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How You Can Help TechTarget and Yourself

(in 5 Minutes a Week)

Every employee can contribute to the TechTarget community, and every


action you take creates value for you, your peers, and the company.

Get Social, Get Benefits


Larger Audience

Increased revenue

Marketing

Development

Editorial

Visibility/authority

Trend awareness

Reader feedback

Best practices
education

Content opportunities

(attendees + speakers)

Client/ Company
Engagement

Brand authority

Trend awareness

User feedback

Reporting

Industry knowledge

HR/nance

Ops

Brand building

Trend awareness

Recruitment

Best practices

Research

Presence building

(trends + candidates)

Interacting with our readers


provide me with insight and
perspective about a topic and
helps generate future story
ideas.

Diana Hwang,
Senior News
Writer

Ive been corresponding with


someone who commented on a
blog post I wrote. I discovered
he works as an analyst, and he
may now become an expert
columnist for our site.

Maxine Giza,
Associate Site
Editor

Relationship building

Networking

Social media has been an easy


and ecient way to help
promote our latest market
research, recruit attendees for
Summits and nd new
customers.

Peter Ross,
VP, Marketing

Name recognition

Troubleshooting

Client consulting

Recruitment

Sales

Professional
development

Better branding

Events

More opportunities

Rich Stone,
Global Account
Manager

With social you never have to


make a cold call again and
more importantly it enables
you to grow prospects into
customers and turn customers
into TechTarget champions.

Your Contribution Makes a Real Difference

interaction =
(per week)

new ways for users to nd TechTarget

X everyone

search

2,000+

social

email

new ways for users to nd TechTarget

How this will help


more registrations

conversion
opportunities

revenue

visibility

more leads

more discussions

prominence for
content creators
(search + social)

trac

more
ad revenue

more clicks

increased authority
for websites +
contributors

Build
sa

s
user
ed

e of eng
c
n
ag
ie
d
u

more
activity

Each comment generates

Every social share expands the

notication emails to other

audience and boosts its overall

contributors, leading to more

value.

return visits.

Existing discussion encourages

Increased activity builds

others to join in, creating a

search engine value, elevating

more welcoming user

our authority and rewarding

experience.

contributors and customers

Do Your Part to Build the TechTarget Brand


Create or update your internal and external social proles
with a picture and bio.
Find and read content that interests you. Follow site social
accounts and subscribe to community tag notications.
Add your thoughts. Post or respond to comments and
discussions, ask and answer questions and share content to
your networks.

Have a Question? Contact socialmedia@techtarget.com