FASHION SUB CULTURES: PUNKS

HIPPIES
MINIMALISTS
GRUNG
GOTHIC
HEAVY METAL
1

PUNK

Punk rock
band

The punk subculture is a subculture

based around punk rock. It includes
music, ideologies, fashion, visual
art, dance, literature and film. The
punk scene is composed of an
assortment of smaller factions that
distinguish themselves from one
another through unique variations.
Several of these factions have
developed out of punk to become
subcultures in their own right.

HIPPIES

The hippie subculture was originally a youth movement that

began in the United States during the early 1960s

The word hippie derives from hipster, and was initially used to
describe beatniks who had moved into San Francisco's

These people inherited the countercultural values of the

Beat Generation, created their own communities, listened
to psychedelic rock, embraced the sexual revolution, and used
drugs such as cannabis, also known as marijuana, and LSD to
explore alternative states of consciousness.

MINIMALISTIC

Minimalism describes movements in various forms of art

and design, especially visual art and music, where the work
is stripped down to its most fundamental features.

Designers notorious for being masters of minimalism like

Calvin Klein, Jil Sandler, Narciso Rodriguez, and Prada are
playing on home court for the fall 2008 and winter 2009
seasons, with stunningly simple collections being en vogue.

Prominent artists associated with this movement include

Donald Judd, Agnes Martin, Robert Morris, and Frank Stella.

Effortless, unfussy, unadorned, and powerfully understated,

stark minimalist style is one of few fashion trends that works
for virtually all women of any age, shape, or social
occupation. There's something extremely confident and
uncomplicated about this unpretentious look, which
showcases a woman's shape, face, and personality, without
any need to distract the eye with ornamental embellishments
or patterns.

Minimalist garments
& decors
4

GRUNGE

The word grunge is believed to be a backformation from the US slang adjective

grungy,which originated in about 1965 as a
slang term for "dirty" or "filthy."

Grunge (sometimes referred to as the

Seattle Sound) is a subgenre of alternative
rock that emerged during the mid-1980s in
the American state of Washington,
particularly in the Seattle area. Inspired by
hardcore punk, heavy metal and indie rock,
grunge is generally characterized by heavily
distorted electric guitars, contrasting song
dynamics, and apathetic or angst-filled lyrics.
The grunge aesthetic is stripped-down
compared to other forms of rock music, and
many grunge musicians were noted for their
unkempt appearances and rejection of
theatrics

Grunge became commercially successful in

the first half of the 1990s, due mainly to the
release of Nirvana's Nevermind and Pearl
Jam's Ten. The success of these bands
boosted the popularity of alternative rock
and made grunge the most popular form of
hard rock music at the time.

GOTHIC

The goth subculture is a contemporary subculture

found in many countries. It began in the UK during the
early 1980s in the gothic rock scene, an offshoot of
the post-punk genre.
The goth subculture has survived much longer than
others of the same era, and has continued to diversify.
Its imagery and cultural proclivities indicate influences
from 19 Century Gothic literature along with horror movies

HEAVY METAL

The clothing associated with heavy metal has its roots in the biker, rocker, &
leather subcultures. Heavy metal fashion includes elements such as leather
jackets; hi-top basketball shoes (more common with old school thrash
metallers); blue or black skinny fit jeans, camouflage pants or shorts, and
denim jackets or kutte vests, often adorned with badges, pins and patches.
As with the bikers, there is a fascination with Germanic imagery, such as the
Iron Cross.
Distinct aspects of heavy metal fashion can be credited to various bands, but
the band that takes the most credit for revolutionizing the look was Judas
Priest, primarily with its singer, Rob Halford.
Halford wore a leather costume on stage as early as 1978 to coincide with
the promotion for the Hell Bent for Leather album. In a 1998 interview, Halford
described the biker and leather subculture as the inspiration for this look.
Shortly after appropriating the leather look, Halford started appearing onstage
on a roaring motor bike. Soon, the rest of the band followed.