Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
An
unlimited edition reduces the market value of a work and brings it
closer to its production cost. An unlimited edition facilitates a more
direct aesthetic contact with the object because the hypocritical
respect that presently separates the spectator from the object is
reduced.
FANDSOS concept of unlimited editions is utopian.
Today it costs less to produce a small edition of costly etchings than
an unlimited edition of simple objects merely because the tools
of mass production are prohibitively expensive. Nonetheless, the
direction is indicated, and once these tools have become accessible,
we should be prepared to use them.
By means of industrial design, mass produced objects have
already been created in a way consistent with their mass production processes. For example, the first automobile was a horseless
carriage. Later, the design was more closely integrated with the
actual production process. The design then aimed to express and
serve the function of the object. But such adherence to function
distorted the aesthetic problem (which is why FANDSO wishes to
develop along similar lines without becoming functional). Because
the consumers attachment to an object increases proportionately
with the functional efficiency of that object, and because industrial objects are intended to be profitable and salable, such objects
always fulfill pre-existent public tastes. No unknown images
are revealed.
The credo of functional aesthetics demands of a design the best
possible expression of function. This leads to a kind of totalitarian
image. If a Porsche is dented, its image is diminished because it is
less than perfect. The design cannot be changed in any way; the
consumer is unable to contribute anything to the object. He can
only become increasingly involved in the activity of consuming.
The Bauhaus believed that sculpture and painting would eventually disappear and that all aesthetic activity would be assimilated
into functional objects. We disagree. We believe that all aesthetic
activity will eventually be assimilated into quotidian activity, not
into objects. Traditionally the value of an art object resided in its
final form rather than in its creative process. We believe that the
function of an artist is not to produce objects but to communicate
the artistic process itselfto transform todays consumers into
creative individuals.
Liliana Porter
Jos Guillermo Castillo
Luis Camnitzer
Acknowledgement: Willoughby Sharp (Production Advising)
Joanne Wilson (Editing)
The NYGW published this statement in the brochure for their Towards
Fandso exhibition, held October 631, 1967, at the Pratt Center for
Contemporary Printmaking. The brochure also included the 1964 and
1966 manifestos.
90
91
of its long existence, was only accepted a few decades ago. Printing cuts and folds, overcoming the prejudice that impressions must
be made with ink, is still considered revolutionary and avant-garde.
Wallpaper is becoming unfashionable, but Printmaking still has not
begun to address the environment format. We live bombarded
by printed cans, boxes, bottles, and a vast array of other printed
containers, but Printmaking has only just recently begun to peek
timidly into the problem of three-dimensionality and continues
thinking in terms of paper, ink, and a printing press. Many years ago
a perforated card ensured the repetition of patterns in the clothing industry. Today that same card puts satellites into orbit, while
the print continues to be limited to the direct relationship between
printing plate and paper.
A machine can use an electrostatic charge to print a page of a
book on a persons face, without touching the face or distorting the
text. Printmaking, meanwhile, is still concerned with paper tears
during printing.
How is it possible that a form of expression can remain so isolated and untouched by the radical changes swirling around it? . . .
How can it be that not only it doesnt attempt to join the dynamic
process that surrounds it, but that it doesnt even try to assimilate
the contributions that are so clearly being flaunted in its presence?
One possible reason is the eminently technical approach that
Printmaking presupposes. The printmakers artisanal frame of reference allows him to think in terms of a quantitative accumulation
of sub-techniques, without concerning himself with the essential
concepts that could transcend that frame of reference and thus
lead to a qualitative revision of the entire process.
Basically Printmaking considers itself to be an accumulation of
the following techniques: woodcut, intaglio, the lithograph, silkscreen, as well as the various hybrid versions that have evolved
from them, excluding monotypes. It also assumes that the process involves leaving an impression in ink on paper that is identical
each and every time that the same sequence of technical steps is
repeated. However, what actually defines all these techniques is a
more general idea: the type and form of the image-producing surface used to create an edition of impressions.
If, instead of working within the notions of these techniques,
we work with this more general idea of an image-producing surface, we can approach a redefinition of Printmaking. We will also
be able to affirm our freedom to use any material, leaving the confines of more or less traditional materials, and freeing ourselves
from the inherent traditional prejudice that a print must be twodimensional.
Traditionally the image-producing surface uses ink to make
impressions. If we consider ink as a particular and accidental form
of the idea of a vehicle, then we free the idea of Printmaking even
more. Under the category vehicle we may include dry pigments,
ceramic pigments, flocking, Electro-static pigments, electrolyte pigments, photosensitive pigments, light itself, and any type of energy
that can help to define a particular image on a surface.
Also traditionally, the impression is made on paper. If we define
paper as a particular and accidental form of the idea of an
image-receptor, then we arrive at a relatively free way of conceiving Printmaking, at least at the technical level. The new concept
of what constitutes a print would then be: the result of a surface
93
FANDSO by casting.
Comprehending molded ceramics, bronzes created through the
lost-wax method, casts in general, up to the production of objects
by plastic injection molding.
FANDSO by light.
From the shadow of an object, the reflection in a mirror, a photograph, a hologram (a three-dimensional reconstruction of an object
by means of the projection of a laser beam through the information embedded in a special negative), to the activity of a photo
electric cell.
These categories are neither absolute nor do they exhaust the possibilities. Certain items are interchangeable between distinct categories. Gauffrage and die cutting, for example, could both be
considered impressions made without ink, etc.
In addition to technical categories, there are conceptual categories of FANDSO, the consideration of which opens new perspectives
on the approaches that could be taken from the viewpoint of traditional Printmaking.
In a first attempt [to define conceptual categories], there are the
following: FANDSO by slicing, FANDSO of interchangeable components, and FANDSO by chance.
FANDSO by slicing.
FANDSO by slicing comes into being through the consumption
of the matrix or image-producing object, not by the action of the
matrix upon another recipient material. In a certain sense it is an
anti-impression. Whereas a printing matrix expands its field of
influence toward the infinite in its reproductive potential, the sliceable matrix tends toward zero and toward its total annihilation.
The obvious case of FANDSO by slicing is the jelly roll and, to a
certain extent, salami or any kind of sausage.
A case of orthodox Printmaking that normally would be classified in the category FANDSO by impression but is at the same time
a clear example of FANDSO by slicing: the hectograph. The hecto
graph functions by way of the accumulation of ink with a high density of pigment on a gelatin surface. Each sheet of paper that is
printed from the gelatin removes some of the pigment, until after
about fifty copies the ink tends to disappear.
A very sophisticated producer of FANDSO by slicing, and in a certain way derived from the hectograph, is the tube of striped toothpaste. There is a small ink-filled ring at the mouth of the tube that
marks the toothpaste as it is squeezed out, creating a cylinder with
a striped surface.
Technically, any tube of toothpaste, oil paint, etc., produces
FANDSOs by molding and cutting.
Salami, and sausages in general, are producers of FANDSO by
slicing but, as we shall see further on, they also can fit in the category of FANDSO by chance.
FANDSO of interchangeable components.
The key example of this type of FANDSO is the alphabet. That is to
say the possession of a certain number of elements that can be
interchanged in an infinite number of ways, achieving a set or collection of meanings.
100
FANDSO by chance.
At this stage we can see that our redefinition of Printmaking still
has its limitations. As with traditional Printmaking we continue to
think in terms of the result, not the problem. Since the problem of
creating editions is not just a technical problem but a creational
one as well, it cannot limit itself to the production of a series of
inert and isolated objects. The lack of a technical definition of the
edition becomes clear upon considering the interrelationship of the
images produced, when seen as opposed to a mere multiplication
of originals. And if we then decide that the edition is an attitude
and not only a mechanism, we find that when faced with an object
we have more than one interpretive distance.
What is a mirror? Normally, it is a piece of glass with certain
reflective qualities. If we make a number of identical mirrors, we
can consider them as serial objects belonging to a more or less traditional edition. But a mirror reflects images. In the particular case
of successively reflecting identical images, we can consider that it
produces serial images as in a traditional edition.
Let us say that we create an edition of mirrors. From one interpretive distance then, what we have is an edition of objects, from
another distance, an edition of producers of objects. But in both
cases, in order to define the problem, we have to use static images.
If the static quality does not apply (for example, with different
reflections in the mirror), we fall outside the traditional edition. Let
us now decide to edit the problem of reflection. We can make an
edition of mirrors that meet the requirement of reflecting, but it
does not matter what they reflect. We are editioning a problem and
not a solution. If we edition a skipping rope, we are not edititiong a
fixed position of the rope but rather all its potential positions.
We are now in the realm of the FANDSO by chance, and that
brings us closer to one of the fundamental issues of creation today:
creation at the level of problems rather than of outcomes, of ideas
rather than of specific instances or static results.
One FANDSO by impression that is acceptable to traditional Printmaking is an assembled jigsaw puzzle, a print with the possibility of
being divided. A single piece of that puzzle would also be acceptable. What is definitely not acceptable to traditional Printmaking is
a disassembled and chaotically piled jigsaw puzzle. From the point
of view of FANDSO by chance, a jigsaw puzzle is a problem: pieces
that can be assembled with infinite possibilities of judgment. Only
one of these infinite possibilities coincides with the original image,
which would be the acceptable one to traditional Printmaking. As
far as FANDSO is concerned, all solutions for the jigsaw puzzle are
valid, accidental in themselves and only representative of the jigsaw puzzle problem, the problem being the only constant element
of the edition. Most sausages fall within the category of producers
of FANDSOs by chance. The particular design of each slice changes
according to the random distribution of the bits of fat and spices.
However, the particular characteristics of salami, mortadella,
etc., are such strong determinants of the image that each slice is
definitive and representative of the entire problem.
Having said all this it must be affirmed that FANDSO is more
of a goal and an attitude than a fact. It is an aesthetic but also an
ethical proposal.
Aesthetically FANDSO has no definitive element in terms of the
image it producesit is imponderable and not absolutely definitive.
102
The elements that seem to comply best with the established context are those that define essence, the realization of inclusive
images or situations, which we will discuss later. An initial assessment seems to indicate that aesthetic and literary elements that
could distract from that essence are to be discarded.
But just as Jungs archetypes are more complex than an advertising image such as a logo, FANDSOs arch-image need not be limited
to the aesthetic of the logo. FANDSOs image will appear through
the production of FANDSOs and will be self-defining.
Economically FANDSO is utopian. It is currently cheaper and
more feasible to make a limited, relatively expensive edition of fine
prints than to produce an unlimited edition of a simple object. This
is because the means of production are not generally available to
artists on the necessary scale. But working in this direction means
having the language ready for the moment when the means
become available, without having to lose time in transitional periods of the Model T Ford or Social Realism kind.
Thus rooted in the idea of FANDSO, much of what is written
above becomes clear. We began by parting with traditional Printmaking, attacking it, redefining it, taking its logical or implicit consequences to their ultimate extremes, and arriving at FANDSO.
Ironically once we arrive at FANDSO, all that is written loses
meaning. Following a straight line we imperceptibly undergo a
radical qualitative change.
Before there were images that, when made in Printmaking, were
considered good even though, when seen in Painting, they would
have been called obvious and derivative. With FANDSO this does
not work anymore.
We are creating our own independent field, and though it originated as a contemporary response to traditional Printmaking, it no
longer needs to apologize for being a minor art.
The image produced by the FANDSO must be of the first order, at
the same level as any unprecedented and revealing image produced
in any other media, with the greater responsibility that comes from
believing itself to be the only one produced by genuinely contemporary means, capable of providing the keys to and helping the
revolutions required by our current times.
A few pages back FANDSO seemed to embrace or include traditional Printmaking. This was an inclusion for technical reasons.
Now we can see that FANDSO reserves the right to use any technical means that permit serial production without losing its own
definition as a FANDSO.
With this frame of reference we can now attempt to better
locate our function as artists.
Right now, our thought process is based more on words than on
images; our imagination resembles a teletype machine more
than a television. The causes of this condition at this time are less
important than the fact that, from one generation to another, the
transformation factor for words is slower than it is for systems of
perception. Therefore, the rationalization of our perceptive process
is held back since it is classed within word systems. Word systems
function as instruments for communication, as one of many social
lubricants, but not as an instrument of translation for our perceptual position within the contemporary environment. In general, we
inherit not only words but also phrases, metaphors, and common
103
places in the same way that we inherit the rules of etiquette. Our
generation discovers verbal solutions for the needs posed by one or
two previous generations that are already dead.
This situation inserts a step between the average individual
and his or her immediately present environment. The prophetic
quality attributed to artists only means that, thanks to their specialization, they can overcome the immobility of words and relate
better to the dynamic process of images. Due to the simple fact of
being rooted in their time, they are two generations ahead of their
society from a perceptual point of view.
The role of the artist seems to be, then, to erase the step that
separates individuals from their environment, to help them perceive environmental changes as they happen, and to enable them
to create their own perceptual adjustments to those changes.
It is not possible to say, however, that artists throughout history have consistently complied with this proposal. For now Art
History as it is used by our society functions as a reactionary tool,
as a brake on the creative process. The constant objective is to sell
the products of a given perceptual system, from a particular period,
as valuable objects. Implicit in this action are three premises that
are both doubtful and dangerous: (1) that the products Art History
sells really do represent, or are interchangeable with, the creative
processes that produced them; (2) that the enjoyment and understanding of those products are a pre-requisite for understanding
our own products; (3) that the validity of our art objects depends
on the scale of values attributed to the historical sequence that we
understand as having preceded ours.
It is therefore in the best interests of Art History that we have
slow perceptual evolutions and not radical revolutions. To say that
Michelangelo is as foreign and unintelligible to us as Chinese painting becomes a heresy, now that History is selling us both.
The Academy follows this path most faithfully, giving us symptoms instead of causes, and elevating the copying of models to the
level of an absolute and positive value. It is essentially a totalitarian
system, the cultural consequence of a central powers need to eliminate friction in the social functioning of the governed masses.
This explains why the artist is considered a rebel, and generally is
one, albeit at a very subjective level. Artists feel and resent the perceptual disparity within their society and try to break the rules that create
it. But the solutions they generally offer are new totalitarian objects,
only suitable for passive consumption. Artists liberate themselves to
the extent that they use creative processes to break and renew the
system. But they are not liberating society; they are only providing it
with new chains, assuring the permanence of this disparity.
Perceptual disparity is a consequence of the fact that the artist
is a product of and for the elite. The social function of the artist has
always in fact been closer to the protected court jester than to the
social organizer. That the market more solidly supports the artist
than the circus is no more than a cultural coincidence. But the fact
that an auction of pieces of canvas with pigment can raise more
money than would be necessary to cover the deficit of an under
developed country is an indicator that a very strange game, not
particularly linked to aesthetic essences, is being played.
The artist has an urgent need to exit this level of the superstructure and the luxury object in order to become part of the structure. The ultimate end is to arrive at the point where the consumer
104
participates directly in the creative process with no need of the artist as an intermediary or of the accidental cadaver of the art object
with respect to that process. In this sense the artists function is
self destructive. To the extent that the artist functions successfully,
his survival is cut short.
Luis Camnitzer