SWOT Matrix Analysis

External origin

(attributes of the environment)

(attributes of the system)Internal

origin

Situation being analysed of NIDA Quetta centre

Helpful

Harmful

to achieving the objective

to achieving the objective

Strengths
1. Advance Courses
2. Geographic location is superb
3. Offering best quality courses with
low prices
4. Prompt Management & staff
5. Good Brand reputation

Weaknesses
1. Lack of financial resources
2. Lack of staff & personnel
3. Lack of NIDA personal Building &
Lab
4. Pressure from BUITEMS
management
5. Lack of employees morale

Opportunities
1. Market Development
2. Market Is not saturated
3. We shall made contract with
other universities of the province
4. Product/Courses Development
5. Joint ventures with NGOs and
Government organizations

Threats
1. Threats of competitors
2. Arrival of new technologies and
new courses
3. Market demand is changing in
response to technological change
4. Competitors providing new and
latest courses
5. Closure of NIDA office from last 6
months

TOWS Matrix Of NIDA Quetta

Opportunities
1. Market Development
2. Market Is not saturated
3. We shall made contract with
other universities of the
province
4. Product/Courses Development
5. Joint ventures with NGOs and
Government organizations

Strengths
1. Advance Courses
2. Geographic location is superb
3. Offering best quality courses
with low prices
4. Prompt Management & staff
5. Good Brand reputation

Weaknesses
1. Lack of financial resources
2. Lack of staff & personnel
3. Lack of NIDA personal Building & Lab
4. Pressure from BUITEMS management
5. Lack of employees morale

Opportunity-Strength (OS)
Strategies

Opportunity-Weakness (OW)
Strategies

By providing the advance courses

we shall develop our market S1
(O1, O4)

By hiring more staff we shall expend our

services to large number of customers.
(W2, O3)

Quetta is geographically best for

our business. If we start courses in
other universities of the province it
shall be very profitable for NIDA.
(S2, O2)

By providing the more financial resources

we shall expend our business to other
universities of the province. ( W1, O3)
Procurement/hiring of new building for
NIDA in Quetta city will attract more
students of the city which are not enrolled
in universities yet but willing to do courses
of NIDA. (W3, O1,O3)

Threats
1. Threats of competitors
2. Arrival of new technologies
and new courses
3. Market demand is changing in
response to technological
change
4. Competitors providing new
and latest courses
5. Closure of NIDA office from
last 6 months

Threat-Strength (TS)
Strategies
By launching advance & market need
based courses we shall gain large
share of market. (S1, T4)
Offering best quality courses enable us
to compete our competitors. (O3, T1)
By adopting new technologies we shall
offer low cost but high value courses
( O3, T3)

Threat-Weakness (TW) Strategies

We only have a few people in the staff but we
shall try to work very hard to do the maximum
(W2, T1)
With minimum financial resources we shall do our
best to compete competitors. ( W1, T1)
With old computers/technology we shall try to
provide latest courses to attract more customers.
(T3, W4,W3)