The Centre of Excellence in Mobile Applications and Services

OUR WORK
OUR VISION
OUR FUTURE

CONTENTS

CONTENTS

ABOUT CEMAS

OUR PERFORMANCE

01. INTRODUCTION
02. TO ASPIRE IS TO ACHIEVE
04. PUSHING TECHNOLOGICAL
BOUNDARIES THROUGH EXPERIENCE
06. CEMAS PEOPLE
08. A PERSONAL PERSPECTIVE
09. WHATS NEXT FOR CEMAS
10. WHERE WE ASSIST
CONVERGENCE AREA
11. EVENTS AND LAUNCHES

25. ENTERPRISE ASSISTED

26. COLLABORATIVE RESEARCH
AND DEVELOPMENT
27. CEMAS PROJECT SUMMARY

EVENTS AND
LAUNCHES
12. MOBILE APPS/SPORTS AND MOBILE
13. PLANET RACING MOBILE GAME
14. 3RD ANNUAL WELSH APP
SHOWCASE/ARCHWILIO
15. APPS DEVELOPMENTS WORKSHOP,
LLANDUDNO/MOBILE APP
WORKSHOP SERIES 2014

ACHIEVEMENTS
AND ACCOLADES
16. ACHIEVEMENTS AND ACCOLADES

CASE STUDIES
18. IRON
20. ARCHWILIO
22. DEZREZ
23. CAULDRON CATERS
24. HORSE RATION

RESEARCH AND
DEVELOPMENT
28. ICE-WISH: REDUCING ENERGY
CONSUMPTION BY 15% IN SOCIAL
HOUSES ACROSS EUROPE
29. MISSION CRITICAL SERVICES OVER
4G AND 5G NETWORKS
30. GREEN COMMUNICATION
TECHNOLOGY
31. SECURING THE CLOUD
32. INNOVATIVE VIDEO STREAMING
AND COMMUNICATION/DETECTING
THE ONSET OF DEMENTIA

RECENT RESEARCH
PUBLICATIONS
33. RECENT RESEARCH PUBLICATIONS

INTRODUCTION

INTRODUCTION

WE LOVE TO CREATE THE

MOBILE TECHNOLOGY
YOU LOVE TO USE
Wales has a long and
proud history of industrial
innovation. At CEMAS we
are leading a new revolution
in mobile applications
technology; researched,
designed and developed
here in Wales. Weve come
a long way since our
inception in September
2010. The future promises
to be even brighter.
We like to think were unique.
CEMAS is an ERDF funded project
based on an innovative business
support concept. In essence we aim
to replace the traditional cash support
to businesses model, which has a very
high risk of failure, with a new support
programme a model designed to
provide a finished product backed
by extensive research and project
management expertise.
The scheme is open to eligible
beneficiaries from small and
medium-sized enterprises (SMEs)
in the Convergence area of Wales.

PG
01

ABOUT CEMAS

ABOUT CEMAS
TO ASPIRE IS TO ACHIEVE
Firstly, this is not an annual review
or report but a statement of our past,
present and future aspirations
what weve already achieved,
our current work and where we
hope to see ourselves in the future.
Im fortunate to have been here
from day one and I take great pride
in the achievements made by
CEMAS to date. Having lived through
every fantastic event and project,
the content within this document
brings that excitement together
all in one place.

PG
02

Our projects would be nothing

without the creation and training
of an exceptional team. Each member
is an incredible asset for CEMAS and
Wales. Their talents are a force to be
reckoned with. You only need look at
the vast array of mobile applications
(apps) profiled in this document to
appreciate the wealth and breadth
of knowledge based here at CEMAS.
Together were an efficient and
solid project governance model.
As such, we believe we are a beacon
for delivering high quality successful
projects in Wales.

Our goal is to help SMEs in the

Convergence area of Wales to
take advantage of emerging mobile
technologies by helping to de-risk
the adoption of mobile applications
and technologies for such businesses
in Wales. It also stimulates an
increased awareness and demand
for mobile apps that benefits the
apps development industry
in Wales as a whole.
However, for our business support
to provide true competitive advantage
for businesses in Wales, we need to
createa focus point in research and
development expertise. We cannot do
this alone and this document sheds
light on some of the flagship research
projects currently running in the
Integrated Communications Research
Centre (ICRC) at the University of
South Wales, the home and umbrella
organisation for CEMAS.
ICRC hasan exceptional track record
in collaborative research with
major industries such as Orange,
Panasonic, and most recently
General Dynamics UK.

CEMAS is an exemplar project that has

demonstrated excellence and best practice
both in its product/service offering and its
ability to take companies on a journey that
not only delivers, but also adds significant
value on both a tactical and strategic level.
The Innovation Partnership
Mid-Term Evaluation Report, May 2014

This document is only a snapshot of

the work undertaken at CEMAS and
we look forward to continuing to be
a key player in Wales technological
revolution in the future.

I take great pride

in the achievements
made by CEMAS
to date.
Professor Khalid Al-Begain
Director of CEMAS

ABOUT CEMAS

PG
03

Our projects would be nothing without the

creation and training of an exceptional team.
Each member is an incredible asset for
CEMAS and Wales.
Professor Khalid Al-Begain
Director of CEMAS

ABOUT CEMAS

PUSHING TECHNOLOGICAL
BOUNDARIES THROUGH EXPERIENCE
Some of the best business
ideas develop as a result
of identifying a potential
gap in the market when
a specific product or
service is hard to find or is
non-existent. Such was the
case with CEMAS Director
Khalid Al-Begain. The story
to date starts here...
PG
04

It was 2007 and Khalid, through his

experience of starting a new business
and interacting with a large number
of SMEs, recognised a need to find
new ways of assisting companies
in Wales to take advantage of this
innovative and fast moving sector.
His vision was one shared by the
Welsh Government through the
Welsh European Funding Office
(WEFO), who became part-funders
of the project. The project was
awarded 2.4 million from the
European Regional Development
Fund (ERDF) to support businesses
in the Convergence area of Wales,
with a further 2.4 millon of match
funding provided by the University.
CEMAS was officially launched on
the 30th March 2011 at the University
of Glamorgan (now University of
South Wales) by the then Deputy First
Minister for Wales, Ieuan Wyn Jones.

The launch demonstrated how CEMAS

aimed to help companies embrace
and promote ICT to all sectors of the
Welsh economy and provide mobile
technology solutions to improve
productivity and efficiency.
Since the projects inception,
CEMAS has assisted 106 companies
and we are on course to achieve our
target of 138 by completion of the
project in 2015. The success of the
innovative programme is rooted in
our ability to enable companies to
take advantage of specialist support
to define the best product
specification for the business.
In so doing, it de-risks the process
of designing, developing and
testing ideas when taking a new
app to market.

CEMAS has assisted

106 companies and
we are on course
to achieve our target
of 139 by the
completion of the
project in 2015.

73

BUSINESSES

EXHIBITED
AT CEMAS

EVENTS

ABOUT CEMAS

CEMAS believes in building

sustainable partnerships
alongside supporting
companies to develop
mobile applications.
As part of this commitment,
CEMAS established the Mobile
Innovation Network (MINe). To date,
over 70 businesses have been able
to take advantage of free networking
and exhibition spaces at CEMAS
events, foster new ideas and find
commercial opportunities through
mutual collaboration.

PG
05

A number of events and seminars

are organised throughout the year
enabling members and non-members
to access mobile app development
advice and information at no cost.

The knowledge, skill and experience of the

CEMAS team has been invaluable in enabling
us to realise our aspirations for an app.
Louise Austin
Principal Archaeologist (Heritage Management),
Dyfed Archaeological Trust

ABOUT CEMAS

Graduate Programmer
STEVE BURROWS

CEMAS PEOPLE

PG
06

Our first appointment

was made on February 1st
2011 and since then the team
has grown steadily, with 22
members of staff now
employed on a number of
projects. CEMAS comprises
of 7 distinct teams, including;
Management, Academic,
Research, Development,
Business Development,
Administration Team and
Quality Assurance. As you
can see, were a close-knit
team of talented individuals.

Graduate Programmer
JOHN ROBINSON

Senior Programmer
DANN REES

CEMAS Director
PROFESSOR KHALID
AL-BEGAIN

Programme Manager
MARTIN SPICER

Deputy Head of Mobile

Application Development
DR. ALHAD KUWADEKAR

Commercial and
European Manager
CLAYTON JONES

ACADEMIC
TEAM

RESEARCH
TEAM

Deputy Head of Centre

DR. AKRAM HAMMOUDEH

Head of Satellite
Comms Research
PROFESSOR IFIOK OTUNG

Research Fellow
DR. CHARLES TURYAGYENDA

Research Assistant
MICHAL ZAK

ABOUT CEMAS

Mobile Games Artist

TOMAS JUROLEK

Project Supervisor
MANAR ALAMAT

Technical Officer
SIMON DAVIES

Senior Programmer
NIDAL ALBEIRUTI

QUALITY
ASSURANCE/
QUALITY
CONTROL

Analyst Developer
Mobile Games
WILLIAM WARREN

Analyst Developer
PRIYANKA ANGOTRA
PG
07

DEVELOPMENT
TEAM

Analyst Developer
MICHAEL SPEED

Design Lead and

Research Associate
EILAIN RODERICK
Analyst Developer
DIMITRIS ZAMPELIS

PROJECT
OFFICE
BUSINESS
UNIT

Project Administrator
JANA BAUER

Business Liaison Officer

MATTHEW SMITH

Marketing and
Communications
Co-ordinator
LOUISE CLEMENT

Administrator
ADRIANA SNAE

ABOUT CEMAS

A PERSONAL PERSPECTIVE
EILIAN RODERICK,
RESEARCH ASSOCIATE, CEMAS

PG
08

CEMAS is perfectly
positioned within the
University of South Wales
to promote Welsh talent
to Wales and the rest
of the world. Eilian Roderick
is no exception. With a
background in media design
and TV, Eilian has enjoyed
an ever evolving and
creative role within CEMAS
since joining the team in
2011, but why take our
word for it? Heres Eilians
personal thoughts...
Wales is my home and I feel
a great deal of pride in helping Welsh
companies achieve their goals and
to succeed not only here in Wales,
but also in Europe and the rest of
the World. Creating mobile products
for our clients helps them stay current
whilst also providing a valuable
competitive edge.

Its very satisfying to see our design

and development expertise creating
a product which many companies
normally would not have the
resources to create. Seeing the
final product Ive helped create,
whether from a graphic, UX,
UI or branding standpoint is a very
rewarding outcome. CEMAS has given
me an incredible opportunity to work
with interesting products across
a wide range of industries and sectors
of the Welsh economy. Im also
a strong advocate of the MINe
network as it is a great way for
our clients to connect with industry
experts in all fields and encourages
them to work collaboratively
to advance their enterprises.
CEMASs ability to organise great
product launches within appropriate
venues and with a commitment
to Welsh culture and bilingualism
is unique and I think it gives Welsh
talent a platform they may not
otherwise attain without help
from CEMAS.

Wales is my home and I feel a great deal

of pride in helping Welsh companies achieve
their goals.
Eilian Roderick
CEMAS

ABOUT CEMAS

WHATS NEXT FOR CEMAS

The success of the mobile
app workshop in Llandudno
at the end of 2013 inspired
a decision to host a series
of similar events in other
Convergence unitary
authority areas in 2014.
These are already proving
very popular.
This year will also see the
development of the Welsh App
Showcase. This event is usually
hosted once in September, but due
to unprecedented demand and
interest, will run twice in 2014
one in both South and North Wales.

THE VISION
AND THE FUTURE
CEMAS has always kept its vision
beyond the currently achievable.
This is paramount if we are to stay
ahead in this fastest evolving sector
of technology. Our developed solid
base of knowledge and expertise,
established governance process
and world-class research create the
perfect building pillars for continuous
value added, high quality support to
businesses in Wales.
Our vision is to grow the project
startedas CEMAS into a world class
centrefor research and development
of Fifth Generation mobile
applications and technologies.

MOBILE

BIG DATA

Anywhere, anytime access to

broadband connectivity from
a range of devices, wireless
networks, operating systems,
and applications.

The massive quantity and

variety of structured and
unstructured data from
internet-connected systems,
devices and physical objects.

CYBERSECURITY

EDUCATIONAL

Protection from new forms

of cyberrisk, attack, crime and
terrorism caused by increased
reliance on personal and
professional digital devices
and data.

Trends and tools that are

changing and enhancing
educational achievements,
developments, techniques
and possibilities.

We consider the
project to have
been researched,
planned for,delivered,
managed and
executed more
effectively than any
of the similar ERDF
projects we have
observed at the
mid-term stage.
The Innovation Partnership
Mid-Term Evaluation Report,
May 2014

VIRTUAL AND
AUGMENTED
REALITY
Technologies that use
computer modelling to
simulate, overlay and
supplement reality and
enable people to interact.

PG
09

ABOUT CEMAS

WHERE WE ASSIST CONVERGENCE AREA

Since September 2010,
we have supported SMEs
and start-up companies
from every Unitary Authority
within the Convergence
region of Wales. We do this
by helping them develop,
test and find a route to
market for their mobile
application product.

PG
10

We also attend community events

and exhibitions throughout the
Convergence area to promote CEMAS,
our MINe network partners and the
importance of mobile technology
in contributing to a stronger Welsh
economy. Although we are unable
to assist companies outside of the
Convergence region, we are happy
to signpost individuals and companies
to members of our MINe Network.

10

6
7

10

13

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4
13

1
3

13

23
6

23

Rhondda Cynon Taf

Swansea
Gwynedd
Torfaen
Merthyr Tydfil
Caerphilly
Swansea
Gwynedd
Torfaen
Merthyr
Tydfil
Rhondda
Cynon
Taf
Caerphilly
Neath Port Talbot
Pembrokeshire
Conwy
Denbighshire
Bridgend
Carmarthen
Port Talbot
Pembrokeshire
Conwy
Denbighshire Area
Bridgend
Carmarthen
Isle Neath
of Anglesey
Blaenau
Gwent
Ceredigion
Non-Convergance
Isle of Anglesey
Blaenau Gwent
Ceredigion
Non-Convergance Area
Since September 2010, CEMAS has supported SMEs and start-up companies from every Unitary Authority within the Convergence
region of Wales by helping them develop, test and find a route to market for their mobile application product. CEMAS are unable
to assist companies outside of the Convergence region, but instead sign-post to members of our MINe Network.

ABOUT CEMAS

EVENTS AND LAUNCHES

CEMAS has hosted
a range of events all across
the Convergence region,
including our banner
event Welsh App Showcase,
mobile app launches
and bespoke workshops.

5
10

2 1

The program has also collaborated

with partners in the public and
private sector on a series of events.

CEMAS Events

5 2
PG
11

CEMAS Workshops
Community Events

6
7

13

2
2

1 1

4
3

13

4 3

23

1
3

2 1

2 5

3 2
1

2 2
6 4

Rhondda Cynon Taf

Swansea
Gwynedd
Torfaen
Merthyr Tydfil
Caerphilly
Swansea
Gwynedd
Torfaen
Merthyr
Tydfil
Rhondda
Cynon
Taf
Caerphilly
Ceredigion
Neath Port Talbot
Pembrokeshire
Conwy
Denbighshire
Bridgend
Carmarthen
NeathIsle
Port
Talbot
Pembrokeshire
Conwy
Denbighshire
Bridgend
Carmarthen
of Anglesey
Blaenau Gwent
Ceredigion
Non-Convergance Area
Isle of Anglesey

Blaenau Gwent

Cardiff

Non-Convergance Area

EVENTS AND LAUNCHES

EVENTS AND LAUNCHES

MOBILE APPS
March 2013 saw CEMAS
host its first Apps Launch
event at the Marriott
Hotel, Cardiff. The event
showcased the range of
new and innovative apps
developed by CEMAS
in collaboration with
SMEs throughout the
Convergence region.

PG
12

The event was opened by

Government Minister Edwina Hart,
MBE, and featured apps from
Arkuris Ltd, AT Entertainment,
DX Languages, Lepidapp, Golwg,
Eugene Osborne Ltd, and IMD Wales.
CEMAS clients were able to talk about
developing their apps and offer insight
into the process and the impact of
developing apps for their business.

SPORTS AND
MOBILE 2013
In July 2013, CEMAS
partnered with Cardiff
based Sequence for the
Sports and Mobile 2013
event held at the Liberty
Stadium in Swansea.
This was not only a showcase
event for a selection of sports related
mobile apps, but also offered valuable
information on the benefits of
developing apps in this industry.
The event was attended by JaneHutt,
Finance Minister, Welsh Government.
She chose this occasion to announce
WEFOs intention to award an
additional 500k fundingto the
project. The event featured the
Welsh developers of the official
British & Irish Lions tour app.

Sion Clwyd Roberts from Capital Law

delivered a presentation on the IP
implications of digital development
while Jon Moore of Analysis Pro gave
the attendees an insight into their
rugby analysis app UB Coach.
Nick Russill, developer of Snow and
Surf Forecast, an industry leading
digital resource for surfers, and skiers,
also contributed to the event.
Other topics covered on the day
included mitigating risksof
bringing a new app to market,
pros and cons of commercialising
sports apps and advice on the
support schemes available for app
and mobile ICT development in Wales.
CEMAS developers and Business
Analysts were also on hand to
speak with attendees about app
ideas and mobile ICT development.
Those present also had the opportunity
to speak to CEMAS clients who
discussed their experiences of
working with us andthe benefits app
development brought to their business.

We are committed to helping Welsh

companies exploit developments in the digital
economy. ICT is akey sector, as its application
drives productivity and competitiveness.
I am pleased that through our successful
management of EU funds we have been able
to support more businesses to innovate and
seize new opportunities which, in turn,
will help them grow and access new markets.
Jane Hutt
Finance Minister, Welsh Government

EVENTS AND LAUNCHES

PLANET RACING
MOBILE GAME
The Dr Who Exhibition
in Cardiff Bay was the
chosen venue for the
official launch of Planet
Racing Mobile Game
with speeches from Dai
Banner, Director of Wales
Interactive, and Professor
Khalid Al-Begain,
Director of CEMAS.
Those attending the event had
the opportunity to meet the
company behind the app, as well
as the CEMAS development team.
There was an Open Play opportunity
for those attending, where they
were able to race the planets and
battle with zombies and superheroes
followedby a tour of the Dr Who
Exhibition. Wales Interactive has since
been successful in gaining further
interest to support their game
development aspirations.

PG
13

EVENTS AND LAUNCHES

3RD ANNUAL
WELSH APP
SHOWCASE

PG
14

CEMAS hosted the

3rd annual Welsh App
Showcase in September
2013 at the Marriott
Hotel in Cardiff with
over 30 companies
exhibiting at the event.
The Welsh App Showcase
is an opportunityfor
Convergence based Welsh
SMEs to promote their
apps and mobile related
products to a wide
audience, with over
150 in attendance.

ARCHWILIO
November 2013 was
abusy month for the
CEMAS team, with the
launch of the Archwilio
mobile app. A world first,
this app enabled Wales to
become the first country to
capture all its archaeological
records on a single app.
Commissioned by the four Welsh
Archaeological Trusts, and designed
and built by CEMAS, the app was
launched by John Griffiths,
Minister for Culture and Sports,
at the National Museum Wales.
John Griffiths, added:

SMEs, freelancers and potential

new start-ups are also able to take
advantage of the wide variety of
support available to them throughout
Wales by attending seminars relating to
the benefits of mobile apps in business
at no cost. The keynote speaker at
the event was Will Jones, President of
Monitise, who spoke on how mobile
banking is transforming consumer
engagement with their bank.

The Archwilio app marks an

important leap forwards in using
technology to discover the heritage
of Wales. As well as allowing users
to check records, the app can be
used to add information, opening up
opportunities for volunteers to get
directly involved in archaeological
recording and investigation.
The Archwilio app truly opens
archaeology to everyone in Wales.

The event was

hugely successful
with over 30
companies exhibiting.

The new Archwilio

phone app puts the
heritage of Wales
on the map.
John Griffiths
Minister for Culture and
Sports, Welsh Government

EVENTS AND LAUNCHES

MOBILE APP
WORKSHOP,
LLANDUDNO

MOBILE APP
WORKSHOP
SERIES 2014

This event held at the Venue

Cymru in November 2013,
saw informative sessions
on a range of topics.
These included providing
advice on designing mobile
apps and preparing for app
development while saving
time and money during the
process. In his presentation,
Golwgs Owain Schiavone
described his experience
collaborating with CEMAS
on Ap Rwdlan and how it
had benefited his business.

Capitalising on the
positive feedback
received at the mobile app
workshop in Llandudno,
three Workshops were
delivered in Bridgend,
Caernarfon and
Pembrokeshire between
March and May 2014.

The afternoon was split into two

workshop sessions, the first focusing
on the process of developing
a mobile game and the second on
general mobile app development.
Positive feedback from this event led
to similar workshops being rolled out
across other areas of Wales in 2014.

In addition, a Games Development

Workshop has been scheduled for
October 2014. The events have drawn
on the expertise of the CEMAS staff
members and include case studies
from small businesses based in Wales.

PG
15

ACHIEVEMENTS AND ACCOLADES

ACHIEVEMENTS
AND ACCOLADES
CEMAS was recognised
in 2013 as one of the six
most successful European
Regional Development
Fund projects among the
267 funded projects in the
20072013 programme.
This accolade was
announced by Damien
OBrien, Chief Executive
of WEFO at the official
launch of the EU Funding
Programmes (20142020).

PG
16

Plaudits were also given to the

Director Professor Khalid Al-Begain
who won an Institute of Welsh Affairs
(IWA) Inspire Wales Award in the
Science and Technology Category.
The IWA awards recognise those who
have made a profound impact on
Welsh life and society within the fields
of Education, Arts, Science, Business,
the Environment, Sport, Community,
Active Citizenship, Creative Industries
and the promotion of the
Welsh Language.

ENGAGED WITH

SECTORS

APPS

DOWNLOADED IN

22

1.TOURISM COUNTRIES
2.ENERGY &

ENVIRONMENT
3.LIFE SCIENCES

106

4.FOOD ASSISTED
& FARMING
ENTERPRISES

5.ICT
6.CREATIVE 16

INDUSTRIES EVENTS HELD

7. FINANCIAL &
PROFESSIONAL

SERVICES

ACROSS

WALES

ACHIEVEMENTS AND ACCOLADES

57 25 28

MINe
MEMBERS APPS HELD
PUBLISHED WORKSHOPS

ALL 5
15
WELSH

ENTERPRISES

CREATED
AS A RESULT

CONVERGENCE

OF CEMAS

SUPPORT
AREAS
SUPPORTED

21

COLLABORATIVE

EVENTS

PG
17

CASE STUDIES

CASE STUDIES
IRON
Gareth Cavanagh,
Director of Merthyr Tydfil
based Irontown Interactive,
a specialist digital animation
and interactive media
production company,
formed a collaboration
with CEMAS to create
the IRON app.

PG
18

Gareth recognised the evolving

nature of education. Given his
background in games development,
he saw an opportunity to develop
a mobile game which could also
be an educational tool. The app,
developed on the iOS platform
incorporates locations, people and
events that will never be seen again,
and a period in history of which
many people globally, nationally and
sadly locally, are blissfully unaware.
By utilising current video-games
technology, it has been possible to
digitally re-create historic locations,
allow users to interact and engage
with them while learning about
Wales historic past.
The event, held at the historic
REDHOUSE in Merthyr Tydfil,
hosted dignitaries from far and
wide to celebrate against the
backdrop of local heritage and
music provided by the world
famous Dowlais Male Voice Choir.

Available on:

CASE STUDIES

PG
19

The IRON app will allow a whole new

audience to engage and interact with Merthyr
Tydfils past; bringing our history very much
into the 21st century.
Huw Lewis
Assembly Member for Merthyr Tydfil and Rhymney

CASE STUDIES

ARCHWILIO
CEMAS and the Archwilio
team came together to
launch an initiative that
would successfully capture
all of Wales archaeological
records on one app.
Commissioned by the four Welsh
Archaeological Trusts, and designed
and built in Wales by CEMAS,
theapp was launched by John
Griffiths, Minister for Culture and
Sport, at the National Museum
Wales, Cathays Park, Cardiff.
PG
20

The app enables users to access

archaeological information specific
to Wales, providing a fun resource
to improve education and
understanding of the importance and
sheer variety of Wales archaeology.
Available to download for free,
the app makes it possible for anyone
with a suitable smartphone to access
information on the thousands of
known archaeological andhistoric
sites in Wales. The app has already
proved a big hit with over 3 thousand
downloads to date.

Available on:

Shortlisted for Best

Archaeological Innovation

CASE STUDIES

PG
21

The historic environment records of Waleswere already available online,

but with the launch of the Archwilio app, Wales will make this wealth of
information, collected by generations of investigators, available to mobile
users, allowing them a glimpse of the hidden heritage all around us.
John Griffiths
Minister for Culture and Sport, Welsh Government

CASE STUDIES

DEZREZ
Swansea-based company
Dezrez received our
support to develop the
Dezrezvaluation tool.
The app was written
for Dezrez negotiators
undertaking valuations
on property.

PG
22

The tool enables them to take

an iPad on the road, and use it
to record basic property details,
view comparable information,
update vendor recordsin the Dezrez
system and checkdocuments linked
tothe property. Users can also upload
photographs of the property.
As part of their plansfor growth
(which include creating 62 new
jobs over the next three years as part
of a 2.7 million investment) Dezrez
are set to update their main products,
launch new services and expand
Dezrezlegal, which provides licensed
property conveyance services.

Available on:

The app has been a success in two ways. Firstly the sales guys love it
as it acts as an effective USP when introducing Dezrez to potential
customers. Secondly, we have found our existing users like the product,
really increasing feelings of goodwill towards us. The fact the app makes
them look good in front of vendors and landlords has won us many fans.
Richard Wilson
Technical Director

CASE STUDIES

CAULDRON CATERS
Taste Wales, a Rhondda
Cynon Taff based fruit
and vegetable business,
collaborated with us
to develop a new app,
Cauldron Caters.
The app aims to educate children
about the importance of healthy
eating.One element includes
a gardening game, teaching children
about the seasons, crops and how
fruit and vegetables grow. Once users
harvest crops, a new quest takes them
into the kitchen where they are given
a meal to prepare.

PG
23

When healthy meals are prepared

the full recipe is unlocked,
allowing the children to then make
the meals at home with their parents.
There is also an encyclopedia to
educate children about good
and bad foods. Taste Wales has a
long-term aim to get more people
thinking about the importance of
healthy food, eating healthily and in
turn, buying locally from Taste Wales.

Available on:

CEMAS not only provided the programming,

but has been great in assisting and offering
support and ideas on the creative side too.
Nicola Knight
Director, Taste Wales

CASE STUDIES

HORSE RATION
Ceredigion based Arkuris
and Aberystwyth University
collaborated with CEMAS
to release Horse Ration
winner of the 2013 British
Equine Trade Association
Awardfor Innovation.

PG
24

The app is an equine nutrition

calculator, designed to help owners
accurately measure the correct
amount of feed to give their horses.
The idea came from equine
nutritionist Catherine Hale, who at
the time of the apps development
was a final year PhD student at
Aberystwyth University. She said
at the time, On a daily basis,
I saw horses suffering from various
nutrition-related problems where the
welfare of the horse could easily be
improved by simply changing the diet.
We included tips throughout the
app to help users to answer questions
needed to form the ration. The app
calculates weight and provides visual
prompts to help horse owners decide
on their horses body condition.
As it can all be done on an iPhone,
its really easy to do out on the yard.
We at CEMAS were able to assist
Arkuris through its business support
programme and allow Horse
Ration and another farming app
farmGRAZE to come to the
market. As a result of the
collaboration, Arkuris have become
specialists working with universities
in order to create innovative mobile
apps and products.

Available on:

Arkuris has gained a number of clients as a

result of the CEMAS collaboration and the apps
coded by CEMAS for us have raised the profile
of the company.
Rhian Hayward
Managing Director, Arkuris

OUR PERFORMANCE

OUR PERFORMANCE
Key performance indicators are measured by the (ERDF) European Regional Development
Fund in order to consider the success of the CEMAS project. CEMAS is showing significant
progress towards the attainment of its stated ERDF targets.
The following graphs highlight the journey of the CEMAS programme from launch to
present day. Figure 1 relates to the Enterprise Assisted target and shows the number
of businesses that CEMAS has supported through the first stage of the CEMAS Support
Programme. Figure 2 details the collaborative research and development target and
shows the number of businesses with whom CEMAS has engaged and initiated a mobile
application development project. Figure 3 informs of all remaining targets associated
with the project.

ENTERPRISE ASSISTED:
CEMAS has steadily supported eligible businesses through its Enterprise Assisted target since the beginning of
the project, with a noticeable increase in numbers in 2014. It can be seen from figure 1 that the progress against
targets is ahead of schedule with businesses supported in all Convergence areas of Wales. CEMAS has achieved
these excellent results through one to one sessions and business workshops held across Wales.

PG
25

Fig 1
110

100

90

80

70

60

50

40

30

Actual Delivery

Business Plan

20

10

0
Aug 11

Nov 11

Feb 12

May 12

Aug 12

Nov 12

Feb 13

May 13

Aug 13

Nov 13

Feb 14

May 14

OUR PERFORMANCE

COLLABORATIVE RESEARCH AND DEVELOPMENT:

CEMAS assist eligible businesses with collaborative mobile app
development through the research and development target.
Collaborative research and development is a key area of engagement
for the project, helping to protect eligible businesses from the initial
risk associated with app development. Figure 2 shows that the CEMAS
project is on track to achieve its overall target.

Fig 2
50

45

40

PG
26

Business Plan

Actual Delivery

35

30

25

20

15

10

0
Aug 11

Nov 11

Feb 12

May 12

Aug 12

Nov 12

Feb 13

May 13

Aug 13

Nov 13

Feb 14

May 14

OUR PERFORMANCE

CEMAS PROJECT SUMMARY:

Figure 3 shows the total numbers achieved to date for each element of the
CEMAS project. The chart clearly demonstrates the success of the CEMAS project
and the support it has given eligible businesses in the Convergence area of Wales.
Progress has been steady and generally consistent with all targets on or ahead of plan.

Fig 3
16

14

12
PG
27

10

0
Aug 11

Nov 11

Enterprises
Assisted

Feb 12

May 12 Aug 12

Collaborative
R&D

Nov 12

New or Improved
Products

Feb 13

May 13

Enterprises
Created

Aug 13

Nov 13

Feb 14

Products Processes or
Services Registered

May 14

Aug 14

Gross Jobs
Created

RESEARCH AND DEVELOPMENT

RESEARCH AND DEVELOPMENT

As a business support programme, CEMAS enjoys a significant advantage from
being hosted by the University of South Wales Integrated Communications
Research Centre (ICRC).
ICRC conducts world-class research in a variety of different areas including fundamental
as well as industry research. Results from this very high calibre research provide CEMAS
with added innovative development capability to help support the Welsh economy.
The following section highlights a number of flagship research and development projects,
funded for the most part by external sources such as EU FP7 and industry.

ICE-WISH:
REDUCING ENERGY
CONSUMPTION
BY 15% IN SOCIAL
HOUSES ACROSS
EUROPE
PG
28

The EU FP7 funded pilot

project is helping 10 Social
Housing Organisations
across Europe to reduce the
tenant energy consumption
by offering the users
detailed analyses about
their energy consumption.
The pilot is running in 10 European
countries, from UK and Denmark,
in the North, to Greece and Spain
in the South. Each country has 30
social dwellings installed with the
ICE-WISH system.
The system utilises smart meters to
report the energy consumption of
every dwelling to an Android set top
box that displays a detailed analysis
of the energy consumption and the
cost of the energy consumed.

The data is also sent to a Cloud server

that analyses it based on temperature,
CO2, humidity, and creates detailed
and unique advices for each of the
dwellings on how the tenants can
reduce their energy consumption
while not reducing their comfort.
The system is designed to work with
all European Union standards and
energy sources (gas, electricity, water,
heating, hot water, district heat, etc.).
The system is also implemented on
Android tablets and can be installed
on any Android device (phone, tablet,
TV-set, STB, etc.). CEMAS has
developed the set top platform
for the project.

The system is
designed to work
with all European
Union standards
and energy sources.

RESEARCH AND DEVELOPMENT

MISSION CRITICAL
SERVICES OVER 4G
AND 5G NETWORKS
Public Protection and
Disaster Relief (PPDR)
services such as the police,
fire brigade, and emergency
medical services (EMS),
are tasked with the daunting
challenge of providing
the first response in life
critical circumstances.
The ability to communicate reliably
is one of the most powerful tools
at the disposal of the PPDR services.
However, the majority of global
PPDR deployments (TETRA and P25)
are narrowband systems originally
designed to support voice and low
bit rate data services. The narrowband
nature of these technologies
translates into the failure to provide
support for data intensive services
e.g. real time video streaming,
file downloads and web browsing;
all of which supplement the mission
critical voice service, thus providing
improved situation awareness for
both first responders and dispatchers.

A comparison between PPDR

and cellular networks reveals the
enormous divergence between
the two; with PPDR networks only
able to support data rates analogous
to the 2G cellular world.
Currently LTE (4G) and LTE-advanced
(5G) standards can support peak data
rates of 300Mbit/s and 3Gbit/s.

Our collaborative research with

General Dynamics UK (EDGE Project)
is contributing to the creation of the
worlds first mission critical services
over 4G and 5G broadband wireless
networks. The system is partly based
on components developed by the
team e.g. GenXfone IMS client,
Media Gateway and the SIP-based
Push-to-talk Server.

The ability to
communicate
reliably is one of the
most powerful tools
at the disposal of the
PPDR services.

PG
29

RESEARCH AND DEVELOPMENT

GREEN
COMMUNICATION
TECHNOLOGY
The Information and
Communication Technology
(ICT) sector has experienced
a prodigious growth in
the number of mobile
subscriptions with 5 billion
recorded in 2012.

From an operators perspective,

reducing the energy consumption
is critical to lowering the operating
expenditure (OPEX), and translates
directly to an attractive bottom line.

3 percent of the world-wide energy

is consumed by the ICT infrastructure
accounting for 2 percent of the global
CO2 emissions, which is comparable
to the world-wide CO2 emissions by
aviation or one quarter of the global
CO2 emissions by cars.

Green Communications Technology

research explores the challenges
related to the efficient energy
utilisation by future (4G and 5G)
communication networks.
The main research themes in this
domain include network architectures,
radio resource management,
interference management,
and energy consumption models
and metrics. Figure 4 below
presents the power consumption
of a cellular base station under
various sleep modes and varying
traffic load conditions.

Besides being environmentally benign,

there is a strong economic incentive
to reduce the energy consumption
of mobile communication networks.
The continuously rising energy
consumption together with steadily
increasing energy costs make it
imperative to manage the energy
bill if mobile operators are to
remain competitive.

Fig 4
300

280

260

240
Power (Watts)

PG
30

This exponential growth has resulted

into the volume of transmitted data
increasing by approximately a factor
of 10 every five years. The increased
traffic is sustained at the expense of
a significant carbon footprint by the
mobile communications industry.

It is predicted that the footprint of

mobile communications might triple
by 2020 reaching more than one third
of the present annual emissions of
the entire United Kingdom.

220

200
SPA BS Sleep Mode
= 0.05

180

SPA BS Sleep Mode

= 0.14

160

Frequency Reuse 1

140

120
0.1

0.3

0.5

0.7

Normalised Cell Traffic Load

Base Station Operational Power at various SLEEP Factors () and cell Traffic Loads.

0.9

RESEARCH AND DEVELOPMENT

SECURING
THE CLOUD
Enterprises introduce Cloud
Computing in order to take
advantage of its benefits.
A Pay-Per-Use model is one of the
most desirable and in a time when you
can bring your own device (BYOD) to
the workplace, it is even more crucial
to keep the connection to the Cloud
secured. Otherwise, there is a threat
in the form of Distributed Denial of
Service (DDoS) and the Economical
Denial of Sustainability (EDoS).
In this regard, the attacks can
exploit the IAM (Identity and
Access Management) vulnerabilities
in the BYOD implementation in the
enterprises which are customers
for the Cloud. Attackers can gain
access to the internal network of
an enterprise to generate EDoS
attacks against the Cloud.

Therefore, the main aim of our

solution is to solve this issue by
proposing a framework which can
be used to encounter DDoS and
EDoS attacks against the Cloud
providers and customers and
mitigating their impacts.
It involves verifying the users
legitimacy at the beginning and
then monitoring their behaviour
using enhanced methods in the
Cloud customers networks that
allow the BYOD trend, in order to
provide a secure Cloud environment.

Attackers can gain

access to the internal
network of an
enterprise to generate
EDoS attacks against
the Cloud.

PG
31

RESEARCH AND DEVELOPMENT

INNOVATIVE
VIDEO
STREAMING AND
COMMUNICATION
Video communications
has revolutionised the
way people communicate.
With the advent of SkypeTM
and other similar systems
people can communicate
and keep in touch visually.

PG
32

These systems require the user to

have the ability to handle computers
and manage a fairly lengthy process
to create a connection. The Research
team at CEMAS has developed video
communication and control system
that utilises sophisticated
technologies hidden away from
the user, allowing one-touch video
calling through the use of a mobile
tablet. The inclusive nature of
this technology promotes
greater accessibility to all users,
including people with disabilities.
The team has also developed
advanced patented video streaming
technology for security and control
systems such as those used by
LiveGuard system, a spin-out
company from the University
of South Wales.

The inclusive nature

of this technology
promotes greater
accessibility to
all users.

DETECTING
THE ONSET
OF DEMENTIA
If 10% of those with
dementia were diagnosed
early and referred to
inhibit or mitigate their
symptoms, it would save
the economy more than
27 million per year.
The huge leaps and advancements
that are happening in the medical
field are prolonging life expectancy.
When coupled with the recent
changes to daily lifestyles, these two
factors are changing the age-based
demographics of the populations,
particularly in developed countries,
by increasing the proportion of elderly
people. This change leads to emerging
challenges and more pressure that are
added to current caring arrangements
for elderly people.

Specifically, proactive care

for Dementia is one of the
most important challenges that
should be researched. As a result,
using Ambient Intelligence (AmI)
solutions to enhance and optimize
the caring arrangements for elderly
people is a vibrant research topic.
Suggested research solutions are
concentrating on providing behaviour
monitoring or telemonitoring
solutions that are apt to support
and help the clinicians and carers
decision making, in addition to helping
family members to receive assurance
about their relatives.
We are implementing a framework
that considers all stakeholders in
the caring system. The framework
is designed carefully to collect and
process simple sensors raw data
in order to produce a behavioural
model for elderly people living in
their homes. Later on, the generated
model is used to detect and report
behavioural, sudden and gradual
abnormalities to the carer who has a
more effective role in our framework.

REFERENCES

RECENT RESEARCH
PUBLICATIONS
PATENT

JOURNAL ARTICLES

CONFERENCE PAPERS

UK Patent No.: GB2475578 (Security

System) granted on 26th February 2014.

AlBeiruti, N. & Al-Begain, K., 2014.

Behaviour Modelling for Detecting
the Onset of Dementia using Ambient
Intelligence. International Journal
of Simulation-Systems, Science and
Technology-IJSSST, 15(5).

AlBeiruti, N. & Al-Begain, K., 2014.

Using Hidden Markov Models to Build
Behavioural Models to Detect the Onset
of Dementia. In 2014 Sixth International
Conference on Computational Intelligence,
Communication Systems and Networks.
IEEE, pp. 1826.

UK Patent No.: GB2462027-A (Apparatus

and method relating to time-delay
systems for phased-array antennas)
granted on 27th January 2010.

BOOKS
Al-Begain, K., Bestak, R., AlBeiruti,
N. & Turyagyenda, C. eds., 2013.
Proceedings of the Seventh International
Conference on Next Generation Mobile
Apps, Services and Technologies
(NGMAST 2013). IEEE.
Al-Begain, K. ed., 2012. Proceedings of
the Sixth International Conference on
Next Generation Mobile Apps, Services and
Technologies (NGMAST 2012). IEEE.
Al-Begain, K., Fiems, D. & Vincent, J.-M.,
2012. Proceedings of the 19th International
Analytical and Stochastic Modelling
Techniques and Applications (ASMTA 2012)
Conference, Springer.
Al-Begain, K. ed., 2011. Proceedings of
the Fifth International Conference on Next
Generation Mobile Apps, Services and
Technologies (NGMAST 2011). IEEE.
Al-Begain, K. et al., 2011. Proceedings
of the 18th International Analytical
and Stochastic Modelling Techniques
and Applications (ASMTA 2011)
Conference, Springer.
Al-Begain, K. & Balakrishna, C. eds., 2010.
Proceedings of the Fourth International
Conference on Next Generation Mobile
Apps, Services and Technologies
(NGMAST 2010). IEEE.
Al-Begain, K., Fiems, D. & Knottenbelt, W.J.,
2010. Proceedings of the 17th International
Analytical and Stochastic Modelling
Techniques and Applications (ASMTA 2010)
Conference, Springer.
Al-Begain, K., Balakrishna, C., et al., 2010.
IMS: A Development and Deployment
Perspective, John Wiley and Sons.

Baryun, A.N., Al-Begain, K. & Villa,

D., 2013. A Hybrid Network
Emergency Communication Model.
International Journal of Handheld
Computing Research, 4(2), pp. 1739.
Zreikat, I., Aldmour, A., Al-Begain,
K. 2013. Performance Model of a WIMAX
2.0 All-IP 4G System. Wireless Personal
Communications Journal, 72(1),
pp. 191-210.
Al-Begain, K., Dudin, A. & Klimenok,
V, 2012. Generalized survivability
analysis of systems with propagated
failures. Computers & Mathematics
with Applications, 64(12), pp. 37773791.
Turyagyenda, C., OFarrell, T. & Guo,
W., 2012. Energy efficient coordinated
radio resource management: a two
player sequential game modelling for
the long-term evolution downlink.
IET Communications, 6(14), p. 2239.

Turyagyenda, C., Albeiruti, N., Zak,

M., Al-Begain, K. 2014. Energy Efficiency
Comparison of Common Packet Scheduler.
In 2013 8th International Conference on
Next Generation Mobile Apps, Services and
Technologies. IEEE.
Turyagyenda, C., Al-Begain, K. & Albeiruti,
N., 2013. A Novel Sleep Mode Operation
for Energy Efficient LTE Cellular Networks:
A Sum Product Algorithm Implementation.
In 2013 7th International Conference on
Next Generation Mobile Apps, Services and
Technologies. IEEE, pp. 159164.
Guo, W., Turyagyenda, C. & OFarrell,
T., 2012. Integrated cross-layer energy
savings in a smart and flexible cellular
network. In 2012 1st IEEE International
Conference on Communications in China
Workshops (ICCC). IEEE, pp. 7984.

Albalas, F.W. et al., 2010. Quality of

Service for Multimedia and Real-Time
Services. International Journal of
Information Technology and Web
Engineering, 5(4), pp. 122.

Magableh, B. & AlBeiruti, N., 2012.

Detecting the Onset of Dementia
Using Context-Oriented Architecture.
In 2012 6th International Conference
on Next Generation Mobile Applications,
Services and Technologies.
IEEE, pp. 2430.

Kuwadekar, A. & Al-Begain, K., 2010.

Quality of Experience based Investigation
of Interactive Video Streaming
Applications. International Journal
of Simulation-Systems, Science and
Technology (IJSSST), 11(1), pp. 2128.

Turyagyenda, C., OFarrell, T. & Guo,

W., 2012. Long Term Evolution Downlink
Packet Scheduling Using a Novel
Proportional-Fair-Energy Policy.
In 2012 75th Vehicular Technology
Conference (VTC Spring). IEEE, pp. 16.

Yerima, S.Y. & Al-Begain, K., 2010.

Novel Radio Link Buffer Management
Schemes for End-User Multi-class Traffic
in High Speed Packet Access Networks.
Wireless Personal Communications,
61(2), pp. 349382.

Wang, S., Turyagyenda, C. & OFarrell,

T., 2012. Energy Efficiency and
Spectral Efficiency Trade-Off of a Novel
Interference Avoidance Approach for
LTE-Femtocell Networks. In 2012 75th
Vehicular Technology Conference
(VTC Spring). IEEE, pp. 15.

PG
33

REFERENCES

AlBeiruti, N. & Al-Begain, K., 2011.

A Survey on Home-based Technologies
for Detecting Behavioural Abnormalities
and Cognitive Decline in Elderly People.
In 2011 Conference on Applied Electrical
Engineering and Computing Technologies
(AEECT). IEEE, pp. 366369.
Baryun, A., Al-Begain, K. & Villa, D., 2011.
A Hybrid Network Protocol for Disaster
Scenarios. In 2011 5th International
Conference on Next Generation Mobile
Applications, Services and Technologies.
IEEE, pp. 129136.
Guo, W., Turyagyenda, C. & OFarrell,
T., 2011. Towards a low energy LTE cellular
network: architectures. In 2011 European
Signal Processing Conference (EUSIPCO).
pp. 879883.

PG
34

Karunakar, Y. & Kuwadekar, A., 2011a.

An Unparagoned Application for Red Blood
Cell Counting using Marker Controlled
Watershed Algorithm for Android Mobile.
In 2011 5th International Conference on
Next Generation Mobile Applications,
Services and Technologies.
IEEE, pp. 100104.
Karunakar, Y. & Kuwadekar, A., 2011b.
Punctilious Training of Neural Networks for
Efficacious Applications of Predictions in
Android Phones. In 2011 5th International
Conference on Next Generation Mobile
Applications, Services and Technologies.
IEEE, pp. 9499.
Turyagyenda, C. et al., 2011. SFBC MIMO
Energy Efficiency Improvements of
Common Packet Schedulers for the Long
Term Evolution Downlink. In 2011 73rd
Vehicular Technology Conference
(VTC Spring). IEEE, pp. 15.

Kuwadekar, A., Joshi, A. & Al-Begain, K.,

2010. Real Time Video Adaptation in Next
Generation Networks. In 2010 International
Conference on Computational Intelligence
and Communication Networks.
IEEE, pp. 5561.
Karunakar, Y., Kuwadekar, A. & Narayanan,
K., 2010. A Windows Mobile Based
Application for Detection of Cancer in
Squamous Cell. In 2010 4th International
Conference on Next Generation Mobile
Applications, Services and Technologies.
IEEE, pp. 1924.
Recent PhD Completions:
Abdussalam Baryun PhD awarded on
16th October 2013 for thesis entitled
Hybrid Ad hoc Network Routing Protocol
For Disaster Situations. Director of Study:
Professor Khalid Al-Begain.
Ahmad Heikal PhD awarded on
10th July 2013 for thesis entitled
Numerical Modelling of Plasmonic
Waveguides. Director of Study:
Professor Khalid Al-Begain.

Angotra, P., Kuwadekar, A. & Al-Begain,

K., 2010. Media Share An IPTV Service
Development, Deployment and Delivery
Platform. In 2010 4th International
Conference on Next Generation Mobile
Applications, Services and Technologies.
IEEE, pp. 3033.

CEMAS research and scholar activities

and standing has gone beyond the
borders in Wales. The CEMAS team
has organised several international
Conferences and congresses.
CEMAS is the scientific organiser of
the International Conference series on
Next Generation Mobile Applications,
Services and Technologies (NGMAST)
was founded by Professor Al-Begain
in 2007 in Cardiff. The Conference
has become a flagship Conference
internationally enjoying the prestigious
IEEE Technical Co-sponsorship as
a mark of its quality. Since the creation
of CEMAS, NGMAST Conferences become
the international showcase for its
excellence. The last three events were
held in Cardiff (2011), Paris (2012) and
Prague (2013) while NGMAST2014 will
take place in Oxford in September 2014.

Current PhD Projects:

Professor Al-Begain has been the

general chair of the International
Conference on Analytical and Stochastic
Modelling Techniques and Applications
(ASMTA). The Conference series is one of
the most established forums in the subject.
The Conference was held in Cardiff (2010),
Venice (2011), Grenoble (2012) and Gent
(2013). The next ASMTA will take place
in Budapest in June 2014.

Nidal Albeiruti: Behaviour Modelling

for Detecting Early Symptoms of
Cognitive Decline.

Professor Al-Begain is the current

president of the European Council
on Modelling and Simulation (ECMS).

Abdulkareem Aljohani: Enhanced Mobile

Payment Transaction Protocol.

Professor Al-Begain led the UK

presidency term of the Federation of
European Simulation Societies (EUROSIM)
for the term 2010-2013. As the President
of EUROSIM, he hosted the 8th EUROSIM
Congress in Wales Millennium Centre
in Cardiff in September 2013.

Areej Aljahni defended on 14th

January 2014 for thesis entitled
Impact of Blended Learning in Higher
Education Institutions. Director of Study:
Professor Khalid Al-Begain.

Wael Alosaimi: Security of the Cloud.

Al-Begain, K., Dudin, A. & Klimenok,
V., 2010. Queuing System MAP/PH/N
with Propagated Failures. In 2010 17th
Conference on Analytical and Stochastic
Modelling Techniques and Applications
(ASMTA), pp. 1438.

CEMAS INTERNATIONALLY

Fatimah Alzahrani: A Platform for Next

Generation Medical Information Search.
Rui Zhang: Centralising Peer-to-Peer
or decentralising the Session Initiation
Protocol (SIP).
Ashraf Ali: Performance evaluation
of Mission Critical Services.