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To cite this article: Mark Easterby-Smith , Danusia Malina & Lu Yuan (1995) How
culture-sensitive is HRM? A comparative analysis of practice in Chinese and UK
companies, The International Journal of Human Resource Management, 6:1, 31-59,
DOI: 10.1080/09585199500000002
To link to this article: http://dx.doi.org/10.1080/09585199500000002
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Keywords
HRM, China, culture, careers, appraisal, manpower planning
O Routledge 1995
Introduction
The rise of human resource management in the U K and North
America, both as practice and theory, has been well documented
(Storey, 1989; Towers, 1992; Hendry and Pettigrew, 1992). In particular it has been noted that there can be a marked divergence between
normative theory and actual practice (Legge, 1989), or between
rhetoric and reality. This has resulted in a growing concern to understand H R M practice in different settings. Some studies have concentrated on looking at practices within companies in the same country
(Storey, 1992, 1994; Fox and Mcleay, 1992; Strauss, 1992; Warner,
1993), others have started to compare practices between different
countries, both within Western Europe (Brewster and Tyson, 1991;
Pieper, 1990; Thevenet, 1991; Bournois, 199l), and further afield
(Storey et al., 1990; Markoczy, 1993; Child and Markoczy, 1993).
It is evident from these studies that the primary concerns of H R M
practitioners in each country vary considerably. Thus, in the USA
there is a primary emphasis on the implementation of employment
legislation around issues of discrimination and equal opportunities, on
the development of flexible employment contracts and on efforts to
increase employee participation (Strauss, 1992). Concerns in the UK
have focused around the reduction in the power of trade unions and
the linkages of H R M with corporate strategy (Storey, 1992); and in
France, there is more emphasis on language tuition and on meeting
minimum levels of expenditure on training which have been established by national legislation (Bournois, 199I). In Japan the dominant
features are generally held to be high levels of employer/employee
commitment and a strong emphasis on training and development in
the workplace. But the recent study by Storey et ul. (1990) showed
that the generalization did not hold for the companies in their sample.
The distinctive features noted in their study were: efficient centralized
career planning and a very high level of formal qualifications among
managers.
This leads to a consideration of the relationship between culture
and HRM, which has been studied along two main routes: firstly,
according to whether it is possible to transfer models of management
from one national setting to another (Ouchi, 1981; Hofstede, 1987),
and more specifically whether there are cultural limitations to the
transfer of H R M practices from the USA to Western Europe (Guest,
1990; Thevenet, 1991). In this respect there is a marked difference
between the mainly US authors who tend to take a universalist view
(Globerman, 1986), and the majority of European authors who take a
culturally relativist view. Secondly, and this derives largely from the
European concern to achieve greater business integration, how to
establish HRM systems which will make it easier for 'Euromanagers'
to work effectively between, and across, national boundaries (Potel,
1993). Moreover, the increasing internationalization, and globalization, of business makes it more pressing than ever to understand how
to establish HRM procedures which can deal with considerable cultural and national differences. Underlying all of this is the question
about which elements of HRM are, or are not, culture-sensitive.
This paper addresses this question through reviewing the results of
a comparative survey of HRM practices in four Chinese and four UK
companies matched as far as possible by size, technology and industry. After explaining the methodology and providing some background information about the context of Chinese business, the central
part of the paper describes current practices in five main areas of
HRM in the Chinese and UK companies. An analysis is then made of
the similarities and differences observed, both within and between
each country, and of the extent to which these differences may be
attributed to cultural or other contextual factors.
Methodology
Recent authors (Storey et al., 1990; Hendry, 1991; Pennings, 1993)
argue for more direct comparisons of corporate practices between different countries because this enables procedures and processes to be
understood more clearly in relation to contextual factors. This lack of
direct comparisons is one of the major weaknesses of much of the earlier international research on human resource management. The current study attempts to avoid this problem by looking at matched
companies in both China and the UK, and generalizations are then
based on well-grounded data.
The reason for choosing a comparison between China and the UK
(apart from the obvious commercial benefits likely to be derived from
better mutual understanding) was that there are marked cultural and
institutional differences between the two countries. In particular, in
China there is a stronger emphasis on relationships, group orientation, respect for age and hierarchy, and more significance is placed on
'face' than in 'Western' countries (Lockett, 1985). Moreover, China is
still fundamentally a centrally planned society despite the substantial
movements towards decentralization and the market economy which
have been set in train since 1979, and this is in marked contrast to the
UK in the early 1990s. These differences would therefore suggest that
In some instances the formal system in the UK companies was supplemented by informal procedures. For example, in one company
there were annual visits by top managers to each of the operating
units. These visits included a dinner to which bright young managers
were invited to sit with the visiting directors so that informal impressions could be built up. The following day the directors would review
the stock of high-potential youngsters with local management, and
would naturally be able to use their subjective impressions from the
dinner table to supplement more objective performance data.
The comparison between the Chinese and U K companies shows
similarity in the nature of the grading systems for management potential and the rigour with which they are pursued. In the UK, however,
these procedures are driven by line managers with personnel specialists in support, and they are often supplemented by informal sources
of information. In China the systems are run by specialist units under
the strong guiding influence of the Party, and there is little evidence to
suggest that formal data are supplemented in any way. (The precise
the most important, although it was often linked to two further criteria: political loyalty and harmonious relations with others. The latter
criterion was of particular importance in executive appointments
where the opinions of colleagues and current subordinates were
solicited by members of the personnel department about the candidate's suitability for the post. Indeed, for the top level of the company, where the posts came under the overall scrutiny of the ministry
there was a special evaluation unit within the ministry which had the
job of conducting surveys of the opinions of co-workers of all candidates before making a recommendation to the ministry personnel
committee. This element of 'democracy' was seen to be a vital element
in all personnel decisions, and can be linked to the strong cultural
emphasis placed on the maintenance of harmony and good relations
with others in China (Osigweh and Huo, 1993).
Until the early 1980s graduates and junior managers were all
assigned to companies by their respective ministries or bureaux. There
is still a major shortage of the former, and some companies have
entered into contracts with appropriate universities for the supply of
additional graduates in exchange for financial support. During the last
decade Sino-Met, for example, has 'bought' over 100 graduates at a
cost of about 10,000 yuan (approx. 800) each. The assignment of
other managers to companies was not popular because many of them,
such as retired army officers and political cadres, were allocated on
political merit and were not seen as being of much use by the company.
Companies are now exerting much more control over appointments
and it is becoming normal for vacancies to managerial posts to be
filled by candidates from inside the company, unless there is some
special expertise required which does not exist in the company at that
time. We encountered only one example of a senior outside appointment being made. This was the director of a new power station that
was being built by Sino-Met. Since the company had no past experience of electricity generation they head-hunted a senior manager who
was nearing retirement from the local electricity company to run the
plant for the first few years of its operation. Furthermore, the normal
career route is within and up the operational line: production experience is prized far more than functional experience in support areas
such as finance and marketing - but this is what one would expect at
the moment since the major problems within Chinese companies are
seen to be around productivity and quality. Only recently, with the
implementation of market-based industrial reforms, the introduction
of greater financial autonomy for companies and the realization of
overcapacity in some traditional industries such as heavy engineering,
Shared in both
Chinu onlj~
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Loyalty to Party
Good quality of
relationships
Hard worker
Good 'moral' practice
We try and say it's not for pay purposes . . . on the other hand if a bloke does
a super performance then it should be reflected in the pay. So while there is
not a direct link, there's got to be some consistency between the two.
Wage determination has always been a major issue in China since the
revolution, because policy on distribution has significant implications
both for national ideology and local motivational issues. It is this
interplay between the two levels of analysis that has been at the heart
of the prolonged series of reforms and adjustments that have taken
place since a national, Soviet-style, wage system was introduced in
1956 (Takahara, 1992). Although national systems are now intended
only as guidelines for enterprises we found uniformity between the
companies in our sample. Our comments in this section therefore con-
The only possible exception to the trend towards greater individualization was Brit-Met where a collective bonus scheme existed for all
employees up to and including middle management. This bonus was
linked directly to profits through an annual negotiation with the
unions, and it replaced an earlier scheme based on 'value added'.
There is only one union in China, the National General Trade Union
(ACFTU), and all enterprises contain branches of this union.
However, it is difficult to gain an understanding of the role of the
union without considering at the same time the Party and the executive. The official position is that executive directors are responsible for
business operations, the Party holds responsibility for strategic issues
to do with business and personnel matters and the union looks after
policy on employee remuneration and welfare. A key role for the
union is the organization of annual meetings of the Workers'
Congress, which receives reports from directors and discusses general
strategic issues. According to the Enterprise Law of 1988, the
Congress is the highest legitimate body within a state enterprise,
although it normally delegates its powers to a management committee
comprising directors, Party and union officials and representatives of
employees. The union also has further influence through its president
who is a member of the enterprise executive committee and through
its statutory role in representing workers when any disciplinary or dismissal proceedings are invoked.
In practice, however, we found much ambiguity about the role of
the union. There are many overlaps among the actors and structures
involved. Thus as one manager in Sino-Chem commented in relation
to the membership of the executive committee:
It is only a problem of names. Sometimes it is called the Executive Committee.
Later it is called the Party Expanded Committee. After the Enterprise Law
was published it became the Managerial Committee, but most of the members
are the same personnel, in terms of the directors, the Party secretary, the union
chairperson and other important executives.
With the constant triangular relationship between executive, Party and
union, the role of the union is to support the Party in the discharge of
its functions. With the exception of the example above, the union is
not perceived as an independent political force within the enterprise
The role of the union can be further weakened if the enterprise establishes a joint venture with a foreign company. In the case of SinoMet, which became a joint venture with a Hong Kong company in
1988, there is n o management committee for the Workers' Congress,
because legislation does not apply to joint venture companies. Thus
another legitimate channel of union influence is lost.
In all four UK companies it was evident that the unions have
become less significant over the last decade, and their adversarial role
has lessened. This is partly a product of external factors such as
national legislation under the Thatcher government and the widespread fear of job loss in the general recessionary climate towards the
end of the 1980s. In all four cases management had put much thought
and care into the management of relations with the unions, with much
emphasis on reducing their number and on obtaining agreements on
flexible work practices. All companies had worked hard to get union
representatives to understand the business realities that they were facing and to reduce the attention given to disputes and issues of remuneration. This meant sharing a lot of confidential commercial
material, which presupposed a higher level of trust between the two
parties.
Managers also operated in an opportunistic way, using different
pretexts, such as the development of a new plant or a major organizational restructuring as the trigger for new initiatives. This ties in with
the observations of Blyton (1992) about the opportunistic approach of
British Steel in attempting to change traditional work relations.
However, we also detected in our study slightly different rhetorics:
thus Brit-Met and Brit-Oil talked a lot about the need for good relations and communication with the unions (rather as in the Chinese
companies); senior managers in Brit-Con and Brit-Chem talked about
the growing irrelevance and marginalization of the unions.
It is very clear that there has been a significant change in relations
between management and unions in the four companies over the last
decade, and much of this, as Storey (1992) notes, has been driven by
management. When Brit-Con was faced with the need to restructure
and downsize significantly during the mid-1980s, the strategy concentrated on renegotiating the relationship. As one senior manager put it:
[Management] sat down together and said if we throw away all the restrictive
practices that exist in the old factory and if people worked to their own potential, in other words not by some rules of a trade union, then to make that
work, you would have to increase flexibility. To do that we had to sell a completely new philosophy to the unions, to the workforce. That was a hell of a
change.
This policy was successfully implemented at the time, and since then
there have been further moves towards the decentralization of union
power within the company by ensuring that wage bargaining is conducted at plant level rather than company-wide - although both company and union still try to ensure that there is reasonable
comparability between different sites.
Thus there is evidence of a weakening role for unions in both countries. But, apart from the manifest institutional differences, there are
still some distinctions. The notion of partnership is still strong in
China and the union operates legitimately as one of the three main
players within the politics of enterprises, even though this is somewhat
under the shadow of the Party. In the UK the adversarial role of the
unions still lingers. In parallel, however, with their reducing influence
over the last decade they have been encouraged by some companies,
and forced by others, to adopt new roles and relationships. This has
included accepting greater flexibility, more decentralization and a
reduced role in remuneration bargaining.
partly contextual - to do with the institutional structures and historical roots of unions in each country. In addition, one can identify cultural factors such as the importance of 'harmony' in Chinese society,
which means that confrontation, and the adoption of an adversarial
stance, are not easily accepted.
In the case of manageriul appointments there seem to be elements
that can also be explained by both cultural and contextual factors.
There were no consistent differences between the two countries in
terms of the procedures for making appointments: this was generally
under the control of senior management (with the added element of
Party involvement in China) and a variety of methods were used to
identify and assess potential candidates for posts including internal
adverts, headhunters and informal personal networks. Personal contacts are most important in both countries. In China people talk of
the importance of relationships (guanxi), and people in all the UK
companies talked of the importance of having sponsors or mentors to
help in one's career.
The national differences were mainly around the criteria that were
used to assess suitability of candidates. In the UK there is much more
emphasis on the demonstration of business results and on the breadth
of personal track records. Although these elements are important in
China, there seems to be more concern with how the manager operates (moral behaviour, good relationships with others, etc.) - a concern with means rather than ends. Although one of the current key
criteria in China (loyalty to the Party) is presumably very much a
contextual factor, the remainder of these factors seem to spring from
much more deeply seated beliefs about the way people should relate
to each other as social beings - and are hence most likely to be cultural attributes. Thus, it would appear that, because of the greater
cultural dependency in this case, HRM procedures associated with
managerial appointments will be less easy to transpose from one
country to another than, for example, manpower planning procedures.
The differences between the UK and China with regard to appraisal
procedures are very marked, much more so than any variations
between companies within either country. Three key differences
between the two countries are the use of respectively: hierarchical
judgements versus peer and subordinate views; the existence or not of
a single formal interview; and the UK focus on targets versus the use
of broader criteria in China. These can be linked directly to known
cultural differences such as the importance of harmonious peer and
subordinate relationships (Lockett, 1985; Osigweh and Huo, 1993).
'Face' is also significant because it is less likely to be at risk if the
direct confrontation of a formal interview is avoided. The difference
regarding targets can be accounted for by the fact that in China relationships with employers are seen in terms of personal obligations
rather than impersonal contracts (Laaksonen, 1988).
Thus it is clear that the activity of 'appraisal' can be constituted in
ways very different from the prevailing practice in the UK. Whether it
will continue in this way in China is another question; but it is hard
to imagine that the significance of harmony and 'face' will diminish
very quickly in Chinese society despite growing foreign influences and
the pressures of the market economy. It is well over a decade since
Deng Xiaoping first suggested that it was good for individuals to 'get
rich', and this idea still has not had much effect in state enterprises.
Nor have features such as face and the significance of relationships
lessened in Chinese business communities outside the People's
Republic (Redding, 1990).
The differences with regard to pay and renzuneration systems represent another step along the scale towards cultural differences. The limited differential in salary between people at the top and bottom of
Chinese (state) organizations is exceptionally small even in relation to
Japan. Despite the exhortations from Party leaders that it is good for
people to get rich, and the gradual introduction of the responsibility
system (providing for group and individual profit retention) in both
industry and the countryside, there is still limited acceptance of overt
differences in remuneration: the 'red eyed' syndrome is very strong. As
mentioned earlier, this is also recognized by companies which choose
to establish bonus systems providing equal shares across different sections of the same organization. In contrast, UK companies maintain
large differentials between those at the top and those at the bottom,
and there has been a distinct trend over the last decade towards
greater internal differentiations as evidenced by the increase in local
(rather than national) pay negotiations and agreements, and the rise of
performance-related pay for managerial staff. Although this latter is
now apparently giving way in some cases to competency-based remuneration systems, it is still indicative of individual differentiation.
These changes in UK companies may be explained by fashion - by
changes in reward strategies and greater adoption of the 'HRM' philosophy - and thus they are largely contextually dependent. However,
the general resistance to change in China can be attributed mainly to
cultural factors, such as the high levels of collectivism (Hofstede,
1991), the need to maintain harmonious relations within the organization (Osigweh and Huo, 1993) and the general distrust of mechanistic
methods for producing differentials (Warner, 1993). We should also
note here the cautionary point of Pennings (1993) who observed from
a recent cross-national study of executive 'compensation' schemes that
Conclusion
Our conclusions cover three areas: firstly, a summary of the substantive findings regarding HRM in Chinese companies, and also a few
points about the UK companies where unusual features are identified;
secondly, some observations about the extent to which HRM appears
to vary as a result of culture or context; and, thirdly, some comments
about the limitations of the present study and the directions in which
we believe future work would be profitable.
The study has demonstrated that large Chinese companies do
indeed have highly sophisticated methods for planning managerial
resources, on similar lines to those in some of the more advanced UK
companies. There appears to be much variation in procedures for
making appointments in both countries, and it was noticeable how
often the supposed 'rational' systems for making these decisions in
UK companies were circumvented. Appraisal procedures in the UK
focus on the contractual relationship between the individual and the
company, mediated through an annual interview with the boss;
whereas the process is much more diffuse, and conceivably more
'democratic', in the Chinese context. It islalso likely that it will be
some time before the Contractual Labour System will have much
impact on such matters in China.
Although there are attempts in both countries to link pay and
rewards more closely with performance, there is very strong resistance
to this principle within Chinese companies - and even in UK companies there are other variants such as the introduction of 'competence'
payments. Finally, there is a basic difference between unions in China
and the UK, in that the former have a more collaborative stance to
management compared with the traditional adversarial position of
UK unions, but there are also signs in both countries of unions
becoming more marginalized.
The main differences in HRM between the two countries, therefore,
appear in the 'softer' areas where relationships are important:
appraisal, reward systems, the process of assessing potential and the
basic stance of unions towards management. These differences can be
Lu Yuan
The Judge Institute
Cambridge
UK
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