Documenti di Didattica
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Investment guide
Creating effective multi-media advertising
campaigns to meet your business needs
throughout Central Missouri.
Commercial
Printing
Mechanical Specifications
Newspaper
Tabloid
1 Col. 1.75
10p6
1 Col. 1.861
11p2
2 Col. 3.625
21p9
2 Col. 3.833
23p
33p
3 Col. 5.806
34p10
4 Col. 7.375
44p3
4 Col. 7.778
46p8
5 Col. 9.25
55p6
5 Col. 9.75
58p6
3 Col. 5.5
Daily
Sunday
$13.95
$15.75
$11.00
$10.05
$9.65
$9.30
$9.05
$8.80
$8.60
$8.40
$8.05
$7.57
$12.50
$11.60
$11.30
$11.00
$10.75
$10.50
$10.20
$9.95
$9.65
$9.08
Quantity Ordered
10,000 to 14,999
15,000 to 29,999
30,000 & Up
No Zoning - Full Runs Only
7 - 23 inserts
24 - 51 inserts
52 - 77 inserts
78 - 99 inserts
100+ annual inserts
preprint agreement required.
Daily
$17.95
Daily Color $3.50 up to $210
Tribune Review (pick-up) $3.50
Sunday
$19.80
Sunday Color $4.50 pci up to $250
$12.00
$10.65
$9.65
$9.00
Price includes printing & distribution. For specs & other details, please contact your
marketing consultant.
Copy Deadlines
Day
Monday
Health (Tues)
Tuesday
Flavor (Wed)
Wednesday
Thursday
Deadline
5 p.m. Thurs.
Noon Friday
Noon Friday
Noon Friday
Noon Monday
Noon Tuesday
Day
Friday
TV Week (Fri)
Saturday
Style (Sun)
Sunday
Tribune Review
Deadline
Noon Wed.
Week Advance
5 p.m. Wed.
Noon Tues.
5 p.m. Thurs.
10 a.m. Mon.
All deadlines 24 hours earlier than regular deadlines for holiday editions, which
includes the editions the day before the holiday and the day after the holiday. In
cases where the normal deadline falls on a Monday, deadline for above will be
advanced to 4 p.m. Friday for copy without proof.
$14.75
$13.10
$11.45
$11.10
10-30 inches
Pick up rates within 6 days of original ad $9.00 per column inch (Excludes Sundays
& Wednesdays) Gross Rate 15% commissionable to accredited advertising agencies.
First Ad
$9.00
2nd-4th Ad
$6.00
TMC
$3.00
All ads must run within 7 days. Regular color rates apply.
See regional rates to include additional publications!
Sunday $11.00
Target your market with a Print and Deliver insert. Simply choose the distribution
option that best fits your needs and your advertising budget. Your marketing
consultant will help you with date selection, zoning and pricing.
Retail ads picked up and published within a 7-day period earn discounted rates on
Monday, Tuesday, Thursday, Friday and Saturday. Pick-up rates do not apply on
Sunday and Wednesday.
Color Opportunities
Daily $3.25/column inch
up to $180
Targeted Publications
Active Times
Escape
Style
Health
Kid Scoop
Flavor
1st Monday
Thursday
Sunday
Tuesday
Tuesday
Wednesday
GRoss Quantity of
Preprints Needed
$50
$52
$54
$56
$59
$61
$64
$66
$68
$70
$70
$51
$53
$55
$57
$60
$62
$65
$67
$69
$71
$71
$43
$43
$44
$44
$54
$54
$54
$59
$59
$63
$63
Garden
Sunday
TV Week
Friday
Church Page
Friday
HER
Bi-Monthly Mag
Views
Sunday
#jcmo (Business Publication) Quarterly
$44
$44
$45
$45
$55
$55
$55
$60
$60
$64
$64
$42
$42
$43
$43
$53
$53
$53
$58
$58
$61
$61
$43
$43
$44
$44
$54
$54
$54
$59
$59
$62
$62
$41
$41
$42
$42
$52
$52
$52
$57
$57
$60
$60
$42
$42
$43
$43
$53
$53
$53
$58
$58
$61
$61
Sunday: 19,235
Wednesday: 16,193
Daily: 14,446
Preprint distribution numbers reflect
ABC Audit September 30, 2014.
*Reach over 70% of Cole County with the News Tribune in print and online.
* 2012 Media Audit
Carrier delivered to over 12,500 non-subscribers in Jefferson City and Holts Summit
each Wednesday, plus 1,000 copies delivered to businesses in surrounding counties.
California Democrat
Fulton Sun
$9.25
$8.25
$3.00
$3.25
$5.25
$5.00
$2.05
per
per
per
per
per
per
per
column
column
column
column
column
column
column
inch
inch
inch
inch
inch
inch
inch
Sun Advertiser
A free TMC (total market coverage) product distributed to nonsubscribers throughout Callaway County every Wednesday.
US Postal Mailed to homes each Wednesday in the lake area plus key rack locations
give the Lake Today over 13,000 copies distributed weekly.
Boone
Size of Preprint
Std Pgs/Tab pgs
Single Card
2 Std./4 Tab to 8 Std./16 Tab
10 Std./20 Tab to 16 Std./32 Tab
20 Std./40 Tab to 24 Std./48 Tab
EA
U
N IT
7 - 23
Daily Sunday
24 - 51
Daily Sundayy
$43
$44
$45
$46
$42
$42
$44
$45
$41
$41
$43
$44
$44
$45
$46
$47
$43
$43
$45
$46
$42
$42
$44
$45
MO
Open
Daily Sunday
cole
osage
morgan
MILLER
MARIES
gasconade
CALLAWAY
camden
Distribution over
11,400!
6x Rate
12x RAte
$8.40
$7.98
$7.56
$7.14
$7.35
$6.93
$6.51
$6.09
6-20 in
21-50 in
51-90 in
91+ in
per
per
per
per
per
thousand
thousand
thousand
thousand
thousand
$6.30
$5.88
$5.46
$5.04
Insert Rates
$50
$55
$56
$59
$61
24x or more
Political
Single Sheet
Up to 8 tabloid pages
Up to 12 tabloid pages
Up to 16 tabloid pages
20 or more tabloid pages
A minimum of 12,000 required for full run. Additional fee for partial run.
The Lake Today is delivered by mail to over 7,700 subscribers as well as over 750
households in HH (Horseshoe Bend) providing 100% mail delivery in that area.
3,500 copies are distributed by racks in key areas throughout the Lake Area
including: Lake Ozark, Osage Beach, Kaiser, the North Shore, Eldon, Camdenton,
and Versailles, among other communities.
www.thelaketoday.com
573.365.2827
jvanderpool@thelaketoday.com
Open Rate
$6.50
Published on Wednesdays
26-week Contract
$6.30
52-week contract
$6.15
Tribune Review
$3.00
Published on Wednesday
National
$8.20
Preprint Rates
$60
Color
$2.75
FULTON SUN
RETAIL ADVERTISING
Contract
$9,000
$12,000
$18,000
$25,000
$2.10 pci
Sun Advertiser is a free TMC (total market coverage) product distributed to non
subscribers throughout Callaway County every Wednesday. 9,000 copies printed
weekly are distributed weekly by carrier or mail.
This is a pick-up rate, every ad must run at least one other day in the Fulton Sun.
$7.05 pci
$7.30 pci
Political advertising must be paid in advance of publication. All ads must carry a
standard disclaimer statement of name of person or committee placing ad.
$4.50 pci
(Within 10 days)
PREPRINT RATES
size of preprint
std pgs/tab pgs
open
rate
12-23
per year
24-51
per year
52 &
over
Single Sheet
$45
$40
$38
$36
8Pg Tab
$58
$54
$52
$50
16Pg Tab
$61
$57
$55
$53
24Pg Tab
$70
$65
$64
$60
Includes:
32Pg Tab
$78
$72
$69
$66
40Pg Tab
$85
$78
$75
$72
COLOR ONLY
$30.00 pci
$8.60 pci
$9.65 pci
$2.60 pci
Base Rate
$6.60
$6.20
$6.15
$5.60
Fax: 573.642.0656
$7.25 pci
$7.85 pci
$4.50 pci
Phone 573.642.7272
Other opportunities
magazine Advertising Rates
Inside BAck Page
1 issue
3 issues
6 issues
$1,200
$1,100
$1,000
Eighth Page
1 issue
3 issues
6 issues
$230
$205
$180
Outer Strip
1 issue
3 issues
6 issues
$475
$435
$395
BAck Cover
1 issue
3 issues
6 issues
1 issue
3 issues
6 issues
$1,520
$1,420
$1,320
$1,680
$1,580
$1,480
Quarter Page
Half Page
1 issue
3 issues
6 issues
1 issue
3 issues
6 issues
$375
$335
$295
$575
$535
$495
Bottom Strip
Full Page
1 issue
3 issues
6 issues
1 issue
3 issues
6 issues
$475
$435
$395
$1,015
$915
$815
Ads must run consecutively for all six issue agreements and within the year of the agreement
for all one and three issue agreements. All ads must be paid by the specified space reservation
deadlines unless the advertiser has approved credit in good standing with Central Missouri
Newspapers Inc. If this is the case, the advertiser will receive an invoice that shall be paid in
full upon receipt. All advertising rates are net. Gross rates can be figured for agency purposes
by adding 15%. HER Magazine requires a 60 day written notice prior to date of deadline for
all ad cancellations. Advertisers have the option of complimentary ad design provided by
HER Magazines staff of graphic designers. If
advertisers choose to submit a camera ready
ad, a final deadline for submission will be
established with his/her marketing consultant.
Contact info@hermagazinemidmo.com
or 573.761.0228 for more information on
advertising in HER Magazine.
Digital
Digital
Front Page Digital specializes in helping the web presence of small medium
sized businesses with services such as search engine marketing and social media
management. If you need a website or web help, our staff of Google Certified
consultants and local customer service desk can help you.
Connect with Front Page Digital :
Facebook.com/frontpagedigital
@frontpgdigital