OBJECTIVE OF THE STUDY

PRIMARY OBJECTIVE
The main objective of study is to know the market
position of Paper Industry in Chennai
To identify the quality of the product compare to
competitors
To know the reasons for purchasing a particular product
SECONDARY OBJECTIVE
To analyze the market position of different many retailer
in Chennai.
To bring out the various problem faced by the retailer
To compare TNPL brand with its competitors in term of
sales figure.
To study the functioning / performance of retailer.

NEED & SCOPE OF STUDY

The study is conducted in Chennai region.
The study helps the company to know the present
market situation of Paper Industry in Chennai.
The study also helps to know the product potentiality in
Chennai market.
This study help the company to take appropriate
decision related to new market for TNPL in Chennai.
This study helps in find out the way to improve
Customer satisfaction.

LIMITATION OF THE STUDY

The study is limited only in selected place of Chennai
and is not applicable to any other geographical part of
India.
Only popular brand of product have been considered.
The report is strictly based on the opinion of
respondent.
The study is for limited period of two month and
opinions may change after time so there may be
difference in opinion in future.
The information collected and analyzed are limited

which may not fully represent the image of study.

REVIEW OF LITERATURE
In this section, the literature has been reviewed with especially a view to the
competitive analysis and how to keep business with customers.
COMPETITIVE ANALYSIS:In formulating business strategy, managers must consider the strategies of
the firm's competitors. While in highly fragmented commodity industries the
moves of any single competitor may be less important, in concentrated
industries competitor analysis becomes a vital part of strategic planning.
Competitor analysis has two primary activities,
1) Obtaining information about important competitors, and
2) Using that information to predict competitor behavior.

The goal of competitor analysis is to understand:

With which competitors to compete,
Competitors' strategies and planned actions,
How competitors might react to a firm's actions,
How to influence competitor behavior to the firm's own advantage.
Casual knowledge about competitors usually is insufficient in competitor
analysis. Rather, competitors should be analyzed systematically; using
organized competitor intelligence-gathering to compile a wide array of
information so that well informed strategy decisions can be made.

Michael Porter presented a framework for analyzing competitors. This

framework is based on the following four key aspects of a competitor:
Competitor's objectives
Competitor's assumptions
Competitor's strategy
Competitor's capabilities
Competitor analysis of Branded Apparels is an assessment of the strengths
and weaknesses of current and potential competitors. This analysis provides
both an offensive and defensive strategic context through which to identify
opportunities and threats. Competitor profiling coalesces all of the relevant
sources of competitor analysis into one framework in the support of efficient
and effective strategy formulation, implementation, monitoring and
adjustment.