Digital Signage in Banking

2013 Digital Signage in Retail Financial Services
The Ryan Report provides a detailed look at

the adoption and usage of digital signage
in the retail banking industry.
2 | 2013 John Ryan. Confidential and Proprietary.
We are pleased to provide you with our third report on the use of digital signage
in retail banking. This survey is bigger than ever, with 204 responding banks
representing 32 countries and more than 150,000 branches.
The Ryan Report is part of our ongoing commitment to understanding and
anticipating the needs of financial marketers. We hope the insight and guidance
contained within will prove valuable to you and your bank.
Contact us for:
A one-to-one briefing on The Ryan Report
A 1/2 day content best practices workshop
Free vendor selection/RFP question guide
A step-by-step guide for successful digital signage deployment
John Ryan
Chairman/CEO
John Ryan
Best regards,
John Ryan
2013 John Ryan. Confidential and Proprietary. | 1
The Ryan Report summarizes surveys with

204 banks representing 32 countries
and more than 150,000 branches.
Table of Contents
Executive Summary .......................................................................................................................................................................... 4
Survey Respondents ......................................................................................................................................................................... 8
The Survey In-Depth
I. Attitudes Toward the Branch and POS Marketing ......................................................................................................... 10
II. Digital Signage Adoption ..................................................................................................................................................... 14
III. Digital Signage Programming ............................................................................................................................................. 18
IV. IT and Infrastructure Considerations ................................................................................................................................ 21
V. Challenges ............................................................................................................................................................................... 23
About John Ryan ............................................................................................................................................................................... 26
ExactTarget: Retail Touchpoints Exposed .................................................................................................................................... 30
4 | 2013
John
Ryan.
Confidential
Proprietary.
2013
John
Ryan.
Confidential
andand
Proprietary.
Executive
Summary
Executive Summary
The Ryan Report summarizes surveys conducted with retail and marketing executives
representing 204 large- and medium-sized European, Australian and North American
retail banks. Collectively, the responding banks operate 153,272 branches in 32
countries. The surveys topics ranged from general attitudes toward the branch and
branch marketing to specific opinions on all aspects of digital signage. Key findings:
1. Adoption of digital signage is skyrocketing: Nearly 60% of respondents have
tested or deployed digital signage in their branches and an additional 20% intend to do
so over the next 12-24 months.
This is consistent with respondents belief that the branch is as important a revenue/
marketing channel as ever before. Indeed, despite the current economic climate, 66%
will either maintain or increase their spending on point-of-sale marketing this year.
2. No longer the bleeding edge: Though less than half of banks have measured
digital signage performance (and most only in qualitative terms), nearly 60% consider
it of high or very high importancesuggesting this new media has moved from
bleeding edge innovation to a widely accepted and expected form of in-branch
marketing.
3. Day-to-day challenges continue to frustrate: In striking contrast to banks
enthusiasm for digital signage in general, greater than half of adopters say they have
been only moderately satisfied with their deployments. In addition to an ongoing
inability to feed the beast, this years survey reveals a wide spectrum of additional
frustrations, from unexpectedly high FTE requirements to IT challenges. While these
issues are unlikely to stem the tide of adoption, they present a cautionary warning for
the industry to acknowledge the complexity of this new tool.
4. For the first time, banks are looking for turnkey support: Perhaps due to the
breadth of challenges faced, respondents for the first time said the ability to provide
end-to-end deployment and management support is their No. 1 criteria for selecting a
digital signage partner, trumping both banking knowledge and technical know-how.
In summary, this years survey indicates a profound shift in banks understanding and
use of digital signage. Whereas in prior surveys, banks have taken an evaluative stance
toward digital mediaengaging in low-risk trials to assess its effectiveness and
applicability in their environmentstodays respondents are committed to full-scale
deployments and perfecting their use of this new media.
Ask us for a digital

signage roadmap:
An end-to-end decision
guide for launching a
digital signage network.
Survey
Respondents
The Survey In-Depth

I. Attitudes Toward the Branch and POS Marketing
Despite explosive growth in internet and mobile banking channels, nearly all
respondents said the branch was asor moreimportant to their bank than five
years ago.
How do you rate the importance of the branch versus 5 years ago?
Is the branch of more, less, or equal importance to your bank than it was 5 years ago?
8%
MORE IMPORTANT
32%
60%
AS IMPORTANT
LESS IMPORTANT
193 Respondents
At the same time, 85% believe the role of the branch will change in the coming years,
reflecting a long-time industry desire to re-cast the branch as a sales, versus service,
channel.
Providing customer service is widely considered to be the main role of the branch, with
revenue
generation
Q9 What
are
the mainclose
rolesbehind.
of the branch at your bank? (select top 3)
What is the main role of the branch?
100%
80%
60%
40%
20%
0%
Customer
service
Revenue
generation
Transactional
convenience
Projecting
brand image
Other
194 Respondents,
Respondents, multiple
responses
allowed
194
multiple
responses
allowed
Nearly all respondents believe point-of-sale marketing is important to the success of

the branch, with only 2% considering it of minor importance.
Want to unleash the

revenue potential of
your branches?
The John Ryan Retail
Snapshot pinpoints key
retailing opportunities
and practical guidance
to capitalize on them.
How
important
consider
Point-of-Sale
Marketing
to theofsuccess
of your branches?
How important
dodo
youyou
consider
point-of-sale
marketing
to the success
your branches?
2%
31%
21%
ESSENTIAL
VERY IMPORTANT
IMPORTANT
OF MINOR IMPORTANCE
46%
196 Respondents
As a result, banks in all regions say spending on point-of-sale will stay the same or
Q16 increase in 2013.
How will POS speding change from last year?
How will POS spending change from last year?
100%
80%
60%
40%
20%
0%
Stay the same
Increase
Dont know
NORTH AMERICA
EUROPE
Decrease
AUSTRALIA
Will no
TOTAL
195 Respondents, multiple responses allowed
American banks rely on point-of-sale marketing to provoke inquiries, whereas

European banks are more likely to see it as a support for staff sales efforts and/or a
way to improve the overall customer experience.
On the other hand, European banks were considerably more likely to measure point-ofsale effectiveness.
Q9 What
are the main roles of the branch at your bank? (select top 3)
Do you measure point-of-sale effectiveness?
100%
80%
60%
40%
20%
0%
North
America
Europe
Australia
189
multiple
responses
allowedallowed
189Respondents,
Respondents,
multiple
responses
Total
The effectiveness of POS spending is largely measured by sales, though customer

satisfaction and inquiries were also commonly monitored.
Which of the following do you measure?
North America
Europe
Australia
Message recall
43
Inquiries/referrals
24
14
72
Number of sales sessions
24
Customer satisfaction
53
Other
Sales results
Ask us how mobile

devices can form part
of a measurement plan
by tracking how
customers viewand
interact within-branch
messaging.

29
II. Digital Signage Adoption

Nearly all of respondents said digital signage is an important, or very important,
in-branch marketing tool.
How
would
your
rate
thethe
importance
of digital
signage
in branch
How
would
you
rate
importance
of digital
signage
formarketing?
branch marketing?
9%
VERY IMPORTANT
31%
60%
IMPORTANT
NOT IMPORTANT
196 Respondents
More than half of respondents have already tried

digital signage. Another quarter plan to do so in
the next 24 months.
A desire for more attention-grabbing messaging, enhanced communications shelf
space, the opportunity for more locally relevant messaging and improved branch
appearance are the most common reasons for deploying digital signage.
Do you believe your bank will pilot
Q18 Have you tested or implemented digital signage?
Have you implemented digital signage?
59%
digital signage thin the next 12-24 months?

Do you believe your bank will begin implementing
digital signage within the next 12-24 months?
41%
34% 66%
HAVE DEPLOYED
YES
HAVE NOT DEPLOYED
NO
197
197Respondents
Respondents
Visit
www.JohnRyan.com
to see the latest in best
practices in bank digital
signage and flagships.
88
Respondents
88 Respondents
Those who do not plan to implement digital signage say strategic fitas well as upfront and ongoing costaccount for their decision.
Banks are more apt to rollout than ever before

even though they are only moderately satisfied
with their networks.
Of those who have begun implementation, nearly 70% have already rolled out or plan
to rollout. Only 8% of those who have implemented digital signage have stalled plans
for rollout, greatly reduced from 30% in the last Ryan Report. Reasons for stalling
rollout include an inability to prove ROI, lack of internal support and the amount of
up-front and ongoing operating costs.
Q47 How do you target your messages?
v1 What are your plans for deploying digital signage to the rest of the network?
100%
80%
60%
40%
20%
0%
Rolled out
Partially
rolled out
Intend to
rollout
Likely to
rollout
Stalled
Undecided
112 Respondents
Banks generally aggressive rollout plans are surprising, given that only half developed
a business case and less than one-third actually measured the success of their
programs.
Despite aggressive investment plans, its surprising to note that most respondents
were only moderately satisfied with their digital signage deployments. Their sources of
dissatisfaction are explored further in the next section.
rate your satisfaction with the way the pilot was designed and implemented?
How satisfied are you with your digital signage deployment?
5%
MODERATELY SATISFIED
41%
54%
HIGHLY SATISFIED
DISSATISFIED
111 Respondents
John Ryans content

best practices webinar
provides useful tips for
hyperlocal content on
a shoestring budget.
III. Digital Signage Programming

About half of respondents developed a programming strategy prior to implementing
digital signage. In the majority of cases, this involved a mix of bank and non-bank
messaging.
Q43What
What
is the
ratio
of nom-bank
is the
ratio
of bank
to non-bankmessaging?
messaging?
v1
100%
80%
60%
40%
20%
0%
100%
Bank messaging
75%
Bank messaging
50%
Bank messaging
NORTH AMERICA
112 Respondents
20%
Bank messaging
EUROPE
AUSTRALIA
No
Bank messaging
TOTAL
Only a third of banks update their messaging weekly or more frequentlydown from
Q56
about 50% in
lastHow
yearsfrequently
survey. do you update your digital content?
v1
How frequently do you update content?
8%
13%
BI-MONTHLY, MONTHLY, OR LESS FREQUENTLY
65%
14%
MULTIPLE TIMES PER WEEK

DAILY OR MORE FREQUENTLY
Find out more about

John Ryans full-service
creative agency at
www.JohnRyan.com.
OTHER
108 Respondents
While banks cite message localization as one of the top 3 reasons for adopting digital
signage, most have yet to do so. Indeed, the number of banks that are localizing
messages has actually decreased since our last survey.
Do you Do
target
your messages
in any
way?
you localize
your messages
in any
way?
NO
49%
51%
YES
54 Respondents
Among banks that engage in message localization, half say they have faced challenges
in doing so. Targeting methods continue to be quite basic, with region- or branch-level
targeting far surpassing more sophisticated, data-driven targeting approaches.
Q47 How do you target your messages?

v1 How do you target your messages?
100%
80%
60%
40%
20%
0%
By branch
By region
By language
By customer By sales
segment
levels/goal
attainment
By queue
length/
wait time
Other
113 Respondents
Social media has yet to influence digital signage content. No respondents

reported using digital screens to convey social media feeds and less than 5%
had explored integration of mobile devices.
To some extent, these findings parallel trends in retail. According to a recent
study by ExactTarget, less than 10% of 100 Hot Retailers in the U.S. have
begun promoting social media through in-store signage.
(See the full study in the back of this report.)
IV. IT and Infrastructure Considerations
Bank WAN/LAN is the most common digital signage delivery network.

nt to your branches?
8%
How is content delivered to your branches?
NORTH AMERICA
EUROPE
26%
23%
AUSTRALIA
17%
51%
36%
47%
34%
66%
Ask about our fast-track

bank LAN integration
plan, in use in thousands
of bank branches in
Europe and North America.
BANK WAN/LAN
ADSL/BROADBAND
OTHER/DONT KNOW
110 Respondents
113 Respondents
IT was involved in the decision process at 75% of banks deploying digital signage.
This represents a significant increase over last years survey. Marketing was solely
responsible for the decision in less than 25% of cases.
Who was responsible for decision making?
North America
Europe
Australia
Marketing Department
14
IT Department
Marketing and IT jointly
21
Marketing and other departments jointly
IT and other departments jointly
Marketing, IT and other departments jointly
25
Other
Respondents
35
74
The need for a more collaborative decision-making process was a key finding in last
years report, and this is clearly now the norm.
Daily management requires from one to four FTEsin many cases, more than banks
had forecasted when embarking on their programs.
Q53 Number
ofFTEs
FTEs
in day-to-day
management
How many
perform
day-to-day
management?
100%
80%
60%
40%
20%
0%
One
Two
Three-to-four
Five or more
Dont know
66 Respondents
Demands on FTE are a persistent challenge, as discussed further in the next section.
V. Challenges
Despite widespread enthusiasm, banks continue to encounter significant hurdles in
successfully realizing digital signage benefits.
Message localization topped the list of frustrations, with nearly half of banks naming it
as a key day-to-day challengea marked increase over last years survey.
Content management was also a notable challenge with cost of content creation and
ease of use of the content management system remaining widely faced problems. The
percentage of banks reporting these issues has increased in both cases since last
Q44
years report.
Top 3
Top
3challenges:
day-to-day challenges
100%
80%
NORTH AMERICA
60%
EUROPE
40%
TOTAL
110 Respondents
20%
0%
Take us for a test drive:

Learn how John Ryans
purpose-built content
management system
enables fresh and
relevant programming
with minimal FTE.
Ease of CMS use
Cost of content
Localization and
segmentation
Interestingly, the percentage of banks that had faced content cost and CMS issues
was significantly greater in Europe than America. By contrast a greater percentage of
American banks had encountered localization challenges.
Full list of challenges:
Localization/segmentation
49%
Cost of content creation
48%
Ease of CMS use
38%
FTE requirements
17%
Approval processes
16%
Available bandwidth
16%
Other IT challenges
13%
Other Marketing challenges
10%
Supplier support
8%
110 Respondents
Nearly a third of respondents met challenges surrounding bandwidth availability or

other IT related concerns.
While the overall percentage of banks facing general IT issues has fallen slightly since
last years report, the percentage of banks facing bandwidth challenges has actually
increased.
Notably, a higher percentage of European banks faced bandwidth availability issues
compared to their U.S. counterparts.
Meanwhile, a number of banks faced difficulties around daily workflow processes
with more than 15% reporting problems with the approval process for new content
and 1 in 5 expressing concern over the number of FTEs required. Fifteen percent of
respondents also said they expect the number of required FTEs to increase as more
branches are rolled out.
On the other hand, FTE concerns have decreased considerably since last year, where
more than a third of respondents placed it among the top 3 challenges. Indeed, the
percentage of banks continue to face challenges around the number of FTE resources
required to manage their networkwith almost 20% of banks citing this as a
key challenge.
The percentage of banks requiring 3 or more FTEs to manage their networks has also
decreased from nearly 40% last year to less than 30% this year.
Fifteen percent of respondents expected the number of required FTEs to increase as
more branches were rolled out and over a third remained unsure.
Need a roadmap?
Download a free
deployment plan at
www.JohnRyan.com!
Will
thethat
number
of FTEs
increase
asbranches?
more branches are added to the network?
Will
increase
with
more
Q55
v1
15%
YES
49%
36%
NO
DONT KNOW
100 Respondents
While these challenges are not expected to curb the rapid adoption of digital signage,
they emphasize the importance of detailed and holistic planning when approaching
this complex medium.
26
| 2013
Confidential
and Proprietary.
2013
JohnJohn
Ryan.Ryan.
Confidential
and Proprietary.
About
John Ryan
About John Ryan

John Ryan is a retail marketing company specializing in Total Store Messaging solutions
for leading retail banks. We are the market leader in the design, deployment and
management of digital signage systems in both U.S. and European retail banking. Our
four centers of competence offer the know-how needed to launch and leverage highperformance networks.
With 30+ years experience in bank point-of-sale marketing, we adopt a marketing
versus purely technicalorientation to our digital signage solutions. The result:
Sustainable, manageable networks with proven business results.
Strategies to deliver fresh and

relevant content at a sustainable cost
Ongoing strategic reviews
Advice on display selection and placement
Knowledge of industry best practices
Award-winning expertise in print,

multi-media and interactive programs
Proven track record of creating effective
solutions for banks that deliver results
Account managers dedicated to
your account
Programming Strategy
Creative Agency
Programming
Strategy
Creative
Agency
Turnkey
Deployment
Network
Operations
Turnkey Deployment
Network Operations
On-time, on-budget field deployment
Day-to-day content management, including
and maintenance in banks from 100 to
syndicated content, content scheduling and
3000+ branches
content targeting
Logistics planning, equipment sourcing and

installation as required
Help desk and support
Instant rectification of faults through

continual polling of devices
Remote system monitoring and
maintenance
Even the fastest growing retailers have

room to improve their level of
consumer engagement
during and after the
initial sale.
- Reprinted article Report #16, ExactTarget
RETAIL
TOUCHPOINTS
EXPOSED!
REPORT
#16
Reprinted with permission
The In-Store Experience
The physical store is going

to remain central to the
shopping experience, but
the walls are coming down.
Customers are going to
want an updated, unique
experience in stores, and
retailers will need to figure
out what exactly they want
and how to give it
to them.
-Lisa Gomez,
Senior Manager Retail,
Deloitte Consulting, LLP
We begin our examination of the Hot 100 Retailers on their home turftheir brick
and mortar stores. 95 of the Hot 100 Retailers operate such stores, and in theory, any
retailer with a physical presence has the potential for a huge home field advantage
with consumersbut only if they leverage it. They own the store frontage, window
displays, door decals, in-store signage, employee training, customer service and the
checkout process. Yes, the consumer may have a smartphone in their hand, but smart
retailers have ample opportunities to develop a deeper level of engagement once
consumers step into the store.
With this in mind, our research team visited a representative store for each of the
95 retailers. During these visits, we walked the entire store, interacted with store
associates, and purchased at least one item. This allowed our team to document
how the following touchpoints were being used to facilitate email, mobile, and social
audience growth and engagement:
In-store signage
Employee engagement
Sales receipts
While a number of the retailers surveyed impressed us with their efforts to turn
consumers into subscribers, fans, and followers, a surprising number appear to be
underutilizing their home field advantage.
Employee Engagement
If it is the job of the retailer to create and enhance the customer experience, the
employees of brick and mortar retailers are fundamental to that experience. Employees
need to be attuned to the needs of in-store consumers and ensure customers
have a positive experience. In many ways, the best store associates help create an
environment in which consumers not only want to purchase, but also want to engage
with the brand in a deeper, more meaningful way such that the trip to the register isnt
just to make a purchase, but also to grant permission for ongoing communications.
During our store visits, we documented employee behaviors both in-aisle and during
checkout. In doing so, we found that of the Hot 100 Retailers with physical stores, 62%
had employees trained to seek data from consumers at point of sale. However, only
44% of the retailers with stores asked for a customers email address at point-of-sale.
Furthermore, while at the register, we observed two types of data being acquired
by employees:
PERSONAL DATA: any piece of information that speaks solely to an individual (for
example, phone number, email, purchase history and first name)
GEOGRAPHIC DATA: any piece of information that speaks to the geography or
demographic (for example, zip code and addresses)
Of all the data acquired at point-of-sale, 80% was personal data. Well discuss later in
this report whether this personal data led to more personalized
communications. (Hint: It didnt.)
1.2 CONSUMER DATA ACQUIRED AT POINT OF PURCHASE
95 OF THE HOT RETAILERS WITH BRICK AND MORTAR STORES
44%
asked for the consumers email address
32%
asked for the consumers zip code
27%
asked for the consumers phone number
24%
asked for the consumers postal address
The Sales Receipt

The sales receipt presents two distinct opportunities for marketers. First, it is a
face-to-face opportunity to secure permission to send a postsale communication in
the form of a digital receipt via email. When purchased items are expensive, under
warranty, or have a possibility of return or exchange, consumers view the email
receipt as a customer service. Nevertheless, we found that only 2 of the Hot 100
Retailers with physical stores (2%) offered digital copies of receipts via email.
Retailers who offer email receipts create an immediate and permission based
communication opportunity to communicate with each customer. While each receipt
is a one-off communication, the retailer can also include a call-to-action to subscribe
to ongoing email communications, engage via Facebook or Twitter, and even rate
products online. The key is not to let any promotions overwhelm the transactional
nature of the messageand to make sure such communications comply with
Federal and State laws such as Californias Song-Beverly Credit Card Act of 1971*.
Navigate the legal waters properly, and the simple sales receipt becomes a powerful
cog in the retail audience-building efforts.
The second opportunity provided by sales
receipts is much like in-store signage. Think
about the coupons on the back of your
grocery store receipt or the solicitation to
complete a survey on the back of that fast
food receipt. Both are highly visible efforts
to extend consumer engagement beyond
the initial purchase, and yet it would
appear that the vast majority of the Hot
100 Retailers arent leveraging this
real estate.
*http://codes.lp.findlaw.com/cacode/CIV/5/d3/4/1.3
While well over half of the 95 Hot 100 retailers with stores included their web
address on the receipt, only 5% actually did so with a specific call to action. We were
encouraged, however, that over 25% of the in-store retailers (24 total) sought some
type of feedback on the product or purchase process. In the age of social media,
feedback can be a powerful marketing tool. Comments posted to Facebook, Twitter,
Foursquare, and other social networks increase awareness of your brand and, if
positive, have the potential to increase your foot traffic. Since retailers control every
aspect of their receipts, we suspect that well see more efforts to use this real estate
to engage social consumers post-purchase.
RECOMMENDATIONS
FOR IN-STORE ENGAGEMENT
As our anonymous shopping efforts revealed, even the fastest growing retailers have ample room
to improve their in-store audience building efforts. Just capturing the attention of 10% more of a
stores foot traffic could translate into thousands more subscribers, fans, and followers with whom
the retailer could communicate directly. Our advice to all brick and mortar retailers, therefore, is to:
BE BOLD AND STRATEGIC

WITH SIGNAGE
The mere fact a consumer walks through

your doors indicates some level of interest in
your brand. Put calls-to-action along their
in-store path that convey how, where, and
why to engage with you via email, SMS,
Facebook, or your other digital channels.
Fortune (and audience growth) favors the
bold.
GET CREATIVE WITH SMS
Whether smart or dumb, a majority of

cell phones these day have low cost or no
cost text messaging capabilities. Test in-store
SMS calls-to-action that encourage customers to try new products, shop clearance items,
and purchase your overstocked items.
EDUCATE AND INCENTIVIZE

SALES ASSOCIATES
OPTIMIZE BOTH PRINT

AND EMAIL RECEIPTS
Employees may love your brand, but most

work for the paycheck. Incentivize your sales
associates on audience acquisition, and
coach them on how to encourage customers
to engage your brand via social media and
review sites.
As the tangible evidence of a sale, receipts are

something consumers have a tendency to
review and keep. Leverage that behavior to
your advantage by offering digital copies via
email and by promoting your preferred
channels for feedback and social engagement.
Remember, your stores provide you with a distinct home-field advantage. Put it to good use!
RYAN REPORT 2013
CONTACT US
AMERICAS (MINNEAPOLIS)
Phone +1 (612) 924.7700
EUROPE (LONDON)
Phone +44.203.170.7976
www.JohnRyan.com
info@JohnRyan.com
EUROPE (MADRID)
Phone +34.91.523.7400

Digital Signage in Banking

Caricato da

Informazioni sul documento

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Digital Signage in Banking

Caricato da

Copyright:

Formati disponibili

2013 Digital Signage in Retail Financial Services

The Ryan Report provides a detailed look at

2 | 2013 John Ryan. Confidential and Proprietary.

A one-to-one briefing on The Ryan Report

A 1/2 day content best practices workshop

Free vendor selection/RFP question guide

A step-by-step guide for successful digital signage deployment

2013 John Ryan. Confidential and Proprietary. | 1

The Ryan Report summarizes surveys with

2 | 2013 John Ryan. Confidential and Proprietary.

2013 John Ryan. Confidential and Proprietary. | 3

2013 John Ryan. Confidential and Proprietary. | 5

6 | 2013 John Ryan. Confidential and Proprietary.

Ask us for a digital

2013 John Ryan. Confidential and Proprietary. | 7

8 | 2013 John Ryan. Confidential and Proprietary.

2013 John Ryan. Confidential and Proprietary. | 9

The Survey In-Depth

10 | 2013 John Ryan. Confidential and Proprietary.

Nearly all respondents believe point-of-sale marketing is important to the success of

Want to unleash the

2013 John Ryan. Confidential and Proprietary. | 11

Stay the same

195 Respondents, multiple responses allowed

American banks rely on point-of-sale marketing to provoke inquiries, whereas

12 | 2013 John Ryan. Confidential and Proprietary.

The effectiveness of POS spending is largely measured by sales, though customer

Number of sales sessions

110 Respondents, multiple responses allowed

Ask us how mobile

2013 John Ryan. Confidential and Proprietary. | 13

II. Digital Signage Adoption

14 | 2013 John Ryan. Confidential and Proprietary.

More than half of respondents have already tried

digital signage thin the next 12-24 months?

HAVE NOT DEPLOYED

2013 John Ryan. Confidential and Proprietary. | 15

Banks are more apt to rollout than ever before

16 | 2013 John Ryan. Confidential and Proprietary.

John Ryans content

2013 John Ryan. Confidential and Proprietary. | 17

III. Digital Signage Programming

18 | 2013 John Ryan. Confidential and Proprietary.

BI-MONTHLY, MONTHLY, OR LESS FREQUENTLY

MULTIPLE TIMES PER WEEK

Find out more about

2013 John Ryan. Confidential and Proprietary. | 19

Q47 How do you target your messages?

Social media has yet to influence digital signage content. No respondents

20 | 2013 John Ryan. Confidential and Proprietary.

IV. IT and Infrastructure Considerations

Bank WAN/LAN is the most common digital signage delivery network.

How is content delivered to your branches?

Ask about our fast-track

Marketing and IT jointly

Marketing and other departments jointly

IT and other departments jointly

Marketing, IT and other departments jointly

110 Respondents, multiple responses allowed

22 | 2013 John Ryan. Confidential and Proprietary.

Take us for a test drive:

Ease of CMS use

2013 John Ryan. Confidential and Proprietary. | 23

Cost of content creation