February 2015 | Issue 165

FOREVER
ALOE

VERA GEL
LEARN MORE ABOUT THE
MANUFACTURING PROCESS
THAT GOES INTO CREATING
YOUR FAVORITE PRODUCTS

FINDING STRENGTH

Ina Marie shares her

success against all odds
with Forever F.I.T.

GOING VIRAL

How video is changing

the face of marketing

GLOBAL RALLY 2015

7 Fantastic things
to see & do in Singapore

2 | F.I.T. Challenge

WHAT ARE YOU WAITING FOR? CONTEST BEGAN

JANUARY 5
TAKE THE 100 DAY
CONTEST ENDS

APRIL 15

WINNERS ANNOUNCED
END OF APRIL

TOTAL DURATION
100 DAYS

CHALLENGE

ARE YOU READY TO

LOOK BETTER AND
FEEL BETTER?
TAKE THE 100 DAY F.I.T.
CHALLENGE AND
TRANSFORM YOUR BODY,
MIND AND FOREVER
BUSINESS.
Registration opened January 5th and will
remain open for the full 100 days so you
can join the challenge at any time.
Go to discoverforever.com/fitchallenge
to register.

THE PRIZES:

CHOOSE YOUR
CHALLENGE:

Winners of the Individual

Male, Individual Female,
Transformation and Business
Builder categories will win:
A plane ticket to Scottsdale,
Arizona to tour the
Home Office and Forever
Nutraceuticals have lunch
with the Executive Team and
participate in a F.I.T. Video
Shoot.
Winners of the F.I.T. Team
category will win:
$1,500 Visa Gift Card.

Forever | February 2015

F.I.T.
TEAM

F.I.T.
INDIVIDUAL
MALE &
FEMALE

F.I.T.
TRANS
FORMATION

F.I.T.
BUSINESS
BUILDER

06
FOREVER LIVING PRODUCTS INTL., LLC
7501 E. McCormick Parkway
Scottsdale, AZ 85258 U.S.A

Telephone

Finding Strength

Ina Marie shares her

success against all odds
with Forever F.I.T.

Toll free: 1-888-440-ALOE (2563)

Within the US: 480-998-8888
Fax: 1-800-455-3503

Distributor Support
P: 1-888-440-ALOE
E: smileteam@foreverliving.com
Hours: Mon-Thurs, 6 am to 8 pm
Fri, 6 am to 6 pm
Sat, 10 am to 3 pm

Websites
foreverliving.com
discoverforever.com
travel-forever.com
foreverresorts.com
forever-giving.org
foreverfotos.com
foreverlivingtools.com

Forever News

Success

04 Rexs message

05 Forever2Drive

08 Global Rally 2015

16 On the Rise

2015 is here!

Social Media
facebook.com/foreverfan

facebook.com/forevernorthamerica

7 fantastic things to see &

do in Singapore

pinterest.com/foreverliving

10 Forever Aloe
Vera Gel

twitter.com/flpcorporate
#discoverforever
youtube .com/aloepod

Learn more about the

manufacturing process that
goes into creating your
favorite products

Marketing
Communications

Get ready for your keys!

See whos been busy achieving

their goals and rising in Forever

17 Top Twenty

Business and non business

builders who are at the top
this month

12 Forever Arctic Sea

P: 480-998-8888 x4306
E: scarballo@foreverliving.com

An important part of Vital 5

FOREVER INTERNATIONAL NEWSMAGAZINE

The contents of this publication are to be used solely for
educational purposes and should not be used as a sales
supplement, handout or publication for use in conjunction
with a sales promotion. To avoid having this information
taken out of context, you are not to copy or extract any
portions of the publication without prior written permission
from Forever Living Products International, LLC.

13 Buzzworthy

Find out whats been happening

in Forever this month via our
social media profiles

14 Playful Gift Ideas

Valentines Day is just around

the corner

18 Going Viral

How video is changing the face

of marketing

Forever | February 2015

4 | Rexs Message

2015 Is Here!
WOW, 2014 was a fantastic year for Forever, but
it went by so fast. I hope that you all achieved
what you were working towards. Maybe it was
a new Pin position, Eagle Manager, Global
Rally or even a Chairman's Bonus check? Or,
you achieved a personal best or a fitness goal
with our great new F.I.T program. I love to see
your stories and pictures of success on our
Facebook pages. So many of you are changing
your lives for the better. You are living in better
homes, driving nicer cars and finding financial
freedom. It is wonderful to be part of this global
phenomenon that we call FOREVER.

I also recognize that for some, 2014 was a

tough year. There was too much conflict,
incidents and accidents around the world,
that I know affected the lives of many of
our Distributors. There isn't a day that
goes by that we are not conscious of the
challenges that you face. If 2014, was not
the year you were looking for, stay strong,
stay the course, and keep fighting to
achieve your goals. Do not give up. You
know that there is always sunlight above
the clouds, and all trials are temporary.
Forever will not let you down. We are
committed to making our Company the
very best it can be, and we want you to be
part of that journey of success.

I once heard it said that there are two sides

to every story, yours and the right one! This
expression is the inspiration for me sharing
the following anecdote with you. Forgive
me if you have read it before, but I think
it is so powerful for us as motivators of
people. The ability to recognize that we all
have areas that need improving, and none
of us are perfect, is a key component in the
ability to empathize and then to inspire.
A young successful couple filled with
brashness of youth, moved into a upper
class neighborhood. Next door lived
an elderly widow. Each morning the
widow would hand wash her clothes
and place them on a line outside
to dry in the sunshine. Each
morning the young
wife would

complain about the clothes blocking her

view and question why, in this modern
world, anyone would hand wash clothes.
She even began to complain about the fact
that the clothes were dirty.
"I think I need to show that old lady how to
wash her clothes. It is disgusting that dirty
clothes are all I see in the mornings!" She'd
complain, "Maybe she needs to spend
some money on a better detergent or even
a washing machine! Her husband looked
on, but remained silent.
Sometime later the young woman was
surprised to see nice clean clothes hanging
on the line.
"Look, she has learned how to wash
correctly!" she announced to her husband.
The husband finally responded Actually,
I woke up early this morning and washed
your windows, the clothes were clean, it
was your windows that were dirty!
And so it is with life. More often than not
we need to clean our windows before we
judge another!
I am confident that as we work on trying to
see things from other's point of view, we will
be able to separate ourselves from them, and
create an environment where people want to
be involved, thereby building our businesses
Make it a wonderful 2015!
Forever yours,

Rex Maughan
CEO

Forever | February 2015

Incentive | 5

5 | Incentive

Cameroon and Gabon have their keys!

Thousands have already qualified for a new car

via our Forever2Drive incentive.
If you want to be next,
contact your upline
and ask how.

Forever2Drive
Qualifiers this month
John & Katie Miller Level 3
Galina Kronik Level 2
Valentina & Sergei Kogan Level 1

Forever
| February 2015
#Forever2Drive

Visit DiscoverForever.com to view our brand

new Forever2Drive video and learn more!

Forever | February 2015

6 | Success

Finding
Strength
Ina Marie is a happy person - you can
practically hear her smile through the
phone when you talk to her, and these
days, she has a lot to smile about! After
completing the F.I.T. Challenge and
winning the Transformation category,
Ina Marie was selected as the overall
winner but it didnt come easy. Her
biggest challenges were food and
overcoming her own self doubt.
When I was growing up, eating was
the main thingI love food! Ina had
struggled with her weight from an
early age and growing up in a Filipino
family, where food was a centerpiece
of family gatherings, she never realized
that she had a problem with food. I

Ina Maries
Weight Loss
Journey
Through the course of
her weight loss journey,
Ina Marie lost over 50
pounds, toned her body,
built muscle definition
and transformed her life.

Forever | February 2015

always thought that being big had

something to do with the genes,
but then I realized that everyone
eats at the same table, so everyone
grows at the same rate, she said.
Ina Marie struggled throughout
high school with fad diets and tried
everything to control her weight. My
name was synonymous with losing
weight in high school, not because
I was doing it, but because I was
always trying, Ina explains. She
wasnt very athletic and wanted to be
more involved with school activities,
but couldnt and became desperate
to lose weight, not caring what the
repercussions might be. My mom

BEFORE

Ina Marie, winner of the

F.I.T. Challenge in 2014
shares her story and how
Forever F.I.T. helped her
complete her weight loss
journey, build muscle and
transform the way she
thinks about food.

was giving me all these pills, tablets,

juicesI wasnt into the ingredients,
and what they did for my body.
By the time Ina Marie got to college, she
knew it was time for a change. I started
to feel pity for myself, and I think thats
the worst thing you can do, she admits.
Social media, in part, had fueled her
self-pity. At one point Ina realized she
had been going onto social media for up
to three hours a night, looking at friends
and others in her peer group. They had
better clothes, nicer things, they were in
better shape, and it really created envy.
Ina closed her social media accounts
and vowed to make a change in

AFTER

Success
Product | 7

ORDER YOUR PAK TODAY!

discoverforever.com
herself. I have to do something Ive
never done before, if I want to be
someone Ive never been before, she
said. But the struggle wasnt over
yetIna Marie had a lot of hard work
to put in. So she stopped making
excuses and instead found answers.

When I started the F.I.T. program, I

weighed 150 pounds and today I weigh
130. While 20 pounds might not seem
like a significant change, Forever
F.I.T. had helped Ina with the final
phase of her weight loss muscle
building and transformation.

She found that a gym membership was

too expensive, and instead filled garbage
bags with sand and lifted them until it
became easy. She got up in the morning
when everyone else was still sleeping,
went out for a run and she also started
to focus on her nutrition. In January
2014, Ina Marie started Clean 9. After
9 days, I lost 6 pounds, and that was
great for a short span of time, she
shares. She followed Clean 9 with Vital
5 to ensure she was getting the proper
balance of nutrition and then, in June,
Forever F.I.T. was launched in the US.
Ina knew she was up for the challenge.

Ive noticed a lot of changes in terms

of strength Ive seen my body really
transforming and changing. Ive
seen muscle definition, she says.

But the biggest change that Ina Marie

experienced was not physical. What
the F.I.T. program taught me wasnt
just about physically changing. It
was more about making the decision
every day to be better, to feel better.
And while that change may
not be physical, its definitely
apparent when you talk to Ina
and hear about her journey.

"I have to do

something Ive
never done before,
if I want to be
someone Ive never
been before."

To see Ina's #iamforeverfit video visit

discoverforever.com
Forever | February 2015

8 | Global Rally 2015

7 FANTASTIC
THINGS TO SEE
& DO IN SINGAPORE

With April fast approaching, those of you that qualified for Global Rally are already
planning your trips to Singapore. Like each Global Rally destination, Singapore will
be an experience like no other. Here are just a few fun things to see, do and explore
during your visit.

Have a cultural experience

Singapore is an incredible mix of diverse cultures.
With heavy influences from Chinese, Malaysian
and Indian cultures, among others, Singapore is
a vibrant and exciting place to explore. Be sure
to visit China Town and Little India for beautiful
architecture, quaint shops, delicious cafes,
markets, flavorful food vendors and more!

Take flight
Take a ride on the Singapore Flyer. With a height of
nearly 500 feet, it is the worlds largest observation wheel
outside of the United States, and its panoramic views
have been drawing visitors from around the globe since it
was built in 2008. Enjoy views of the fantastic Singapore
skyline, the Marina Bay Sands, and you can even catch a
glimpse of neighboring Malaysia and Indonesia!

Forever | February 2015

Dress it up
Looking for somewhere to spend that hard earned
Chairmans Bonus check or Global Rally spending
money? Look no further than Haji Lane. In the
last year, this hidden away, fashionitas dream
has blossomed, offering everything from fun
vintage finds and beautiful tailored garments,
to quirky urban designs and home dcor.

Work up an appetite
One of the best parts of traveling is finding and enjoying
the best local cuisine, and Singapores Maxwell Food
Centre doesnt disappoint! Rows of vendors and food
carts offer a variety of cuisine with Malay, Chinese,
Indian and European flavors. Not to be missed are
local specialties including many varieties of Singapore
Noodles and Chile Crab.

Global Rally 2015 | 9

Take a walk on the wild side

The Singapore Zoo boasts the worlds first nocturnal
zoo. Guests arrive after dark to take a tour through the
exhibits and see over 130 species of nocturnal animals
in their natural environments across the park. Feeling
brave? You can even walk through open exhibits and
experience flying squirrels and other nocturnal creatures
as they zip overhead.

Jump in feet first

Not for the faint of heart, one of the unique spa
experiences to be had in Singapore is the famous
fish pedicure. At fish spas all over Singapore, guests
immerse their feet in baths of warm freshwater filled with
Garra rufa fish. These so- called doctor fish gently
nibble dry and dead skin leaving feet smooth and soft.
If a fish pedicure isnt your cup of tea, Singapore offers
many traditional spa experiences to leave you refreshed
and ready to experience more during your visit.

Stretch your legs

Choose one of many Singapore walking tours to learn
more about the hidden gems of this beautiful country.
Tours include historical, cultural and culinary stops
along the way. Looking for something in particular?
Experienced and knowledgeable tour guides can
customize a tour for you and your group.

There are many other exciting

things to see and do in Singapore
- the sky is the limit! Like Forever
Global Events at facebook.com/
foreverglobalevents for other
fantastic activities and insider event
information.
Dream it. Achieve it. Live it.
Forever | February 2015

10 | Aloe Vera America

A Day in the Life

Forever Aloe Vera Gel

Everyone recognizes that famous yellow bottle! Ever wonder how Forever Aloe Vera Gel
is manufactured and bottled? Aloe Vera of America (AVA) is proud to give us an
insider look on how one of our favorite products is produced and quality tested,
from start to finish!
The stabilized, raw aloe gel is
pre-processed and stabilized at the
facility in Mission, Texas before being
delivered to AVA in Dallas. Next, the raw
gel undergoes a series of tests at the
Quality Control Lab (QC Lab) to ensure
that the aloe gel is of the highest potency
and quality. Once the raw gel has been
given the stamp of approval, the real
magic begins!
The gel is then brought to the
compounding area where it is mixed
with other ingredients to create the
proprietary formula of Forever Aloe
Vera Gel. Once the mixing process
is complete, samples are taken to
the QC Lab for evaluation. After the
bulk product has been evaluated and
released for packaging, it is directly
fed into the packaging equipment via a
dedicated transfer line from the mixing

Forever | February 2015

tanks especially designed to maintain

product quality during movement.
Next in the process, those famous yellow
gel bottles are fed into an automated
de-palletizer, which systematically
removes the bottles from their storage.
The bottles are coded with a lot code

Over the course of the

Forever Aloe Vera Gel
manufacturing process,
a total of 158 individual
quality control tests are
performed.
and expiration to make sure that they
can be tracked as they are shipped
all over the world. The bottles are
mechanically checked to ensure that
all necessary information is printed on

each bottle before being rinsed. After

rinsing, each bottle enters the filling
station. The filler is located in a HEPA
filtered enclosure where each bottle is
then filled and sealed before each bottle
is checked for proper weight using an
automated system.
The filled yellow bottles then travel to
the automated capping system, and
then pass through an X-Ray machine
before being placed directly into cases.
Each case is then verified by weight
to ensure that the correct number of
bottles are included and then the case is
placed onto pallets by the robotic pallet
stacking arms.

Aloe VeraIncentive
America | 11

After the packaging process is

completed, samples of the final product
are taken to the QC Lab for the final
release testing. Once completed, the
product is then released for shipping to
one of our many distribution centers.

The production of
Forever Aloe Vera Gel
has been perfected
through the combination
of state-of-the-art
equipment, robust quality
processes, and highly
trained and passionate
employees who constantly
work to maintain
the high quality that
Forever is known for!
We are proud to say that we are able to
maintain our industry-leading standards
because our products quality is
designed into every component of the
production process.
For more information about AVA or
our Aloe, check out the Journey tab at
DiscoverForever.com!

AVA Quality
Processes
In addition to the quality processes
related specifically to the
manufacturing of each product, there
are several other quality and process
checks implemented by Aloe Vera
of America. From weighing each
ingredient to adding them to mixing
tanks, each task is independently
checked and verified.
The manufacturing process is
performed by following an approved,
robust set of instructions to ensure
that all steps are followed and critical
control points are met. This helps
to ensure that Forever products are
consistently manufactured each
time. Other checks include verifying
that the equipment and tools used
during manufacturing are cleaned
and sanitized, that all raw materials
have been tested, released from the
QC Lab and appropriately staged for
manufacturing.

Forever | February 2015

12 | Vital5

Forever
Arctic

Sea
The foods you choose to eat can
have a direct impact on your health,
especially your cardiovascular health.
With February celebrating National
Heart Month, many people focus on
making changes to improve their health,
including eating right and exercising for
a healthy heart. The key to success is
getting enough of the right nutrients in
the right ratios, and especially getting
enough of the right fats. Forever Living
Products Vital 5 Pak can help you
reach these goals by providing you
with products that help keep your body
functioning optimally. A key component
of the Vital 5 Pak is Forever Arctic
Sea, which provides critical fats needed
for optimal health.
Most people think that all fats are bad
but, in actuality, there are some fats
that are essential for health, including
omega-3 fats. Unfortunately, not
everyone consumes nearly enough of
these important fats in their diet. There
are three main omega-3 fats: ALA (alphalinolenic acid), EPA (eicosapentanoic
acid) and DHA (docosahexanoic acid).
DHA ensures that the cells in the brain,
eyes, heart and nervous system develop
and function properly through all stages
of life. EPA plays a key role in immune
function and blocks the production of
inflammatory compounds in the body.
ALA is the building block the body uses
to make EPA and DHA. If you get enough
ALA in your diet, the body should be
able to convert it to EPA and DHA.
Forever | February 2015

Unfortunately, because the typical diet is

so high in trans-fats and omega-6
fats, our bodies are not able to convert
enough of the ALA to EPA and DHA to
get the health benefits. A healthy diet
should consist of roughly 2:1 to 4:1
ratio of omega-6 to omega-3 fats, but a
typical North American diet may contain
11 to 30 times more omega-6 than
omega-3 fats. This creates an imbalance
between omega-3 and omega-6 fats and
disrupts the bodys ability to make EPA
and DHA.
This means that we need more
EPA and DHA from our foods or
supplements. Because EPA and DHA
are found primarily in fish, many health
organizations recommend increasing the
consumption of cold-water fish, such
as salmon and tuna, or taking a fish oil
supplement. Scientific organizations
such as the American Heart Association
and the Academy of Nutrition and
Dietetics (formerly American Dietetics
Association) recommend 500mg of EPA/
DHA per day for healthy adults. The
new and improved Forever Arctic Sea
contains enough of these important fats
(400 mg of combined EPA and DHA per
serving and 1200mg/day) to meet these
recommended amounts.

The new and improved

Forever Arctic Sea now
provides more complete
omega-3s, 33% more DHA
and 200mg of DHA per
serving in a 1:1 ratio of
DHA:EPA which is achieved
by utilizing a proprietary
blend of fish and calamari
oils.
But Forevers scientific research didnt
stop there Forever Arctic Seas
formula also includes oleic acid from
olive oil. Oleic acid has been researched
for its potential cardiovascular health
benefits and is a key part of the
Mediterranean diet, and its associated
health benefits. During ancient times,
oleic acid was considered to be essential
in many remedies. Its natural sources,
olives and various nuts were part of a
staple diet and were often used in the
treatment of skin disorders and other
illnesses.
Be sure to include the new and
improved Forever Arctic Sea in your
daily regime, which contains a unique
proprietary blend of DHA-rich calamari
oil, ultra-pure omega-3 fish oil and high
oleic olive oil. Exclusive to Forever Living,
it not only provides 33% more DHA per
day, but creates the perfect balance of
DHA and EPA for optimal health and
wellness and it does all of this in a
smaller, easy to swallow softgel!

Social Media | 13

Buzzworthy
Social media highlights of the month!
"Brilliant! Well done Rustin!
Fair play to you! Hope you
have a great New Year.
Here's to 2015. This is going
to be my Forever F.I.T. Year."
Alison Lennon Donnelly congratulating Rustin
on his amazing achievement.

"Look better, feel

better, live FOREVER."
We couldn't have put it better than Ewa Sibrecht
who commented on our F.I.T cover photo.

3000
Come and join the
conversation on Facebook.
Search Forever North America

Follow us on Pinterest
Find all latest F.I.T. Challenges,
motivational images, recipies,
workouts and much, much more.
pinterest.com/forevernamerica

Forever | February 2015

14 | Valentines
Incentive Day Gift Ideas

Playful
Soft and sultry, or striking and dramatic - this Valentines
Day, create the look you crave with beautiful, blendable
colors and adaptable foundations for a perfect finish.

Bring out your playful side with vibrant colors and subtle shimmers,
or make your lips pop with vibrant red lipstick. Look flawless no
matter your style, and have a playful Valentines Day.
2

1) Cream to Powder Foundation Rose Beige*

2) Delicate Finishing Powder - Light

Medium*

Nine, blendable shades in a luxurious

creamy formula. Transforms to a soft
matte texture for a perfect finish.

Complete your look with this mattifying

finishing powder. Helps to control unwanted
shine, keeping you looking immaculate,
from dusk until dawn.

SKU 378

SKU 386
3) Volumizing Mascara - Black
Create volume and curl for glamorous,
dramatic lashes with our aloe-enriched,
volumizing mascara.
SKU 415

Forever | February 2015

Great
Gift Idea
4) Concealer Duet - Light*
This handy double-ended pencil allows
you to create the perfect shade for your
skin tone, covering imperfections
effortlessly.
SKU 416

Valentines Day Gift

15 |Ideas
Incentive
| 15
5) Defining Lip Pencil - Allure*

Create the perfect be mine pout with this

beautifully textured lip liner.
SKU 421
9

6) Delicious Lipstick - Cherry Red*

This moisture-rich, velvety lipstick in classic
red is a real Valentines Day must-have. Take
your look from day to night in an instant with
a slick of color.
SKU 403

7) Perfect Pair Eyeshadow - Night Sky*

6
7

Two complementary shades allow you to

create deep smoky eyes, or a luminescent
shimmer perfect for day or night,
throughout the year.
SKU 395
8) Mineral Makeup - Natural*
A velvety formula blended with real minerals,
for soft coverage and a flawless, luminous
glow.
SKU 411
9) Kabuki Brush

Use this ultra-soft kabuki brush to get an

even, smooth finish using the Mineral
Makeup, or for a dusting of the Delicate
Finishing Powder to finish your look.
SKU 10189
*For additional shades and other Flawless by Sonya products,
speak to your Distributor or see the Flawless by Sonya brochure.

FREE IN FEBRUARY: Fall in

love with your eyes this
Valentines Day
Each Flawless by Sonya order in the month of
February will receive a FREE black Sonya eye
pencil. Whether your look is classic, smoky
or bold, the Sonya eye pencil is the perfect
way to define.**
SKU 174

**While supplies last. Cannot be exchanged or replaced with any other flawless by Sonya eyeliner.

Forever | February 2015

16 | Move-Ups
Incentive

On the Rise
RECOGNIZED MANAGERS

ASSISTANT MANAGERS

Elizabeth Cortes
Valentina & Sergei Kogan
Alicia Machado
Antonio Marfa
Samuel & Lydia Okyere
Arthur Ortega

Ekaterina Alekseeva
Ruben & Nilda Arellano
Noelia Aviles
Gloria Cardenas
Sandy P. Chanh
Fatou Jallow
Ada Selina Jutba
Ilya Koryaka
Ping Lam
Maria & Carlos Martinez
Evgeny Stepanov & Liubov Stepanova

SUPERVISORS
Sergej Albridzio
Pius Atangcho
Nelly L. Aviles
Marisela Betancourt
Darshan Bhatia
Ruth Brazil
Masako & Mark Callahan
Roselia Cardenas
Joseph Carr
Larry C. Cooper
Huong Dang
Diane Dang
Antonio & Olga Duran
Darwin Elli
Melanie & Alwin Escobar
Aurora Espinal
Patricia Fausto
Ayesha Fazal
Jonis & Norma Iris Fuentes
Estela Fulgencio
Rosa Garzon
Deyanira Gonzales
Maria Luisa Gonzales
Arturo Gonzalez
Rosayda Gonzalez
Luis Guzman

Forever | February 2015

Diana Hernandez & Erick Fallas

Galina Ionova
Mi Kim
Grigoriy & Bella Livit
Carolina Lopez & Noe Villalba
Santos Lopez
Emmy Lu
Maria Maldonado & Martin Romo
Divina Aquino & Rodolfo Mallari Mapanao
Elmer L Miller
Suk Jung Nam
Atukuzwe Victor Nyirenda
Hannah Park
Binita & Rajesh Patel
Lidiya Petrenko
Erlinda Pizarro
Vilma Ramirez
Herminia Ramirez
Fe & Armando Reyes
Pamela Robinson
Xiaobin Shao
Maria Del Carmen Silguero
Clara A. & Roy A. Swartzentruber
Juvi & Belden Tadiaman
Patience Tsigbe

Top Twenty

Top 17
Leaders
| Incentive
| 17

BUSINESS-BUILDERS
(PERSONAL CC)

NON-MANAGER BUSINESS-BUILDERS
(NON-MANAGER CC)

This incentive is based on achieving the highest total

business and sponsoring at least one Assistant Supervisor
during the month.

This incentive is based on achieving the highest non-manager

business and sponsoring at least one Assistant Supervisor
during the month.

1. Alvin & Emma Lambright

2. Valentina & Sergei Kogan
3. Ilya Koryaka
4. Galina Kronik
5. Vicenta & Alejandro Gomez
6. Sandy Kim
7. Maria Elena & Sergio Garcia
8. Imogene C. Raypon
9. Thelma Kumar
10.
Nancy & Samuel Jutba
11.
Elizabeth Cortes
12.
Ada Selina Jutba
13.
Antonia Catalan & Efren Castillo
14.
Angela & Juan Mota
15.
Norma De La Cruz Larroza
16.
Jaswinder & Swarnjit Grewal
17.
Sarabpreet & Rapindra Bhatia
18.
Elvira & Roberto Ruiz
19.
Rosacruz & Gaston C. Ponce
20.
Florante Baleva

1. John & Katie Miller

2. Alvin & Emma Lambright
3. Anatoly & Natalya Yakubchik
4. Galina Kronik
5. Imogene C. Raypon
6. Sarabpreet & Rapindra Bhatia
7. Boris & Irina Mezheritsky
8. Nancy & Samuel Jutba
9. Gabriel Briceo & Karen Farias
10.
Rosa Curiel
11.
Mui & Hung Ma
12.
Maria Elena & Sergio Garcia
13.
Antonio Marfa
14.
Sergiu & Tatyana Fluieraru
15.
Solomon Gonzales & Marissa Parker
16.
Evelyn & Michael Ansah-Agyei
17.
Roweba & Solano Mercado
18.
Jaswinder & Swarnjit Grewal
19.
Valentina & Sergei Kogan
20.
Elvira & Roberto Ruiz

Forever | February 2015

18 | Incentive
Video Marketing

Going viral
Remember when social media first
emerged and everyone was talking
about how it would completely change
the way companies approached
marketing in the future and how it
seemed so unlikely? Now look at us;
a world without Facebook or Twitter
feels as distant and alien as a world
without electricity or cars. And it seems
that video is set to revolutionize the
marketing landscape in much the same
way in fact, it is already doing it. More
than 100 hours of video footage is
uploaded to You Tube every minute and
the platform is now the second most
popular search engine in the world. It
is predicted that by 2017, 69% of all
internet traffic will be generated by video
alone (Cisco).

Forever | February 2015

But what does this mean for businesses,

or more specifically, for us as
Distributors? Well, people arent just
watching more video, it is also changing
the way they view brands, as Chris
Trimble, Director of Content at marketing
agency, Axonn Media, explained in a
recent article for The Guardian.

For any social media

campaign, any SEO
exercise is without doubt
one of the best tools in the
kit... 7 in 10 people view
brands in a more positive
light after watching
interesting video content.

How video is
changing the world
of marketing

There is a plethora of research out there

demonstrating the power that video has
over consumers. According to Prestige
Marketing, embedded video content
can increase website traffic by up to
55%, and videos posted on Facebook
increase viewer engagement with brand
pages by 33%. And what do viewers
do if they like your content? They share
it, adds Trimble. Engage viewers and
they will share the video with others.
They will spend longer on your website
and more time interacting with your
brand, he says. Interactive Advertising
Bureau research claims that 92% of all
mobile video users will go on to share
videos with others, demonstrating how
it has become part of modern culture to
interact in this way.

Video Marketing
Incentive | 19

Video for
your business

So, in a nutshell, video is big, and is

only going to get bigger. Thats why
increasing numbers of businesses all
over the world are incorporating it into
their marketing strategy including
Forever. Last year, we produced a
series of animations based around
our Christmas gift campaign. These
were integrated with the launch of the
aloe-inspired gift guide and gave a
little visual snippet of our products in
context for the festive season. These
five short animations were designed
so that they could be easily shared on
social media platforms, and because we
know that people are far more likely to
share a video post than they are a text
post (posts with videos attract three
times more inbound links than plain text,
according to Curata) they enabled you to
widen your online reach in the lead-up to
Christmas.

Another campaign which has been

built largely around video content
and visual marketing is the launch of
the new F.I.T. programme. For a topic
such as weight management and body
transformation, video marketing is
obviously going to have a deeper impact
on potential consumers than any other
form of advertising, because end users
want to see physical results. Based
on this principle, Forever created a
series of promotional docu-style videos
following peoples experiences with
the programme in a pre-launch trial
which proved extremely popular. For
the new year, we are now encouraging
Distributors and consumers to enter
our new F.I.T. competition and a series
of short promotional videos following
some of the entrants, are in the pipeline.
Matt ONeill, Video and Content Editor
at Forever, says that as video becomes
an increasingly mainstream form of
marketing, Forever is keen to tap into
that trend.

We understand the
importance of moving
with the times and
keeping up with current
trends... Especially in the
ever-evolving world of
socil media and online
content.
Creating content that is suitable for
Distributors and complies with EU laws
and national advertising standards is
now a key focus too.
Video has seen a massive upsurge
in recent years as developments in
technology allow for individuals to
make and edit their own videos from
home, he adds. With this in mind, we
are acutely aware of the need to create
high-quality, shareable video content
for Distributors that best represents our
brand. Weve been working on some
exciting new projects and will continue
to develop our video presence going
forward so watch this space.

Forever | February 2015

www.discoverforever.com