A PROJECT REPORT ON

MARKETING MIX OF HONDA

(Honda Motorcycle & Scooter India Pvt. Ltd.)

Submitted by :
MOHD. DANISH HASAN
PGDM-1st year
Jagannath International Management School, Kalkaji, New Delhi
Roll Number : 89

A project report submitted in partial fulfillment of the requirements

for
Post Graduate Diploma in Management(PGDM) , Equivalent to MBA by AIU
Of
All India Council for Technical Education(AICTE),
Ministry of HRD,Govt. of India

JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL,

KALKAJI, NEW DELHI.

MARKETING MIX OF HONDA

(Honda Motorcycle & Scooter India Pvt. Ltd.)
Submitted By
MOHD. DANISH HASAN
PGDM-1ST YEAR
Roll No. 89

A project report submitted in partial fulfillment of the requirements

For
PGDM (Equivalent to MBA by AIU)
of
All India Council for Technical Education (AICTE ),Ministry of HRD, Govt. of
India.

DECLARATION

I hereby declare that the project report entitled

MARKETING MIX OF HONDA

(Honda Motorcycle & Scooter India Pvt. Ltd.)
has been prepared by me under the supervision of Mr. Raman (External mentor), and Ms.
Prabhjot kaur (Internal Mentor),
Jagannath International Management School, Kalkaji,New Delhi and submitted in partial
fulfillment of the requirements for the PGDM course of AICTE,Ministry of HRD, Govt. of
India. The Project work is my original and not submitted for the award of any other
Degree,Diploma,Fellowship or any other similar title or Prizes.

Place : New Delhi

Date

MOHD. DANISH HASAN

PGDM-1ST YEAR
ROLL No. 89

Acknowledgement
The satisfaction and euphoria that accompanies the successful completion of any task would
be incomplete without mentioning the names of the people who made it possible, whose
constant guidance and encouragement crown all the efforts with success.

I am immensely grateful to Mr. Raman (External mentor) and Ms. Prabhjot kaur (Internal
Mentor), or their encouragement and guidance at every stage to present this presentation on

MARKETING MIX OF HONDA.

I also express my sincere thanks to Mr. Raman (External mentor), and Ms. Prabhjot kaur
(Internal Mentor), Jagannath International Management School, Kalkaji,New Delhi for their
valuable support towards the completion of this Project.

I would like to take this opportunity to thank all my friends and people who have guided,
inspired and helped me in the successful completion of this project, I owe a debt of gratitude
to all of them, who were so generous with their time and expertise.

Last but not the least, I thanks everybody, who helped directly or indirectly in completing the
project.

(MOHD. DANISH HASAN)

PGDM-1ST YEAR
ROLL NO. - 89

CONTENTS

TITLE

PAGE NO.

INTRODUCTION

TWO WHEELER MARKET IN INDIA

HISTORY OF HONDA

COMPANY PROFILE

10

MARKETING- INTRODUCTION

11

HONDAS PRODUCT

14

PRICE

17

PLACE

18

PROMOTION

21

SWOT ANALYSIS

23

RURAL STRATEGIES

25

MARKET STRATEGIES

27

METHODOLOGY

29

DATA ANALYSIS

30

FINDINGS

39

SUGGESTIONS AND CONCLUSION

40

BIBILIOGRAPHY

41

INTRODUCTION
This report deals with Motor Bike Industry in India, who are the major players in this
industry and what is their image in eyes of customers. How consumers recognize and rate
Honda in comparison to other brands in the market is the main motto of study.
The project named ANALYTICAL STUDY OF MARKETING STRATEGY OF HONDA
MOTORCYCLE & SCOOTER INDIA PVT. LTD. is undertaken to analyze how customer
views Honda as a Brand in comparison to other Brands available in the market.
This report tries to find out Brand Image of Honda in customers eyes in comparison to other
competing brands available in the market.
This report puts a light on consumer perception relating to brands available in Motor Bike
Industry & whether Honda as a brand is able to retain its position in the Market beside cut
throat competition or not.
This project is not concentrated to a particular area or factor. This project basically includes
all the factors which emphasize purchasing decision of a customer and his choice.
The project is based on a Market Survey being conducted of the general customers & thereby
analysing and recording their views about Honda and other prevalent brands of Motor Bike
Industry.

TWO WHEELER MARKET IN INDIA

The two-wheeler market in India is the biggest contributor to the automobile industry with a
size of Rs.100, 000 million. The two-wheeler market in India comprises of 3 types of
vehicles, namely motorcycles, scooters, and mopeds.
Foreign collaborations have been playing a major role in the growth of the Indian twowheeler market, and most of them are Japanese firms. The modern two-wheeler firms in India
have been manufacturing new categories of two wheelers such as Step Thurs. and
Scooterettes. These have been produced by combining two or more two-wheeler segments.
Foreign firms have already taken initiatives to own their two-wheeler subsidiaries in India.

Among the 3 segments of the Indian two wheeler market, major growth trends have been
seen in the motorcycle segment over the last four to five years. One good reason for such
increase in demand for motorcycles is due to its resistance and balance even on bad road
conditions. Most of the rural areas in India do not have decent roads and hence the need for
good, shock-resistant, and steady two-wheelers such as motorcycles had been felt.
Some of the major players in the Indian motorcycles market are Hero Honda CBZ, Bajaj
Pulsar, TVS and Apache. Other brands include Splendor, Passion, Fiero, Victor, Star City,
Boxer, CD Dawn, Karizma, Caliber, etc. Having classified the motorcycle brands into
economy, executive, and premium segments, Bajaj stands as the leader in the economy
segment, Hero Honda leads in the executive segment, and there is a competition in the
premium

segment

between

Hero

Honda

and

Bajaj.

The following are the main factors that affect two-wheeler sales in India:

Increase in credit and financing for auto vehicles - Two-wheeler loans and financing
has been on the rise.

Increase in consumer's salary - Due to opportunities offered by multinationals the

disposable incomes of salaried individuals have increase manifold.

Constant petrol prices - Today, the government of India has been working on reducing
subsidies on kerosene and diesel which will keep petrol prices at more or less the same level.

Delay in initiation of Mass Transport System - Probably a future threat to the twowheeler market, the implementation of the mass transport system has been delayed.
However, the two-wheeler market in India is a fast growing market due to its technological
advancements in product manufacturing and emphasis on design innovation.

HISTORY OF HONDA
Soichiro Honda, the developer of Honda motorcycles, didnt set out to manufacture them. In
fact, his passion was vehicles. He also loved the idea of driving fast and enjoyed racing. He
worked from the time he was a teenager in an auto repair shop, so he had a great
understanding of the mechanical end of things. He also owned a Harley and an Indian, giving
him plenty of motorcycle riding experience.
In 1928, Honda opened his own repair shop. As a hobby he also indulged in building race
cars. He did not start the Honda Motor Company until he was 41 years old in 1948. They
manufactured several two stroke and four stroke motorcycle models. He focused on the areas
of quality and design, offering well made products to compete in the industry.
While the motorcycle sells continued to rise over the next two decades, the company almost
went under in 1953. This was due to the end of the Korean War and economic depression in
Japan. However, they continued to sell a small amount of motorcycles and continue
production. The main reason Honda did not close the factory was because he did not want to
see more people out of work.
It was a good choice as by 1958 Honda was again profitable. In July of that year they
introduced the C100 Super Cub which is known as the most successful motorcycle in the
world. It was marketed as a cheap and versatile model that could be used by anyone. The bike
featured a four stroke motor and a three speed transmission. The bike was very easy for new
motorcycle riders to operate as well. Women even used it as a means of commuting. As a
result, Honda became the largest manufacturer of motorcycles in the world by 1959.

Honda decided this was a good time to think about international expansion. They focused on
Asia and Europe instead of the United States. This is because they felt there was too much
competition with American made bikes to be profitable. However, the decision was made to
come to the United States because Honda felt if the American people accepted their models,
then it would set precedence for the rest of the world to do so.
The first Honda retail store in the United States was based in Los Angeles, California;
opening its doors in June of 1959. Honda fought hard to promote their products in the United
States with a positive image. This ploy worked well, and Honda had more than 75 successful
dealerships in the United States by 1960.
Honda is also credited with establishing the Motorcycle Industry Council and the Motorcycle
Safety Council. They provided half of the funding needed to start both organizations. Their
community involvement was noticed and highly appreciated by the motorcycle enthusiasts of
the United States, resulting in more trust in Honda products.
Throughout the 1970s Honda continued to rule the motorcycle industry, developing new
motorcycles that people around the world couldnt get enough of. They also got a reputation
for the fastest bikes around, as their models won more than 70 high profile races around the
world in 1973. In 1975 Honda took another leap that paid off well for them. They introduced
the GL1000 Gold Wing as a touring bike. It brought a whole new level of comfort and style
to touring bikes that other manufacturers quickly copied.
Since then, Honda has continued to produce innovative motorcycle models that appeal to the
various cultures around the world. They have also continued to invest in the public interest.
Honda donates thousands of motorcycles to worthy causes each year. They also help fund
motorcycle training courses to help ensure motorcyclists have the best information to operate
their bikes safely.
Honda has proven themselves to be a manufacturer of reliable motorcycles for the past
several decades. They are among the top sellers in the motorcycle industry because of their
unique designs, long lasting equipment, and low cost motorcycle models. While they have
taken some huge risks over the years, they have helped them to build the successful
motorcycle empire they have today.

10

COMPANY PROFILE
INTRODUCTION
Honda in Indian Two-wheeler industry, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI)
is the 100% owned subsidiary of Honda Motor Company Ltd. Japan. It started Indian
operations in May, 2001 at IMT Manesar (Haryana) and has acquired over 15 Million happy
customers in its 13th year of successful operations. Today, HMSI is recognized as the fastest
growing

wheeler

company

in

India.

Growth: During FY 2013-14, HMSI achieved record breaking sales of 37.22 lac units and
became the 2nd largest 2 Wheeler Company in Indian two-wheeler market with a significant
35% growth. Overall, in current fiscal 2014-15, HMSI aims to sell 45 lac units and register a
phenomenal

21%

growth

over

previous

year.

Expansion:HMSI reached its peak production level of 16 lac units at its Manesar (Haryana)
facility in 2010. To serve customers faster, HMSI added fresh 12 lac unit annual production
capacity at its second plant in Tapukara (Rajasthan) in FY11-12. To further meet increasing
customer demand, Honda has inaugurated its third plant of 12 lac unit production capacity at
Narsapuram (Dist. Kolar, Karnataka) on May 28, 2013 and production commenced starting
June13. Overall, HMSI cumulative production capacity from its 3 plants is 40 lac units
annually. An additional 6 lac unit capacity expansion announced at 3rd plant will take
production

capacity

to

46

lac

units

by

FY14

end.

Network: In the end of FY 2013-14, HMSI Sales & Service network stood at over 2730
outlets (includes 768 Dealers, 1000 Branches/Sub dealers, 962 service set-ups) across India.
Further, New Zonal offices were inaugurated at Ahmedabad, Chennai, Bhopal, Mohali,
Bhubaneswar, Nagpur & Varanasi for amassing local market intelligence, strategizing and
implementing regional approach faster. In current FY2014-15, we target to add a total of
1020 more outlets and provide service closer to customer with a network of 3750 sales and
11

service

outlets.

Fun Expansion: Honda is proud to be the Industry First to promote Fun, Safety and
Environment in India. Since 5 years, Honda has been expanding popular Fun initiatives like
Honda One Make Race, Gymkhana, Asia Cup and the unique Honda Racing Training by
Moto GP riders from Japan. In addition, Honda has introduced its global performance fun
bikes

in

India.

Safety Promotion: As a responsible manufacturer, Safety is a priority for Honda. Honda has
been regularly conducting safety riding activity for females, CRF 50 and Primary training for
kids, riding trainer simulation at dealerships. Till date, HMSI has trained more than 3 lac
customers,

1,20,000

children

and

25,000

women

on

road

safety.

Environment Conservation: On the environmental front, Honda wants that tomorrow be

greener than today. To ensure Joy for next Generation, Honda implements environmental
management at its premises. It various efforts include reducing and reusing waste to achieve
zero emissions, resource conservation, improved efficiency and promotion of Green Factory,
Green

Supplier,

Green

Dealer

initiatives.

Awards:Honda Motorcycle & Scooter India has been recognized by 15 prestigious awards
for both Brand and products. These include the Most Preferred Scooter Brand in NorthEast, two awards for Best Manufacturer to Support Indian Racing and three Manufacturer
of

the

Year

awards.

On the product front too, Honda continued to receive overwhelming recognition by winning
two prestigious awards for Manufactures of the year by Bike India Awards, 2014 and Two
Wheeler Manufacturer of the year by NDTV Car and Bike India Awards 2014.

MARKETING: AN INTRODUCTION
Marketing is a social and managerial process by which individuals and groups obtain what
they need and want through creating, offering and exchanging products and values with each
other. In this way marketing is a business function that identifies customer needs and wants,

12

determines which target market the organisation can serve best, and designs appropriate
products, services, and programs to serve these markets.
Marketing is much more than isolated business function it is the philosophy that guides the
entire organisation. The goal of marketing is to create customer satisfaction profitably by
building-value laden relationship with important customers as well as fulfill certain
organizational objectives.
People throughout the various kinds of organizations-product or service, profit or non-profit,
domestic or global, small or large, need to know how to define and segment a market and
how to position themselves strongly by developing need satisfying products and services for
chosen target segment. They must know how to price their offerings to make them attractive
and affordable and how to choose and manage intermediaries to make their products available
to customers. And they need to know how to advertise and promote products so customers
will know and want them.
The objectives can be achieved through the implementation of suitable marketing strategy by
the organisation. It is the marketing logic that is formulated keeping in mind the needs of the
consumers and also strategies of the competitors. The 4 factors affect it are:
Product - The tangible offer to the market, which includes the product quality, design,
features, branding and packaging.
Price The amount of money that customer pays for the product. The price of the product
should commensurate with its perceived value. If does not, the buyers will turn to competitors
products.
Place Includes the various activities the company undertakes to make the product accessible
and available to a large number of target customers.
Promotion The fourth marketing mix tool, includes all the activities the company
undertakes to communicate and promote its products to the target market. It consists of
advertising, sales promotion, public relations, and direct and online marketing.
Faced with unrelenting global competition, and ever more powerful and demanding
customers, companies across the world have come to realize that their old ways of operating
13

 their long standing methods for developing, making, selling and servicing products are no
longer adequate. They have also discovered that their existing tools for improving operations
are not making a dent in persistent problems of high cost, poor quality and inadequate
service. In order to address these problems, these companies are taking measures more
radical than they have ever taken before. They have begun to re-engineer, they have ripped
apart their old ways of doing things and started with clean sheets of paper.
Honda has effectively evolved remarkable marketing strategies for its 4Ps. It is because of
this that Honda has been able to come out a niche for itself. But before we discuss the
strategies for the 4Ps separately, it is imperative that we know about the marketing strategy.
This is what keeps the Honda going and have reinforced its leadership in the motor bike
segment.
MARKETING COMMUNICATIONS
Walk the Talk though Advertising, sales Promotion, Public Relations, through an emerging
Media, including the Web these things are done through.

Promotional Methods

Promotional Mix

Advertisement

Sales promotion

Public Relations

Event Management

Media Management ]

Budgeting

Measuring Effectiveness
And much more..
14

The internets greatest potential has been superbly exploited by the small business ventures to
reach customers directly. The market had virtually opened quickly to market changes by
providing accurate market intelligence, faster communication and greater planning time. This
helped to reduce the market volatility the dealer to understand the significance and value of ecommerce and benefits of embracing the latest in information technology, and initiate
concrete steps to capitalize on it. The marketing is also done through sales promotions,
Advertisement, publicity, etc.
Strong dealer relationship expands the scope of the commercial paper programme in an
organization and Honda is doing that. They are doing the communication through newspaper,
magazines and television channels, etc.

PRODUCT
Motorcycles sold by HMSI include the Aviator, Activa, Dio, Unicorn, Shine, CBF125
Stunner, CB Twister, Dream Yuga, CBR250R, CBR150R, Activai, CB Shine, Dream
NEOCB Trigger and Honda CD110 Dream.

Model Line Up & Prices:

Manufacturing

Engine

Ex-showroom,

Segment

Models

ATSC

Activa-i

43,680

Dio

44,613

Delhi

110cc
Activa

46,482

Aviator

47,482 - 52,683

Activa 125

15

125cc

52,532 - 58,241

CD Dream

41,100

Dream Neo

42,237 - 46,310
110cc

Dream Yuga

45,384 - 48,173

CB Twister

47,775 - 50,885

CB Shine

47,426 - 54,135

MC

125cc
CBF Stunner

55,969

CB Unicorn

63,294

CB Trigger

150cc

CBR 150R
CBR 250R

1.17 - 1.18 Lac

250cc

CB 1000R
CBR
CBU

Fun Bikes

1000RR

65,718 - 74,887

1.52 - 1.86 Lac

11.81 11.97 Lac

1000cc
15.21 15.46 Lac

Fireblade
VFR 1200F

1237cc

17.62 Lac

VT 1300CX

1300cc

13.99 Lac

Riding on the success of its Indian operations, Japanese auto major Honda Motor is
developing a new range of affordable motorcycles and scooters for Indian customers to gain
market leadership even as its narrows the gap with its partner-turned-rival market leader
16

MotoCorpBSE -1.45 % in the 15 million units domestic twowheeler market.

These new range of low-cost motorcycles and scooters, that are expected to hit the streets in
two to three years, are currently being developed at its Manesar-based Research &
Development facility that houses over 200 engineers, mostly sourced from India. Honda
Motorcycle and Scooter India (HMSI), the fully-owned local subsidiary of the world's largest
two-wheeler maker by value, has outlined these details tailored on the need of its sales,
engineering, design & bough out (SEDB) concept that would allow the rollout of Indian
customer

centric

bikes

and

scooters.

"We are working closely with our technical centre to develop motorcycles and scooters
keeping in mind the local customers that would change the Indian market in terms of pricing,
but would not be a low-cost product. These would be extremely innovative next-gen mobility
vehicles bearing the Honda stamp and based on materials sourced from local Indian market
that would help us control costs, but maintain high aspirations like most of our brands,"
HMSI

president

and

CEO

Keita

Muramatsu

said.

Honda looks to gain an edge over its Indian rivals and is widely perceived to overtake current
market leader Hero MotoCorp. It is the fastest growing two-wheeler company since it parted
ways with its Indian partner in 2010 and has almost doubled its market share to around 26 per
cent from 14 per cent in the current fiscal. Growing at 25 per cent, it outpaced Hero's modest
8 per cent growth in sales during the current fiscal in the domestic market that grew 12 per
cent to 10.93 million units in the first eight months of the fiscal. Honda executives admitted
that they are facing huge capacity constraints that is coming in the way of its aim to grow its
share in the two-wheeler market. "We have a customer booking backlog of around one lakh
scooters and bikes and are constantly falling short of capacity to meet this demand.
They are almost saturated on the 4.6 million installed capacity and can only cater to the
demand only when the fourth plant in Gujarat comes up in FY'16 and starts rolling new
products,"

HMSI

vice

president

for

marketing

and

sales

YS

Guleria

said.

Honda would not be sourcing any technical know-how for the new range of bikes from its
China operations, where it makes bikes for African market that are sold in the price band of
$600. Indian twowheeler company Bajaj AutoBSE -0.30 % also makes bikes in China that are
17

sold

in

Africa

and

other

markets.

"We would be improvising on the existing platforms, or if possible, developing new products
that are ideally priced for the Indian market. It isn't easy to launch low-cost two wheelers, and
are constantly working on cost reduction measures through technology intervention. Costs are
constantly rising in India and our in-house overheads have risen 15 per cent in the past one
year," Muramatsu said. Its main rival Hero MotoCorp is also working on low-cost bikes
though CEO Pawan Munjal did not disclose any timeline for the debut of the product.
Another Japanese two-wheeler company Yamaha is also plans to introduce a low-cost bikes
in India, though its local operations are small and it is only a fringe player.
While there have been no instances of low-cost bikes in India, several carmakers tried to
introduce low-cost cars in the past, but flopped. Tata Motors' Rs 1-lakh Nano as well as
Nissan's Datsun Go hatchback have not been endorsed by customers. Utility vehicle maker
Mahindra & Mahindra had tied up with its European partner Renault and launched the Logan
sedan which also failed to click here.

18

The Yuga is expected to be priced competitively at around Rs 45,000, which could give the
company the much needed momentum in its motorcycle business. The other launches
included a new 110cc Dio scooter as well as the larger CBR150R and 250R bikes. Officials
said Honda R&D would now work closely with the Manesar operations of HMSI (Honda
Motorcycle & Scooter India), which would facilitate faster product launches in the coming
years. In addition, the company will increase the number of its zonal offices and training
Centres keeping in mind the growing demand from smaller towns and the need to be closer to
this critical buyer base. Clearly, Honda is determined to make up the lost numbers ceded to
the Hero group, which works out to over five million units annually. The revised strategy will
call for an aggressive play in the pricing segment while offering top quality products.

PRICE
Pricing is an important component of marketing mix of the firm. Determining the prices of
different products of a firm is very difficult task of the marketing manager. Price denotes
money value of a product. If represent the amount of money for which a product can be
exchange. In other words, prices represents the money which the buyer pays to the seller for a
product price represent the exchange value of goods and services in terms of money. Price is
all around.
Price factor has very well been touched by the manufacturers. The manufacturers are
charging very comparatively cheaper price i.e. Rs. 45000 approx. The pricing strategy of the
company is very set. They price their product according to the cost of production and also by
keeping an eye on the price of the competitors of that segment and demand of the product in
the market.
A pricing strategy that ensured an average manufacturer margin that game dealer an adequate
return and created a reputation with consumers like a company selling a good quality
product at a reasonable price. Industry focus themselves the low cost producer with good
quality and aimed to maintain the price advantage in every market of two wheelers.
Honda group ensures an easily affordable pricing through excellent transportation to common
man. I fixes customer centric pricing that provide customer total satisfaction.
19

Hondas pricing objectives are: List price, Discount, Financing schemes, Credit terms, and
Maximize profits
Honda group ensures an easily affordable pricing through excellent transportation to common
man. It fixes customer centric pricing that provides the customer with total satisfaction.

DISTRIBUTERS (PLACE)
HONDA HAS direct contact with the dealers. There are no middlemen involved. The dealers
directly sell to the customers. The channel is of 1st level which has only the dealers as the
link between the customers and the company.

Distribution Channel

Manufacturer

Dealer

Customer

Sub-dealer

How Promptly The Work Done?

The dealers keep in contact with the manufacturer or the head office or the regional office. As
the order fax reach the manufacturer, as in Delhi it takes only one-night time of transit from
the manufacturer to the dealer. The dealers in far off places like in Assam, South India and
others, it takes a maximum of 7 days to reach the placed order due to the transit.
20

Basically, the delay of delivery of the order is basically due to the transit time. The transit
time in near places is not more than one night.
How The Transit Done?
The manufacturers have their own transportation facilities. The manufacturer have trucks
which can load 18-25 units of bikes at a time, individually. When the units are despatched
from the factory, or manufacturing it, it is in its standard form and accessories like seat cover,
handle cover, back-looking glass and others are not part of the standard unit of the two
wheeler of Honda.
The transportation trucks straightway reach the warehouses of the dealers. In case the
warehouse of the dealer is not there then the trucks straight away come to the dealers
showroom where they usually have some place for storing the stock as in the case of
Daryaganj dealer. The Daryaganj dealer's stock is stored in the place just behind the
showroom. For this particular dealer the transportation cost to bring the units from the
warehouse to the showroom is saved and thus the distribution cost is saved. But there are
dealers like in Green Park, this dealer does not have their ware house nearby to the showroom
which means that this dealer has to keep their own transportation system to bring the units
from the warehouse to the showroom which is not cost effective.
The sub-dealers usually hires the trucks to get the units delivered to their outlets. Sometimes
the dealers truck is used by the sub-dealers to carry the units to their outlets on goof faith. If
the sub-dealer is the part of the same dealer then the transportation charges are less and if
they hire it then the cost is high for the sub-dealers.
What Does Customer Want?
The customers of Honda, according to the Asst. Manager (Sales) are very particular about the
colours that Honda offers in its wide variety of scooters. He said that the customers are very
much aware of their purchase. Gone are the days when the sales people could influence the
buyer to buy a particular product. Almost 90-93% of the customer, whoever comes to the
showroom? Usually comes after he/she had made a decision. So, the work of the sales person
is less. The rest 7-10% have some doubts with regard to the purchase ofHonda. It is here,
where the sales persons have to do some work in convincing the customers about the scooter.

21

The sales person in this regard convey the customers about the mileage, strokes and also the
parameters that the customers enquire.
When Do They Sell More?
Honda scooters peak season selling state from the month of April, just after the budget and
after the month of November the sells become slack. This is mainly due to the people think
that the budget can reduce the prices and moreover the budget usually brings in a difference
at Rs. 1000 - 1500. This is an important factor for increasing in sells. Usually in the month of
November the manufacturer comes with re-modelling and also new launches. People wait till
the month of April to see whether the prices are slashed or not.
How's The Relationship Between The Manufacturer And Dealers?
Improvement of sells is the first and foremost concern of the trading people. He said that they
are given the dealership to sell the products of Honda and the relationship is better when the
sells are more. On an average, sells around 5 to 6 scooters per day. The company
representatives keeps in contact with the dealers over telephone and keeps a pressuring the
sales managers of the dealers to improve the sells. The Dealer have 2 sales staff in the
showroom and 7 more sales staff who moves around their sells territory on the call of the
customers. The representatives of the company visits the dealers weekly or fortnightly. The
company keeps a very good relationship with the dealers. As the launch of the new models
the company calls on all the dealers for meeting. In this meetings the company executives
discusses the strategies that the company will follow during the forthcoming months. The
company accordingly ask the dealers to change their strategies. Things like the target of sales
sells for the forthcoming year, what should be the attitude towards the market, the company's
forecast and many such issues are discussed in these meetings. The company also meets with
the dealers during the time of new launch. Here the company invites the dealers and also the
sub dealers to train them about the new product that is going to be launched. The company
gives the dealers and sub-dealers mechanics a training of around 15 to 20days.
The dealers improve the relationship at personal level with these local garage by giving them
gifts.
Sales forecast

22

So depending on the market demand, the dealers place the order. The dealers make a sales
forecast taking into consideration the market demands the past years sales in the same month,
and also whether the present season is a peak slack season. Once, the sales forecast is made,
then the dealers place the orders depending on the forecast.

ADVERTISEMENT
Advertisement, local events sponsorship and promotions and inviting a prominent personality
for the inaugural or first like delivery function would contribute effectively in generating a
wider local interest and attention.
The new commercial is powerful film repeat with an impressive storyline. The effort to pack
the story, drama and impact in just 60 seconds was phenomenal challenge itself.
SALES PROMOTION
A fundamental concern of any customer during the purchase Of a double product is the
quality and provision of efficient service. After all queries on product quality, performance,
features and benefits have been satisfied, the customer invariably focuses on the service
factor for the product as the end objectives is to ensure trouble free operation.
The host of training programmes and relationship enchantment activity additionally backs the
spates of servicing camp, organized throughout the country. The active support of servicing
and co-operation rendered by the dealer in the form of logistics and infrastructure further aid
in making such programmes highly meaningful and valuable. They are doing free check-up
camps reinforce customer trust. Service advisors collecting information from a customer
about his satisfaction level after the servicing of their bike. For the promotion of products the
Honda dealer rally. Honda is organizing so many events in sports, cultural programmes, film
-festivals etc. for the promotion of the product.
Publicity:-For the purpose of publicity Hero Honda is always organizing different events, etc.
and they are always inviting celebrities from film, sports, media, politics, etc.
GENERIC STRATEGY:
Three basic or generic strategies open to any business are:
23

1.

Cost Leadership: This will provide above average profits and managing all aspects of the
value chain to reduce costs at every point creates it. A cost leader will sell a standard nofrills product or service, and is likely to be a large firm reaping the advantages of economies
of scale.

2.

Differentiation: A strategy of differentiation involves meeting customers needs by

outperforming the competition by offering better value added through a unique offer to the
customer.
While most of the companies gamble with products, HHML on the other hand prefers a triedand-tested approach. They have managed top get consumers to buy there premium,
technologically superior products.
Their strategy was to consolidate its leadership and maximize profitability by focussing its
resources on a few good products.

3.

Focus: A focus strategy may be effective where neither an overall cost leadership nor a
differentiation strategy is possible for a firm.

24

SWOT ANALYSIS
SWOT
Honda SWOT analysis
Strengths

Weaknesses

Diversified product portfolio

Product recalls

Huge investments in R&D

Weak

position

in

Europe

automotive market

Strong brand image

Decreasing sales

Motorcycle market share in Asia

Opportunities

Threats
Intense competition

Increasing fuel prices

Positive outlook for global motorcycle industry
Growing global demand for environmentally
friendly vehicles

Decreasing fuel prices

Rising raw material prices
Natural disasters

Growth through acquisitions

Strong yen

Strengths
1.

Diversified product portfolio. Honda unlike many other automotive companies does not
focus only on selling vehicles. It is the largest producer of the engines and motorcycles as well.
Therefore, the company is not as susceptible as its competitors are to market cycles or technology
disruptions.

2.

Huge investments in R&D. Hondas investments in R&D reach as much as 5% of revenue.

The business relies on these investments to achieve competitive advantage through various
25

technologies, such as improved vehicle painting process, new hydrogen and hybrid engines or new
welding technologies. In 2012, the company owned 42,000 patents and had pending applications for
29,000 more patents.
3.

Strong brand image. Honda has a reputation for producing the best quality engines around
the world. The companys brand was the 21st most valuable brand in the world valued at $17 billion
and was only behind Toyota, Mercedes-Benz and BMW, according to Interbrand.

4.

Motorcycle market share in Asia. In 2012, Honda sold 80.5% of its motorcycles in Asia, the
market that has greatest growth potential. Having the largest motorcycle market share, Honda is well
positioned to compete with other companies for the sales and profits.
Weaknesses

1.

Product recalls. Over 2011 and 2012, Honda recalled more than 1,000,000 vehicles to fix
various faulty parts and manufacturing defects. Car recalls severely damages firms brand reputation
and future sales.

2.

Weak position in Europe automotive market. Honda holds a very weak position in the
Europes automotive market and has maintained only 1.1% market share in 2012. Although, Europes
market share is declining at the moment and many companies experience losses, the market is huge
and firms can benefit from the economies of scale.

3.

Decreasing sales. In 2012, Hondas revenue hit the lowest point in 4 years to 7.948 trillion.
Honda sales were down by 11.2% in North America, which represents more than 40% of total Honda
revenues. Revenue from Asia and Europe also declined by 21.3%, 15.5% respectively, signaling poor
firms performance globally.
Opportunities

1.

Increasing fuel prices. Hondas strong emphasis on engineering fuel-efficient vehicles

(Honda Insight and Honda Civic) with flexible fuel, hybrid and hydrogen engines will pay off due to
increasing fuel prices.

2.

Positive outlook for global motorcycle industry. Motorcycle industry grew by 4.2% from
2011 to 2012 and is expected to grow by at least 6% to 2016. Honda is the worlds leading producer
and seller of the motorcycles having more than 29% of the market share. Growing demand for the
motorcycles is a great opportunity for the company to expand its global market share and grow sales.

26

3.

Growing global demand for environment friendly vehicles. The declining levels of fossil
fuel sources and the rising CO2 emissions became a major concern for many people and many
governments. Therefore, ecologically friendly cars, powered by hybrid, hydrogen or flexible fuel
engines became very popular. The market for such cars was $33 billion in 2010. Hondas focus on
hybrid and hydrogen fueled engines is a great opportunity to capture the market share for this new
demand.

4.

Growth through acquisitions. Honda could greatly benefit from strategic partnerships or
acquisitions of smaller competitors. The business would add new brands to its portfolio, achieve
greater economies of scale and would benefit from synergies between different firms.
Threats

1.

Intense competition. Honda faces more intense competition than ever. New small entrants
are disrupting the market with their capabilities in producing electric vehicles or alternative fuel
engines. Big companies are restructuring themselves to become more efficient. As a result, firms like
Honda are suffering from competition from both big and small players.

2.

Decreasing fuel prices. Some analysts forecast that future fuel prices will drop due to
extraction of shale gas. This would negatively influence Honda because the company is focusing on
hydrogen fuel, hybrid and flexible fuel engine cars, which are not so attractive to consumers when
fuel prices are low.

3.

Rising raw material prices. Metals are the main raw materials used in vehicle and
motorcycle manufacturing and the rising price of the raw metals raises overall production costs for
Honda.

4.

Natural disasters. Honda has manufacturing facilities in Japan, Thailand, China and
Malaysia. These countries, including others, are often subject to natural disasters that disrupt
manufacturing in the facilities and decrease Hondas production volumes.

5.

Strong yen. Honda earns most of its profits outside Japan and appreciating yen poses a great
threat to Hondas profits.

RURAL STRATEGIES
With a 'service on wheels initiative and top-down strategy, it aims to open new
markets September was a memorable month for Honda Motorcycle and Scooter India with

27

sales touching an all-time high of 4.38 lakh units, 33 per cent up from last year. In the
process, the companys sales in the first half of this fiscal totalled 2.2 million units, making it
the second largest player after former ally, Hero MotoCorp.
Way to the top
On the face of it, HMSI has reason to celebrate, especially with its scooter sales now
averaging nearly 2.4 lakh units each month. Motorcycles account for 1.8 lakh units (exports
take up the balance 18,000 units) but there is still a lot of ground to cover before it catches up
with Heros numbers. Scooters are doing better for sure but bikes are the bigger market and
we need to do something different like providing additional technology across each segment,
says Keita Muramatsu, President and CEO. The idea is to do something unique which reflects
the Honda DNA, headds.The Dream Series was intended to meet market needs in the mass
commuter segment where Hero literally rules the roost. Not everyone within industry circles
is convinced, however, that the Yuga and Neo have made a substantial impact with some
insisting that they are pretty much like Heros range. According to them, the Shine and
Unicorn are doing a lot better especially from the viewpoint of reflecting Brand Honda.
Opinions could be divided on this issue but the Japanese automaker is keeping a careful eye
on market trends and evaluating customer feedback. It is keen to grow numbers in India
which will eventually emerge its largest-selling market, ahead of Indonesia and Vietnam, over
the next two - three years.
Village vision
Rural markets are an important part of the growth strategy especially for bikes where a
beginning has already been made with the CD 110 Dream at a competitive price tag of
41,000. This brand was, till recently, part of Heros entry level series which has since been
rechristened HF. HMSI will be hoping that the CD brand recall draws customers to its retail
outlets.
The CD was an important part of the top-down rural strategy though we have not made an
all-India launch yet. The idea was to focus on those areas where low-end bikes are large in
numbers, says Yadvinder S Guleria, Vice-President (Sales and Marketing).

28

HMSI launched the CD Dream in Uttar Pradesh and Rajasthan with Madhya Pradesh and
Gujarat tipped to follow. This is keeping in line with greater demand for such entry options in
northern and central India.
At the time of launching the rural drive this year, HMSI had targeted sales in the ratio of nine
bikes to one scooter. This made sense given that it only has a 10 per cent share in the mass
bike segment. Yet, the ratio has already changed to 8:2 with demand for its automatic scooters
also on the rise in rural India.
We are working really hard on our rural network and building awareness is the biggest task
going forward. Customers who buy our products are quite satisfied but we need to reach out
more aggressively in service, admits Muramatsu.
Better service
HMSI has 800 operating dealers right now and the Service-on-Wheels initiative has catered
to over one lakh customers since March. To take this forward as a planned activity on a
monthly basis, the company recently launched a mobile service van. According to Guleria,
this will have proper mapping of virgin areas in terms of service facility. The van will also be
equipped with audiovisual equipment, washing facilities, generator sets and a training work
base.
One lesson from our rural drive was that the customer is willing to go 30-40 kilometres to
buy a scooter, but when it comes to service, he is not willing to go beyond 10 kilometres.
Buying is a one-time experience and there was a need to provide mobile vans, he says.
There will be 11 vans by the end of this fiscal.
HMSI is only too aware that it is responsible for helping customers in parts and service. It is
even more important to train people in taking care of Honda two-wheelers and this is where
the mobile service vans have come in handy. The AV equipment allows the company to have
a class and conduct private workshops through videos. As a result, people involved in the
exercise become Honda-trained technicians.
This is a new concept where they do not need to come to our training centre but we train
them on the basics by going there and helping them provide assistance to any customer,

29

Marketing strategy
It has strong marketing strategy that has been continuously evaluating in the market
thatdynamically effecting the sales of its bikes for different bikes. It is maintaining strong
distribution network and high dealer transactions along with good promotional activities that
is enhancing brand value of the company.It is using different promotional activities
TV, media, Online andprint ads, bill boards, road shows etcone of the latest attractive
promotional ad in print media, and online isHonda twister is the new 110cc bike from the
Honda 2 - wheeler stable in India. Honda and itscommunication agency dentsumarcom have
taken an intriguing 3-box layout with the onequestion in bold to advertise the Twister. The
question is "are you missing something and you dont know?"
The following mediums will be analysed as far as branding is concerned
Internet
Newspaper / Magazine articles
Hoardings

CONCLUSION
Honda is positioning itself in the Indian market for different segments targeting as trendy
youth bikes,racing ,fashionable and mainly as common man commodity bikes by introducing
differentmodels and variants. To cope up with the marketing competition it depends on
differentmarketing communications to reach and attract the masses. So far it had managed but
the way of multi positioning requires quit rigorous marketing strategies with smart
marketingcommunication for different positioning markets of Honda Two Wheelers in order
to succeed.
Need forthe Study
Customer satisfaction provides an indication of how successful the organization is providing
products and/or services to the market place. Organizations need to retain existing customers
30

while targeting noncustomers. So, to retain the customers for longer time the marketer has to
know the customer satisfaction levels. Thus, this study is conducted to know the satisfaction
levels of customers of Honda bikes
Scope ofthe Study:
The scope is confirmed only to examine the Customer Satisfaction with reference to Honda
bikes and to find possible remedies to counteract their competition.
Objectives Of The Study

To find out the customers satisfaction level towards Honda bikesservices?

To find out the factors that influence on customers, when they are purchasing Honda bikes.
Limitations
The survey was restricted to Tirupathionly.They may be few opinions, which might have
been missed out.The accuracy of the analysis and conclusion drawn entirely depends upon
the reliability of the information provided by the employees.Sincere efforts were made to
cover maximum departments of the employees, but the study may not fully reflect the entire
opinion of the employees.In the fast moving/changing employees behaviour, name new and
better things may emerge in the near future, which cannot be safeguard in this report.
Methodology
A research design is considered as the framework or plan for a study thatguides as well as
helps the data collection and analysis of data. Present study is an analytical and descriptive in
nature and based on empirical study.

The data was collected from both primary and

secondary sources. The primary source of data is respondents concerned and collected by
using a predefined questionnaire.The secondary sources include books, articles, periodicals,
newspapers, various reports, websites etc.
Data Sources:
The study is based on both primary and secondary data.

31

Secondary Data:Secondary data is collected from the company records publications of

Journals, Newspapers and Websites and websites.
Primary Data:Primary data is collected from the customers of Honda motors through
Questionnaire.

Research

Survey method

approach:
Research

Questionnaire

instrument:
Contact method:

Personal contact

Data analysis:

Chi-square

test,

percentage

analysis
Sampling Plan:
Sampling unit:

Customers of Honda bikes.

Sample size:

20

Sampling

Convenience sampling method

method:

DATA ANALYSIS
The data after collection have to be processed and analyzed in accordance with the outline
laid down for the purpose at the time of developing the research plan. The processing of data
implies editing, coding, classification, tabulation and presentation of collected data so that
they are enable to data analysis.

32

1) Which brand do you own?

S NO

PRODUCT

RESPONDENTS

HERO

60

60

HONDA

20

20

TVS

15

15

SUZUKI
4 SUZUKI
5%

5
RESPONDENTS
3 TVS
15%
1 HERO
60%

2 HONDA
20%

Interpretation:

From above it can be stated that the general satisfaction level of for Honda

in twin cities of Hyderabad and Secunderabad is 60%.

2). Sources of awareness: The customer was enquired about the sources of awareness with
regard the Honda. This will help to know us to which sources is playing a major role in
creating awareness among the customers.

T.V

35

35

NEWSPAPERS

25

25

FRIENDS

12

12

DEALERS

28

28

S.NO.

ATTRIUTES

RESPONSES

EXCELLENT

30

30

GOOD

20

20

AVERAGE

40

40

33

POOR

10

10

Interpretation:Out of the responses obtained from 100 customers 28% said that they became
aware of the Friends. And through the friends 35% of the customers are aware from the
T.V.And another 25%are aware of by the NEWS PAPERS. And only 12% are aware by the
DEALERS.
3). Level of satisfaction on design
The customer was enquired about the level of satisfaction with regard to the Honda.
CHART

40
20
0

Interpretation:Out of the responses obtained from 100 customers 30% said that they are
excellent satisfied and 20% were good and 40% were average and 10% were vehicle is poor.
This data is obtained by most of members were satisfied by hero product.
4). What are the valuable attributes you normally look while purchasing a Twowheeler?

S NO

ATTRIBUTES

RESPONDENTS

QUALITY SERVICE

56

56

LESS PRICE

20

20

BRAND IMAGE

24

24

TOTAL

100

100

34

CHART

Brand
image

Less price
20%
Quality
service

Interpretation:From the above it can be stated that general normally any one while
purchasing a four wheeler most of the members are seeing 50% of members are seeing
PERFORMENS and 30% of members are seeing DESIGN And 10% of members are seeing
PRICE and 10% of members are Others.
5. Suggesting to friends:The following table is regarding the customer likeliness in
suggesting this showroom to other friends. This is an indicator of customer satisfaction also.
Lets see the responses.

S NO

SUGGEST FRIENDS

RESPONDENTS

YES

90

90

NO

10

10

RESPONDENTS
100
RESPONDENTS

50
0

YES

NO

Interpretation: A look at the chart shows that 90% of the members are suggesting and 10%
of the members are not suggesting.

35

6) What is your opinion about mileage?

S NO

OPINION

RESPONDENTS

EXCELLENT

50

50

GOOD

30

30

AVERAGE

15

15

POOR

CHART

AVERAGEPOOR
15%
5%
GOOD
30%

EXCELLENT
50%

Interpretation:Out of the 100 respondents 50% of them tod EXCELLENT and 30% of
them told GOOD"and 15% of them told AVERAGE and 5% of them told POOR.
7)Since how many months have you been using Honda Bike?

NO. OF RESPONDENTS

PERCENTAGE

0-6 MONTHS

23

23%

6-12 MONTHS

37

37%

1-2 YEARS

36

36%

MORE THAN 2 YEARS

04

04%

TOTAL

100

100%

36

Using of the service (in months):

Percentage

More than 2
years
0-6months
4%
23%
1-2years
36%

6-12months
37%

Interpretation:From the above table it is seen that 37% of the respondents have been using
Honda products for past one year. While 36% have been using it for more than 1 year,and a
significant 23% of respondents have been using the service for less than six months.Only 4%
of the respondents have been using Honda products for more than 2 years.
8) What is the reason for choosing this Bike?

NO. OF RESPONDENTS

PERCENTAGE

LESS PRICE

20

20%

QUALITY SERVICE

56

56%

BRAND IMAGE

24

24%

TOTAL

100

100%

Interpretation:From the above table it is shown that 56% of the respondents are citing
quality of service as the factor. While 24% cited brand image as the reason for choosing the
service. As far as price is concerned only 20% of the respondents have quoted it as the reason
for choosing this service.
9) Why do you prefer for this service?

NO. OF RESPONDENTS

PERCENTAGE

CONVENIENCE

53

53%

ECONOMICAL

30

30%

37

SECURITY

04

04%

FEATURES

13

13%

TOTAL

100

100%

Preferring for this service

:
Features
Security13%
4%

Economical
30%

No. of respondents
Convenience
53%

Interpretation:In todays busy world convenience seems to be the most overriding factor
while preferring a cellular service. It is clear that 53% of the respondents have preferred this
service due to easy & hands free availability, making it convenient to use it. On the other
hand 30% have said economy of the service, while 13% of the respondents have given
features as their choice. While a meagre 4% of the said security as the reason for preferring
the service.
10)Do you feel that the instruments being provided along with the services is ok or you
want a change (as per choice)?

NO. OF RESPONDENTS

PERCENTAGE

YES, WE WANT CHANGE

10

10%

NO, IT IS OK

90

90%

TOTAL

100

100%

Instruments provided with service are ok or not:

38

Chart Title

Yes, we
want

No, it is OK
90%

Interpretation:From the above table it is clear that 90% of the total 100 respondents dont
want any change in the instruments being provided by the company, they want as it is. But
the remaining 10% of the respondents are willing to have change in that at some choice, in
terms of certain features as compared with the competitors.
11)Are you satisfied with the quality of service being provided?

NO. OF RESPONDENTS

PERCENTAGE

YES

85

85%

NO

5%

TO SOME EXTENT

0%

CANT SAY

10

10%

TOTAL

100

100%

Interpretation:From the above table it is clear that 85% of the respondents are satisfied with
the quality of service while a significant number i.e., 10% of the respondents couldnt say
anything and 5% of the respondents replied they are not satisfied with the quality of service.
Satisfaction with the Honda Bikes pickup

S.NO

OPTIONS

RESPONDENTS

PERCENTAGES

EXCELLENT

36

36%

GOOD

17

17%

AVERAGE

20

20%
39

POOR
Total

27

27%

100

100

POOR
27%

EXCELLENT
36%

AVERAGE
20%

GOOD
17%

Interpretation:From the above table it is clear that 53% of the respondents are satisfied with
the Pickup of bike while a significant number i.e., 20% of the respondents couldnt say
anything and 27% of the respondents replied they are not satisfied with the pickup of bike.
12)What do you think promotion of HondaProducts should be done?

Offers

Advertisement & Advertisement

Free

Free

All

th

offers

Service

Service&

abo

offers

ve

10

17

42

40

what do you think promotions

should be done
5% 6% 8%
12%

offer

17%

10%

advertisement
42%

Interpretation:By this pie-chart we know that the promotions should be done by free service
and advertisement.
14)Is the appointment system useful to you?

SL.NO

OPTIONS

RESPONSE`

Completely

25

Useful

73

Not useful

Source: customer survey (primary data)

Appointment system
Not useful
completely
2%
25%
Completel
Useful
73%
Interpretation:Among the 100 customers when a question was raised regarding the
usefulness of service appointment system 25% of the respondent said completely useful, 73%
said useful and 2% said not useful.

41

Findings
1. All the respondents were aware about this company.
2. 60%of customers to know the advertisement of HondaBikes through media, 12% of
customers were through friends and 28% of customers are through dealers.
3. 90 percent of the customers were completely satisfied with the mileage and performance of
the bike, 10 percent of the customers are dissatisfied with the mileage.
4. 73% of respondents aresatisfied with pick-up of the Honda Bikes and 27% of the customers
are dissatisfied.
5. 56% of the respondents are attract the quality of the service to choose this bike, 20% of the
respondents are like less price and 24% of the respondents were like brand image.
6. 50% of the respondents aresatisfied with the design of the bike, 40% of the respondents said
that average and 10% of the respondents feel that design is poor.
7. 54% of the respondents considered the price of the Honda Bikes, as higher whereas only 8%
considered as economical and 38% of the respondent said it as reasonable.
8. 60 % of the respondents felt the explanation to be excellent. And 35% of them very good
and rest of 5% felt to be poor. According to them sales executives.

42

9. According to the chi-square test find that there is significance difference between the
preferable factors like mileage,pickup,price and design.

Suggestions
1. The most important media for consumer durables is television. So, they should go for
television advertisements rather going for newspaper, the television advertisements
influences more on the people. They should spend some expenditure for T.V. advertisements.
2. Being the price of the Hondais high they should try to reduce prices because there are many
other competitors which can be selling at lower cost. If not, the sales may decrease.
3. More features should be added to the bikes according to the needs of the customer, because
their competitors are coming with new models. According to the competitors these people
should change the models or change the technology.
4. Company should give some incentives to the dealers for promoting the products of Honda.
They should not neglect dealers. They should select good dealers, which they can give
customer satisfaction.

43

5. Company should setup service centres at dealer level itself. They should train some personnel
for exclusive maintenance of these two wheelers. They should provide home service to the
customers. The personnel should be appointed by company to the dealers. The service should
be accurate.

Conclusion
A study was useful in understanding the customer relationship management of Honda Bikes
among a various customers launching new formulations can make Honda to the pioneer in
many market segments. Honda was inferred that most customers of high-income group
preferred the supply of Honda Bikes. About 70% of customers are aware of Honda Bikes.
Most of the customers agree that Honda is best quality with reasonable price the attitude 50%
of customers towards price of Honda Bikes is reasonable. But 10% of the customers are
asking for improvement in the quality.

BIBLIOGRAPHY
iosrjournals.org/iosr-jbm/papers/Vol16-issue5/...1/J016516574.pdf
http://www.thehindubusinessline.com/features/smartbuy/automobiles/honda-plans-bikestrategy-in-rural-drive/article6507587.ece
http://www.business-standard.com/article/management/rural-is-a-long-term-strategy-forhonda-keita-muramatsu-ys-guleria-114080300622_1.html
yes.honda.co.in/honda-motorcycle-scooter.aspx
44

www.thehindu.com Business Industry

www.iosrjournals.org

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