disseminated to the
audience, is known as:
(a) Reporter
(b) Regulator
(c) Gatekeeper
(d) Newscaster
(e) None of these
(5) The concept of Global Village was first introduced by :
(a) Marshal McLUHAN
(b) Wilbur Schramm
(c) Charles Wright
(d) Joseph Klapper
(e) None of these
(6) Broadcast media may be classified by:
(a) Type of signal output
(b) Target Audience
(c) Programming format and source
(d) All the three
(e) None of these
(7) To be considered a daily, a newspaper has to appear at least:
(a) Four times a week
(b) Five times a week
(c) Six times a week
(d) Seven times a week
(e) None of these
(8) The news of important public events appearing in the front sections of a newspaper,
are called:
(a) Hard news
(b) Soft News
(c) Investigative News
(d) Feature News
(e) None of these
(9) The major function of Television is to provide:
(a) Entertainment
(b) Information
(c) Education
(d) All the three
(e) None of these
(10) The famous communication Model SMCRE was devised by:
(a) Roger
(b) Lasswell
(c) Osgood
(d) Schramm
(e) None of these
(11) Radio is a:
(a) Cool medium
(b) Hot medium
(c) Both a and b
(d) None of these
(12) The author of well known communication book Process and Effects of Mass
Communication is:
(a) David Berlo
(b) Marshal McLUHAN
(c) Wilbur Schramm
(d)Herbert Brucver
(e) None of these
(13) The founding fathers of the mathematical or electronic theory of communication are:
(a) Roger and Berlo
(b) Shannon and Weaver
(c) McQuail and Windahl
(d) Blumer and Katz
(e) None of these
(14) ABC is the abbreviation of:
(a) Asian Broadcasting Council
(b) American Broadcasting Corporation
(c)American Bureau of Circulation
(d) Audit Bureau of Circulation
(e) None of these
(15) APP is the news agency of:
(a) America
(b) Asia
(c) Pakistan
(d) India
(e) None of these
(16) The largest English newspaper of Pakistan is:

(a) Dawn
(b) The News
(c) The Nation
(d) Daily Times
(e) None of these
(17) The founder of Jang-Group of Newspapers is:
(a) Mir Shakil ur Rehman
(b) Mir Khalil ur Rehman
(c) Mir Javed ur Rehman
(d) Mir Ibrahim ur Rehman
(e) None of these
(18) The editor of daily Nawa-e-Waqt is:
(a) Majeed Nizami
(b) Hamid Nizami
(c) Arif Nizami
(d) Fahd Hussain
(e) None of these
(19) The daily Dawn was founded by:
(a) Agha Khan
(b) Quaid-e-Azam
(c) Mohtarma Fatima Jinnah
(d) Mahmood Haroon
(e) None of these
(20) Kuldip Nayer is a well known Indian:
(a) Hockey Player
(b) TV artist
(c) Film star
(d) Journalist
(e) None of these
__________________
nadiamughal (Sunday, September 04, 2011), Pakistaniguy (Wednesday, December 28,
21, 2010),SAMEYA AROOJ (Tuesday, January 08, 2013), Shikva (Friday, October 08, 2010)
#7
Xeric
Join Date: Aug 2007

Posts: 2,862
Thanks: 433

Solved MCQs
1- What is ABC?
(a) American Business Corporation
(b) American Business Circle
(c) Audit bureau of Circulation
(d) None of these
2- The First Urdu Newspaper was?
(a) Jam-e-Jahan Numa
(b) Koh Noor
(c) Riaz Noor
(d) None of these
3- The first issue of the India Gazette published in .......?
(a) November 1780
(b) August 1880
(c) August 1947
(d) None of these
4- What is embargo?
(a) A ship, which often comes late
(b) A ban on publication before a specific date
(c) A story, which has no end
5- Television programmes were started in Pakistan on:
(a) 1964
(b) 1990
(c) 1947
(d) None of these
6- Who was the first editor of daily Nawa-e-Waqt?
(a) Syed Baqir Rizvi
(b) Arshad Mir
(c) Hamid Nizami
(d) None of these

7- Radio is what type of channel?
(a) Space consuming
(b) Time consuming
(c) Space & time consuming
(d) None of these
8- What is yellow journalism?
(a) Exploitative sensational
(b) Classified telephone directory
(c) A low priced novel
(d) None of these
9- What is typography?
(a) is a system of Government
(b) a choice of type to ensure image clarity
(c) a branch of photography
10- What is editorial?
(a) Piece of interview
(b) A point of view of the news paper
(c) One-Sided approach of the Govt
(d) None of these
11- Press and Publication Ordinance was introduced on:
(a) 1965
(b) 1995
(c) 1963
(d) none of these
12- What is Dummy?
(a) A dead body of an animal
(b) Make up of newspaper
(c) Front page of the newspaper
(d) None of these
13- What is lithography?
(a) A method of printing
(b) A system of local bodies
(c) Circulation of newspapers
(d) None of these
14- What is by line?
(a) A matter written with lines

(b) A track of train
(c) Reporter's name given with printed story
(d) none of these
15- Agenda setting is the main objective:
(a) of media person
(b) Media has no concern one
(c) is the subject of mass communication
(d) None of these
16- PID?
(a) Public intelligent department
(b) Pakistan institution of development
(c) Press information department
(d) None of these
17- Press and Publication ordinance?
(a) was introduced by Liaqat Ali Khan
(b) was presented by Muhammad Khan Junejo
(c) was implemented in 1963 during the Field Marshal Muhammad Ayub Khan's
Government
(d) None of these
18- Pakistan's per capita income?
(a) $ 800
(b) $ 480
(c) $ 520
(d) None of these
19- What is considered as father of popular Journalism:
(a) Lord North Cliff
(b) Elahu Katz
(c) E.M. Rogers
(d) None of these
20- News is the description of the event by a book writer:
(a) True
(b) False
__________________
21, 2010),SAMEYA AROOJ (Tuesday, January 08, 2013), shakilahmd (Sunday, December
16, 2012), Shikva (Friday, October 08, 2010)
#8
Xeric
Join Date: Aug 2007

Posts: 2,862
Thanks: 433

Solved MCQs
1) Calcutta General advertiser is popularly known as:
a) Bengal jopurnal
b) Hicky`s Gazette
c) Calcutta Courier
d) Voice of Bengal
2) The first printed Urdu paper in the Sub-continent was:
a) Delhi urdu Akhbar
b) Sadiq-ul-Akhbar
c) Jam-e-jahan Numa
d) Koh-I-Noor
3) The Pakistan Times was founded by:
a) quaid-e-Azam Mohd Ali Jannah
b) Liaqat Ali khan
c) Khawaja Nazim-uddin
d) Mian Iftakhruddin
4) The term Artillery of the press was coined by :
a) James reston
b) Qilbur Schramm
c) MM clean
d) Lazarsfeld
5) S M C R model of communication process was produced by:
a) David K berlo
b) M M clean
c) E M Roger
d) C H Gerber
6) The modern version of old hero is .

a) Famous personality
b) Celebrity
c) V I P
d) Powerful personality
7) libel is :
a) Malicious defamatory joke
b) Malicious defamatory written accusation
c) Slander
d) Defamatory speech
8) Intra Personal Communication is:
a) Communication between two persons
b) Inner monologues-communications within self
c) Communication with more people
d) Communication with masses
9) the originator of the phrase press is the fourth estate is:
a) Edmund Burke
b) Lord Macaulay
c) North Cliff
d) Rudyard Kipling
10) The Magic Bullet theory of mass communication was evolved by:
a) Ball Rokeach
b) Klapper
c) George Gerber
d) None of these
Q 9 (b) Identify the following in Pakistans Media perspective.
11) A P N S (All Pakistan Newspapers Association)
12) A P N E C (All Pakistan Newspapers Employees Confederation)
13) C P N E (Council of Pakistan Newspaper Editors )
14) P B C (Pakistan Broadcasting Corporation)
15) A B C (Audit Bureau of Circulation)
16) P I D (Press Information Department)
17) P F U J (Pakistan Federal Union of Journalists)
18) A P P (Associated Press Of Pakistan)
19) P E M R A (Pakistan Electronic Media Regulatory Authority)
20) R P P O (Registration of Press and Publications Ordinance)
__________________
#9
Xeric
Join Date: Aug 2007

Posts: 2,862
Thanks: 433

Solved MCQs
i. What is Lithography?
a. A method of Printing
b. A system of local bodies
c. Circulation of Newspapers
d. None of these.
ii. What is Dummy?
a. Dead body of an animal
b. Make-up of newspaper
c. Front Page of Newspaper
d. None of these
iii. What is by line?
a. A railway track
b. Text written on lines
c. Reporters name printed with story
d. None of these
iv. Intra-Personal Communication is:
a. Communication with personal friend
b. With Public
c. With self
d. With family
v. What is ABC?
a. American Business Circle

b. American Business Corporation
c. Audit Bureau of Circulation
d. None of these
vi. Who was the first Editor of daily Nwa-e-Waqt?
a. Majeed Nizami
b. Mujeeb Nizami
c. Hameed Nizami
d. None of these
vii. When Television Transmission was started in Pakistan?
a. 1970
b. 1964
c. 1990
d. 1962
viii. The Subject allotted to a newspaper reporter is called:
a. Creed
b. Beat
c. Embargo
d. Feature
ix. A journalist who is not attached with any newspaper is called:
a. Retainer
b. Correspondent
c. Free Lancer
d. Stinger
x. Identification Mark written on the top of news story page is called:
a. Credit Line
b. Slug Line
c. Embargo
d. Tip
xi. Dr. Gobbles is known as father of:
a. Advertising
b. Public Relation
c. Propaganda
d. None of these
xii. The communication based on purchased time or space is called:
a. Publicity
b. Advertising
c. Propaganda
d. None of these
xiii. UPI is the abbreviation of:
a. United Press of Indonesia
b. United Press of India
c. United Press International
d. None of these
xiv. The news that appears two or three days before an event is called:
a. Follow up
b. Lead story
c. Curtain raiser
d. None of these
xv. Press and Publication Ordinance was introduced in:
a. 1963
b. 1965
c. 1995
d. None of these
xvi. Communication without words:
a. Visual communication
b. Non-Verbal communication
c. Mass communication
d. None of these
xvii. Tabloid newspaper is of small size with:
a. 3 columns
b. 4 columns
c. 5 columns
d. None of these
xviii. The reading of the script to check the errors is called:
a. Composing
b. Proof-reading
c. Editing
d. None of these
xix. A brief introduction of a photograph is called:
a. Embargo
b. Credit line
c. Caption
d. None of these
xx. OB stands for:
a. Open Box
b. Outdoor Broadcast
c. Official Beat
d. None of these
__________________
#10
Xeric
Join Date: Aug 2007

Posts: 2,862
Thanks: 433

Solved MCQs
1) What is Scope?
(a) Common report
(b) Beat news
(c) Exclusive Story
(d) None of these
2) What is Superhead?
(a) Multi common story
(b) Headline of the paper
(C) Sub- heading
(d) None of these
3) Stringer is called to
(a) whole time employee
(b) part-time correspondent paid a column rate
(c) Sub-editor (d) None of these
4) Extra personal communication is?

(a) With family
(b) self
(C) With more than two persons
(d) None of these
5) Newspapers master head is called:
(a) Headline
(b) flag
(c) Sub-heading
(d) embargo
6) FOLIO is the name of:
(a) Follow up
(b) Page number
(C) Date line
(d) Cut
7) Who was the first editor of the daily Jhang?
(a) Mir Shakeel ur-Rehman
(b) Altaf Hussain
(C) Mir Khalil-ur- rehman
(d) Nasim Hijazi
8) Acknowledgment if the source of a picture or a story is called?
(a) Credit line
(b) Byline
(c) Courtesy
d) Reference
9) Continuation of a story on another page is called?
(a) Reference
(b) Follow-up
(C) Jump
(d) None of these
10) PEMRA Ordinance was implemented in:
(a) 1997
(b) 2002
(c) 1998
(d) 2004
11) The term Global Village was coined by:
(a) George Gerbener
(b) Marshal Mcluhan
(C) Wilber Schramm
(d) Pamela Shoemaker
12) Press Note can issue?
(a) Editor
(b) Government official
(c) Reporter
(d) Sub-editor
13) Registration of Press and Publication Ordinance was introduced in:
(a) 1963
(b) 1971
(C) 1973
(d) 1988
14) The founder of daily Pakistan Times Was:
(a) Mian Iftikhar-ud-din
(b) Faiz Ahmed Faiz
(c) Quaid-I-Azam
(d) None of these
15) The term Deck is used for:
(a) Headline
(b) Part of a headline
(C) Box
(d) None of these
16) The term yellow journalism was started from
a) Pakistan
b) India
c) Germany
d) USA
17) The inventor of the printing press was:

a) Marshal McLuhan
b) Tsai Lun
c) Johannes Gutenberg
d) Non of these
18) Pakistans first official news agency was
a) UPI
b) IPA
c) APP
d) NNI
19) Nasim hijazi was Editor of the daily
a) Shaheen
b) Kohistan
c) Imroze
d) Mashriq
20) CNE stands for
a) Council of newspaper editor
b) Chief News Editor
c) Committee of Newspaper Employees
d) Non of these

Solved MCQs
1.What is a by line?
a.A railway track
b.Text written on line
c.Reporter's name printed with story
d.None
2.Intra-personal communication is:
a.Communication with personal friend
b.With people
c.With self
d.With family
3.What is ABC?
a.American business circle
b.American business corporation
c.Audit Bureau of circulation
d.None
4.Who was the first editor of daily Nawai e waqt?
a.Majeed nizami
b.Mujeeb nizami
c.Hameed nizami
d.none
5.When television transmission was started in Pakistan?
a.1970
b.1964
c.1990
d.1962
6.The assignment allotted to a newspaper reorter is called:
a.Creed
b.Beat
c.Embargo
d.Feature
7.A journalist who is not attached with any newspaper is called:
a.Retained
b.Correspondent
c.Free lancer
d.Stinger
8.Identification marks written on the top of news story page is called:
a.Credit line
b.Slugline
c.Embargo
d.tip
9.The communication based on purchased time of space is called:
a.Publicity
b.Advertising
c.Propaganda
d.None
10.Press and Publication Ordinance was introduced in:
a.1963
b.1965
c.1995
d.none
11.Tabloid newspaper is of small size with:
a.3 columns
b.4 columns
c.5 columns
d.None
12.A brief introduction of a photograph is called:
a.Embargo
b.Outdoor broadcast
c.Caption
d.None
13.Newspaper's masthead is called:
a.Headline
b.Flag
c.Sub-heading
d.Embargo
14.Who was the first editor of daily 'Jang'?
a.Mir Shakeel ur Rehman
b.Altaf Hussain
c.Mir Khalil ur Rehman
d.Nasim hijazi
15.The term global village was coined by:
a.George Gerbener
b.Marshal Mcluhan
c.Wibler Schramm
d.Pamela Shoemaker
16.The inventor of printing press was:
a.Marshal Mcluhan
b.Ts'ai Lun
c.Johannes gutenberg
d.None
17.Pakistan's first official news agency was:
a.UPI
b.IPA
c.APP
d.NNI
18.PEMRA ordinance was implemented in:
a.1997
b.2002
c.1998
d.2004
19.Press note can be issued by:
a.Editor
b.Government official
c.Reporter
d.Sub-editor
20.Stringer is called to:
a.Whole time employee
b.Part-time correspondent paid a column rate
c.Sub-editor
d.None
__________________
ahmadmba215 (Tuesday, January 18, 2011), Asif Azam (Wednesday, November 17,
2010), asmapices (Thursday, September 16, 2010), IMTIAZ AHMAD KHAN (Tuesday,
December 18, 2012), khan Shaheer (Thursday, January 31, 2013), mangat (Thursday,
October 21, 2010), niazikhan2 (Saturday, January 25, 2014), Pakistaniguy (Wednesday,
December 28, 2011),sajjadsyed (Monday, November 22, 2010), SAMEYA AROOJ (Tuesday,
January 08, 2013), SehrishKanwal (Wednesday, February 27, 2013), Shikva (Friday,
October 08, 2010), Waqar Bangash (Wednesday, February 09, 2011)
#12
Friday, June 03, 2011
Xeric
Join Date: Aug 2007

Posts: 2,862
Thanks: 433

Solved MCQs
1. Banner Advertisement is a type of advertising related to:
a. Outdoor Advertising
b. Interactive Advertising
c. Corporate Advertising
d. None of these
2. The Public Relations department which covers the activities of Provincial Government
is:
a. PID
b. DGPR
c. ISPR
d. None of these
3. Hamsafar is house journal of:

a. Daewoo
b. Pakistan Railways
c. PIA
d. None of these
4. Sultan Lakhani is the Chief Editor of:

a. Daily Dawn
b. Daily The News
c. Daily Nation
d. None of these
5. The book "Process and Effects of Mass Communication" was written by:
a. Denis McQuail
b. Wilber Schram
c. Joseph Ascart
d. None of these
6. News appearing before the occurrence of an events is termed as:

a. Curtain Raiser
b. Press Communique
c. Obituary
d. None of these
7. CPNE is a representative body of:

a. Newspaper employees
b. Newspaper editors
c. Newspaper owners
d. None of these
8. It is a compulsion for media organisations to _____ without changing or amending the

text.
a. Press release
b. Press note
c. Hand out
d. None of these
9. Elahi Bakhsh Soomro is the capacity of Federal Information Minister announced to

repeal:
a. PPO
b. EBDO
c. PCO
d. None of these
10. A typical soundtrack which identifies a program is known as:

a. Sound track
b. Music track
c. Signature tune
d. None of these
11. There is limited and delayed feedback in _________ communication.

a. Interpersonal
b. Media
c. Mass
d. None of these
12. Family Magazine belongs to:

a. Jang Group of Publications
b. Nida-e-Millat Group of Publications
c. Century Publications
d. None of these (Nawa-e-Waqt)
13. Obituary newa relates to:

a. Deaths
b. Births
c. Weather
d. None of these
14. The fuction of mass media which relates to the provisionof news is termed as:
a. Surveillance
b. Transmisiion
c. Correlation
d. None of these
15. The term "Media Determinism", "Global Village: and "Hot and Cool Media" were ternes
and conceptualised by:
a. Harold Laswell
b. Walter Lipman
c. Marshal Mcluhan
d. None of these
16. The name of the First ever Urdu newspaper of the sub-continent which started using
coloured photographs and cartoons was:
a. Jam-eJehan Numa
b. Tehzeeb-ul-Akhlaq
c. Hamdard
d. None of these
17. the advertising which praises the item to be sold with subjective opinions, superlatives
or exaggerations is known as:
a. Puffery
b. Dummy
c. Garbage-in
d. None of these
18. A journalist who is not full time employee of one media organistion is known as:
a. Reporter
b. Stinger
c. Free lancer
d. None of these
19. Slander is:

a. Written defamation
b. Verbal defamation
c. Both of these
d. None of these
20. the first editor of "Dawn" was:

a. Faiz Ahmad Faiz
b. Shorish Kashmiri
c. Altaf Hussain
d. None of these
Corrections will be appreciated. !! :-)
__________________
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31, 2013), Pakistaniguy (Wednesday, December 28, 2011), rockstar7j (Friday, September
20, 2013), SAMEYA AROOJ (Tuesday, January 08, 2013), SehrishKanwal (Wednesday,
February 27, 2013)
#13
Friday, September 23, 2011
alonesoul
Senior Member
Join Date: May 2011

Location: Multan
Posts: 123
Thanks: 12
Thanked 50 Times in 43 Posts
many mistakes in these solved mcq's, double check these mcq's

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#14
Monday, February 13, 2012
Join Date: Oct 2010
Location: Lahore
Posts: 1,922
Thanks: 1,590
Thanked 2,533 Times in 1,230 Posts
Tassawur
Senior Member
Quote:
Originally Posted by aariz

post 2011 mcqs plz.

Solved MCQs

d. None of these
2. The Public Relations department which covers the activities of Provincial Government is:
a. PID
b. DGPR
c. ISPR
d. None of these

a. Daewoo
c. PIA
d. None of these

a. Daily Dawn
b. Daily The News
c. Daily Nation
d. None of these (He is Editor-in-Chief of the Daily Express & Express News
Channel (Pvt. Ltd.))
a. Denis McQuail
b. Wilber Schram
c. Joseph Ascart
d. None of these

a. Curtain Raiser
b. Press Communique
c. Obituary
d. None of these

c. Newspaper owners
d. None of these
8. It is a compulsion for media organizations to _____ without changing or amending the

text.
a. Press release
b. Press note
c. Hand out
d. None of these
9. Elahi Bakhsh Soomro in the capacity of Federal Information Minister announced to

repeal:
a. PPO
b. EBDO
c. PCO
d. None of these

a. Sound track
b. Music track
c. Signature tune
d. None of these

a. Interpersonal
b. Media
c. Mass
d. None of these

d. None of these
Nwai e wakt Group of Newspapers.

a. Deaths
b. Births
c. Weather
d. None of these
14. The fiction of mass media which relates to the provision of news is termed as:
a. Surveillance
b. Transmisiion (The relation of mass media and news is TRANSMISSION.
surveillance is done by reciever such as tv and correlation at sending end)
[B]c. Correlation
d. None of these
15. The term "Media Determinism", "Global Village: and "Hot and Cool Media" were
termedes and conceptualised by:
a. Harold Laswell
b. Walter Lipman
c. Marshal Mcluhan
d. None of these
a. Jam-eJehan Numa
c. Hamdard
d. None of these
17. the advertising which praises the item to be sold with subjective opinions, superlatives
or exaggerations is known as:
a. Puffery
b. Dummy
c. Garbage-in
d. None of these
18. A journalist who is not full time employee of one media organist ion is known as:
a. Reporter
b. Stinger
c. Free lancer
d. None of these
19. Slander is:

b. Verbal defamation (Slander is verbal defamation, according to definition of
law. And libel may be both verbal or written. And case of slander doesn't stand
well in courts; but libel is a serious suit.)
c. Both of these
d. None of these
a. Faiz Ahmad Faiz

b. Shorish Kashmiri
c. Altaf Hussain
d. None of these(Pothan Joseph)
__________________
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#15
Saturday, September 22, 2012
Farrah Zafar
Makhzan-e-Urdu Adab
Join Date: May 2010

Location:
Posts: 2,476
Thanks: 2,332
Journalism Paper 2012 (Solved MCQS)

1)A freelancer is also called
(stringer, reporter, correspondent,)
2)Inverted pyramid style is preferably used in which media ?
(electronic,,print,,,both)
3)Material meant for press/media organizations is
(press release, news release,,press statement,,all of the above)
4)Subject assigned to reporter
(beat..)
5)PBC stands for
(Pakistan broadcasting corporation)

6)IRNA stands for
(Islamic Republic News Agency)
7)Hickey gazette launched in
(29jan 1780, 29 jan 1792, 29 jan 1760, etc)
8)SMCR model introduced in
(1960)
9)Name of Dawn publishers
(Herald)
10)Contribution by editorial staff is called
(editorial, article, column,
11)What is the type of advertising where product is delivered at your
mailing address
(direct response, personal advertising, direct mail advertising, none of
the above)
12)Father of printing press
(Johann Gutenberg)
13)Media is plural of ?
(Medium)
14)Audience in mass communication is?
(homogeneous,heterogeneous,exogenus or none of these)
15)Who presented SCMR model of communication?
Wilber Schram
16)The calender of events of journalism is called ?
calender
17)The publication at intervals ,weekly or monthly is called
(Periodicals)
18)A specific part of population ?
( sample)
19)Semantics is associated with ?
(Selection of words)
20)These was mcq about some theory type.I chose prediction for that.
__________________
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Queen;
Quitters never win and Winners never quit..!!!
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#16
Saturday, October 20, 2012
the cancerian
Join Date: Oct 2012
Location: karachi
Posts: 1
Thanks: 1
Junior Member
zamindar was launched by zafar ali khan.. isnt that right?

#17
Monday, October 22, 2012
Farrah Zafar
Makhzan-e-Urdu Adab
Join Date: May 2010

Location:
Posts: 2,476
Thanks: 2,332
Quote:
Originally Posted by the cancerian

zamindar was launched by zafar ali khan.. isnt that right?
His father Maulvi Siraj-ud-din started Zamindar in 1903
__________________
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Quitters never win and Winners never quit..!!!
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#18
Tuesday, December 11, 2012
HASEEB ANSARI
Senior Member
Quote:
@Xeric
Join Date: Dec 2012

Location: Pakistan
Posts: 2,927
Thanks: 95
d. None of these
Tassawur
d. None of these
Which answer is correct?
__________________
"Nay! man is evidence against himself. Though he puts forth his excuses." Holy Qur'an
(75:14-15)
#19
Thursday, January 03, 2013
Join Date: Dec 2012
Posts: 28
Thanks: 18
ultimate
Junior Member
Quote:
Originally Posted by Xeric

Solved MCQs
(1) Communication is a
a) Theory
b) Strategy
c) Process
d) None of these
(2) Television is
a) Hot medium
b) Cool medium
c) Both (a) and (b)
d) None of (a) and (b)
(3) The Audience for whom the message is specifically designed are called
a) The target audience
b) The actual audience

c) The available audience
d) None of these
(4) Mathematical model of communication was developed by
a) Wilbur Schram
b) Charles E Osgood
c) Claude Shannon and Warren Weaver
d) None of these
(5) Sementic problem in communication deals with
a) The effectiveness of the message
b) The transmission of the message
c) The selection of words
d) None of these
(6) In Rhetorical Communication Theory the major emphasis has been placed
on
a) Communicator
b) Audience
c) Response
d) None of these
(7) The phrase the medium is the message and the message was coined
by:
a) Malcolm Maclean
b) Marshal Mcluhan
c) Harold Lasswell
d) None of these
(8) The author of the well known communication book Men, Message and
Media: A look at Human Communication is
a) Charles Wright
b) Herbert Bruever
c) Wilbur Schram
d) None of these
(9) Individuals working within organization and who make decisions about
what is to be communicated are called.
a) Regulators
b) Gatekeepers
c) Reporters
d) None of these
(10) Readers of a specialized magazine are known as
a) Homogenous audience
b) Heterogeneous audience
c) Both of these
d) None of these
(11) The type of communication based on purchased times or space is called
a) Publicity
b) Advertising
c) Both of these
d) None of these
(12) The structure of newspapers is determined by
a) Frequency of publication
b) Size
c) Circulation
d) all of these e) none of these
i think option is d.
(13) The individual or organization that initiates the advertising process,
is called
a) The advertiser
b) The advertising agency
c) The director of advertising
d) None of these
ans i think b .........plz recheck and confirm
(14) One of the major advantages of radio medium for advertising is
a) Editorial Support
b) Permanence
c) Flexibility
d) None of these
(15) The largest newspaper of Pakistan is
a) Jang
b) Nawa-e-Waqt
c) The News
d) None of these
(16) World Service of Pakistan Television can be watched in
a) 30 countries
b) 40 countries
c) 50 countries
d) None of these
(17) Reuters is the news agency of
a) Holland
b) France
c) England
d) None of these
(18) UPI is the abbreviation of
a) United Press of India
b) United Press International
c) United Press Indonesia
d) None of these
(19) The founder editor of Nawa-e-Waqt was:
a) Hameed Nizami
b) Majeed Nizami
c) Arif Nizami
d) None of these
(20) The meeting of professionals having a series of prepared lectures,
followed by questions and answers, is called
a) Seminar
b) Workshop
c) Symposium
d) None of these
please check above 2 answers
#20
Monday, January 07, 2013
Emoemar
Join Date: Dec 2007

Location: Karachi/Lahore/Islamabad

d. None of these
I would go for Interactive .. i guess someone needs to substantiate it further.
__________________
There is a tide in the affairs of men. Which, taken at the flood, leads on to fortune;
Omitted, all the voyage of their life Is bound in shallows and in miseries. On such a full
sea are we now afloat, And we must take the current when it serves, Or lose our ventures.
~ William Shakespeare
ournalism Paper - 2011

Solved MCQs

d. None of these
2. The Public Relations department which covers the activities of Provincial Government
is:
a. PID
b. DGPR
c. ISPR
d. None of these

a. Daewoo
c. PIA
d. None of these

a. Daily Dawn
b. Daily The News
c. Daily Nation
d. None of these (He is Editor-in-Chief of the Daily Express & Express News
Channel (Pvt. Ltd.))
a. Denis McQuail
b. Wilber Schram
c. Joseph Ascart
d. None of these

a. Curtain Raiser
b. Press Communique
c. Obituary
d. None of these

c. Newspaper owners
d. None of these
8. It is a compulsion for media organizations to _____ without changing or amending

the text.
a. Press release
b. Press note
c. Hand out
d. None of these
9. Elahi Bakhsh Soomro in the capacity of Federal Information Minister announced to
repeal:
a. PPO
b. EBDO
c. PCO
d. None of these

a. Sound track
b. Music track
c. Signature tune
d. None of these

a. Interpersonal
b. Media
c. Mass
d. None of these

d. None of these
Nwai e wakt Group of Newspapers.

a. Deaths
b. Births
c. Weather
d. None of these
14. The fiction of mass media which relates to the provision of news is termed as:
a. Surveillance
b. Transmisiion (The relation of mass media and news is TRANSMISSION.
surveillance is done by reciever such as tv and correlation at sending end)
[B]c. Correlation
d. None of these
15. The term "Media Determinism", "Global Village: and "Hot and Cool Media" were
termedes and conceptualised by:
a. Harold Laswell
b. Walter Lipman
c. Marshal Mcluhan
d. None of these
a. Jam-eJehan Numa
c. Hamdard
d. None of these
17. the advertising which praises the item to be sold with subjective opinions,
superlatives or exaggerations is known as:
a. Puffery
b. Dummy
c. Garbage-in
d. None of these
18. A journalist who is not full time employee of one media organist ion is known as:
a. Reporter
b. Stinger
c. Free lancer
d. None of these
19. Slander is:

b. Verbal defamation (Slander is verbal defamation, according to definition of
law. And libel may be both verbal or written. And case of slander doesn't stand
well in courts; but libel is a serious suit.)
c. Both of these
d. None of these

a. Faiz Ahmad Faiz
b. Shorish Kashmiri
c. Altaf Hussain
d. None of these(Pothan Joseph)
what about 2013?
__________________
Every thing is possible with Hard work-but Luck is still factor over there
#23
Monday, January 27, 2014
palwasha saad
Junior Member
JOURNALISM 2013
01. The phrase "the medium is the message" was coined by:
(a)Wilber Schramm
(b)MnNelly
(c)Herbert Marcuse
(d)None of these
02. An advertorail is
(a)A news
(b)An article
(c)An editorial
(d)None of these
03. There is immediate feedback in:
(a) Mass communication
(b)Interpersonal communication
(c)Top-down communicatio
(d)None of these
04. Film is a:
(a)Hot medium
(b)Cool medium
(c)Medium with low definition data
(d)None of these
Join Date: Oct 2013

Location: Peshawar
Posts: 9
Thanks: 12
05. APNS is a:
(a)Newspaper workers
(b)Owners
(c)Newspaper hawkers
(d)None of these
06. A communication message is decoded by:
(a)Sender
(b)Channel
(c)Receiver
(d)None of these
07. Dawn newspaper was founded by:
(a)Faiz Ahmed Faiz
(b)Quaid-i-Azam
(c)Allama Iqbal
(d)None of these
08. Communitarian journalism is:
(a)Civic journalism
(b)Public journalism
(c)Yellow journalism
(d)Both (a) and (b)
09. The originator of phrase "fourth state" describing a press was a:
(a)Journalist
(b)Parliamentarian
(c)Bureaucrat
(d)None of these (Edmund Burke)
10. AP is a news agency of:
(a)France
(b)UK
(c)US
(d)None of these
11. Scoop is:
(a)Exclusive story
(b)Sensational story
(c)Scandal story
(d)None of thse
12. Yellow journalism got its name from a:
(a)Cartoon character
(b)Yellow kid
(c)Both (a) and (b)
(d)None of these
13. Libel is:
(a)Spoken accusation
(b)Written accusation
(c)Spoken defamation
(d)None of these
14. Muckrakin investigates:
(a)Scandals
(b)Murders
(c)Slander
(d)None of these
15. Classified ads are:
(a)Classified information
(b)Brief advertisements
(c)Both (a) and (b)
(d)None of these
16. A banner headline of a newspaper is printed:
(a)In a box
(b)In the middle of a page
(c)Across a whole page
(d)None of these
17. PID is a:
(a)Federal government department
(b)Provincial department
(c)Military department
(d)None of these
18. A newspaper article depicts the opinion of:
(a)Editor
(b)Writer
(c)Government
(d)None of these
19. A brief description of a picture in words is called:
(a)Byline
(b)Obituary
(c)Caption
(d)None of these
20. Tahzibul Akhlaq was launched by:
(a)Maulana Zafar Ali Khan
(b)Maulana Hasrat Mohani
(c)Maulana Abul Kalam Azad
(d)None of these
1234567-
d
C
b
A
b
c
b
8- D
9- b
10- c
11- A
12- B
13- b
14- C
15- c
16- c
17- a
18- b
19- c
20- d
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#24
Friday, January 31, 2014
terracotta
Junior Member
Join Date: Sep 2012

Posts: 6
Thanks: 1
(10) The famous communication Model SMCRE was devised by:

(a) Roger
(b) Lasswell
(c) Osgood
(d) Schramm
(e) None of these
I think the correct answer is "none of these" SMCR" model was developed by david berlo
The phrase "the medium is the message" was coined by:
a)[[/B]
(b)MnNelly
(c)Herbert Marcuse
(d)None of these
02. An advertorail is
(a)A news
(b)An article
(c)An editorial
(d)None of these
03. There is immediate feedback in:
(a) Mass communication
(b)Interpersonal communication
(c)Top-down communicatio
(d)None of these
04. Film is a:
(a)Hot medium
(b)Cool medium
(c)Medium with low definition data
(d)None of these
05. APNS is a:
(a)Newspaper workers
(b)Owners
(c)Newspaper hawkers
(d)None of these
06. A communication message is decoded by:
(a)Sender
(b)Channel
(c)Receiver
(d)None of these
07. Dawn newspaper was founded by:
(a)Faiz Ahmed Faiz
(b)Quaid-i-Azam
(c)Allama Iqbal
(d)None of these
08. Communitarian journalism is:
(a)Civic journalism
(b)Public journalism
(c)Yellow journalism
(d)Both (a) and (b)
09. The originator of phrase "fourth state" describing a press was a:
(a)Journalist
(b)Parliamentarian
(c)Bureaucrat
(d)None of these (Edmund Burke)
10. AP is a news agency of:
(a)France
(b)UK
(c)US
(d)None of these
11. Scoop is:
(a)Exclusive story
(b)Sensational story
(c)Scandal story
(d)None of thse
12. Yellow journalism got its name from a:
(a)Cartoon character
(b)Yellow kid
(c)Both (a) and (b)

(d)None of these
13. Libel is:
(a)Spoken accusation
(b)Written accusation
(c)Spoken defamation
(d)None of these
14. Muckrakin investigates:
(a)Scandals
(b)Murders
(c)Slander
(d)None of these
15. Classified ads are:
(a)Classified information
(b)Brief advertisements
(c)Both (a) and (b)
(d)None of these
16. A banner headline of a newspaper is printed:
(a)In a box
(b)In the middle of a page
(c)Across a whole page
(d)None of these
17. PID is a:
(a)Federal government department
(b)Provincial department
(c)Military department
(d)None of these
18. A newspaper article depicts the opinion of:
(a)Editor
(b)Writer
(c)Government
(d)None of these
19. A brief description of a picture in words is called:
(a)Byline
(b)Obituary
(c)Caption
(d)None of these
20. Tahzibul Akhlaq was launched by:
(a)Maulana Zafar Ali Khan
(b)Maulana Hasrat Mohani
(c)Maulana Abul Kalam Azad
(d)None of these
1- a
2-d
3-b
4-a
5-b
6-c
7-b
8-d
9-d
10-d
11-a
12-d
13-b
14-a
15-c
16-d
17-d
18-b
19-c
20-d

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Below is the Glossary for Journalism Terms.It will be helpful for MCQ's.

Analogue television - TV transmitted in radio waves as opposed to digital TV.

Best boy - Broadcasting term for second-in-command of a lighting team.

Cable television - TV delivered into the home through an underground cable.

Headline - The main title of the article.

Recto - Right-hand page.

Sacred cow - News or promotional material which a publisher or editor demands be

Top heads - Headlines at the top of a column.

and political groups.

Coverline - Captions on a magazine cover.

Digital television - TV transmitted in binary format, producing good picture quality.

Flash - A program used to display design-heavy, animated content.

therefore not regarded as a reliable measurement of web traffic.

LLayout - (noun) How the page is designed and formatted.

Pop-under/pop-behind - A web advert that opens under the browser window.

broadcast conference calls.

TK - Proofreaders insertion mark for data to come. Sometimes written as TKTK.

Webmercials - Similar format to television adverts used online.

Correspondent: Reporter who sends news from outside a newspaper

Cover shot: A long shot usually cut in at the beginning of a sequence

Journalism Paper - 2000

(19) Radio Pakistan was converted to Pakistan Broadcasting Corporation in:

Join Date: Aug 2007

Journalism Paper - 2001

(15) The largest newspaper of Pakistan is

Last edited by marwatone; Monday, December 26, 2011 at 12:05 AM.

Join Date: Aug 2007

Journalism Paper - 2002

5) The Nawa-e-Waqt started its publication in:

Join Date: Aug 2007

Journalism Paper - 2003

1, Back bench is the senior editorial executives of a Newspaper:

Last edited by marwatone; Sunday, December 25, 2011 at 11:38 PM.

Join Date: Aug 2007

Journalism Paper - 2004

Join Date: Aug 2007

Journalism Paper - 2005

(16) The largest English newspaper of Pakistan is:

Join Date: Aug 2007

Journalism Paper - 2006

(d) None of these

(a) A matter written with lines

Join Date: Aug 2007

Journalism Paper - 2007

6) The modern version of old hero is .

Last edited by marwatone; Sunday, December 25, 2011 at 11:43 PM.

Join Date: Aug 2007

Journalism Paper - 2008

a. American Business Circle

Join Date: Aug 2007

Journalism Paper - 2009

4) Extra personal communication is?

17) The inventor of the printing press was:

Journalism Paper - 2010

Join Date: Aug 2007

Journalism Paper - 2011

3. Hamsafar is house journal of:

4. Sultan Lakhani is the Chief Editor of:

6. News appearing before the occurrence of an events is termed as:

7. CPNE is a representative body of:

8. It is a compulsion for media organisations to _____ without changing or amending the

9. Elahi Bakhsh Soomro is the capacity of Federal Information Minister announced to

10. A typical soundtrack which identifies a program is known as:

11. There is limited and delayed feedback in _________ communication.