Aleksandar Tasevski / Graphic Designer / PDF Portfolio

CV
Aleksandar Tasevski
Graphic Designer

Throughout my career, I have always tried to ensure that the passion and enthusiasm for
my work has shone through. Despite my success as an independent designer, I have found
that it is through a team that I have achieved my greatest potential.

W www.eecreative.com
I have learnt that having a platform to question and further ideas harnesses greater

Education and Qualifications

2005-2008 - BA (hons) Graphic Design, London Middlesex University
2004-2005 - Foundation The University of the Arts, Chelsea Art and Design
1997-2004 - A levels St Albans High School for Girls
Skills

creativity - although realizing creative inspiration doesnt come without its obstacles!
Obstacles such as time management and working to tight deadlines are important in any
industry, but the foundations and biggest challenges of Design lie in communication.

In all my work, I have relished these challenges and used them to fuel my ambition and
maintain my own high standards.
Awards
CIMTIG 2009 Silver Award Best Consumer Press Ad
CIMTIG 2009 Silver Award Best Outdoor Campaign
CIMTIG 2009 Finalist Best Poster Campaign - Winner

Creative programs include:

Indesign
Illustrator
Photoshop
Dreamweaver
Adobe Edge
Flash and Flash Catalyst
Extensive knowledge of both PC and Mac platform
Word, Excel and e-mail applications
Knowledge and interest in contemporary art history and design
Reference
If you would like a reference, please dont hesitate to ask.

Competitions
D&AD Global Student Awards 07 / Zenithsexistence.co.uk
RSA / Sustainable Packaging
Exhibitions
D&AD New Blood presents the work of the best emerging talent 2008

CV
Aleksandar Tasevski
Graphic Designer

W www.eedesign.com

re.fresch / Creative 12/13 - current

Currently working as the design head of studio@ and the creative within re.fresch, my day to
day is balanced by the hundreds of aesthetic elements and technical events required to make
designs great, function well, and resonate with users. Working with three of the top business
thinkers, I get the opportunity on a day to day basis to experience turning company profiles into
infographic journeys, whilst exploring needs for a new identity or digital piece
of marketing.
www.refresch.co.uk / studio.refresch.co.uk
The Virtual Forge/ Creative Director 12/10 - 12/13
I lead the design side of the Virtual Forge, including exploring the realms of design through a
multitude of innovative and exciting platforms. Gained valuable experience in UI design for
Mobile tools and platforms, rich internet application devices and desktop applications.
Website design and branding have been key elements within the work, as well as daily
management of client expectations.
www.thevirtualforge.com
Ichi / Freelance Graphic Designer 05/10 - 06/10
Ichi is a full service creative agency delivering integrated and immersive campaigns for clients
in the entertainment and youth industries. Responsibilities included creating album artwork
and storyboards for game and music advertising.
www.ichi-london.com
Law Creative/ Senior Graphic Designer 05/10 - 10/10
Law Creative provide creative marketing solutions for the hotel, retail and leisure markets.
Worked on all aspects of design from advertising, FMCG and POS. Clients included David Lloyd
Leisure, IHG Group (consisting of Holiday Inn, Crowne Plaza and InterContinental Hotels,
Mecca Bingo and G Casino). These networks have all lead me to work on print through
to digital projects.
www.lawcreative.co.uk

Truly London Advertising Agency/ Graphic Designer 06/08 - 11/09

A London advertising agency specialising in advertising for leisure and travel. Clients
included 188Bet, AIG, Isle of Man, Yorkshire Tourist Board, Fred.Olsen Cruises, Port of
Dover and more. Worked with a creative team on print, brand identity and as well as daily
dealings with the account team to ensure multi-stakeholder management.
www.trulylondon.co.uk
Other creative positions 08/02 - present
Channel 4 / Freelance Designer
Working on new identity for spin off show called Generation Next.
Crown Music Ltd / Freelance Designer
Cd Art work and new brand identity for new pop boy-band Avenue.
Camden Crawl / Freelance Designer
Worked with Traffic Marketing on the artwork and design for the popular music festival in
Camden for the last 4 years. The festival has now grown and now covers Ireland.
Luke Johnson / Freelance Designer
I worked with Luke to develop a new website and brand identity for the multitude of brands
needed to showcase.
Fish / Senior Freelance Designer
Full service creative agency, specialising in tourism and leisure.
BMW / Freelance Designer
Responsible for monthly BMW collateral and brand guardian.
Mini BMW / Freelance Designer
Responsible for monthly Mini BMW collateral and brand guardian.
Tania Clarke Hall / Freelance Designer
Worked with client to develop a website and new brand identity for her business. Client
was recently awarded Goldsmiths Craft & Design Council Award.

CLIENTS WORKED FOR

Logos from left to right

Afterparty: Logo event night based in Ibiza
Virtual Forge: Digital communications company
Child of Eden: Logo concept for computer game
Printed editions: Art buying company brand identity
Candy: New artist logo for Ross Candy and his band

Logos from left to right

Atamaya: Restaurant logo
Yorkshire Tourist Board: Logo pitch idea for Visit Yorkshire
Quils: T-shirt company
RDD: New brand identity
Wrecks: 50th birthday logo

Logos from left to right

Princes and Rogues: Logo for a geek-chic boyband
Glass Pear: Pitch for Crown Music Managements new project
Inky: Logo for a three piece girl group
Charlie Finn Music: Solo artist identity
Avenue: X-Factor boyband logo

Channel 4 / i-dent for Summer spin off show called Generation Next. The program
sought to find the best new writers,directors and on screen talent across comedy,
drama, documentaries and news.

Horse App / Video based app supporting the needs of Horse owners and how to
maintain their horses. The use of imagery and video plays a huge part in the look
and feel. Imagery and video are the main bulk of this application.

MOBILE APPS

The Virtual Forge / Digital magazine. The concept was

drawn up in Mag+, a programme and plug-in for indesign
to create interactive and fluid digital magazines. This issue
featured interactive games connected to social media, as
well as and the ability to upload and play videos.

Story Box / Storybox was an interactive social-networking game where stories could
be created by friends, 150 characters at a time. The UI was designed with bold colours,
reflecting a broad target demographic. Connecting to existing networks was a very
important way of advertising for the client.

MOBILE APPS

Eco Boutique / A London-based creative clothing brand

combining urban style with ethics. I designed a one-off
iPad magazine that featured video content and example
t-shirts from their featured artist Calum Macdiarmid.

Mission / A rewards based app for iOS. This was initially presented to Addidas.
The aim of the app is to complete missions by uploading pictures, audio, video
and text, thus resulting in a financial reward for the user to spend in store. Unique
features, such as analytics and live data feeds, provide the user with a detailed
description of their progress.

MOBILE APPS

Afterparty /A club night based in London and Ibiza. The brief was to design a logo
and posters/flyers to advertise the night. The brand had to represent the genre of the
music and appeal to its target demographic

House Affairs / A prestigious night club event, in the heart of Mayfair, London. With
a huge emphasis on international DJs making appearances, the branding had to be
sexy, yet sophisticated for the clubs up-market clientele.

Diesel / Personal pitch idea for 2007s Diesels Annual Report and Performance report.
These were examples of the front and contents page.

David Lloyd Leisure Club / Here is an example of the October Corporate Campaign
poster and the direct mail 4-page flyer that accompanied it. Other work included
micro websites, small direct mails and banners (internal and external).

188BET / Program and magazine press ads. Moments that changed a game
campaign in conjunction with The Mirrors image bank Mirrorpix. All classic
images were derived from those clubs sponsored by 188BET.

The Camden Crawl / A broad programme of live music, arts & activities. The Crawl
festival has set up camp for the 9th time across Camden Towns two mile stretch of
high street for the May Bank holiday 2010.
Here are examples of the creative from the last 4 years.

Luke Johnson / A successful entrepreneur responsible for Pizza Express, Strada,

Giraffe and many more businesses. He is also the chairman of Channel 4 and a
Dean for the University of Arts. I pitched to re-design his website. Above is the
chosen design.
www.lukejohnson.org

re.fresch / re.fresch provides the skills and savvy needed to build and grow a thriving
business. Building programmes, models and tools that lay foundations for the future.
The website aim was to encompass the nature of the company through the copy,
keeping the pages simple. Some cool features include the where are we contact page
and the ever growing blog. This site is run by wordpress.
www.refresch.co.uk

Studio.refresch / Currently working for studio@ -it is a creative factory for all things
re.fresch and refresching ventures. We like to help soloists, groups and companies
to shape and share their stories by creating and deploying media, websites, brand
strategies, digital campaigns. This simple one page site, is a small snippet into a very
large creative studio with great talent.
studio.refresch.co.uk

Famous / A company that specialises in enhancing creative ideas through

performance. This website had to be vibrant and convey a sense of movement
and fluidity. The contrast of colours on black brought the site and the brand to life.
www.wearefamous.co.uk

PEAK Mileage Capture / Uses GPS technology to accurately track business

journeys. The website follows the latest in-website design with muted flat
colours and iconography. The complicated technology of the Peak device
has been simplified by these elements, and the use of video allows for an
integrated experience.
www.peakmiles.com

Maryah Island / A unique hospital currently being built in Abu Dhabi City.
It is to provide the regions best complex cardiovascular and neurological care.
This touch screen and web based interactive platform, allows visitors to explore
what facilities the hospital will have on offer. 360 degree imagery, video galleries
and 3D mapping tools are some of the unique features it showcases.

EE / This was an app store concept for the mobile company EE. They wanted
a portal internally where applications such as Salesforce and a few products
designed by The Virtual Forge could be accessible and downloaded.

Chelsea Group of Children / This dashboard is part of a much bigger Nerve system
that this special needs school is putting in place to create a much more seamless and
easier way of handling day to day admin. From reporting systems to CPD facilities,
this system is designed to engage admin, staff and parents in connecting with each
other for the benefit of the childrens progress.

Sherwin Hoss / International rights company for Hoss LLC, Houston - manufacturer
of patented horizontal pump systems to the oil and gas industry. Clients include
Chevron, Occidental and Apache.
www.sherwenhoss.com

Haddins / A gym with a difference, Haddins ethos is to help make exercise a

sustainable part and way of everyday life. This was a concept design for the
launch of their new gyms in the UAE.

Avocet Consult / Project management firm specialising in large-scale commercial

development including Heathrow Terminal 2 and Design & build programmes on
behalf of IHG in North Africa.
www.avocetconsult.com

Aleksandar Tasevski
Graphic Designer
2015