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The trade literature uses ad valorem tariff equivalents to estimate the degree of restrictiveness of non-tariff
measures. Existing empirical evidence suggests that non-tariff measures can significantly restrict trade. The
ad valorem equivalent approach, however, presents conceptual and methodological limitations. In the
presence of market uncertainty or when non-tariff measures take the form of fixed market entry costs, nontariffs can have different effects to tariffs. Ad valorem equivalent estimates also fail to adequately capture the
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trade-restrictive effect of certain non-tariff measures in the presence of production sharing (Ferrantino 2012).
Another weakness of ad valorem equivalents is that they only provide an estimate of the overall effect of
non-tariff measures which cannot be decomposed by measure. In the case of the technical barriers to trade
and sanitary and phytosanitary measures more specifically, empirical evidence confirms that these may
either increase or decrease trade and that harmonisation and mutual recognition are ways in which any
negative trade effects can be mitigated.
Reasons for regulating non-tariff measures
Economic theories of trade agreements emphasise policy substitution as the main rationale for international
co-operation and regulation of non-tariff measures (Bagwell and Staiger 2002). In traditional theory, tariffs
are seen as the first-best instrument to manipulate the terms-of-trade. Governments set non-tariff measures to
address legitimate public policy concerns, and regulations on these measures only need to address policy
substitution between tariffs and non-tariffs. As for the commitment approach, it suggests that non-tariff
measures should be regulated because if they remain unbound, tariff commitments would be undermined as
policymakers could simply use them more intensively once tariff bindings have been negotiated.
Policy substitution, however, is not the only problem that the regulation of non-tariff measures in trade
agreements attempts to address. The report identifies several additional concerns related to the nature of nontariff measures that regulation may need to address.
First, their opacity considerably complicates co-operation on non-tariff measures, for instance by making
their enforcement more challenging.
Second, contrary to tariffs, non-tariff measures increase fixed costs and therefore deter market entry.
Governments may wish to cooperate to limit the strategic competitive effects of non-tariff measures.
Third, private standards adopted by economic agents can serve as non-tariff measures and governments may
wish to regulate them as they regulate non-tariff measures.
Finally, the fragmentation of the production process across different countries creates new forms of crossborder policy spillovers. These new forms of policy spillovers may require direct co-operation on non-tariff
measures.2
The agreements on technical barriers to trade and sanitary and phytosanitary measures are post
discriminatory agreements. They include obligations, such as the need to ensure that requirements are not
unnecessarily trade restrictive, that are additional to the non-discrimination obligation. They also encourage
the use of international standards, which can be seen as a weak form of regulatory convergence.
The United Nations Conference on Trade and Development (UNCTAD, 2005) estimates that the use of
NTBs based on quantity and price controls and finance measures has decreased dramatically, from a little
less than 45% of tariff lines faced by NTBs in 1994 to 15% in 2004, reflecting commitments made during
the Uruguay Round. However, the use of NTBs other than quantity and price controls and finance measures
increased from 55% of all NTB measures in 1994 to 85% in 2004. The use of TBT almost doubled, from
32% to 59% of affected tariff lines during the same period. The use of quantity control measures associated
with TBT showed a small increase, from 21% to 24% of affected tariff lines, suggesting that trade
impediments within TBT are rising. The average tariff equivalent is about 40% for the goods affected by
these NTBs.
The trade and welfare effects of non-tariff measures do not necessarily carry the same sign. Non-tariff
measures may reduce trade and yet increase welfare in the country that applies the measure. The effects
depend on the nature of the market failure that the measure addresses, the type of non-tariff measure used
and other market-specific circumstances. The trade and welfare effects of quality measures such as technical
barriers to trade and sanitary and phytosanitary measures depend on whether they address genuine market
failures. If a measure is applied only to protect domestic producers, both trade and welfare in the importing
country decrease. If, however, the measure corrects a market failure, welfare is likely to increase with
ambiguous effects on trade
Increased consumer demand for safety and environment-friendly attributes have also translated into an
increase in the number of TBT. Many NTBs are regulated by the WTO agreements that came out of the
Uruguay Round (the TBT Agreement, SPS Measures Agreement, the Agreement on Textiles and Clothing)
and articles of the original GATT, among others. NTBs in service industries have recently become more
important as trade in services has been expanding. Some NTBs may restrict trade but improve welfare in the
presence of negative externalities or informational asymmetries. Other NTBs can expand trade as they
enhance demand and trade of a good through better information about the good or by enhancing the goods
characteristics.
LIMITATIONS
This project contains all the limitations of secondary data. Any other aspect other than the impact of non
tariff barriers is not mentioned in the project.