University of Manitoba Visual Identity Guide

UNIVERSITY OF MANITOBA
VISUAL IDENTITY GUIDE

February 15, 2011
University of Manitoba Visual Identity Guide February 15, 2011
This guide is to be used as a reference tool for

the development of all University of Manitoba
communications materials. The graphic standards
outlined in the following pages reflect university
policy and have been developed to ensure that
the university brand is effectively represented to all
external audiences.
Public Affairs is responsible for ensuring the
integrity of the University of Manitoba brand and
for providing final approval on materials reflecting
the universitys name and logo for all internal and
external publicity or promotional purposes.
Any questions regarding these guidelines should be
directed to:
Public Affairs
University of Manitoba
(204) 474-8346
>> public_affairs@umanitoba.ca
Our Visual Identity

Maintaining excellent standards in how the University of
Manitoba is represented visually reflects our overall commitment
to excellence in every facet of what we do. A comprehensive
visual identity system is a structure for communicating and
presenting information logically, consistently and with distinction.
The following guidelines have been developed to provide
direction for the use of the University of Manitoba logo and
theme line, and application and adaptation of our visual identity
system. While logo use rules must not be departed from, the
visual identity system is inherently modular to allow for great
flexibility of application.
How to use these guidelines

The foundation building blocks of the University of Manitoba
visual brand are: Signature, Colour, Typography and
Photography. When applied consistently in concert, they work
to present a cohesive and distinct brand image.
The following pages provide an overview of these building
blocks and the rules that govern their application, as well as
outline how to bring them all together.
>> Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
>> Colour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
>> Typography . . . . . . . . . . . . . . . . . . . . . . . . . 28
>> Photography. . . . . . . . . . . . . . . . . . . . . . . . 31
>> bringing them all together . . . . . . . . . 35
>> Templates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
>> Stationery Applications. . . . . . . . . . . . . . . . . . 54
SIGNATURE
The key element of the visual brand is the signature. It
includes the logo and faculty identifiers. Nothing identifies the
communication piece as being from the U of M more than the
signature. It also contains pertinent call to action details such as
the URL and sometimes the theme line.
The University of Manitoba logo
Logo
Shield Graphic
Word Mark
Stacked Version
Horizontal Version
The University of Manitoba logo is

made up of two elements:
1. A shield graphic
2. Word mark
Two versions are acceptable.
In order of preference, they are:
1. Horizontal version
2. Stacked version
Always use digital files

supplied by Public Affairs.
Do not attempt to reset the
wordmark or build another
configuration.
Logo safe area/minimum size
12mm
The logo is always scaled as a unit. The

shield graphic never appears less than
12mm (1/2 inch) in height.
Logo protected space
Protected space:
Minimum size:
A safe area around the logo must be preserved

at all times.
The minimum allowable size of the logo has been

reached when the height of the shield graphic is
12 mm ( 1/2 inch ).
The safe area is determined by the height of the

capital U in the wordmark.
Note: There may be rare occasions such as

merchandise (pens, etc.) that require the logo to be
smaller. Please consult with Public Affairs in these
instances.
upper bar: pantone 1545 C

bison: pantone 130 C
bottom interior: pantone 130 C
outline of icons: pantone 1545 C
outline of shield: pantone 1545 C
banner: pantone 1545 C
logotype: pantone 1545 C
pinline: pantone 1545 C
The Pantone colours used in the

University of Manitoba logo are:
Pantone 130 C and Pantone 1545 C.
Logo versions
Full colour
The full colour logo is the preferred version and

should be used wherever possible. This version
includes a white release that ensures legibility on
coloured backgrounds.
Full colour with

white type
This version includes white type and a white release

that ensures legibility on coloured backgrounds.
One Colour
A one colour version of the university logo has

been developed for ocassions when the university
needs to produce a one colour print job. It uses
Pantone 1545.
Logo versions
Black and White
The black version for use in black and white

applications.
Reverse
A reverse white version for use in black and white

applications or on dark coloured backgrounds has
also been created. The logo may be printed on any
solid colour, texture or photographic background
that provides sufficient contrast for clarity and
legibility.
10
Choosing which logo to use
The logo can be printed on

any texture or photographic
background that provides
sufficient contrast for clarity
and legibility.
When a piece is produced in colour, the U of M logo

should appear in full colour.
Use the full colour version with white type when
the background does not provide enough contrast
for the type.
It is critical that the background provides sufficient
contrast for clarity and legibility.
The black and white and reverse versions should be
used in one colour black applications such as black
and white newsprint ads.
11
Four-colour process/special print techniques
Pantone 1545 C
Pantone 130 C
C - 0%
C - 0%
M - 53%
M - 30%
Y - 100%
Y - 100%
K - 72%
K - 0%
Four-colour process
Special print techniques
When printing in four-colour process (CMYK),

the proper colour specifications are as above.
The entire logo may be engraved, blind

embossed or metal foil stamped. Discuss special
print techniques with University of Manitoba
Public Affairs.
12
Incorrect uses
The examples on these pages illustrate how
the logo may not be used.
Such misuse will undermine the universitys
effort to present a strong and unified
image, and will alter the perception and
meaning of the logo itself.
Although only one version of the logo is
used in these illustrations, all the official
versions are subject to these parameters.
Universit y
of M a n i t o b a
Improper proportion:
Different type style:
Reduce and enlarge the logo

proportionately. The size of the shield
in relationship to the word mark should
not be altered.
Minion is the only typeface allowed

in the logo format. Others (i.e. Minion
Italic) are not allowed.
Framing:
Improper alignment of shield:
The logo should never be framed in a

restricting box, shape or specific area.
In the logo format, the alignment of the

shield relative to the word mark should not
be altered.
13
Incorrect uses
Book
Sale
Overlapping or alignment
of visual elements:
The logo should not be encumbered by other
visual elements. Avoid the use of any copy, slogans,
symbols or images overlapping or aligned with
the logo.
Coloured backgrounds that are from

the U of M colour palette:
As a general rule, the logo should be placed on
either the U of M brown or gold, white or other
neutral or on a photographic background that
provides enough contrast.
Distortion:
Improper placement of the shield:
The logo should not be subject to distortion or

manipulation. (i.e. slanting, stretching, twisting or
curving).
In the logo format, the placement of the shield

relative to the word mark should not be altered.
That is, it must be above or to the left of the
word mark.
Distracting background:
Improper colour:
The logo should never be placed on backgrounds

that distract or overpower.
The logo should never be reproduced in any

brown and gold combination other than the
official colours.
14
Logo with theme line

The theme line
More courses.
More opportunity.
One university. Many futures. is the

universitys theme line.
On the bottom left
Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem.
More courses.
More opportunity.
Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id,
auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae libero. Integer
nec enim. Phasellus aliquam enim et tortor. Quisque aliquet, quam elementum
condimentum feugiat, tellus odio consectetuer wisi, vel nonummy sem neque in
elit. Curabitur eleifend wisi iaculis ipsum.
Incorporated into a headline

When it appears as part of the signature, it always
appears set in sentence case.
umanitoba.ca is the universitys URL.

It should be set in lowercase letters and in
Knockout 51 Middleweight.
The theme line can appear:

Below the logo
The URL
One university. Many futures.

umanitoba.ca
In applying it below the logo, always respect the

logos safe area.
Proin at eros non eros adipiscing mollis.
The preferred setting for the theme line is

Knockout 31 Junior Middleweight.
nec tortor. Integer eget sem. Ut vitae enim eu est
In applying it below the logo, always respect the

logos safe area.
These examples illustrate the URLs size in
relationship to the logo, when applied near
the logo.
When applied in the bottom left, the URL should
not dominate the logo.
Donec semper turpis sed diam. Sed consequat ligula

vehicula gravida. Morbi ipsum ipsum, porta nec,
These examples illustrate the theme lines size in

relationship to the logo, when applied near the
logo.
tempor id, auctor vitae, purus. Pellentesque neque.

Nulla luctus erat vitae libero. Integer nec enim.
Phasellus aliquam enim et tortor. Quisque aliquet,
quam elementum condimentum feugiat, tellus odio
When applied in the bottom left, the theme line

should not dominate the logo.
consectetuer wisi, vel nonummy sem neque in elit.

Curabitur eleifend wisi iaculis ipsum.
Always protect the safe area of the logo

in applying the themeline and URL on
any application.

umanitoba.ca
15
Never allow the themeline and URL

to dominate the logo on any given
application.
f Arts
Logo with faculty identifier
Faculty of Medicine
Faculty of Medicin
Faculty of Arts
F
F
Faculty of Medicine
Faculty of Pharmacy
F
F
Faculty of Art
Logo left faculty identifier
f Medicine
Logo right faculty identifier
Faculty of Arts
Clayton H. Riddell Faculty of
Faculty of Medicine
Faculty of Pharmac
Vertical faculty identifier
Faculty ofClayton
Arts H. Riddell Faculty o
aboveEnvironment,
show both horizontal
variety of applications
Earth,and
andvertical
ResourcesTo provide flexibility for aEnvironment,
Earth,and
and Resource
An identity system has been FacultyTheofexamples
f Pharmacy
Pharmacy
approved faculty identifiers.
design considerations, three versions of the faculty
developed for use by faculties
identifiers have been developed. They are:
The minimum clear zone around the supplemental
and are available by Public
logo is equal to theFaculty
height of
letter F in Faculty. Logo left faculty identifier
ofthe
Agricultural
Faculty of Agricultura
Affairs. Always use digital files
No word or image may
be placed
closer to the logo
and Food
Sciences
and Food Science
than this distance.
supplied by Public Affairs.
Vertical faculty
identifier
Faculty
of Pharmacy
usage and
printof
guidelines that apply to the basic
Do not
iddell Faculty
of attempt to reset the
Clayton H.AllRiddell
Faculty
logo also
to faculty
t, Earth, wordmark
and Resources or build another
Environment, Earth,
andapply
Resources
Marcelidentifiers.
A. Desautels
Marcel A. Desautel
Faculty of Music
Faculty
of
Music
In the faculty identifiers, the type should be
configuration.
gricultural
ences
esautels
usic
Pantone 1545 brown or black.
Faculty of Agricultural
and Food Sciences
16
Marcel A. Desautels
Faculty of Music

Environment, Earth, and Resources
Horizontal faculty identifiers
Faculty of Medicine
Faculty of Arts
Faculty of Pharmacy

and Food Sciences
Marcel A. Desautels
Faculty of Music
Faculty of Medicine
Faculty of Arts
Faculty of Pharmacy

and Food Sciences
Marcel A. Desautels
Faculty of Music
Examples of logo left faculty identifiers
Examples of logo right faculty identifiers
The examples above show more examples of the

logo left faculty identifier and the logo right faculty
identifier. When the faculty name must go on two
lines, the point size is adjusted accordingly. This aids
in giving approximately the same visual weight on all
faculty identifiers.
17
Faculty of Pharmacy
Vertical faculty identifiers
Faculty of Medicine

Faculty
Environment, Earth, and
Resources
of Medicine
Faculty of Arts
Faculty
of Arts
and Food
Sciences
Faculty of Pharmacy

Environment,
Earth,
and show
Resources
The examples
above
the vertical faculty
identifier configuration. When the faculty name must

go on two or three lines, the point size is adjusted
accordingly. This aids in giving approximately the
same visual weight on all faculty identifiers.
18
Clayton H. Riddell
Faculty of Environment,
Earth, and Resources
and Food Sciences
Faculty
of Pharmacy
Marcel
A. Desautels
Faculty of Music
Examples of vertical faculty identifiers
and Food Sciences
Faculty
of Pharmacy
Clayton H. Riddell
and Food Sciences
Marcel A. Desautels
Faculty of Music
Faculty identifiers with department names
Faculty of Medicine
Obstetrics, Gynecology and Reproductive Sciences
19
Faculty of Medicine
The examples above show more examples of the

faculty identifier with a department name added.
These versions are also available from Public Affairs.
Faculty of Medicine
Faculty of Medicine
Faculty of
Medicine
Obstetrics, Gynecology and

Reproductive Sciences
Administrative and divisional identifiers
Extended Education
Logo left faculty identifier
Libraries
External Relations
Reverse L faculty identifier
Examples of administrative and divisional identifiers
Administrative units and divisions are also asked to

follow the same configurations and rules of the faculty
identifiers. The examples above show examples of the
divisional and administrative identifiers. These versions
are available from Public Affairs.
20
Faculty, administrative and divisional identifiers

separated application
Faculty extension can separate from logo
to be positioned elsewhere on a piece.
Faculty of Medicine
There are instances where separating the faculty,
administrative or divisional name from the logo is
desired. The name must always be set in Minion.
Faculty
ofofMedicine
Faculty
Arts
Faculty of Pharmacy
Faculty of Medicine
Faculty of Arts
Fus
magna
Fus
magna
Praesent lacinia
eros quis aliquam.
Praesent lacinia
eros quis aliquam.
Faculty of Pharmacy

The faculty name

can move to the far
left when signing
off ads.
Faculty of Medicine
and Food Sciences
Faculty
of Medicine
Faculty of Arts
umanitoba.ca
Faculty
of Arts
21
Marcel A. Desautels
Faculty of Pharmacy
Faculty
umanitoba.ca
The faculty name

can move to the top
on brochure covers,
posters, etc.
Faculty of Medicine
Faculty of Arts
Faculty of Pharmacy
Fus
magna
Clayton
H. Riddell
Faculty of
Praesent
lacinia
Environment,
Resources
eros Earth,
quis and
aliquam.
Faculty
of Medicine
Logo application
Faculty
of Arts
Faculty
of Pharmacy
Clayton H. Riddell
Fus magna
Fus
magna
Praesent lacinia eros aliquam.
Praesent lacinia
eros quis aliquam.

Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget
sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae
libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet,

and Food Sciences
quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel

and Food Sciences
nonummy sem neque in elit. Curabitur eleifend wisi iaculis ipsum.

Marcel A. Desautels
Faculty of Music
umanitoba.ca
Marcel A. Desautels
Faculty of Music
Faculty of Medicine
Faculty of Medicine
Faculty of Medicine
Faculty
of Medicine
umanitoba.ca
umanitoba.ca
Faculty of Arts
Faculty of Arts
Faculty of Arts
Some independent logos may be approved

The University of Manitoba logo and its
Leveraging the strength, reach
based on operational/marketing need, such as
approved
faculty and unit extensions are
the of Pharmacy
of Pharmacy
Faculty
and frequency of the University Faculty
The Bookstore or Bison Sports. In extenuating
primary identifier for all faculties, departments,
Faculty of Pharmacy
of Manitoba visual identity
is
and units and must be used in all marketing
circumstances, approval for a faculty or unit
and communication materials. The use of
to develop or use an independent logo may
the best course of action when
independent
faculty
and
administrative
unit
sought
through application to the
Clayton H. Riddell be
Faculty
of
developing marketing and
logos are discouraged.
Vice-President External.
communication materials.
Faculty
of Arts
Faculty
of Pharmacy

The University of Manitoba

logo must appear prominently
on all pieces that represent the
university or its units.
Clayton H. Riddell
and Food Sciences
and Food Sciences
and Food Sciences
and Food Sciences
Marcel A. Desautels
Faculty of Music
Marcel A. Desautels
Faculty of Music
Marcel A. Desautels
Faculty of Music
22
Marcel A. Desautels
Faculty of Music
Logo application
Practice Makes
Perfect
In any piece printed

in full colour,
the University of
Manitoba logo
should appear in
full colour as well.
Lorem ipsum dolor sit amet,

consectetuer adipiscing elit.
Morbi commodo, ipsum
sed pharetra gravida, orci
magna rhoncus neque,
id pulvinar odio
lorem non turpis.
Nullam sit amet
enim. Suspendisse
id velit vitae ligula
volutpat condimentum.
Aliquam erat volutpat.
Sed quis velit. Nulla
facilisi. Nulla libero. Vivamus
pharetra posuere sapien.
Nam consectetuer. Sed
aliquam, nunc eget
euismod ullamcorper,
lectus nunc ullamcorper
orci, fermentum bibendum
enim nibh.
Sports
When an approved independent logo appears

on materials, the University of Manitoba
logo must be given equal visual weight and
prominence. The logos should be naturally
aligned horizontally if both are on the bottom.
23
The University of Manitoba logo is placed

bottom left on all Bison Sports materials. The
Bison logo signs off on the bottom right.
COLOUR
Colours perform many duties beyond making a
communication piece visually interesting. They
are powerful mnemonic devices people learn to
associate colours with a particular organization.
This section outlines what Pantone colours to use
and gives an overview the main device used to
apply the colour.
24

Pantone
1545
Pantone
174
Pantone
158
Colour Palette
Pantone
130
Pantone
129
Pantone
Warm Gray 9
Pantone 1545 brown and Pantone 130 gold

are the U of Ms core brand colours. All pieces
produced by the university should use these
two colours predominately. A broad palette of
soft and vibrant colours has been developed to
complement the institutional gold and brown.
Use these selectively as accent colours.
Pantone
1545
Pantone
130
Core brand colours
Pantone
3435
Pantone
7496
Pantone
3975
Pantone
103
Pantone
416
Pantone
294
Pantone
307
Pantone
3115
Pantone
5493
Pantone
5503
Pantone
1545
Pantone
174
Pantone
158
Pantone
130
Pantone
129
Pantone
7454
Pantone
Warm Gray 9
Accent colours
25
Pantone
430
Graphic Device
BE
MORE
More courses.
More opportunity.
Graphic device
Graphic device

umanitoba.ca
A unique graphic device has been developed as

a means to apply the foundation brand colours,
Pantone 1545 and Pantone 130. Essentially, the
device is two adjoined rectangular fields of colour.
The proportion of one to the other is based on
the golden ratio. That is, approximately 1 to 1.61.
Because this ratio is considered by artists, architects,
designers etc. to be the most aesthetically pleasing
proportion, the device also acts as a design tool. It
helps to assign structure to a given piece.
26
The device was developed as a quick and easy way

to apply the core brand colours consistently. The
illustration here demonstrates its most common
application, that of dividing the page into two
areas: 1.) image and headline area and 2.) the body
copy and signature area. Other finer points of the
applying the device are considered on page 47.
Graphic Device
VIVAMUS SIT
AMET LOREM
POSUERE DUI
AMET LOREM
VIVAMUS SIT
AMET LOREM
POSUERE DUI
AMET LOREM
Donec placerat. Nullam nibh dolor, blandit sed, fermentum id, imperdiet sit amet, neque. Nam mollis ultrices
justo. Sed tempor. Sed vitae tellus. Etiam sem arcu, eleifend sit amet, gravida eget, porta at, wisi. Nam non lacus
vitae ipsum viverra pretium. Phasellus massa.
For more information visit:
umanitoba.ca
umanitoba.ca
The graphic device can be applied horizontally or

vertically. If applied vertically, it must bleed off the
edge. The golden ratio can be used to to divide fields
of colour as well to achieve a unified composition as
illustrated in the above examples.
27
TYPOGRAPHY
Typography is as valuable as colour and photography
in establishing a unified look and feel. Correct use
of typography can communicate the universitys
personality and tone and contribute to a cohesive
representation of the institution.
28
Typography
Primary headline font
Body copy font
Accent font
H&FJ Knockout
Myriad Pro
Minion Pro
abcdefghijklmnopqrstuvwxyz
H&FJ Knockout 31-JuniorMiddleweight
Myriad Pro Light
Minion Pro Regular
H&FJ Knockout 51-Middleweight
Myriad Pro Regular
H&FJ Knockout 71-FullMiddleweight
Myriad Pro Bold
Fonts
The U of M s visual brand uses three fonts. They are:
H&FJ Knockout
Myriad Pro
Minion Pro
Each font is designated to play a specific role.
Knockout is for headlines. Myriad is for body copy.
Minion is used to provide an accent on the page or
in instances where a more classic feel is desired.
29
Minion Pro Semibold
Minion Pro Bold
Alternate fonts
Helvetica
Times New Roman
Helvetica
Times New Roman Regular
Helvetica Italic
Helvetica Bold
Times New Roman Italic
Times New Roman Bold
Fonts
The web
Alternate fonts are allowed for in-house applications

and word processing. They are:
It is not possible to adhere to the above outlined

fonts on the web. Web safe fonts will replace these
fonts in most body copy and headlines. However,
when possible, in Flash applications, for example,
the brand fonts should be used.
Times New Roman

Helvetica
There will be instances when other fonts may be
acceptable. These specialty applications, including
advertising campaigns and unique promotions,
require approval through Public Affairs. Please
consult us early in the development process with
any questions or concerns.
30
PHOTOGRAPHY
Photography is an extremely valuable component of
the University of Manitoba identity. An image can evoke
powerful ideas and emotions and create perception
the goal of every brand. Therefore, its important to
use only images of the highest quality in pieces with a
high profile. The images presented in this section act as
standard for university photography.
31
Photography
Photography is a cornerstone of the U of Ms visual identity. Below are some general guidelines to consider
in planning photo shoots or acquiring stock photography.
For mass-market advertising, use only professionally

produced images of high quality .
Images should be fresh, clean, contemporary

and forward looking.
Avoid/remove logos on clothing, equipment, etc.

Avoid heavily patterned clothing.
Strive for a spirit of aspiration, accomplishment,

happiness, camaraderie, success.
People depicted should be representative of the

diversity of people who attend and teach at the
university.
Avoid complexity unless it is necessary to convey a

specific concept or idea. Strive for simplicity wherever
possible; strive for beauty always.
As a general rule, buildings should be shot at optimal

angles under ideal natural light conditions.
Strive for authenticity in the photography.
Environment/experience shots can be used to evoke

an emotional response and to illustrate the spirit on
campus. Faces are not as important here.
In studio shots, again, strive for comfortable, real,
honest expressions and poses.
32
Capturing real, honest emotion and expression is

vital. Always strive to capture a moment in which the
subject is projecting something real, candid.
If stock photography must be used, it must be of high
quality. Care must be taken to see that nothing is
represented that is not authentic to the university.
Photography
33
Photography
In studio shots: again strive for comfortable, real, honest

expressions and poses.
34
BRINGING IT
ALL TOGETHER
In order to create a cohesive look and feel, the four
foundation building blocks of Signature, Colour,
Typography and Photography must be brought
together in a consistent way. Each area requires
attention to detail and superior craftsmanship in
execution. The following pages examine these aspects
of application as it discusses different marketing vehicles
and how to create them. In some cases, rules must be
followed. In other cases, guiding principles help shape
the particular brand expression.
35
Branding vs. advertising applications
BRANDING
ADVERTISING
Ads usually have a unique
structure and hierarchy;
branding applications come
in a variety of formats and
structures.
Every piece of effective marketing communication

is an expression of a brand. However, for the
purposes of this document we will divide all
communications into two categories: branding and
advertising. Examples of branding pieces include
banners, displays, letterhead, business cards,
vehicles, merchandise, websites, brochures and
other collateral. In the advertising category we have
ads in all their forms.
Branding pieces can require some flexibility in
applying logos and design elements because
there are a variety of hierarchies. On a display, for
example, somewhere higher up is preferred for
the logo because of the nature of displays. There
is often a table or other obstruction in front of a
36
display so that key information needs to be closer

to eye level. Letterhead is an example where it
makes sense for the U of M logo to lead off a
branding piece. Brochures and one sheets, etc.,
however, often approach the hierarchy of an ad
with the logo signing off bottom right.
Ads have a unique structure and hierarchy; they are
pieces of communication that are read in a specific
way. Usually, they are read from top to bottom, left
to right. In other words, headline and image are
most prominent, body copy is secondary, and then
logos sign-off. In this case the of U of M right logo
should be used to sign-off bottom right.
Hierarchy of traditional ad
Image area
Image area
Headline
These examples
are of ads that are
primarily vertical.
Pictured here is a full
page (8.5 x 11) ad and
a vertical banner ad.
This setup is easily
adapted to other
vertical formats such
as quarter page ads,
and vertical outdoor.
ENIM
MAGNA
ERAT
VOLUT

Fusce ornare massa.

Fusce ornare massa.
Headline
These are the four major

building blocks of a
traditional ad. This page
illustrates the hierarchy
of these elements
and the path the eye
travels. Generally it is
top to bottom, left to
right in this templated
approach.

Body copy area


Body copy area
Signature area

umanitoba.ca

umanitoba.ca
37
Signature area
Hierarchy of traditional ad
Be MORE
Image area
These examples are of

ads that are primarily
horizontal. Pictured
here is a half page
horzontal (8.5 x 5.5)
ad and a horizontal
banner ad. This setup
is easliy adapted to
other vertical formats
such as horizontal
outdoor billboards.
The hierarchy of
elements remains
relatively the same.
Headline
More courses. More opportunity.

Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae
enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus.
Pellentesque neque. Nulla luctus erat vitae libero. Integer nec enim. Phasellus aliquam enim
Body copy area
et tortor. Quisque aliquet, quam elementum condimentum feugiat, tellus odio consectetuer
wisi, vel nonummy sem neque in elit. Curabitur eleifend wisi iaculis ipsum.
One university.
Many futures.
umanitoba.ca
Headline
Signature area
Signature area
Be MORE
Banner ads are limiting.

Copy may need to be
edited; elements may
need to be omitted.
More courses. More opportunity.
Image area
Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget sem. Ut vitae
enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec, tempor id, auctor vitae, purus.
Sed consequat ligula nec tortor. Integer eget sem. Ut vitae enim eu est vehicula gravida.
Body copy area
38
umanitoba.ca
Hierarchy of branding materials
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umanitoba.ca/housing
facebook.com/umrezlife
VIVAMUS SIT
AMET LOREM
POSUERE DUI
AMET LOREM
More courses.
More opportunity.

umanitoba.ca
umanitoba.ca
39
Headline
This page illustrates

the hierarchy of some
branding pieces that are
more templated. In the
case of this brochure
cover, it is generally top
to bottom, left to right,
a lot like a full page ad.
Signature area
Hierarchy of branding materials
Not all branding pieces

have the same hierarchy.
Unique applications call
for unique solutions, as
illustrated on this page.
umanitoba.ca
ONE UNIVERSITY. MANY FUTURES.
40
Unique branding materials / campaigns
The university has several

different audiences and
stakeholders with whom it needs
to communicate. Unique vehicles
may call for an approach that lies
beyond the standard templates.
In these instances, as with
campaigns, the creative must
adhere to the brands overarching
principles, however, significant
flexibility may be warranted in
the creative approach. For any
unique branding materials and
campaigns, consult with Public
Affairs early in the development
process. Final approval on these
materials resides with Public
Affairs and the Office of the
Vice-President, External.
InnovatIon
achIevement
collaboratIon
leadershIp
commItment
InspIratIon
creatIvIty
dedIcatIon
dIscovery
communIty
A WINNING SEASON
2 0 0 7 | 2 0 0 8 a n n u a l r e p o rt
U N I V E R S I T Y O F M A N I TO B A
A N N UA L R E P O R T 2 0 0 7 / 2 0 0 8
15431 UMCommunityReportPostcard_5b-pths.indd 1
41
10/27/10 9:40 AM
Overarching principles
A visual identity guide cannot anticipate every circumstance or scenario a designer will face. Some
materials are more easily templated, while other more creative and organic applications require
flexibility. Referencing and adhering to overarching principals is therefore important. While the
foundation building blocks of photography, typography, colour, and signature are important, the
creative must also clearly demonstrate that the following principles are considered:
Simplicity and clarity
Creativity
Include what is essential and omit the superfluous.

Avoid busy; strive for clean. Simple is powerful;
complicated means clutter without focus.
Think singular.
Unique and surprising solutions should be sought

where possible.
Emotional impact
Every brand seeks an emotional connection with its
audience. Whether its beautiful, inspiring, amusing,
or clever, the emotions evoked should be in line
with the core brand values.
42
Superior craftsmanship
Photography should be of the highest quality.
Typography should be applied correctly with
finesse and attention to detail, impact, contrast, etc.
The overall impression is one of superior quality.
Faculty of Arts
Faculty
of Arts
Applying faculty identifiers
Faculty of Pharmacy
In some cases
faculty identifiers
become unwieldy.
Always choose
the version that
is optimal for the
application.
Faculty
of Pharmacy
Fus
magna
Clayton
H. Riddell Faculty of
Praesent
Environment,
Earth, and lacinia
Resources
eros quis aliquam.
Clayton H. Riddell
Fus
magna
Praesent lacinia
eros quis aliquam.

and Food Sciences
and Food Sciences

Signature area
Marcel A. Desautels
Faculty of Music
Marcel A. Desautels
Faculty of Music
umanitoba.ca
43
Faculty of Medicine
Signature area
Faculty
of Medicine
umanitoba.ca
Faculty of Arts
Faculty
of Arts
Varying dimensions
Applying faculty identifiers
Fus magna
Praesent lacinia eros aliquam.
Donec semper turpis sed diam. Sed consequat ligula nec tortor. Integer eget
sem. Ut vitae enim eu est vehicula gravida. Morbi ipsum ipsum, porta nec,
tempor id, auctor vitae, purus. Pellentesque neque. Nulla luctus erat vitae
libero. Integer nec enim. Phasellus aliquam enim et tortor. Quisque aliquet,
quam elementum condimentum feugiat, tellus odio consectetuer wisi, vel
nonummy sem neque in elit. Curabitur eleifend wisi iaculis ipsum.
Faculty of Medicine
Faculty of Medicine
umanitoba.ca
Faculty of Arts
Faculty of Arts
Faculty of Pharmacy

Faculty of Pharmacy

and Food Sciences
Marcel A. Desautels
Faculty of Music
and Food Sciences
44
Marcel A. Desautels
Faculty of Music
This example illustrates

the flexibility of the faculty
identifier configurations.
Typography: what to do
Knockout is used for headlines,
large call-outs and all subheads.
The look and feel uses three

typefaces. Each is assigned a
different purpose and each is
limited to a range of relative sizes.
When it comes to
your education
First of all there is H&FJ Knockout.

It is the main headline font and
so it provides the loudest voice
and overall flavour of the piece. It
is also used as subheads, callouts
and all large type. Headlines
should always be set in all caps.
Table of Contents
THE UNIVERSITY OF MANITOBA

arrive on our beautiful campus, our size is working for you.
The University of Manitoba is also a vibrant learning community where youre
Programs
part of everything that goes on inside and outside of the classroom. We have
Agricultural and
Food Sciences
24
Architecture
(Environmental Design)
25
Arts 26
Business 28
Dental Hygiene
29
Dentistry 30
Education
31
Engineering 32
Environment, Earth,
and Resources
33
Fine Arts
34
Human Ecology
35
Kinesiology and
Recreation Management
36
Law 37
Medical Rehabilitation
38
Medicine
39
Music
40
Nursing
41
Pharmacy
42
Social Work
43
Science 44
Certificate Programs
46
But its not just about size, its about options. The U of M offers more academic
programs, innovative research, support for students, co-operative education
options, campus services, scholarships, student groups and social networks
IS BETTER
The University of Manitoba has more of everything
you need to grow, thrive and set the foundation for a
fabulous career. As the provinces largest university,
the U of M is the only place that delivers the
experience of a big, vibrant, exciting campus while
ensuring you have more of the individual attention
and supports you need to succeed.
The accent font is Adobe Minion

Pro. It is the font used in the logo
and faculty identifiers. It should
be used sparingly but effectively
on each page to provide some
contrast and life.
DID YOU KNOW?
91% of recent graduates were

satisfied or very satisfied with
their decision to attend the
U of M, a satisfaction level higher
than the Canadian average.
Features
Aboriginal Community
10
Connect with the World
12
Housing 14
Co-op and Internship
Programs
15
Strategize for Career Success 16
Bison Sports and
Recreation Services
18
University 1
20
Flexible Course Options
22
Has over 100 programs for you to explore. Were big. And thats a good thing.
Myriad Pro Regular, Light, and

Condensed is used for body copy
or in other supporting small sizes
only. Never use it for subheads,
call-outs, or headlines.
More for You 2
than any post-secondary institution in the province. From the moment you
more student groups over 100 more recreation facilities and extra-curricular
opportunities than any other post-secondary institution in the province.
Our size also means more flexibility for you. Our flexible timetable and distance
learning options mean you can get the education you want when you want it.
Your University of Manitoba experience starts with University 1. This first year
program offers you a broad range of choices that will help you figure out what
you want to do, or confirm your decision and allow you to jump right in
without adding extra time to your degree.
CONNECT
WITH US
ON-LINE
Read the profiles and blogs of real

U of M students at itsmyfuture.ca
Become a fan on Facebook at
facebook.com/umanitoba
or join one our faculty groups!
Check out our YouTube channel at
youtube.com/umanitoba
Application Information
Front cover: Jillian Kelsch, B.Comm.Hons., Asper School of Business
Back cover: Brent Kolody, Student, Faculty of Science
Program Listing
Application Steps
Entrance Requirements
Scholarships
Tuition Fees
Fort Garry Campus Map
48
50
54
58
62
63
Minion is used as an accent font. Used in a

balanced way across a given spread, it creates
interest, contrast and variety.
45
Myriad is used for large blocks of text, bulleted points and body
copy only. It should be applied very uniformly when applied as
body copy. Where there is opportunity, avoid tight leading
(line spacing). This ensures a comfortable reading experience
and creates a pleasing texture on the page.
Typography: what not to do
be
more
Photography: what to do
Plan ahead.
Make sure that
clean open
fields of colour
are present to
accommodate
type.
Do not
reassign the
fonts to new
purposes
within the
layout.
Photography: what not to do

Images such as this
one with no clear
focus should never be
used as a main image.
More courses.
More opportunity.
Avoid
complexity.
Strive for
something
powerful and
beautiful.
Collages and
photo-illustrations
should be
avoided. Especially
on covers.
Avoid
special
effects.
IS BETTER
A spirit of
achievement and
success is ideal
in showcasing
the universitys
achievements.
Always ensure
expressions
align with the
communications
objectives.
Type must
be legible.
Avoid colour
combinations
that create
discord.
46
Avoid busy
backgrounds if
type needs to be
overlaid. Also, stock
photography, in
general, should not
be used as main
images, as they
undermine the
desire to present an
authentic image of
the university.
Colour: what not to do
BE
MORE
Do not increase
the depth of the
graphic device
on ads this way.
Do not apply colour

behind the logo
unnecessarily.
Signature: what not to do
BE
MORE
More courses.
More opportunity.
More courses.
More opportunity.

umanitoba.ca

umanitoba.ca
BE
MORE
Even though there

is a vibrant brand
colour palette, it
should be applied
judiciously and not
in a way that creates
a new look and feel.
BE
MORE
More courses.
More opportunity.
More courses.
More opportunity.
Never apply
more than one
of the graphic
devices on any
given page.
BE
MORE
Avoid coloured
type on
photographic
backgrounds that
do not provide
sufficient contrast.
This is the ideal

proportion of the
graphic device on
an ad when used
as a separator
of image and
signature area.
More courses.
More opportunity.

Do not
apply the
logo too
small.

umanitoba.ca
Do not apply
the logo
outside of
the standard
signature area
unnecessarily.
BE
MORE
Do not skew
the graphic
device.
More courses.
More opportunity.

umanitoba.ca

umanitoba.ca
umanitoba.ca
47
Faculty and unit examples

Some faculties and units on campus have already developed
their own marketing and communications materials that
incorporate the tools outlined in these guidelines. They have
taken the tools provided and added a degree of differentiation
to express their own unique area. The overall look and feel does
not depart from the university as a whole. Principles that govern
signature, colour, typography, and photography still apply.
All faculties should consult with Public Affairs before developing
their marketing and communication materials.
eRsity
at the univ
Residence N C a M P u S
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&&
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Apply ea
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Apply ear
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Living in residence is more

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Our buunity
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this, and more, makes living
on campus the perfect
complement to your univers
ity experience.
contact us
Housing and Student Life

120 Dafoe Road
Winnipeg, MB R3T 6B3
Canada
umanitoba.ca/extended
Active Living
for
Life!
Fall/Winter 2010
Extended Education
48
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lable onlin
ns are avai
Applicatio housing
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umanitoba.c
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LIVING
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LIVING
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P: 204.474.9922
F: 204.474.7662
E: residence@umanitoba.ca
umanitoba.ca/housing
facebook.com/umrezlife
Residence at the univeRsity

oN Ca MP uS
at th e u of M
TEMPLATES
Templates for print ads, posters, and brochures have been
developed for faculties and units to use. Please contact
Public Affairs for these resources.
49
Ad Templates
THE UNIVERSITY OF MANITOBA WELCOMES
PROFESSOR OF LINGUISTICS
John Smith
Professor
Nunc auctor bibendum eros. Maecenas porta

accumsan mauris. Etiam enim enim, elementum
sed, bibendum quis, rhoncus non, metus. Fusce
neque dolor, adipiscing sed, consectetuer et,
lacinia sit amet, quam. Suspendisse wisi quam,
consectetuer in, blandit sed, suscipit eu, eros.
Etiam ligula enim, tempor ut, blandit nec, mollis
eu, lectus. Nam cursus. Vivamus iaculis. Aenean
risus purus, pharetra in, blandit quis, gravida a,
turpis. Donec nisl. Aenean eget mi. Fusce mattis
est id diam. Phasellus faucibus interdum sapien.
Duis quis nunc. Sed enim. Donec nisl. Aenean
eget mi. Fusce mattis est id diam. Phasellus
faucibus interdum sapien. Duis quis nunc.
John Smith
Professor

turpis. Donec nisl. Aenean eget mi.
RESEARCH ASSISTANT

umanitoba.ca
John Smith
Professor

turpis. Donec nisl. Aenean eget mi.
Announcement ad template
umanitoba.ca
Announcement ad template
50
Ad Templates
John Smith
Professor

turpis. Donec nisl. Aenean eget mi. Fusce mattis
est id diam.
Distinguished Visiting Lecturer
SIGNS OF THOUGHT:
SYMBOLIC UNDERSTANDING IN
DEVELOPMENT AND EDUCATION
Bruce D. Homer
Associate Professor
Ph.D. Program in Educational Psychology
The Graduate Center, CUNY
Dr. Bruce Homer is a world-renowned expert on how
children learn to communicate. From birth, children
are exposed to an array of signs that are initially means
of communication but are later adapted as modes
of thought. Homers applied research includes the
development of software and educational games to
help children learn more efficiently.
3 p.m., Friday, March 5

107 Drake Centre, University of Manitoba,
Fort Garry Campus
All are welcome. Free admission.
For more information, contact Dr. Judy
Chipperfield at 474-6790
Announcement ad template in colour

umanitoba.ca
Lecture series ad template
51
Poster examples
VIVAMUS SIT
AMET LOREM
POSUERE DUI
AMET LOREM
VIVAMUS SIT
AMET LOREM
POSUERE DUI
AMET LOREM
umanitoba.ca
umanitoba.ca
Poster examples
52
Brochure examples
LIVING
& LeARNING
BE
MORE
at The u of Ms
NEW PEMBINA HALL STUDENT RESIDENCE
More courses.
More opportunity.
Brochure examples
53
Stationery Applications
54
Stationery System
and Food Sciences
Deans Office
257 Agriculture Building
Winnipeg, Manitoba
Canada R3T 2N2
Telephone (204) 474-9380
Facsimile (204) 474-7525
agfoodsci@umanitoba.ca
July, 2000
Ms Jane Doe
123 Chancellor Drive
Winnipeg, MB R3T 0N1
Dear Ms Doe:
As you are a graduate of the University of Manitobas Faculty of Agriculture and
Food Sciences, I wanted to write and let you know some exciting news on how we
are contributing to the safety of the worlds grain supplies.
We recently broke ground on a new $4 million research facility to study and improve
grain storage. Unlike any other grain research group in Canada, Dr. Digvir Jayas of
biosystems engineering will bring together a multi-disciplinary team of engineers,
entomologists, chemists and specialists in fungi in one building. This integrated
approach to studying grain storage will ensure Canada meets international standards
for quality and chemical-residue-free grain. These are increasingly important issues
to the worlds food safety, and the University of Manitoba continues to contribute
significantly to the body of research in this area.
Purchasing Services
Winnipeg, Manitoba R3T 2N2
We are delighted that this ground-breaking research has been made possible
through the Canada Foundation for Innovation, the Manitoba Innovations Fund,
and private partners.
This is but one of a number of new initiatives taking place in our faculty. I invite you
to check our website often at www.umanitoba.ca/afs for more news and information.
I think youll be as proud of our staff, students and alumni as I am.
Sincerely,
Harold Bjarnason
Dean
umanitoba.ca/afs
A basic stationery system consists of an 8.5" x

11" letterhead, 2" x 3.5" business card and #10
envelope.
Minion is the preferred typeface to be used for all
information, however Times New Roman may be
used for body and address copy.
Ink colours for all coated items are Pantone 130 C
and Pantone 1545 C.
All ink colours for uncoated items are Pantone
129 U and 175 U.
55
The stationery system provides for customization

of all components. On the letterhead, business
card and envelope, the second line after University
of Manitoba may contain the name of a school,
faculty, department or other unit.
Letterhead
and Food Sciences
Deans Office
Winnipeg, Manitoba
Canada R3T 2N2
Telephone (204) 474-9380
Facsimile (204) 474-7525
July, 2000
Ms Jane Doe
Dear Ms Doe:
Food Sciences, I wanted to write and let you know some exciting news on how we
are contributing to the safety of the worlds grain supplies.
grain storage. Unlike any other grain research group in Canada, Dr. Digvir Jayas of
biosystems engineering will bring together a multi-disciplinary team of engineers,
entomologists, chemists and specialists in fungi in one building. This integrated
approach to studying grain storage will ensure Canada meets international standards
for quality and chemical-residue-free grain. These are increasingly important issues
to the worlds food safety, and the University of Manitoba continues to contribute
significantly to the body of research in this area.
This is but one of a number of new initiatives taking place in our faculty. I invite you
to check our website often at www.umanitoba.ca/afs for more news and information.
Sincerely,
Harold Bjarnason
Dean
umanitoba.ca/afs
On the letterhead, the top left

logo identifies the university
and the faculty, school,
department or unit.
The mailing address, telephone and facsimile

numbers and e-mail address are listed in the top
right section of the letterhead. The web address is
centred at the bottom of the page.
56
Business card
Template
Purchasing Services
Jane Doe
410 Administration Bldg.

Purchasing Consultant
Tel. 204.474.7509
Fax. 204.474.9284
jane_doe@umanitoba.ca
umanitoba.ca
The ultimate purpose of a

business card is to act as a
communicator of information
as well as a symbol of the
university.
The template for business cards delivers graphic

and typographical information in a positive format
(i.e. dark type on light background). The ghosted
back shield motif is used as a design enhancement
that complements the simplicity of the given
information.
The ghosted back shield motif is once again used to

add a sense of lightness which helps to soften the
bold showcase of colour on the card.
Use 7.5 pt type for the address block, 10 pt type for
the name, 8 pt type for the persons title.
To order business cards, complete the >> form and
forward to Purchasing Services by fax: 474-7509 or
mail to 410 Administration Building.
Contact Purchsing Services at 474-6113 with any
questions.
57
Envelope
Respective to indicia and

postal regulations, the
logo and corresponding
return mailing address are
positioned beside each other
in the top left corner of the
envelope.
Purchasing Services
410 Administration Building
58
Letterhead specifications
0.75"
Use 18 pt type for a secondary

identifier with one line.
Use 16 pt type for a secondary
identifier with two lines.
The screened-back shield icon
sits top left on the letterhead,
printed in 15% yellow.
16 pt
2.125"
2.5"
0.75"
and Food Sciences
3.25"
2"
Deans Office
Winnipeg, Manitoba
Canada R3T 2N2
Telephone (204) 474-9380
Facsimile (204) 474-7525
July, 2000
The shield icon bleeds off the

top left corner to the degree that:
Ms Jane Doe
3.062"
Dear Ms Doe:
the bison image must be

visible to slightly above
the eye.
the crown, leaf and book
images must never be cut off.
10 pt text is
positioned 0.125"
to the right of the
pinline. Weight of
pinline is 0.5 pt.
Return address
information and
pinline are printed
in black.
As you are a graduate of the University of Manitobas Faculty of Agriculture

and Food Sciences, I wanted to write and let you know some exciting news on
how we are contributing to the safety of the worlds grain supplies.
We recently broke ground on a new $4 million research facility to study and
improve grain storage. Unlike any other grain research group in Canada, Dr.
Digvir Jayas of biosystems engineering will bring together a multi-disciplinary
team of engineers, entomologists, chemists and specialists in fungi in one
building. This integrated approach to studying grain storage will ensure Canada
meets international standards for quality and chemical-residue-free grain.
These are increasingly important issues to the worlds food safety, and the
University of Manitoba continues to contribute significantly to the body of
research in this area.
Web address is in 10 pt,

centred at the bottom
and printed in black.
Use of the universitys
home page address
umanitoba.ca is
preferred, although units
may choose to use their
own web addresses.
All aspects of space on

the letterhead support
the balance between form
and function.
This is but one of a number of new initiatives taking place in our faculty. I invite you to check our website often at www.umanitoba.ca/afs for more news and
information. I think youll be as proud of our staff, students and alumni as I am.
Sincerely,
Harold Bjarnason
Dean
.25"
umanitoba.ca/afs
The letterhead specifications are set to help create

and maintain order, hierarchy and balance.
Standard letterhead is printed on 8.5" x 11" bright,
white 24 lb paper stock.
The preferred typeface for all correspondence is
Minion, however Times New Roman, a serif typeface,
may be used for the body of the letter and address
information.
The body copy should not exceed the inner margins.
59
The screened back shield icon is yellow.

An electronic letterhead template is available on
the universitys website.
To order printed letterhead, complete the >> form
and forward to Purchasing Services by fax: 474-7509
or mail to 410 Administration Building.
Contact Purchsing Services at 474-6113 with any
questions.
School of Art
Deans Office
207 Music Building
Winnipeg, Manitoba
Canada R3T 2N2
Telephone: (204) 474-9310
Fax: (204) 475-0834
wedgew@cc.umanitoba.ca
Faculty of Dentistry
Deans Office
D343 Dental Building
Winnipeg, Manitoba
Canada R3E 0W2
Telephone: (204) 789-3633
Fax: (204) 789-3913
shirley_gelskey@umanitoba.ca
University Secretary
Dental Diagnostic and Surgical Sciences
July, 2000
July, 2000
July, 2000
Ms Jane Doe
Ms Jane Doe
Ms Jane Doe
Dear Ms Doe:
Dear Ms Doe:
Dear Ms Doe:
As you are a graduate of the University of Manitobas School of Music, I wanted to

write and let you know some exciting news on how we are contributing to the funding
of new class space.

Food Sciences, I wanted to write and let you know some exciting news on how we are
contributing to the safety of the worlds grain supplies.
As you are a graduate of the University of Manitobas School of Music, I wanted to

write and let you know some exciting news on how we are contributing to the funding
of new class space.
grain storage. Unlike any other grain research group in Canada, Dr. Digvir Jayas of biosystems engineering will bring together a multi-disciplinary team of engineers, entomologists,
chemists and specialists in fungi in one building. This integrated approach
to studying grain storage will ensure Canada meets international standards for quality and
chemical-residue-free grain. These are increasingly important issues to the worlds food
safety, and the University of Manitoba continues to contribute significantly to the body
of research in this area.
We are delighted that this ground-breaking research has been made possible through the
Canada Foundation for Innovation, the Manitoba Innovations Fund, and private partners.
This is but one of a number of new initiatives taking place in our faculty. I invite you to
check our website often at www.umanitoba.ca/faculties/afs for more news and information.
Sincerely,
Sincerely,
Sincerely,
Harold Bjarnason
Dean
Harold Bjarnason
Dean
Harold Bjarnason
Dean
umanitoba.ca/faculties/human_ecology/bios/mwking.html
60

Winnipeg, Manitoba
Canada R3T 2N2
Telephone: (204) 474-9593
Fax: (204) 474-7511
bev_sawicki@umanitoba.ca
Business card specifications

0.25"
Template
The black 0.5 pt pinline runs from

top of U to bottom of type.
(partial bleed)
0.294"
0.485"
0.402"
Purchasing Services
Jane Doe
410 Administration Bldg.

0.961"
Purchasing Consultant
Tel. 204.474.7509
Fax. 204.474.9284
jane_doe@umanitoba.ca
umanitoba.ca
0.104"
Often the public face of the

university, the business card
assumes the role of promoter
as well as communicator, and
is often in competition for
attention with business cards
from other institutions.
The template for business cards is designed with

dark type on a white background. The university
business cards should be printed on a stock that
provides substantial weight and durability. The
horizontal logo version is to be used on all
business card versions.
Accompanying the logo is the name, title,
department and contact information of the
employee.
61
If the web address is too long, centre

at 0.171" from the bottom.
Envelope specifications
0.5"
0.5"
0.562"
2"
0.125"
Black imprint
Purchasing Services
Screened-back shield icon

is printed at 15% yellow
# 10 envelope
(9.5" x 4.125")
0.5" 2"
0.5"
0.562"
0.125"
Winnipeg, Manitoba
Canada R3T 2N2
7.5" x 10.5"
and
11.5" x 14.5"
kraft envelopes
The horizontal logo

version is to be used
for all envelopes. The
logo is to be positioned
at the top left corner of
the envelope.
The screened-back shield

icon is omitted
N.B. The most common envelope sizes are shown here.
62
Fax cover letter specifications

1.378"
0.75"
2.5"
0.75"
1.875"
Faculty of Law
2.5"
Fax message
Date: _______________________________________________________________
No. of pages (including cover):___________________________________________

Transmit to:_______________________________________________________
________________________________________________________________
________________________________________________________________
________________________________________________________________
Facsimile:_______________________ Telephone:________________________
From:_______________________________________________________________
Facsimile:_________________________ Telephone:_________________________
Message:
The fax cover sheet

design is based on
total functionality.
The fax cover sheet follows the same basic layout as

the university letterhead but includes an easy to use
form for fax information.
63

University of Manitoba Visual Identity Guide

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UNIVERSITY OF MANITOBA

VISUAL IDENTITY GUIDE

University of Manitoba Visual Identity Guide February 15, 2011

This guide is to be used as a reference tool for

University of Manitoba Visual Identity Guide February 15, 2011

Our Visual Identity

University of Manitoba Visual Identity Guide February 15, 2011

How to use these guidelines

University of Manitoba Visual Identity Guide February 15, 2011

University of Manitoba Visual Identity Guide February 15, 2011

The University of Manitoba logo

The University of Manitoba logo is

Always use digital files

University of Manitoba Visual Identity Guide February 15, 2011

Logo safe area/minimum size

The logo is always scaled as a unit. The

Logo protected space

A safe area around the logo must be preserved

The minimum allowable size of the logo has been

The safe area is determined by the height of the

Note: There may be rare occasions such as

University of Manitoba Visual Identity Guide February 15, 2011

upper bar: pantone 1545 C

logotype: pantone 1545 C

pinline: pantone 1545 C

The Pantone colours used in the

University of Manitoba Visual Identity Guide February 15, 2011

The full colour logo is the preferred version and

Full colour with

This version includes white type and a white release

A one colour version of the university logo has

University of Manitoba Visual Identity Guide February 15, 2011

The black version for use in black and white

A reverse white version for use in black and white

University of Manitoba Visual Identity Guide February 15, 2011

Choosing which logo to use

The logo can be printed on

When a piece is produced in colour, the U of M logo

University of Manitoba Visual Identity Guide February 15, 2011

Four-colour process/special print techniques

Special print techniques

When printing in four-colour process (CMYK),

The entire logo may be engraved, blind

University of Manitoba Visual Identity Guide February 15, 2011

Different type style:

Reduce and enlarge the logo

Minion is the only typeface allowed

Improper alignment of shield:

The logo should never be framed in a

In the logo format, the alignment of the

University of Manitoba Visual Identity Guide February 15, 2011

Coloured backgrounds that are from

Improper placement of the shield:

The logo should not be subject to distortion or

In the logo format, the placement of the shield

The logo should never be placed on backgrounds

The logo should never be reproduced in any

University of Manitoba Visual Identity Guide February 15, 2011

Logo with theme line

One university. Many futures. is the

On the bottom left

Incorporated into a headline

umanitoba.ca is the universitys URL.