Swot Analysis of all FMCG Companies in India

SWOT Analysis for henkel India

Strengths
Weaknesses
Strong R& D
Presence in more than 125 countries.
Henkel is the world market leader in adhesives, sealants and surface treatments.
henkel India strong in washing segment, Pril Liquid strengthens its position in the
market, gains 82% market share
Not well diversified product portfolio (Not present in every segment, for example the
company is mostly operating in the Hair Colors, washing, cosmetics & adhesives
market.)
Not present where market potential is high like hair shampoo.
weak advertising

Opportunities
Threats
can come with product like hair shampoo, hair oil , hairy dye where still the market
potential is high
Can come up with products like chick whose market penetration is almost very high
both in urban as well a rural areas.
Can loose market share to rivals like godrej ,if distribution channel function well .
Need to come out with more umbrella brands in each segment else can be subjected to
hostile takeover by both local or mncs player operating within the market

SWOT Analysis for cavinkare India

Strengths
Weaknesses
Ability to understand local market
Strong distribution network 1300 Stockists well organized.
Strong in shampoo segment.
Strong product portfolio with Brands like chick, nyle which are best sellers in southern
India.
Ability to cater unpenetrated rural market where again chick brand is the leader.
Strong R&D
Strong marketing team.
Not having world wide operations.
Not having strong products in the to hair colors segment.
Not having strong products in the hair oil segment.

Opportunities
Threats
Can to go for more vertical mergers so as to tap more market mostly in the northern
zone where the reach is still weak.
can go for more more acquisition so as to increase their reach both in local and global
market
More and more FMCG companies are coming to India, so company might loose share
within their strong shampoo segment.

 Shampoo market is getting saturated so need to find other segments where opportunity
is high like hair color, hair dye etc.

SWOT Analysis for Hindustan unilever limited(HUL

Strengths
Weaknesses
Strong and well differtiated brands.
Brand portfolio includes both global Unilever brands and local brands of specific
relevance to India.
Consumer understanding and systems for building consumer insight.
Distribution structure with wide reach, high quality coverage and ability to leverage
scale.
Access to Unilever global technology
Increased consumer spends on education consumer durable, entertainment, travel etc
resulting in lower share of wallet for FMCG.
Limited success in changing eating habits of people.
Complex supply chain configuration.
Price positioning in some categories allows for low price competition(lux, pears)
.Opportunities
Threats
Market and brand growth through increased penetration especially in rural areas.
Brand growth through increased consumption depth and frequency of usage across all
categories.
Upgrading consumers through innovation to new levels of quality and performance.
Growing consumption in Out of Home categories.
Low priced competition now present.

 Grey imports.
Spurious/counterfeit products in rural areas and small towns.
Changes in fiscal benefits Unfavourable raw material prices in oilsetc.

SWOT Analysis of L'Oreal India

Strengths
Weaknesses
Largest seller of haircare and beauty products in the world.
Company has advantage of economies of scale in packaging and advertising.
Net profit has doubled every 5 years during the last decade.
Decentralized organizational structure that can make control difficult.
Distribution channel still in the nascent stage in India.

Opportunities
Threats
Concentrate along with hair-styling and color, skincare,& cosmetics in other segments
like hair shampoo, hair oil which holds the fastest growing field in india
L'Oreal's products are luxuries that could be hurt by an economic downturn.
a potential for monopoly that restricts it from entering into large mergers
SWOT Analysis of P& G India
Strengths
Weaknesses
Large market

 Established brand with loyal consumers products like Gillette

Expansion investment is low compared to new-market entry
India provides strong development ground for innovative products
Considerable amount of time and effort to move into new segments
Expanding in India only does not provide a compelling case for a global brand
Opportunities
Threats
Can go for more mergers and acquisition within the country so as to increase its product
portfolio market share which is still low in India
Competition from both local and global players which includes HUL,calvinkare,
marico,dabur.

SWOT Analysis of Dabur India

Strengths
Weaknesses
Differentiated products Strong herbal and natural profile.
More than 100 years of experience in Ayurveda.
Wide distribution network.
Covering 1.5 million retail outlets.
High penetration in urban and rural areas.
Strong brands in diverse categories of health and personal care
Sticking to only Ayurvedic technology.

 No much upgrading in the product portfolio form last 5 years

Opportunities
Threats
Potential for expansion in the smaller town is still available.
Need to be become global player and explore more geographical region is still there.
Competitive environment with diverse players.

SWOT Analysis of Marico India

Strengths
Weaknesses
Understanding of Indian consumer behavior in the hair oil segment.
Large distribution network all over India.
Rural market reach
Not strong within the shampoo segment, having hardly any share.
Not having any antidandruff hair oil whose market potential is worth 25% of the total
oil market in India.
Opportunities
Threats
Need to concentrate within the various others market potential zones like hair shampoo,
hair colorants etc.
Competition from the diverse players present in the market can cause loss of market
share.

SWOT Analysis of Revlon India

Strengths
Weaknesses

 World wide operations operations are based in 16 countries products are sold in over
100 countries across six continents.
LOreal operates 12 R&D centers worldwide including India.
Strong local tie up with modi group, getting advantage of the various distribution
channel of the local company.
Extensive R&D
Product line suits only urban market.
Highly priced
Low market share in other segments like hair shampoo, where there is high market in
India
Opportunities
Threats
Can introduce low price like that of lakme which will suit to all customers in India.
Loss of market shares due to others players coming market.

SWOT Analysis of Godrej India

Strengths
Weaknesses
Established brand name.
Diversified business model
Ability to find out new business opportunity.
Widespread selling and distribution network.
Experienced management team
Use of various business model like EVA (economic valve added which is a financial
tool) serves as a one point indicator for business performance.

 Leader in hair dye market

Not having strong market within the hair oil market,
Not having strong market within the shampoo.
Rural penetration of it consumer product is still low.
Opportunities
Threats
Can bring out products within the hair oil segment as well as hair shampoo.
EVA tool creates an opportunity for each individual and each function to analyse how
each process can be made EVA friendly and hence more productive
Can lose market share to various new entrants in the hair dye segment from rivals like
LOreal, henkel, Revlon etc.
Posted by muzzamil business analyst at 6:50 AM