BUSINESS PLAN FORMAT

TABLE OF CONTENTS

EXCECUTIVE SUMMARY .................................................................................................................................... 3

BUSINESS IDEA ...................................................................................................................................................... 4
MARKET RESEARCH ............................................................................................................................................ 5
MARKET RESEARCH: Product ......................................................................................................................... 6
MARKET RESEARCH: Product (continued) ................................................................................................ 7
MARKET RESEARCH: Price for manufacturers and service operators ........................................... 8
MARKET RESEARCH: Price for manufacturers and service operators (continued) ................... 9
MARKET RESEARCH: Price for retailers and wholesalers ................................................................. 10
MARKET RESEARCH: Price for retailers and wholesalers (continued)........................................ 11
MARKETING PLAN: Place ............................................................................................................................... 12
MARKETING PLAN: Promotion ................................................................................................................... 13
Page 1 of 28

MARKETING PLAN: People ........................................................................................................................... 14

FORM OF BUSINESS .......................................................................................................................................... 15
STAFF ...................................................................................................................................................................... 16
LEGAL RESPONSIBILITIES AND INSURANCE ......................................................................................... 17
LABOUR COSTS FORM for manufactures and service operators ................................................... 18
IDIRECT COST FORM ........................................................................................................................................ 19
DEPRECIATION FORM ..................................................................................................................................... 20
PRODUCT COSTING FORM for manufacturers and service operators ......................................... 20
PRODUCT COSTING FORM for retailers and wholesalers ................................................................. 22
SALES AND COSTS PLAN ................................................................................................................................. 23
CASH FLOW PLAN ............................................................................................................................................. 24
REQUIRED START -UP CAPITAL .................................................................................................................. 25
SOURCES OF START-UP CAPITAL ............................................................................................................... 26
ACTION PLAN ...................................................................................................................................................... 27
ACTION PLAN(Continued) ............................................................................................................................. 28

Page 2 of 28

EXCECUTIVE SUMMARY
Name of business

Type of business

Manufacturer

Service operator

Retailer

Wholesaler

Products or services
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Customers
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Owners
_____________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Number of staff
______________________________________

Required star-up capital

______________________________________

Sources of start-up capital

______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________
______________________________________________________

Page 3 of 28

Amount
______________________
______________________
______________________
______________________
______________________
______________________

BUSINESS IDEA
Name of business
______________________________________________________________________________
The business is going to (write on the applicable line)

provide the following product and products

______________________________________________________________________________

provide the following service or services

______________________________________________________________________________

run the following type of shop

______________________________________________________________________________

run the following type of whole sale business

______________________________________________________________________________
The customers will be
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
The business will sell in the following way
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
The business will saticify the following needs of the customer
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

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MARKET RESEARCH
1
Products

2
Customers

3
Needs & preferences
of customers

Page 5 of 28

4
competitors

MARKET RESEARCH:
PRODUCT
Product, service or range of products
1

Quality
Color
Size
Packaging
Spare parts
Repairs

Page 6 of 28

MARKET RESEARCH:
PRODUCT (continued)
Product, service or range of products
3

Quality
Color
Size
Packaging
Spare parts
Repairs

Page 7 of 28

MARKET RESEARCH:
PRICE
for manufacturers and service operators
Product, service or range of products
1

Cost

How much are customers

willing to pay
Competitors price

Price

Reason for setting this price

Discounts will be given to the

following customers
Reason for giving discounts

Credit will be given to the

following customers
Reason for giving credit

Page 8 of 28

MARKET RESEARCH:
PRICE for manufacturers and service operators (continued)
Product, service or range of products
3
4
Cost

How much are customers

willing to pay
Competitors price

Price

Reason for setting this price

Discounts will be given to the

following customers
Reason for giving discounts

Credit will be given to the

following customers
Reason for giving credit

Page 9 of 28

MARKET RESEARCH:
PRICE for retailers and wholesalers
Product, service or range of products
1
2
Cost

How much are customers

willing to pay
Competitors price

Price

Reason for setting this price

Discounts will be given to the

following customers
Reason for giving discounts

Credit will be given to the

following customers
Reason for giving credit

Page 10 of 28

MARKET RESEARCH:
PRICE for retailers and wholesalers (continued)
Product, service or range of products
3
4
Cost

How much are customers

willing to pay
Competitors price

Price

Reason for setting this price

Discounts will be given to the

following customers
Reason for giving discounts

Credit will be given to the

following customers
Reason for giving credit

Page 11 of 28

MARKETING PLAN:
PLACE
Location
Describe the planned location of the business
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
This location is chosen for the following reasons
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
Method of distributions

individual

wholesale

retail

other

This way of distribution is chosen for the following reasons

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

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MARKETING PLAN:
PROMOTION
TYPE OF ADVERTISING

DETAILS

COSTS

TYPE OF PROMOTION

DETAILS

COST

Page 13 of 28

MARKETING PLAN:
PEOPLE
Strategy

Details

Page 14 of 28

cost

FORM OF BUSINESS
The business will operate as a

The reason for choosing this form of business is

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

The owners will be

Name
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________

Name
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________

Description of skills
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________

Description of skills
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________

Relevant experience
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________

Relevant experience
______________________________________
______________________________________
______________________________________
______________________________________
______________________________________

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STAFF
Tasks

Required skills
and experience

Performed by

Total number of permanent staff

Total staff cost per month

Page 16 of 28

Monthly pay

Other
contributions

LEGAL RESPONSIBILITIES AND INSURANCE

The following taxes apply to the business
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
The following regulations apply to the employees
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

The business will have the following licenses and permits

_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________

Cost
_____________________
_____________________
_____________________
_____________________

The business will have the following insurance

_______________________________________________________
_______________________________________________________
_______________________________________________________
_______________________________________________________

Cost
_____________________
_____________________
_____________________
_____________________

Other responsibilities of the business

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Page 17 of 28

LABOUR COSTS FORM:

for manufactures and service operators
DIRECT LOBOUR COSTS
1
EMPLOYEE

INDIRECT LABOUR COSTS

6

TOTAL
TOTAL
HOURS IN
PAY FOR
HOURS NOT
PAY FOR
WORKING MONTHLY PRODUCTION
TIME IN
IN
TIME NOT IN
HOURS
PAY
PER MONTH PRODUCTION PRODUCTION PRODUCTION
PER
PER MONTH
MONTH

TOTAL
DIRECT LABOUR COSTS PER HOUR
Total Pay For Time In Production
From Column 5
Total Hours In Production Per Month
From Column 4

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IDIRECT COST FORM

IDIRECT COSTS PER MONTH

TOTAL INDIRECT COSTS PER MONTH

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DEPRECIATION FORM
DEPRICIATION PER NONTH
EQUIPMENT

RETAIL PRICE

PRODUCTION LIFE SPAN

DEPRECIATION/MONTH

TOTAL

PRODUCT COSTING FORM:

for manufacturers and service operators
1. DIRECT MATERIAL COSTS PER ITEM
1
RAW MATERIAL

2
BUYING COSTS

3
QUANTINTY PER
ITEM

4
COSTS PER ITEM

TOTAL

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DIRECT
MATERIAL COST
PER ITEM

2. DIRECT LABOUR COSTS PER ITEM

ACTIVITY

TIME PER ITEM

(MANHOURS)

TOTAL

DIRECT
DIRECT
LABOUR
LABOUR
COST PER COST PER
HOUR
ITEM

3. DIRECT MATERIAL COSTS PER ITEM

INDIRECT LABOUR COSTS PER ITEM
TOTAL INDIRECTS PER MONTH
From Indirect Costs Form
TOTAL HOURS IN PRODUCTION PER MONT
From Column 4 On Labour Costs From

INDIRECT COST PER

HOUR
TOTA TIME
PER ITEN

4. TOAL COSTS PER ITEM

Page 21 of 28

INDIRECT
COSTS PER
HOUR

IDIRECT COSTS PER

ITEM

PRODUCT COSTING FORM:

for retailers and wholesalers
INDIRECT COSTS CHARGE (%)
TOTAL INDIRECT COSTS PER MONTH

TOTAL DIRECT MATERIAL COSTS PER MONTH

1
PRODUCT

2
DIRECT MATERIAL
COSTS PER ITEM

%
100

INDIRECT COSTS CHARGE

INDIRECT COSTS PER TOTAL COSTS PER

ITEM
ITEM
(COLUMN 1
+ INDIRECT COSTS =
CHARGE)

Page 22 of 28

SALES AND COSTS PLAN

DETAILS

SALES

DIRECT
MATERIAL
COSTS
DIRECT
LABOUR
COSTS
GROSS
PROFIT
INDIRECT
COSTS
NET
PROFIT

Page 23 of 28

CASH FLOW PLAN

CASH IN

1. CASH AT The Start Of

The Month
2. Cash In From Sales
3. Any Other Cash In
4. TOTAL CASH IN
5. Cash Out For Direct
Material Costs

CASH OUT

6. Cash Out For Direct

Labour Costs
7. Cash Out For Indirect
Costs
8. Cash Out For Planned
Investment In
Equipment
9. Loan Repayment
10. Any Other Cash Out
11. TOTAL CASH OUT
12. CASH AT THE END OF
THE MONTH

Page 24 of 28

REQUIRED START UP-CAPITAL

INVESTMETS
BUSINESS PREMISES
Construction or purchase of building
Conversion or reconstruction of business
premises

+______________________
+______________________

Equipment
+______________________
+______________________
+______________________
+______________________
+______________________
+______________________
=______________________ ____________

WORKING CAPITAL
Stock of raw material of finished goods
promotion
wages
rent

+______________________
+______________________
+______________________
+______________________

leasing
insurance
Other costs

+______________________
+______________________
+______________________
=______________________ ___________

TOTAL START-UP CAPITAL

SOURCES OF STAR-UP CAPITAL

REQUIRED STAR-UP CAPITAL

_____________________

SOURCES OF SATRT UP CAPITAL

Owners equity

_____________________

Other sources

___________________________________________

+____________________

___________________________________________

+____________________

___________________________________________ +____________________
___________________________________________ +____________________
Total (must be the same amount as start-up capital)

=____________________

Collateral(if applying for a loan)

1._________________________________________________________________
2. _________________________________________________________________
3. _________________________________________________________________
4._________________________________________________________________

Page 26 of 28

ACTION PLAN
Action

Contact

Product

Price

Place

Promotion

Form of business

Page 27 of 28

When

ACTION PLAN (Continued)

Action

Contact

When

Staff

Legal responsibilities and

insurance
Costing

Financial planning

Required start-up capital

Sources of star-up capital

iTHIS

BUSINESS PLAN FORMAT WAS ADAPTED FROM ILO-INTENATIONLA LABOUR

ORGANISTION UNDER THE YOUTH ENTREPRENEURSHIP FACILTY PROGRAM FOR START
AND IMPROVE YOUR BUSINESS.
FOR CONSULTATION AND HELP ON CREATING YOUR OWN PROFFESIONAL CUSTOMISED
BUSINESS PLAN YOU MAY NOT NEED TO LOOK ANY FURTHER THAN TO CONTACT;
MASINDE ANDREW
CEO RockSoft Consults Ltd
Email: masindeandrew@gmail.com Skype: masinde.andrew Twitter: @masindeandrew Facebook:
/masinde.andrew Mobile: +256714116604

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