Larry Recker

303-570-9554 cell
Ldrecker@gmail.com

Const ruction & Indust rial Sales Profe ssional

Creative and strategic thinker who consistently provides professional, dedicated service, often
exceeding expectations.
Excellent with time management, computers, oral and written communication, multi-tasking and
customer service.
Accomplished expert in prospecting new clients and persuading key decision-makers to close
recurring business.
Experienced in outside sales, problem solving, client relations, decision making and taking initiative.
Specialist in directing multiple multi-million dollar territories for Fortune 200 companies.

PROFESSIONAL EXPERIENCE
COPPER STATE BOLT AND NUT, Denver, CO January, 2013September, 2014
Outside Sales
Built new territory selling commercial fasteners, industrial fasteners and construction supplies,
targeting inactive accounts and adding new customers through cold calling.
Secured 15 new customers and received orders from 17 inactive accounts with purchase lapses of over a
year.
ITW RAMSET, Denver, CO 20032012
Area Manager
Identified upcoming projects, demonstrated labor-saving products to decision makers, offered product
training to distribution partners & end users, solved application problems and provided engineering
submittals to support systems.
Overcame substantial drop in new residential and commercial construction in 2009 and 2010 through
knowledge of markets and leveraging healthy relationships with distribution network and end users.
Convinced customers to purchase genuine company products rather than cheaper knock offs by
emphasizing quality and durability, proving our products were more cost-effective in the long run.
Pioneered current and new products to end users through established distribution channel in Arizona,
Colorado, Texas, New Mexico, Nebraska, Utah, Wyoming, North Dakota and South Dakota.
Exceeded fixed sales quotas nearly every year by margins between 2 and 12.5 percent.
Created business plan to grow the territory and managed sales growth and expenses that resulted from
plan execution.
Generated millions of dollars in sales, recording personal best $2,753,093 total sales for 2006 fiscal year.
West Coast Regional Sales Manager (19962002)
West Coast region grew from $14,206,000 in total sales for 1995 fiscal year to $22,237,000 in sales for
2000 fiscal year under my leadership.
Directed all territories from the Rocky Mountains to the West Coast (including Alaska and Hawaii),
mentoring five direct salesmen and three Rep-Agencies.
Hired sales professionals, created new territories, outlined specific growth objectives for employees and
settled distributor conflicts.
Developed strategy that changed the culture of the drywall trades, increasing typical install rate by 400
percent.
Identified specific targets and accomplished intensive field research to formulate the new install
strategy.
Projected revenue and set sales targets for Western Region sales force.

Sales Representative (19941995)

Exceeded sales quota by over 15 percent each year for territory including Colorado, New Mexico, Utah,
Wyoming and El Paso, Texas.
Closed over $400,000 in epoxy sales with the closest peer achieving $290,000 in epoxy sales.
Earned Salesman of the Year and Epoxy Salesman of the Year awards in 1995.
Promoted to West Coast Regional Sales Manager.

EDUCATION
Marketing Certificate, SAN DIEGO STATE UNIVERSITY, San Diego, CA, 1980