Dear Students,

Kindly find the list of The Worlds Most Valuable Brands. Prepare a 5 Minute
presentation on the Brand assigned next to your Roll Number. The presentations
will start by Monday, 19th, 2015.
Please ensure to bring something valuable in those 5 Minutes to contribute to the
knowledge body of entire class.

Rank

Brand

Apple

Microsoft

Google

Coca-Cola

IBM

McDonald's

General Electric

Samsung

Brand Value 1-Yr Value Brand

($bil)
Change (%) Revenue
($bil)

Company In
Advertising
($mil)

124.2

19

170.9

1,100

63.0

11

86.7

2,300

56.6

19

51.4

2,848

56.1

23.8

3,266

47.9

-5

99.8

1,294

39.9

89.1

808

37.1

126.0

35.0

19

209.6

3,818

Rank

10

11

12

13

14

15

16

Brand

Toyota

Louis Vuitton

BMW

Cisco

Intel

Disney

Oracle

AT&T

Brand Value 1-Yr Value Brand

($bil)
Change (%) Revenue
($bil)

Company In
Advertising
($mil)

31.3

22

182.2

4,200

29.9

9.7

4,707

28.8

81.3

28.0

47.1

196

28.0

-9

52.7

1,900

27.4

19

23.6

2,600

25.8

-4

38.3

79

24.9

128.8

3,268

Rank

17

18

19

20

21

22

23

24

Brand

Mercedes-Benz

Facebook

Wal-Mart

Honda

NIKE

Verizon

Budweiser

Amazon.com

Brand Value 1-Yr Value Brand

($bil)
Change (%) Revenue
($bil)

Company In
Advertising
($mil)

23.8

98.0

23.7

74

7.8

117

23.3

304.4

2,400

23.2

10

115.5

2,979

22.1

22

26.1

3,031

21.6

11

120.6

2,438

21.4

10.0

21.4

45

73.0

2,400

Rank

25

26

27

28

29

30

31

32

Brand

SAP

American Express

Gillette

Pepsi

Nescafe

Marlboro

H&M

L'Oral

Brand Value 1-Yr Value Brand

($bil)
Change (%) Revenue
($bil)

Company In
Advertising
($mil)

20.7

21.1

20.7

15

34.9

3,043

F
S

19.1

8.0

9,236

C
P
G

18.9

12.8

2,400

17.8

10.5

17.4

23.2

442

16.8

19.7

16.6

-1

11.1

C
P
G

Rank

33

34

35

36

37

38

39

40

Brand

Visa

HSBC

ESPN

Hewlett-Packard

Siemens

Audi

Gucci

IKEA

Brand Value 1-Yr Value Brand

($bil)
Change (%) Revenue
($bil)

Company In
Advertising
($mil)

16.0

13

11.8

F
S

15.3

98.4

F
S

14.8

15

10.5

2,600

14.2

-7

112.3

878

13.0

-5

101.2

12.7

16

60.3

12.5

4.7

12.5

37.9

Rank

41

42

43

44

45

46

47

48

Brand

Nestle

Frito-Lay

Home Depot

UPS

Ford

Danone

Herms

Fox

Brand Value 1-Yr Value Brand

($bil)
Change (%) Revenue
($bil)

Company In
Advertising
($mil)

12.1

11.2

C
P
G

12.1

11.3

2,400

C
P
G

11.8

17

78.8

865

11.1

55.5

11.1

142.6

4,400

11.0

-1

13.9

C
P
G

10.8

16

5.0

281

10.7

13.0

2,900

Rank

49

50

51

52

53

54

55

56

Brand

Accenture

Pampers

Zara

Wells Fargo

J.P. Morgan

Ebay

Kraft

Volkswagen

Brand Value 1-Yr Value Brand

($bil)
Change (%) Revenue
($bil)

Company In
Advertising
($mil)

10.5

31.9

90

B
S

10.3

10.6

9,236

C
P
G

10.1

14.4

10.1

12

88.1

610

F
S

9.3

45.5

2,500

F
S

9.1

7.0

1,000

8.9

-3

7.1

747

C
P
G

8.9

144.7

Rank

57

Brand

Caterpillar

58

Coach

59

Thomson Reuters

60

MasterCard

Brand Value 1-Yr Value Brand

($bil)
Change (%) Revenue
($bil)

Company In
Advertising
($mil)

8.8

55.7

H
E

8.8

-16

4.8

130

8.7

-9

7.1

8.7

19

8.3

841

F
S

Rules & Regulations:

1.
2.
3.
4.
5.
6.

Any student can be asked to present any day.

Duration for presentation is 5 Minutes.
If lost, no second chance will be given to any student, whatsoever the reason may be.
The presentation will carry 5 Marks.
Please dont give any excuse for not presenting.
No change in the list is permitted, however you can always give a presentation on
your favourite brand later once you have presented on the Brand assigned to you.

Parameters for Evaluation:

1. Communication
2. Content
3. Confidence
Note: Each of the parameter of evaluation will carry 5 marks. Total 15 marks are
for Class Presentation, which will be scaled down to 5.