INDUSTRY ANALYSIS

BAKERY INDUSTRY
How the baking was started in the Philippines?
Baking was first introduced in this country by the Spanish missionaries who came in the early 17th
century. Early records revealed that wheat was grown in the provinces of Cavite , Laguna and Cagayan
valley during the days of Spanish galleons trade with Mexico , wheat became a common foodstuff.
Evidence, however, shows that wheat was already consumed even when the Chinese traders first came
to trade in this country.
Baking reach the Philippines because of a young man who came from China. He is Mr.Aquaver Natividad
Uy. He was a baker in China and when he spotted Philippines without any idea , he come and teach and
spread Baking in the Philippines
Pinoy Tasty Bread to Take on Higher Bread Price in Philippines. As a show for corporate social
responsibility bakers in Philippines have developed basic bread fortified with vitamins and iron which
would be cheaper than the branded breads. Around 2000 bakers have joined this initiative driven by
three bakery associations Philippine Baking Industry Group (PhilBaking), Federation of Philippine
Bakers Association and the Filipino-Chinese Bakers and supported by Department of Trade and Industry
and Bureau of Food and Drug .

The main objective of this initiative is to

* Provide consumers with affordable bread

* To stall decline of bread consumption by the Filipinos

This could be a good examples for bakers in other countries trying to increase bread prices due to
increase in wheat prices in international market.

A report
LOCAL bakers are making it easier for Juan de la Cruz to buy a loaf of bread with the launch of Pinoy
Tasty, which sells for only P36.At that price point, Pinoy Tasty is cheaper by as much as P18 per loaf
than the branded kind, which is priced between P42 and P54.

According to Philippine Baking Industry Group (Philbaking) president Walter Co, this is part of the
industrys efforts to not only make bread products more affordable for more people, but also to get
Filipinos to start eating it regularly again.
He admitted that the bread industry suffered the ill effects of the global recession, with some of the
market shifting to rice and other bread alternatives when bread prices rose.This year, he said the
industry was expecting flat growth.
Pinoy Tasty is a joint effort of Philbaking, Filipino-Chinese Bakery Association Inc., and the Philippine
Federation of Bakeries Association Inc. The generic loaf will be manufactured by members of these
three organizations using standard bread ingredients.

The low price point is attributed to the absence of enriching ingredients such as milk, eggs, margarine,
cream and butter. Also, instead of using white sugar, bakers use the cheaper washed sugar to make the
Pinoy Tasty.