A SUMMER TRAINING PROJECT REPORT

ON
A STUDY OF SALES AND MARKETING STRATEGY OF EARTH
INFRASTRUCTURE
A report submitted on partial fulfillment for the award of the degree of
BACHLOR OF BUSINESS ADMINISTRATION 2012-14
UNDER THE GUIDANCE OF
Ms. Rama shrivastva
FACULTY, RDIAS
SUBMITTED BY
ANKUSH SHARMA
ROLL NO.- 06280303912,BATCH 2012-14
SUBMITTED TO

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute
NAAC Accredited Grade A
(Approved by AICTE, HRD Ministry, Govt. of India)
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085.

Table of Contents

Student

declaration

..

...i
.
Certificate

from

companyii

Certificate

from

Guide. iii

Acknowledgement.
.iv

Executive

Summary

.....

....v

List

of

tables

vi

List

of

graphs
..vii

CHAPTER- 1: INTRODUCTION

1.1

About

the

Industry

..1 - 4
1.2

Company

Profile.4 -6
CHAPTER 2: LITERATURE REVIEW

2.1 Literature Review............7-8

2.2

About

the

Topic

................... 8 -31

CHAPTER 3: RESEARCH METHODOLOGY

3.1

Purpose

of

the

study.....32
3.2

Research

Objectives

of

the

study........32
3.3

Research

methodology

of

the

study

.........32-33
3.3.1 Research Design .
..33

3.3.2 data collection technique....33

3.3.3 sample design....34
3.3.3.1 population..34
3.3.3.2 sample size.....34
3.3.3.3 sampling method....34
3.3.4 methods of data collection
3.3.4.1 instruments of data collection.34
3.3.4.2 Drafting of a Questionnaire.35
3.3.5 limitations of study..35

CHAPTER 4: ANALYSIS & INTERPRETATION

Analysis

&

Interpretation36-49
CHAPTER- 5: FINDINGS & SUGGESTIONS

5.1

Findings

..50
5.2
Suggestions......
.....51

CHAPTER- 6: CONCLUSION

6.1CONCLUSION
52

BIBLIOGRAPHY...............
..........53

ANNEXURES
Annexure[A]
..54-56
Annexure[B]
..57

STUDENT DECLARATION

This to certify that I have completed the project titled A Study Of Sales And
Marketing Strategy Of Earth Infratructure under the guidance of Ms. Surbhi
Malhotra in the partial fulfillment of the requirement for the award of the degree
of Master in Business Administration from Rukmini Devi Institute of
Advanced Studies, New Delhi. This is an original work and I have not submitted
it earlier elsewhere.

Name : ANKUSH SHARMA

Enrollment No : 06280303912

Certificate from Company

ii.

CERTIFICATE (From Guide)

This is to certify that the project titled A Study of Sales and Marketing Strategy of Earth
Infrastructure is an academic work done by ANKUSH SHARMA submitted in the partial
fulfillment of the requirement for the award of the degree of Masters

in Business

Administration from Rukmini Devi Institute of Advanced Studies, New Delhi. under my
guidance and direction. To the best of my knowledge and belief the data and information
presented by him in the project has not been submitted earlier elsewhere.

Ms. SURBHI MALHOTRA

(Project Guide)
RDIAS

iii.

ACKNOWLEDGEMENT
I offer my sincere thanks and humble regards to Rukmini Devi Institute Of Advanced Studies,
GGSIP University, New Delhi for imparting us very valuable professional training in MBA.

I pay my gratitude and sincere regards to Ms. Surbhi Malhotra, my project Guide for giving me
the cream of his knowledge. I am thankful to him as he has been a constant source of advice,
motivation and inspiration. I am also thankful to him for giving his suggestions and
encouragement throughout the project work.

I take the opportunity to express my gratitude and thanks to our computer Lab staff and library
staff for providing me opportunity to utilize their resources for the completion of the project.

I am also thankful to my family and friends for constantly motivating me to complete the project
and providing me an environment which enhanced my knowledge.

iv.

EXECUTIVE SUMMARY
This project includes Analysis & Business Development at Earth Infrastructure through various
channel and promotional activities to ultimately increase the overall market share and revenues
for the company . The project is divided into four stages:

Understanding the product at Earth Infrastructure and analyze the competitors and their

product present in the market.

Developing promotional and marketing strategies.
Conduct a market research to understand the promotional strategy which suits best to

generate business of the company.

Executing the process through follow ups and closing the sales.

The basic objective of the project is to understand the process of Business Developments and
various attributes related in the actual project with an objective to develop entrepreneurial
capabilities.
Stage I is training program
In stage I understood the real estate sector. The training program increased my knowledge about
the real estate sector and helped me develop the business of
the company.
Stage II is developing the markets
I bifurcated the market into two categories: Hot and Cold Market. Hot Market includes our close
relatives and friends, and Cold Market includes
general public. This stage also includes the research work with respect to earth infra.
Stage III is Lead Generation
It involves the different promotional strategies that I adopted to attract the investors such as
putting the canopies near the site and in the apartments, to attract the investors such as putting
the canopies near the site and in the apartments, visiting the shops in the marketplaces etc.
The Stage IV is Execution
It involves the follow ups of the investors and closing the sales.
v.

LIST OF TABLES

Table no.
1.
2.
3.
4.
5.
6.
7.
8.
9.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.

Particulars
Earth gracia additional charges
Preference location charges
Swot analysis of greator moida
Swot analysis of earth infrastructure
Promotional strategies
Data interpretation of gender
Data interpretation of age
Data interpretation of occupation
Data interpretation of annual income
Data interpretation of sources of information preference
Data interpretation of marketing strategy of earth infra
Data interpretation of profit in real estate sector
Data interpretation of type of investment preference
Data interpretation of budget
Data interpretation of important factor
Data interpretation of amenities in commercial property
Data interpretation of amenities in residential property
Data interpretation of size in commercial property
Data interpretation of size in residential property

Page no.
15.
16.
18.
20.
22.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.

vi.
LIST OF GRAPHS
Graph no.
1.
2.
3.
4.
5.
6.
7.
8.
9.

Particulars
Pie chart of gender
Pie chart of age
Pie chart of occupation
Pie chart of annual income
Pie chart of sources of information preference
Pie chart of marketing strategy of earth infra
Pie chart of profit in real estate sector
Pie chart of type of investment preference
Pie chart of budget

Page no.
36.
37.
38.
39.
40.
41.
42.
43.
44.

10.
11.
12.
13.
14.

Pie chart of important factor

Pie chart of amenities in commercial property
Pie chart of amenities in residential property
Pie chart of size in commercial property
Pie chart of size in residential property

vii.

Chapter 1.

45.
46.
47.
48.
49.

INTRODUCTION

1.1 About The Industry:

Introduction
The Indian real estate and construction industry is an integral part of Indian economy and plays
an important role in the development of the countrys infrastructure base. The contribution of the
real estate sector to Indias gross domestic product (GDP) has been estimated at 6.3 per cent in
2013, and the segment is expected to generate 7.6 million jobs during the same period. It is also
expected to generate over 17 million employment opportunities across the country by 2025.
The sector comprises of four sub-sectors- housing, retail, hospitality, and commercial. While
housing contributes to five-six percent of the countrys GDP, the remaining three sub-sectors are
also growing at a rapid pace, meeting the increasing infrastructural needs.

Riding high on the back of rapid urbanisation, positive demographics and rising income levels,
the Indian real estate sector has attracted significant investment over the past few years. The
growing stability of the market is reflected by the continuous growth of the core investors, with
over Rs 7,705 crore (US$ 1.14 billion) invested in ready office space during the last three years.
Market Dynamics
The real estate sector of India is expected to post annual revenues of US$ 180 billion by 2020 as
compared to US$ 66.8 billion in 2010-11, registering a compound annual growth rate (CAGR) of
11.6 per cent. In fact, the demand is expected to grow at a CAGR of 19 per cent between 2010
and 2014, with tier I metropolitan cities projected to account for about 40 per cent of this.
Mumbai, NCR and Bengaluru account for 46 per cent of total office space demand in India.
Demand growth projected to be the highest in Tier 2 cities such as Kolkata and Chennai during
2010-14.
1.
1.
Investments
The prime office space segment across the countrys key cities- Mumbai, the National Capital
Region (NCR), Pune and Bengaluru has witnessed a fresh supply infusion of more than 20
million square feet (sq ft) in the first six months of 2013, witnessing a growth of 16 per cent on
year-on-year (y-o-y) basis, as per a report by CBRE.
The country is ranked 20th among the top global markets for real estate investment in 2012, with
investments worth US$ 3.4 billion during the year, according to a latest report by Cushman &
Wakefield. It is also estimated that foreign direct investment (FDI) into real estate in India will
increase to US$ 25 billion over the next 10 years.
Construction development sector (including townships, housing, built-up infrastructure &
construction-development projects) has attracted a cumulative FDI worth US$ 22,247.50 million

from April 2000 to June 2013. FDI flows into the construction (infrastructure) activities during
the period stood at US$ 2,198.77 million, according to the department of industrial policy and
promotion (DIPP).
Some of the major investments in the Indian real estate sector are:

Peninsula Land has signed an agreement to buy a five-acre property in the Byculla area
of Mumbai from its joint owners, Mahindra Lifespaces, the realty arm of Mahindra
Group, and the Kanorias, for around Rs 650 crore (US$ 96.45 million)

Godrej Properties Ltd (GPL) has entered into an agreement to develop 37 acres in Panvel,
Maharashtra. The company will receive 35 per cent of the profits from the development

Cushman & Wakefield has entered into an agreement to acquire Singapore-based project
management specialist company Project Solution Group (PSG). The acquisition is
aligned with the firm's global strategy to strengthen its operations in the Asia-Pacific

2.

Reliance Industries is expanding its presence in Africa's real estate sector. The firm
acquired 10 prime plots of land in Nairobi, Kenya, for around Rs 202 crore (US$ 29.97
million)

Germany-based SEA Group, engaged in the living space solutions segment, plans to
invest Rs 40 crore (US$ 5.94 million) over the next two years in its Indian operations

Government Initiatives
In an attempt to encourage investors participation in the Indian housing sector, the Ministry of
Housing and Urban Poverty Alleviation plans to ease the norms for FDI in real estate projects.

FDI upto 100 per cent is allowed under the automatic route in townships, housing, built-up
infrastructure and construction development projects to increase investment, generate economic
activity, create new employment opportunities and add to the available housing stock and builtup infrastructure.
The Reserve Bank of India (RBI) has relaxed norms to raise funds via external commercial
borrowings (ECB) for low-cost affordable housing projects. Now, developers and builders with
three years of experience in undertaking residential projects are eligible to raise funds through
the ECB route. RBI has also relaxed the minimum paid-up capital norm for housing finance
companies (HFCs) to raise funds through ECBs.
The Government of India has sanctioned projects worth Rs 41,723 crore (US$ 6.19 billion) for
building of 1,569,000 houses/dwelling units for economically weaker/lower income group
sections under the Ministrys flagship Jawaharlal Nehru National Urban Renewal Mission
(JNNURM) programmes.
The Ministry of Housing & Urban Poverty Alleviation has planned to introduce a single-window
system for clearance of all real estate projects across the country. The system could bring down
the average approval time from the current 196 days to 45-60 days.
3.
The government has also introduced the Real Estate Regulation Bill 2013 in the Parliament to set
up a strong regulatory architecture to protect the interest of consumers and for the regulation &
promotion of the real estate sector.
Some of the initiatives taken in the union budget 2013-14 include:

For homes and flats with a carpet area of 2,000 square feet or more or of a value of Rs 1
crore (US$ 148389.97) or more, which are high-end constructions, where the component
of services is greater, rate of abatement reduced from 75 to 70 percent

Rs 6,000 crore (US$ 890.34 million) were given to Rural Housing Fund

National Housing Bank plans to set up Urban Housing Fund. Rs 2,000 crore (US$ 296.78
million) will be provided to the fund in the current financial year

1.2 About the Company:

Earth Infrastructures is an independent infrastructure provider with committed customer base. It
is one of Indias most well capitalized real estate companies. Today the name Earth is
synonymous with Quality, Innovation and Trust. Within a short time span, it has succeeded to
ride on a high growth curve and has witnessed significant investment interest and transaction
activities from all parts of India and across the globe. Strong financial support and engineering
expertise makes us a quality infrastructure provider with global presence. The group is known in
the Realty fraternity for its professional might. Implementation of new technology and
innovation has been its constant goal and this is evident in all its projects.

This success is the result of the leadership which understands the power of compelling vision and
it is the compelling vision and its execution that has made Earth the Investment of Choice (for
the investors) the employer of choice (for the employees) and Associate of Choice (for the
channel Partners and associates).
4.
The people-first, performance driven culture is spearheaded by the four Directors of Earth
Infrastructures Ltd., Mr.Avdesh Goel, Mr. Atul Gupta, Mr. Vikas Gupta and Mr. Rajnish
Mittal.Their expertise in their respective fields, powerful intuitive sense, alert and intelligent
thinking pattern and a hunger to excel, has influenced the internal and external dynamics of the
organization, synergizing them with the success.
The Companys ability to meet the special requirements of the real estate market and clients
demand comes from its strong foundations of professionalism.

The groups strength lies in its panel of dynamic, young, qualified and highly experienced
management and dedicated marketing professionals that take care of the entire activities eeping
its main thrust on customer satisfaction, which is the main motto of the company.
INNOVATION BEYOND IMAGINATION is the core philosophy of Earth Infrastructures
Ltd.
Setting benchmarks by initiating the concept of green building technology in North India, Earth
has been the pioneer in bringing the first LEED CERTIFIED Residential and of its dynamism
and companys vision to create the finest elements of urban living with state of art structures and
sustainable models.
1.2.1VISION
To be the most innovative and trusted brand in real estate industry by adopting new technologies
with a focus on green and eco-friendly construction with focus to fulfill the expectations of the
customers.
1.2.2 MISSION
1.ONE FACE, ONE VOICE
There will be one face, one voice of Earth for the outer world.
5.
2. CUSTOMER CENTRIC ATTITUDE
To ensure complaint free operations with total customer satisfaction by resolving Customers
issues with utmost attention and speedy services round the clock.
3. BRAND VALUE
To deliver the projects differently and make the customer to feel at ease and comfort and create
the Earth Brand a most trusted brand.
4. INNOVATION THROUGH TECHNOLOGY
Earth would be effortful and creative to identify and deliver something new, matching the

technological up gradation in the Realty sector, all around the globe.

5. CORPORATE SOCIAL RESPONSIBILITY
Earth would concentrate towards development of affordable houses for the masses, to reach to
the heart of all.
6. EMPLOYEE CULTURE
To keep on constantly searching for the talented employees, developing employee retention
policies, providing continuous training and development to facilitate them to contribute
completely in the growth of the organization.
7. CHARACTER, ETHICS AND VALUES
Earth be governed by its professional policies and procedures to ultimately benefit its valued
customers. The transparency of the policies would be maintained through the companys
operational manual. Adhering to the manual would be mandatory for all, with an ultimate
objective to make the EARTH Favorite of all and to create
8.ETHICAL BRAND VALUE
within a short span.

6.

CHAPTER 2.
LITERATURE
REVIEW

2.1 Literature review:

The real estate sector has become a major contributor of an economys growth. Tounderstand the
significance of the sector and its implications there have been variousresearch on real estate
industry both in India and abroad. The research are beingconducted to gain more knowledge
about the various factors contributing to the growth of the industry and also to analyze the factors
which effect the decision of investment in thesector. I have tried to study few such research
papers to get a better idea about the currentscenario of the real estate sector.
Graeme Newell and Rajeev Kamineni

in their research paper assessed the risk-adjusted performance and portfolio diversication
benets for the real estate markets (office, retailand residential) of New Delhi and Mumbai. The
real estate markets were found to under- perform the stock market in India over 1998 2005,
with most markets improving their performance in more recent years, although there was some
loss of portfoliodiversication benefits for office and residential real estate with stocks.
Deregulation of the capital markets and international investment in India is also likely to have
asignicant impact on future FDI levels and the growth of real estate funds for real
estateinvestment in India. They also studied that offshoring in the cities like Delhi and
Mumbaihas created huge demand for better infrastructure. This area of offshoring has
signicantreal estate investment issues; particularly concerning technology parks, access to
Grade Aoffice space.They have also concluded that deregulation of the Indian capital markets
since 2004, andless restrictive guidelines for foreign direct investment in real estate in India
sinceFebruary 2005 have seen signicant improvements in the real estate investmentenvironment
in India for both local and international players. This has taken on increasedimportance as India
signicantly expands its economic growth to potentially be theworlds third largest economy by
2020, and international real estate investors seek globalinvestment opportunities; particularly in
the emerging Asian real estate markets. The
expected development of REITs in India in the next few years will also expand the realestate
investment opportunities available in India.
Vandna Singh and Komal (2009)
in their research paper found that as the GDPincreases the real estate prices also increases
because there is a high degree of Positivecorrelation between the real estate prices and GDP. The
7
Real estate prices also increaseswith increase in the per capita income as there is high degree of
positive correlation between these two. The FDI into the country affects the real estate FDI and
real estatehaving a positive correlation leads to the boom in this sector. Increase in FDI from
2006to march 2007 is 10%. Earlier it was 16% and now in 2008 it is 25%.The interest rate also
affects the real estate prices because it affects the lending and borrowing by the investors. In
residential segment, availability of easy home finance andrising purchasing power has driven the
growth. Builders are launching high-end, life styleresidential products to cater to the growing
bunch of high net worth individuals.

2.2 ABOUT THE TOPIC

SALES

AND

MARKETING

STRATEGIES

ADOPTED

BY

EARTH

INFRASTRUCTURE.
Benefits to the company: Get increased sales of their products by the proper implementation of the recommended
measures.
To get an idea about the new marketing strategies that can be applied in future to compete
with the competitors.
To promote their product portfolio not only among the existing customers base but also
among new customers through lead generation.
Find out the various products present in the industry.
Academic Benefits: Experience of doing a market research & practical experience in convincing the endusers to fill up the questionnaire.
Experience of interacting with perspective customers and convert them into real
customers.
Got an insight of real estate products and gain thorough knowledge of various
promotional strategies.
8.
Earth infrastructure Ltd. is the fastest growing company in the Real Estate Sector. In the time
span of only 3 years, the company has launched its number of projects in Delhi- NCR region.
Some of these are:
Earth Techone

It is an integrated commercial project which focuses on providing every type of real estate
product in an area of 15 acres.
It mainly focuses on the smooth working of business by providing offices, apartments, retail
shops so that the investor who is seeking to commence his business may not have any kind
of problem as all the facilities are provided as his rest place (apartments) will be near and any
other stuff can be bought from retail shops.

Offices
Three types of offices provided; Alpha tech- fully furnished office space
Under this every facility will be provided like from desk to computers, printers and every
necessary thing which the person seeks to have in an office.
sizes available - 350, 500, 750, 1000 sq. ft.
Rates - for 350 & 500 is RS. 6000 /sq.ft., for 750 & 1000 is Rs. 5750/sq. ft.
Beta tech- semi furnished office space
It is office space which will have less facility than alpha tech and is best suited for an investor
who wants or has interest in doing further changes as per his/ her requirements.

9.
Sizes available 300, 500, 700, 1000
Rates Rs. 5250/ sq. ft.
Gamma tech- unfurnished virtual space
it is an open space provided with no locks and space is distributed among the investors
according to their requirements.
Size starts from 200 sq. ft. and multiples of 200

Studio apartments fully furnished

These apartments are basically for the persons who would be commencing there businesses in
the offices provided in the Tech one site. So that their work is not effected by wasting time in
travelling from their homes. It is also suited for the companies to reside their guests not far
from the workplace.
Ideal for executives, small families and senior citizens. So this concept is good as it saves
much money and time.
Sizes available 495 & 800 sq. ft.
Rates Rs. 4000/ sq. ft.

10.

Express one semi furnished retail spaces

These spaces are suitable for food courts, ATMs, Retail shops etc.

Are also a part of facility which is to be provided to the investor who is going to invest in
apartments and offices.
Retail shops Sizes available - 250 / 350 Sq. ft. (and, multiples)
SIZES

RATE per sq.ft.

250 sq.ft.

RS 9000

350 sq.ft.

RS 11000

Bank Space Size available -3000 Sq. ft.

Rates- Rs. 8500 / Sq.ft
Food Court Sizes available - 500 Sq. ft. & 1000 Sq.ft
Rates- Rs. 8500/Sq.ft.

SALES drivers OF EARTH TECH ONE

1. Night Safari: GNIDA is planning to develop a Night Safari. It is fourth in the world after
Singapore, China and Thailand. Bernard Harrison will be designing the upcoming Greater Noida
night safari.
11.
2. Formula 1 Race Track: Just 5 kms. Away from Tech Zone, It was First hosted in 2011. The
track was officially inaugurated on 18 October 2011.
3.Amusement Park: It is proposed to be developed over an area spread in 200 acres. India s
largest amusement park by Essel World.
4. Taj International Airport hub: Very close distance from proposed airport will make this
zone as an attractive as well as comfortable destination to stay.
5. Surajpur Bird Sanctuary: Another significant step in bringing the city on tourists map,

GNIDA with collective efforts of World Wildlife Fund (WWF) and the Forest department is
developing a paradise for bird lovers in a massive area of 330 hectares in Surajpur which
includes 110 hectares of wetland. The project is expected to getcompleted by 2013.
6. Wipro/ NIIT: Leading corporates are already making their presence felt in the region, out of
which, some of them are SEZs. In coming days, these corporates will need stay arrangements for
travelling executives, guests and even clients.
7. GautamBudhha University: Spread over 550 acres, Asias largest residential university
Gautam Buddha University is exactly opposite to Tech Zone. Moreover, this university faces the
very first plot in Tech Zone Plot No.1 which is Tech One.
8. India Expo Mart: To improve the vast potential of exporting Indian Handicrafts, and to
encourage professional tourism, India Exposition Mart Ltd. (IEML) which is Indias first state of
the art project for cottage sector wherein Round O Clock International Marketing is available
has been concep- tualized and established in Greater Noida in Knowledge Park -2, approximately
3 kms.from Tech Zone.
9. Delhi Metro: As an extension of Line 3 of DMRC, which connects Dwarka, Sec. 21 to Noida,
Sec. 32, the work on proposed link between Noida, Sec. 32 and Greater Noida is expected to
begin this Sep. and the deadline to finish the same is 2014. This will give connectivity to Delhi at
lightning fast speed with all comforts of Delhi Metro.

12.
10. Yamuna/ Taj Expressway: 180 kms Expressway connecting Greater Noida to Agra in less
than 2 hours and hence will play pivotal role for Delhi Greater Noida Agra tourism
destinations.
11. FNG Corridor: 56 kms. long under construction expressway will help people commute at a
lightning fast speed between Faridabad- Noida- Ghaziabad. Trucks and
other heavy commercial vehicles will not need to enter Delhi.
12. Integrated Transport Hub at Boraki: Spread over 600 acres in Boraki, which will include a

world class ISBT and an upgraded Railway station on Ludhiana Kolkata main railway line,
along with shopping malls and five star hotels in the area, the city will boast of one of the
unique and first integrated transport hub in India.
EARTH GRACIA (Open lifestyle)

2 and 3 BHK semi-furnished and fully-furnished apartments which will not only become a
symbol of lifestyle statement in near future, but the ones which will surpass your imagination, be
fitting Earth Gracia
With Earth Gracia, not only, you will see your future living address become a paradise of modern
living with hardcore sensibility of contemporary living but a place, where its hard to beat
imagination and when you beat it, you feel that heaven has fallen on your feet.
Mentioned below are some prominent reasons to make Earth Gracia your future living address:
LEED Certification (Leadership in Energy and Environmental Design)
Location: Greater Noida-West
Sales drivers of EARTH GRACIA
Tennis Court
Golf Putting and Basket Ball Ground Entertainment Zone with Single Screen multiplex
13.
Horse Riding & Party Lawns
Barbeque Corner
Party Area with Pavilion and Amphitheater Health Zone with Art of Living Classes,
Yoga Classes, Aerobics Classes
Fish Therapy Art Zone with Music, Dance & Painting Classes
Club Zone with Spa Facility
Card Room, Ball Room, Gun Fight, Salsa Dance Classes etc.
Fine Dining Zone with dedicated Food Court
Lounge and Roof Cafeteria
Caring Zone with Nursing Homes
Hospitals and Round the Clock Chemist Shop
Located on 200 feet wide road

Close proximity with Noida, Ghaziabad & Faridabad

Well connected to proposed metro station
Near to 130 meter wide road expressway
Close to all daily need amenities

Free Value Added Services

Medical Consultancy for Residents

Electrician & Plumber on call
24 Hours Ambulance Service
Pollution Free Battery Operated Carts for residents
In house Consultancy by Interior Designer
Feeder bus facility to Metro Station
Vaastu and Astrology Advice

14.
Available Sizes
TYPE

SIZES

2 BHK + STUDY ROOM

1310 Sq.ft.

3 BHK + 2T

1545 Sq.ft.

Earth Gracia Payment Plans

TYPES OF PLAN

RATE / sq. ft.

DOWN PAYMENT PLAN

RS 3100/-per sq.ft.

CONSTRUCTION LINKED PLAN

RS 3400/-per sq.ft.

Booking amount is 10% of B.S.P (base selling price)

Additional Charges

 ECC

External

electrification

Rs 85/ sq.ft

charges
FFC ( Fire fitting charges)

Rs 40/sq.ft

Lease rent

Rs 100/sq.ft

Electric connection charges (min.

Rs 5000/KVA

5kva)
DG Power back up

Rs 20,000/KVA

Mandatory Club Membership

Rs 1.5 LACS

Covered Car Parking

Rs 2.5 LACS

Road Facing PLC

Rs 50/sq.ft

Corner Facing PLC

Rs 75/sq.ft

Park Facing PLC

Rs 75/sq.ft

15.
Preferential Location Charges
Floor PLC

Rs /sq.ft

Floor PLC

Rs/sq.ft

GROUND

150

9TH FLOOR

60

FLOOR
1ST FLOOR

140

10TH FLOOR

50

2ND FLOOR

130

16TH FLOOR

60

3RD FLOOR

120

17TH FLOOR

70

4TH FLOOR

110

18TH FLOOR

80

5TH FLOOR

100

19TH FLOOR

90

6TH FLLOOR

90

20th FLOOR

100

7TH FLOOR

80

8TH FLOOR

70

Advantages of Earth Projects over competitors:

Availability of maximum project details Project details of almost half of either

soon to be launched projects or have not been launched projects are either, minimalor not
available at all.
Minimum Ticket Size - No other project offers a business space/suite of as less as
350 sq. ft.
Locational Advantage Location of earths tech zones most prime location and very
first plot on entrance Plot no. 1, the plot is Taj Expressway facing and is located right
opposite of proposed Gautam Buddha University largest university in Asia and a
huge catchment area for talented professionals.
16.
Flexible Payment Options - Flexibility to choose from as much as three (maximum)
payment options available D.P., Flexi and C.L.P. on different sizes of business suites as
well as for residential suites whereas in many of the other projects not as many payment
options are available.
Assured Returns + clearly specified possession date - As compared to other projects
which does not have any clearly defined possession date, and hence assured returns till
possession, Earth Tech one gives its investors a complete peace of mind with a reason to
smile as the investor would be sure of getting almost half of his invested amount back in
51 months + manifold capital appreciation once the project is completed in June 2013.
The investor would be assured of both returns and timely possession, and hence capital
appreciation.
Fully Loaded, Plug & Play Concept - Early possession June 2013 coupled with fully
loaded business suites means its plug & play for dynamic and charged up professionals.

Reasons Behind to Select Greator Noida as a LOCATION FOR MOST OF

THE PROJECTS
GREATER NOIDA:
Located in Uttar Pradesh, barely 40 kms.from New Delhi and 20 kms. from Noida, the area of
Greater Noida is slowly but surely on the path of becoming one of the largest industrial and
education centres of the country. The area of Greater Noida is 44,000 hectares and its current
population is 12,00,000. Real Estate in this area is amplifying at a good pace in wake of its
growing importance as a reality destination around Delhi. Like other areas of the NCR, Greater
Noida too is home to a number of Indian and Foreign companies, which is an advantage for the

area. It is on its way to becoming a commercial hub. Real estate in this city has huge potential for
development.
The proximity to Delhi and Noida and good connectivity with both cities has been a major
catalyst for the growth of the city. The modern infrastructure in keeping with the demands of
high quality living and improved living standards has made Greater Noida a destination of
17.
choice. In addition, a large number of construction projects offer quality housing and office space
equipped with modern amenities, making real estate in the city all the more desirable. In all,
property in Greater Noida has come across as the next best option given its location advantage,
good connectivity, green environs and the enormous potential for development.
SWOT ANALYSIS OF GREATER NOIDA
Strength
2nd planned city.
Wholly Wi-Fi.
India expo mart
Yamuna Expressway.
Knowledge Park.
An
eco-friendly

weakness
Problem of law and order
Lack of public transport
relaxed

environment.
Shiv Nadar University Launched.
Affordable Property rates as
compared
to Delhi.
A modern,

efficient

city

of

international
standards.

Top quality housing and social

infrastructure.
Wider than access roads.
Ansal
Plaza
shopping
mall

operational.
F1 Racing track.
Gautam Buddha University and,

Lack of labour
Show pace of development

Galgotia University.

18.

DEVELO
PING PROMOTIONAL STRATEGIES
Understanding the company, its products and analysis of its competitors, gave me a clear picture
about the real estate sector. The major task that I was assigned was to understand the company
objectives, its target audience, and then to develop marketing strategies which would help
OPPORTUNITIES
company to increase its brand awareness
in the real estate sector

THREATS

4th Night Safari.

Noida extension fiasco.
Change of government will rise problem
Promotions are best carried out by implementing advertising and promotion plans.
The desired
Change
the govt. will rise
for
the
master
goals of these plans should depend on the overall goals and strategies of the organization
problem for the master plan of
Greater Noida.
Boraki Railway Station.
greator
noida
Expected population in 2021 is
.
Introduction:

Above the line sales promotion:

21 lakhs.
Above the line is a
typeDMIC
of advertising
(Delhithrough
Mumbai
media such
Industrial
as TV, cinema, radio, print,banners
and search engines to promote
brands. Major uses include television and radio advertising, web
Corridor)
project.
and Internet banner
ads.Gas
Thisbased
type power
of communication
is conventional in nature and is considered
NIIT Tech to invest Rs175 crore for
impersonal to customers. It differs from Below the line advertising, which believes in
Noida
unconventional brand-building
Campus strategies,
expansion.such as direct mail and printed media (and usually
Shopping Malls,
Multiplexes
coming
involve no motion graphics).These
strategies
require
hugeup.
amount of investments and are
Delhi Metro extended in Greater Noida.
majorly Capital intensive.
The next major IT destination.
Excel World.
FNG Corridor.
Below the line salespromotions
Biggest Milk plant to give empowerment
These are short-term incentives, largely aimed at consumers. With the increasing pressure on the
to villagers in Tapal.
marketing team to achieve
communication
moreRs380
efficiently in a limited budget, there
Noida
crime controlobjectives
plan to cost
has been a need to findcrore.
out more effective and cost efficient ways to communicate with the
Sanctuary.
target markets. This
hasBird
led to
a shift from the regular media based advertising. These strategies
YEA is planning to open 4 international
involve high level of ground work involving manpower and is hence more of Labor intensive.
universities and 10 engineering colleges
21.
adjacent to Yamuna expressway.

PROMOTIONAL STRATEGIES ADOPTED BY EARTH INFRASTRUCTURES

PROMOTION
ABOVE THE LINE PROMOTION
RADIO
MOBILE PHONES
INTERNET
NEWSPAPER

BELOW THE LINE PROMOTION

SPONSERSHIP
ENDORSEMENTS
SALES PROMOTION
DIRECT MAIL
PERSONAL SETTING
PUBLIC RELATION

19.

Swot analysis
of earth

Deciding on promotional plan:

The plan usually faces three questions.
Which segment of the market should be targeted?
What message should be conveyed to them?
How to do this?

57.

For each service we first forms of media consider all which are available for promotion like TV,
radio, newsletters, classifieds, displays/signs, posters, word of mouth, press releases, direct mail,
special events, brochures, neighbourhood newsletters, etc, & then decide which suits the
organization. Our selection of media should be based on two factors affordability &
accessibility.

22.

STEPS INVOLVED IN DEVELOPING THE MARKETING &PROMOTIONAL

STRATEGIES
To develop a promotional strategy one should understand the target audience, analyze the
competitor strategies, understand the company constraints, and other factors which can then be
used to develop a comprehensive strategy to meet the company objective.
The steps involved in developing strategies for Earth-Infrastructure can be enumerated
as:-