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PhotoShop Sdn Bhd*

UNIVERSITI TEKNOLOGI MARA


FACULTY OF MECHANICAL ENGINEERING
DIPLOMA IN MECHANICAL ENGINEERING
(MANUFACTURING)

BUSINESS PLAN
ETR300
FUNDAMENTALS OF ENTREPRENEURSHIP

PREPARED BV
ISMAIL BIN YUSOP
HAKIM AKMAL BIN ALWI
AHMAD AFZAN BIN MOHD BAKRI
AHMAD SYAMIL BIN ABDULLAH
MOHAMMAD IKRAM BIN ABD RAHMAN

2000194050
2000483020
2000194082
2000518512
2000194658

PREPARED FOR:
MRS ZARINA BTE SALLEH

DATE OF SUBMISSION :
>lh

18ra SEPTEMBER 2003

EMIII(6B1)
EMIII (6B1)
EMIII(6B1)
EMIII (6B1)
EMIII (6B1)

CONTENTS
Contents

Page

Acknowledgement

Submission Letter of Business Plan

].

Executive Summary

2.

Purposes

3.

Background of Business

4.

Shareholders

10

5.

Administration Plan

15

6.

Marketing Plan

25

7.

Operation Plan

39

8.

Financial Plan

52

9.

Summary

62

10.

Bibliography

64

11.

Appendix

66

PHOTOSHOP SDN BUD

ACKNOWLEDGEMENT
Bi smil 1 ahirrahman i rrah i m,
In the name of Allah, The Most Gracious and The Most Merciful. Thank to
Allah S.W.T for giving us the opportunity to do and complete this Business Plan
successfully, although it was hard for us to get the information.
A bunch of thanks to;

Mrs Zarina bte Salleh

Hawaii Mairan bte Abd Rahman

Hj Mohd Bakri bin Daud

Our parents and our family

Our friends

and all the individual or organization that had helped us in giving infonnation
about our business.
Thanks a lot to all for their help and advice in completing the Business Plan.
May Allah S.W.T bless you all and with you forever. All the best is from Allah S.W.T
and shortcoming is from our weaknesses as a human being.
Thank You!

PHOTOSHOP SDN BHD

SUBMISSION LETTER OF BUSINESS PLAN


Students of Basic Entrepreneur (ETR 300)
Diploma in Mechanical Engineering (Manufacturing)
Faculty of Mechanical Engineering,
MARA University of Technology,
40000 Shah Alam,
Selangor Darul Ehsan.
18th SEPTEMBER 2003
Mrs Zarina Salleh
Lecturer of ETR 300,
MEDEC Bock 13,
Intekma Resort & Convention Centre,
40000 Shah Alam, Selangor Darul Ehsan.
Madam,
Submission of Business Plan
Regarding to above, together with this letter we include the proposal of Business Plan
as a requirement for the Fundamentals of Entrepreneurship (ETR 300) subject. The
preparation of this project begins in early semester on June 2003 and submitted on
September 2003.
The business plan is about our effort to set up a photo shop. The proposed shop is at the
address below: No. 10, Jalan Raden Anum,
Bandar Baru Sri Petaling,
57000 Kuala Lumpur.

PHOTOSHOP SON HI-ID

This Business Plan covers all aspects of running company, administration, marketing,
operation, and financial status of the company. The objective of Business Plan is a
foundation for us to assess the business we have ventured into and to convince financial
institution for financial help.
Nearly all of the information for the preparation of Business Plan is obtained from
individuals who have been in the business in around of Selangor.
We would sincerely hope you will satisfy with our proposal and your considerable
assessment is very much appreciated.
Thank you and best regards.
Yours sincerely,

na
/-

u-

(ISMAIL BIN YUSOP)

(AHMAD SYAMIL BIN ABDULLAH)

(HAKIM AKMAL BIN ALWI)

sjfy&g&Z(AHMAD AFZAN BIN MOHD, BAKR1)

(MOHAMMAD IKRAAM ABD RAHMAN)

PHOTOSHOP SDN BHD

BUSINESS
INTRODUCTION

PHOTOSHOPSDN BHD

1.

EXECUTIVE SUMMARY

PhotoShop Sdn Bhd is a business formed by 5 business partners that inspire to


be successful entrepreneurs. PhotoShop Sdn Bhd is involves in indoor and outdoor
photography services and retail selling of photographic equipments, hand phone reload
card and photostat services. FujiFilm Sdn Bhd is our sale distributor for our shop.
Our target market is the resident of Bandar Baru Sri Petahng, the students and
also the teenagers who seek up the latest technology of photographic. For that, we sell
digital cameras and provide service to guide how to use it. Furthermore, we provide
service in video recording in different kinds of ceremony. As this business not yet
preferable in this area, we assure this business can be profitable.
Our business will stand operation on 1st December 2003. It is situated at 10,
Jalan Raden Amim, Bandar Bam Sri Petaling 57000 Kuala Lumpur. We choose this
location because there is only few photos shop in this area. Besides, we're confident
that we can make profit here as there are many families, students, workers and also
teenagers that influence to try new technology. Furthermore the purchasing power of
the community here is increased and ready to be our customer.

PHOTOSHOP SDN BHD

LOGO EXPLANATION

PhotoShop Sdn Bhd is the name of our company. At our company logo, there
are letter P and S that means Photo and Shop. PhotoShop gives a meaning of our
company production and we combined it as it will be a not only as our main activity
also as a noun.

In terms of colors, the dark red color showing as a symbol of our spirit and
desired to make sure that our company goals will be ACHIEVED.

While for the white color, it shows that our company always makes sure the
quality services are always at the best.

PHOTOSHOPSDN BUD

2.

PURPOSES
As we prepared the business plan, we always ensure our business will achieve

our target to be the best bumiputra's entrepreneurs that involve in this business. To
achieve this goal we must know our purposes for what reason business plan is done.
Some of these reasons are:
1.

The business plan is prepared to apply loan for the amount of RM 150, 000
from Rashid Hussein Bank Berhad (RHB).

2.

The business plan is prepared as a guideline to be good entrepreneurs.

3.

To evaluate project viability and growth potential.

4.

To allocate business resources effectively.

5.

To study whether the business can be developed and is profitable.

6.

The business plan is prepared to fulfill the requirement of ETR 300 subject for
Mechanical Engineering (Manufacturing) final semester.

PHOTOSHOPSDN BUD

3.

BACKGROUND OF THE BUSINESS

Name of the business

: PhotoShop Sdn Bhd

Business address

: No. 10, Jalan Raden Anum, Bandar Baru Sri Petaling,


57000 Kuala Lumpur

Correspondence address

: No. 10, Jalan Raden Anum, Bandar Bam Sri PetaliHg,


57000 Kuala Lumpur

Telephone number

: 03-90578853

Fax Number/E-mail

; 03-90579056 / pshop@yahoo.com

Form of Business

; A private limited company

Main Activity

: Film processing and printing

Date of business registration : 3rd November 2003


Number of Registration
Date of commencement
of the business

: 531371 -H
: 1st December 2003

Name of Bank

: Current account in Rashid Hussein Bank Berhad (RHB)

Bank account number

: 0142500000291684

Authorized capital

: RM 100,000

Own (Initial) capital

: RM 207,424.30

PHOTOSHOP SDN BHD

4.

SHAREHOLDERS

Name

; Ismail bin Yusop

Identity card number

: 820404-04-5349

Permanent address

: 76, Jin Kasawari, Taman Pertama, 84000 Muar, Johor

Correspondents address

: 110, Blok 84 Rumah Pangsa PKNS, Seksyen 24, 40450


Shah Alam, Selangor Darul Ehsan

Telephone number

: 012-3540410 (HP)

Date of Birth

;4 t h Aprill982

Age

: 21 years old

Marital Status

: Single

Gender

: Male

Academic qualification

: Diploma in Mechanical Engineering

Courses attended

: Mechanical Engineering (Manufacturing)

Skills

: Windows 98, Word, Excel

Experiences

: Store boy at Takaso Factory


Pump attendance at Petronas, Shell and Esso

Present occupation

: General Manager

Previous business experiences: Sales assistant at stall in Malacca and involve in


multilevel business

10

PHOTOSHOP SDN BHD

Name

Hakim Akmal Bin AIwi

Identity card number

821229-71-5089

Permanent address

No. 3, Lot 4457, Jalan Maktab (M.P.I), Sungai Merab


Luar, 43000 Kajang, Selangor Darul Ehsan

Correspondents address

: 510 Blok 79, Rumah Pangsa PKNS, Seksyen 24,40450


Shah Alam, Selangor Darul Ehsan

Telephone number

012-9189186 (HP)

Date of Birth

29th December 1982

Age

21 years old

Marital Status

Single

Gender

Male

Academic qualification

Diploma in Mechanical Engineering

Courses attended

Mechanical Engineering (Manufacturing)

Skills

Expert in using Microsoft Word

Experiences

Assistant officer public service at Petronas

Present occupation

Customer Relationship Executive

Previous business experiences: Involve in multilevel business

PHOTOSHOP SDN BHD

Name

Ahmad Syamil B. Abdullah

Identity card number

810606-14-6173

Permanent address

CD, TNB Quarters Klang Power Station,


Connaught Bridge, 41000 Klang, Selangor.

Correspondents address

CD, TNB Quarters Klang Power Station,


Connaught Bridge, 41000 Klang, Selangor.

Telephone number

: 019-3779614 (HP)

Date of Birth

: 6th Jun 1981

Age

:22

Marital Status

: Single

Gender

:Maie

Academic qualification

: Diploma in Mechanical Engineering


(Manufacturing)

Courses attended

: Mechanical Engineering (Manufacturing)

Skills

: Cad drawing

Experiences

: Worked as a Bar Tender

Present occupation

: Operation Manager

Previous business experiences

: Multilevel business

12

PHOTOSHOP SDN BHD

Name

Mohammad Ikraam Abd Rahman

Identity card number

810408-03-5499

Permanent address

Lot 350 Baloh Raja, Kubang Kerian, 16150 Kota


Bharu, Kelantan

Correspondents address

110, Blok 84 Rumah Pangsa PKNS, Seksyen 24,


40450 Shah Alam, Selangor Darul Ehsan

Telephone number

013-3768365 (H/P) 09-7653292 (H)

Date of Birth

8th April 1981

Age

22 years old

Marital Status

Single

Gender

Male

Academic qualification

UPSR, PMR, SPM, Diploma in Mechanical


Engineering

Courses attended

Diploma in Mechanical Engineering


(Manufacturing)

Skills

Hackers, Computer Gaming, Professional in


using Microsoft Office, Paintbrush

Experiences

Safes asst. at McDonalds and 7-Eleven


Convenience Store, Construction site worker,
Highway Construction Site worker

Present occupation
Previous business experiences

Assistant Administration
: None
13

PHOTOSHOP SDN BHD

Name

Ahmad Afzan B. Mohd. Bakri

Identity card number

820314-14-5821

Permanent address

Lot 17/901, Kg. Pasir Dalam, Pantai Dalam,


58200, Kuala Lumpur.

Correspondents address

510 Blok 79, Rumah Pangsa PKNS, Seksyen 24,


40450 Shah Alam, Selangor Darul Ehsan

Telephone number

03-77847153 (H)

Date of Birth

14 March 1982

Age

21 years old.

Marital Status

Single

Gender: Male
Academic qualification
Mechanical

; UPSR, PMR, SPM, Certificate in MS Office


2000 (Cosmopoint),
Diploma in
Engineering (Manufacturing)

Courses attended

: Mechanical Engineering (Manufacturing)

Skills

: MS Office 2000, Technical Drawing and


Design, Calculation

Experiences

: Former worker at Print Care Enterprises Sdn.


Bhd

Present occupation

: Film Processing Officer

Previous business experiences

None

14

PHOTOSHOP SDN BHD

ADMINISTRA TION
PLAN

PHOTOSHOP SDN BHD

5.

ORGANIZATION PLAN

Organization Introduction

Address

PhotoShop Sdn Bfad


No. 10, Jalan Raden Anum,
Bandar Baru Sri Petaling,
57000 Kuala Lumpur.
Location plan

Mosque

AFFIN, BCB
AMBANK,BSN

Shop Lot
Jin Radin Tengah

Mobil P.
Pump

Parking Lot

Shop Lot
Jin
Radin
Anum!

Jin. Radin Anum 4


Shell P.
Pump
Shop Lot
UTM
Training
Centre

Jin. Radin Anum 2

Telekom
Headquarters

Shop Lot
Hotel
Sri
Petaling

Jin. Radin Anum 1


Shop Lot

Community
Centre

To Bukit JaliL
KESAS highway

To OUG, Happy Garden

SRK and SMK Bdr Baru Sen Petaling

Our Shop

Competitors

16

PHOTOSHOP SDN BHD

Our shop is double story shop lot in commercial area. There are variety
type of infrastructure and facilities here such as higliway, main road,
water and electricity facility, public phones, clinics, hotel, mosque,
banks and many more.

S?
O

^F

Toilet

O O

Office table

o Camera

Computer

p o

Office
cabinet

Office chai:

Film processing machine


Film cabinet

Camera
Cabinet

Computer

Counter table

Table

Fire extinguisher

Photostat machine

17

PHOTOSHOP SDN BHD

Organization Structure

18

PHOTOSHOPSDN HMD

Manpower/Job Specification
Position

No.
1.

No, of Staff

General Manager (also


holding the
Administration,
Marketing and Financial
Manager).

Main Responsibility

2.

Assistant
Administration

19

Leading and controlling the


company and business progress
and ensure that the business rims
smoothly with adequate resources.
Set the standard and build
corporate image of the-company.
Responsible in making and
choosing the right decision.
Seeking the opportunity and
receiving the order from
costumers.
Responsible for expanding the
promotion of the company's
product and ensure to fulfill the
customer's needs and satisfaction.
Recognizing the target market and
to detennine the strategies of the
company.
Preparing the annual budget for the
company.
Controlling the flow rate of the
business currency.

To ensure the progression of the


company has run smoothly.
Keep all the records involving
company's operation as a future
reference.

PHOTOSHOP SDN BHD

Remuneration

socso

No. of Person
(s)

Salary Per
Month
(RM)

EPF
(12%)
(RM)

(2%) (RM)

TOTAL
(RM)

Gen. Manager

900.00

108.00

18.00

1,026.00

Asst.
Administration

700.00

84.00

14.00

798.00

Position

TOTAL (RM)

20

1,824.00

PHOTOSHOP SDN BHD

List of Office Furniture, Fixture and Fittings


Item
Telephone
Fax machine
Personal Computer
PC Tables
Air conditioner
Counter table
Film cabinet
Camera cabinet
Chair
Table
Cash machine
Fire extinguisher
First Aid Kit
Thrasher
Office ^ ^ o n ^ ? 1
Office Chair
Office table
Office cabinet

Unit(s)

Price (RM)

Total (RM)

1
1
2
2
1
1
1
1
6
1

200.00
346.00
1,740.00
120.00
1,200.00
550.00
250.00
250.00
15.00
150.00
lOOOjQO

200.00
346.00
3,480.00
240.00
1,200.00
550.00
250.00
250.00
90.00
150.00

(W^

<M^>
QUAffp " ^

Q%
cxP
3

50.00
15.00

5
1
1

30.00
250.00
300.00

1Q0CLQQ

45^JQ'

<Tftuj$X
15^00
250.00
300.00
8,771.00

TOTAL (RM)

21

PHOTOSHOP SDN BHD

Labor Incentive Scheme

1. Working hours/days
Employees are required to work seven days a week including Saturday
and Sunday because usually there are demand for our service and product on weekend.
Below are the work time schedules:
Saturday - Thursday

9.30 a.m- 9.30 p.m

Friday

3.00 p.m-9.30 p.m

Rest time

1.00 p.m -2.00 p.m

2, Holidav/ofFwork
Our company decided to rotate the off work amongst the employees so
that the business is continuously operated. Since all shareholders in our company are
also workers, therefore there isflexibilityin providing holidays, But it is all depend on
the solid reason due to keep the image and standard of the company,

15 days off work per year for at least 3 years working experience.

Friday is half day work.

Emergency leave such as


-

accident or sick ( close family members, parents, siblings,


children)

Attending a funeral.

22

PHOTOSHOP SDNBHD

3. EPF (Employee Providence Fund)


E.P.F is compulsory to all shareholders/employees and it will manage by
General Manager of the company. The sum of 12% will be contributed every month by
company base on basic salary and bonus.

4. Bonus
Bonus will be given to those who are show high commitment and
quality of work. It will also be given to those who are work more than 3 years in our
company. But it is depends on yearly company's profit. All of these bonuses are in the
form of money, holiday package and dinner.

23

PHOTOSHOP SDN BUD

Administrative Budget

Item (s)

Other
Monthly
Expenditure < Expenditure (RM)
(RM)

Asset
Expenditure
(RM)

Fixed Asset

Office furniture

8,771.00

Monthly Expenditure

1,824.00
2,000.00

Remuneration
Rent

Other Expenditure

5,000.00
4,000.00
1,200.00

Office renovation
Rent deposit
Audit fees
Registration and
licenses
Telephone deposit

TOTAL (RM)

1.750,00
100.00

3,824.00

8,771.00
i

24

12.050.00

PHOTOSHOP SDN BHD

MARKETING
PLAN

PHOTOSHOP SDN BHD

6.

MARKETING PLAN

Marketing Introduction
Product And Services
i.

Our business is PhotoShop Sdn. Bhd. Our main services, is photography


services for events and in store photography services such as wedding pictures,
identity card and passport size photos and others. We also provide film
processing services for either digital or normal picture to the customers. Beside
that, we also sell cameras, photo frames, battery, photo albums, gift and variety
of film.

ii.

We also provide other services such as the photostat services, and selling the
prepaid reload card.

iii.

PhotoShop Sdn. Bhd. will give the best services to the customers. We make sure
that we can fulfill customer's requirement and beside that, we also want to
satisfy our customers. We also give reasonable price and high quality products
to our customers.

26

PHOTOSHOP SDN BHD

Target Market

Target market is the group of customers that have needs and wants that can be
satisfied by the business through the supply of goods or services,
i.

Geographic
PhotoShop Sdn Bhd will be open at Bandar Baru Sri Petaling, Kuala
Lumpur. Our target market is focused to the college students,
International Medical University (IMU) students, school students and
others which are work or stay nearby,

ii.

Demographic
In school, college and IMU, our main customers are student and staff. In
our target market we assume that students have high demand and
majority of them are young. They like to take pictures for their
collection because they have to involved and take part in many activities
and event either in or out the campus. They take pictures just for fun, for
their study especially in completing their assignment and to fulfill their
hobby. Besides that, our target market also focuses on staff and teachers.
As we know the average of their age are from 30 years old and above.
So, they have low demand. It is because they only take pictures just for
their own purposes. As an example, when they have special occasion
such as a convocation. Sometimes, they take pictures for their job
purposes. We also give our services to the school's annual magazine
publisher to take their pictures for the annual magazine.

27

PHOTOSHOP SDN BHD

Market Size

Market size refers to the total potential purchase of the target market. This
includes purchases of competitor's products within the same market. Market size is
normally stated in terms of units or Ringgit. It can be calculated daily, weekly, monthly
or yearly.
i.

ii.

Number of customers from target market


IMU, colleges and school students

= 10,000

Workers, teachers, lecturers and staff

= 5,000

Nearby residents

= 8,000

Total

^23,000

Number of customers who purchase the product and services


(30% total number of customers from target market)
= 30% x 23,000
= 6900 people
=6900 x 12 x RM 50 / month = RM 4.140.000 / year

28

PHOTOSHOP SDN BHD

Main Competitors
Competitors refer to the other businesses that offer similar, substitute or
alternative products and services to the same target market. The entrepreneur should
analyze the strength and weaknesses of the competitors in term of size, experience, and
term of business, financial ability and product line.
i.

Foto Endah
Strength
1. Having their own regular customers.
2. Very experience in photography business.
3. High technology in photography technique.
Weaknesses
1. Notfriendlywith customers.
2. Limited and small size of shop.
3. Use old type of printing,

li.

Foto Zoom
Strength
1. Nearby campus and residential area.
2. Full and complete services photo centre.
3. Very experience in photography business.
Weaknesses
1. Late in ordering services.
2. Arrangement and display is not in proper order.

ill

Mega Photo
Strength
1. Having their own regular customers.
2. Nearby campus and residential area.
Weaknesses
1. The size of shop is small.
2. The services are not satisfied.

29

PHOTOSHOP SDN BHD

Market Share
Market share refers to the estimated potential sales of the business after taking
into consideration the market size and competitors influence. Market share is often
represented in terms of percentage of potential market size owned.

Name of

After

Before

competitors
RM

Market Share

RM

Market Share
(%)

(%)

Foto Endah

1,656,000

40.0

1,490,400

36.0

Foto Zoom

30.0

910,800

22.0

Mega Photo

1,242,000
1,242,000

30.0

910,800

22.0

PhotoShop

0.0

828,000

20.0

Market Size

4,140,000

100.0

4,140,000

100.0

30

PHOTOSHOP SDN BHD

Sales Forecast
Sales forecast is expected purchases from the identified target market. It is
quoted in units or in Ringgit Malaysia for a period of a year or a month.

Sales Forecast (Stated in RM)


Month

Sales (RM)

58,600

62,600

66,600

70,600

51,600

72,600

75,600

79,400

82,600

10

51,600

11

75,600

12

80,600

Year 1 total sales

828,000

Year 2 total sales

880,000

Year 3 total Sales

900,000

31

PHOTOSHOP SDN BHD

Sales Forecast For Customers

Month

Film

Photo &

Process

Outdoor

Reprint

Photostat

(RM)

(RM)

& Other

Total (RM)

Services
(RM)
Pieces

Price per

Sale

unit

(RM)

(RM)
1

280

50

14,000

16,200

14,700

13,700

58,600

415

50

20,750

16,750

16,950

8,150

62,600

515

50

25,750

15,750

13,500

11,600

66,600

675

50

33,750

11,700

12,525

12,625

70,600

125

50

6,250

22,410

11,470

11,470

51,600

710

50

35,500

13,500

12,500

11,100

72,600

910

50

45,500

11,800

9,300

9,000

75,600

1,125

50

56,250

7,125

8,812

7,213

79,400

1,192

50

59,600

9,000

7,500

6,500

82,600

10

196

50

9,800

32,220

4,800

4,780

51,600

11

970

50

48,500

13,700

7,000

6,400

75,600

12

1,160

50

58,000

10,000

7,300

5,300

80,600

Total

8,233

600

413,650

180,155

126,357

107,838

828,000

PHOTOSHOP SDN BHD

Marketing Strategy

i.

Products and services strategies


PhotoShop has chosen Fujifilm as a trade sale, since the product is well
known and establish. Fujifilm also has standard quality control scheme
recognized by world trade. PhotoShop will fulfill all consumer
requirements and needs with high technology products and ensure
PhotoShop roll as "One Stop Center". PhotoShop is the only photo shop
that using digital process machine that will done better quality of picture
compared to the old type of process. We also provide our services to
take picture for annual magazine for school and the convocation. We
also accept order from others photo shop for a special process of
product.

ii.

Price strategy
PhotoShop will ensure an item on sale is profitable and manage to cover
overhead capital. Normally, most consumer always caution on price.
Consumers always choose the quality item with cheapest price.
Photoshop will adopt this procedure to attract customers against others
competitors shop. Therefore, PhotoShop also will give a reasonable
price to the customers.

iii.

Promotion strategies
This is the initial stage and target to attract various customers to
PhotoShop business.
a) Relationship
PhotoShop have to maintain the image and close relationship
with all clients in promoting sale product and service offer to consumers,
friends and related family.

33

PHOTOSHOP SDN BHD

b) Advertisement and Brochure


This is to circulate printed product or service papers to all nearby
students and staff at PhotoShop for customers view and
attraction.
C) Banners
Cloth banners will be displayed at PhotoShop to attract clients.
Banners will also be hanged at all strategic places and college
within the business area.
d) Business Card
Business Card will also be printed for distribution and circulation
to all customers and clients for business contact and reference.
We also listed all the service that we have at the back of the
business card to inform them.
e) E-mail
This is the latest way to communicate with the customers for
nowadays. Jn this e-mail, we can collect and read the customers
comment about our products and services. Then, we can improve
our services to be more effective and better.
f) Notice and Pamphlets
We have put many pamphlets in the nearby house's post box to
attract them to come to the PhotoShop. We have list our
promotion service that is to take the family's picture for a
reasonable price.
9) Signboard
We have put a Fujiilm branded signboard in front of our shop to
promote our shop and it have to be attractive so that it will attract
people to come, know and remember our shop. Te most
important is it can make the people to recognize our shop easily.

34

PHOTOSHOP SDN BHD

h) Membership
We have made a new membership services. When a customer is
our membership, he or she will have about 10 to 20% discount of
price when he or she used our services. We also made a reward
point system. The point will give differently depends on the type
of services. Then, we will give them rewards depends on the
point that they have collected. This will make our customers
loyal to our shop and will make them continuously using our ser
vices to collect points and rewards.

iv.

Place or Distribution Strategies


Since our PhotoShop located near the college and school, our customers
mostly are students and permanent staff will be able to come directly to
PhotoShop without problems or difficulties. They will be outdoor
services with minimum and reasonable rate charges.

35

PHOTOSHOP SDN BHD

Example Price for Price Strategy


Digital Print Negative 135
Size

Normal (RM)

Member (RM)

3R

0.50

0.40

4R

0.80

0.60

5R

4.00

3.00

Digital Print Media Print


Size

Normal (RM)

Member (RM)

3R

1.00

0.80

4R

1.00

0.80

5R

5.00

4.00

Digital Print Negative 120


Size

Normal (RM)

Member (RM)

3R

1.50

1.00

4R

2.00

1.50

5R

4.00

3.50

Black And White


Size

Normal (RM)

Member (RM)

3R

0.50

0.40

4R

0.80

0.60

5R

4.00

3.00

36

PHOTOSHOP SDN BHD

Competitor's Address

1. Foto Endah
No. 54, Jalan Raden,
Bandar Baru Sri Petaling,
57000, Kuala Lumpur
2. Foto Zoom
No. 16, Jalan Raden Bagus,
Bandar Baru Sri Petaling,
57000, Kuala Lumpur
3. Mega Photo
No.26, Jalan 1/149D,
Bandar Baru Sri Petaling,
57000, Kuala Lumpur

37

PHOTOSHOP SDN BHD

Marketing Budget
Type

Fixed Asset Cost

Monthly Expenses

Other Expenses

(RM)

(RM)

(Rltf)

Fixed Asset
Signboard

1,500

Working Capital
Promotion
300

-Business Cards
-Notice &
Pamphlets

500

- Banners
300
900

Advertisement
Total

2,000

1,500

38

PHOTOSHOP SDN BHD

OPERATION
PLAN

PHOTOSHOP SDN BHD

7.

OPERATION PLAN

INTRODUCTION

Operation Management is one of the organizations of business plan. The main


purposes of operation management are transformation process from input to output,
material requirement planning, operational layout plan, selecting location, operation
budget.
Operation management is also considering the important of the starting business
such as budget of the material requirements, ordered market, the stocks and the policy
of the business. In our photo shop these elements being generate after the business has
runned a profit for few months later.
The suppliers of our business are foto Fuji film and Kodak express and we ordered
until the amount of the stocks is less from our inventory store. For the beginning of our
business, we do not order the large amount of the stocks because this is the first trial in
the beginning of the business.
The time operation of our photo shop is seven days per week that is shown by our
administration planning and the employees are the shareholders. Instead of that our
process of the operation is being shown in this planning, where the process is
commonly used by the photo shop from the appearance of the customer until the
payment received by the customer.

40

OPERATIONAL PROCESS

Get the customer information and


needs.

Negotiate to the customer about


the pictures and get its agreement

Take the customer picture in the


photo room.

Check the film either it has error


such as dazzle.

'

Put the picture into the envelope

'

Get the payment from the


customer.

Give the picture to the customer.

41

PHOTOSHOP SDN BHD

FLOW CHART PROCESS

o
o
o
o
D

Get the information from the customer.

Discuss with the customer about the picture such as the type of
picture and its size.

Get the agreement from the customer needs.

Take the deposit payment from the customer.

Customer waits in few minutes to take the picture.

Take the customer in the photograph room to take the picture.

Customer waits until the process ended.

Check the film properly with scanning to avoid any defects and dazzles
on the picture.

Print the picture with using digital picture printing machine.

Continues

42

PHOTOSHOP SDN BHD

Put the picture into the envelope.

Give the enveloped picture to the customer.

^7

Receive payment from the customer.

43

PHOTOSHOPSDN BHD

OPERATIONAL TABLE

Day/ Time
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday

Morning
8.30am -1230p.m
8.30 a m - 12.30p.m
8.30am-I2.30p.rn
8.30am-12.30p.m
Closed
8.30am-12.30p.m
8.30 a m - 12.30p.m

Evening to night
2.00 p m - 10.30p.m
2.00Tpm-10,30p.m
2.00pm-10.30p.m
2.00 pm--10.30p.rn
2.30 pm-10.30p.m .
2.00pm-10.30p.m
2.00pm-10.30p.m

Our shop operates everyday at 8.30am to 10.30 pm for a week except on Friday we
close our shop in the morning and only open it at 2.30 pm to 10.30pm. Actually we
operate our business 12 hours, where 1 hour for preparation and 1 hour for checking and
closing.

44

PHOTOSHOP SON BHI>

MATERIALS REQUIREMENT

Items

Price / unit

No. of item

(RM)

Total Cost
(RM)

Developer

120

1200

Bleach

80

10

800

Maintenance
Equipments

400

1 set

400

Picture Paper

0.90

400

360

Battery

1.80

200

360
3,120

Total

45

PHOTOSHOP SDN BHD

LIST OF OPERATIONS PERSONNEL

No

Position

No of Personnel

Operation Manager

Customer Relationship Executive / Cashier

Film Processing Officer

SCHEDULE OF TASK AND RESPONSIBILITY

No

Position

Task & Responsibilities


o Manage all about direct order
from the customer.
o Responsible to make sure all
orders are on time including time
delivery to the customer itself.

Operation Manager

Customer Relationship
Executive / Cashier

Film processing officer

o To take order and wants of


customer.
o Discuss with the customer which
size of picture
o Write receipt number
o Take deposit payment
o Give the receipt to the customer
Responsible in the film processing
and the packaging work.

46

PHOTOSHOP SDN BHD

SCHEDULE OF REMUNERATION

No

Position

Operation
Manager
Customer
Relationship
2
Executive /
Cashier
!
Film
3 I processing
|
officer
1

Total

No of
Personnel

Month
Salary
(RM)

700

84

14

798

650

78

13

741

650

78

13

741

2000

240

40

2280

47

EPF SOCSO
(12%) (2%)

Total
(RM)

PHOTOSHOP SDN BHD

EQUIPMENTS
Price / unit (RM)

No. of item

Total Cost (RM)

1. Digital Camera Fine Pix AlOl

750

3750

2. Fine Pix 2600 Zoom

899

4445

3. Fine Pix 2800 Zoom

999

2997

4. Canon PowerShot A300

899

2697

5.FinePixA202

750

2250

6. Fine Pix F601 Zoom

1555

4665

7. Canon Digital Ixus V2

1399

4197

8. Fine Pix A310 Zoom

990

2970

50

250

5.50

50

275

11. APS ( 1 X 2 4 0 ) Film

200

1200

12. Monotone prints

20

100

13. ID Photo ( 2UP/4UP)

50

300

14. Floppy disk

50

100

15. PC CARD

2.30

20

46

16. CD - R

20

40

17. ZIP DISK

20

40

2399

4798

19. Kodak 135/36

20

60

20. Kodak 135/24

10

40

21. Kodak APS 15 EXP

10

40

22. Kodak APS 25 EXP

10

40

23. Kodak APS 40 EXP

4.50

10

45

24. Kodak APS 40 EXP

4.80

10

48

10

50

Items

9. APS120/220 negatives
10. APS135 negatives

18. Digital Still Camera

25. IX 240 FILM

35,483

Total

48

PHOTOSHOP SDN BHD

MACHINES

Items

Scanner 7 Image
Processor (SP-2000)

Pric^ffoit
(RMA

Monthly

Loan

payment

term\
(year) V

No. of

Total Cost

item

(RM)

180,060

3,200

iL

192,000

200,000

&400

204,000

1,200

Vl

72,000

Laser Printer / Paper


Processor (LP-1500
SC/FA)
Film Processor
FP363FAc/w

7OJQOO

Standard Accessories
Photo copy machine
Total

15,000

V_^70
8,0^

SUPPLIERS

a) Fuji Photo Film (Malaysia) Sdn. Bhd


PetiSurat3, Tingkat3
Blok Pejabat 1, Plaza Crystal
Lot4,Jalan51A/223
46100 PetalingJaya.
Selangor Darul Ehsan.
b) KODAK EXPRESS
Francaisi Induk
Kodak (M) Sdn. Bhd.
Jalan Kemajuan 13-1
46200 Petaling Jaya

49

16,200
484,200

PHOTOSHOPSDN BUD

OPERATION OVERHEAD
Items

Cost (RM) / Year

Electricity

3p00

Water Supply

600

Telephone line & internet

1980

Total

5580

OPERATION BUDGET
Type
Capital Expenditures
- Machine

Fixed Asset
(RM)

Other Expenses
(RM)
;

484,200

Working Capacity/ Monthly


Expenses
- Materials
Remunerations
Other Expenditure
-Machines (Maintenance)
-Indirect Labor
Total

Monthly
Expenses(RM)

3,120
2,280

5,400

484,200

50

400
450
600

PHOTOSHOP SDN BHD

Purchase Planning
Months
0
1
2
3
4
5
6
7
8
9
10
11
12
Total

Materials (KM)
3,210
3,150
3,200
3,120
3,300
3,200
3,234
3,333
3,435
3,543
3,123
3,213
3,245

Inventory (RM)
35,483
23,470
25,434
18,900
19,987
20,876
23,654
25,567
25,962
21,342
23,413
20,000
32,000

Total sales/ year

Sales Forecast

Purchase Planmng

Yearl

828,000

357320

Year 2

880,000

352,000

Year 3

900,000

360,000

51

Total (RM)
38,120
26,620
28,634
22,020
23,287
24,076
26,888
28,900
29,397
24,885
26,535
23,213
35,245
357320

PHOTOSHOP SDN BHD

FINANCIAL
PLAN

PHOTOSHOP SDN BHD

8.

FINANCIAL PLAN

Introduction to Financial Plan


Financial plan is one of the important plans in preparing business plan. As an
entrepreneur, we must know how to prepare financial plan as it shows the short and
long termfinancialrequirements in order to start a new business or project.
Entrepreneur also must prepare a complete financial plan to convince any financial
institution to obtain bank loan that must suitable with the mission and vision of their
organization.
The purposes of preparing financial plan are to determine the amount of money
to be invested and to identify and purpose the relevant sources of fund. Furthermore, it
is to ensure that the initial capital is sufficient. In addition, it is to appraise the viability
before actual investment is committed.
The important paperwork must be prepared for financial plan are:

Departmental Budget

Project Implementation Costs

Source of Finance

Loan Amortization Schedule

Hire Purchase Repayment Schedule

Depreciation Schedule

Cashflow Proforma Statement

Trading Account

Profit / Loss Statement

Balance Sheet
Entrepreneur can achieve optimum profit from their sales if they prepare

efficient financial plan. They also must learn and know all the costs involved and
procedures to prepare financial plan. Therefore thefinancialplan must be done very
carefully and systematically in order to achieve the good and invincible business for
long term profits.

53

PHOTOSHOPSDN BHD

PHOTOSHOP SON BHP


DEPARTMENTAL BUDGET
ADMINISTRATION MARKETING OPERATION
FIXED ASSETS
INVESTMENT
Office Furniture
Signboard
Machineries

8771
1500
484200

MONTHLY EXPENSES
Remuneration
Rent
Material Used
Machine
Water & Electricity
Telephone Line & Internet

1824
2000
3120
8000
300
165
38120

Stock

OTHER EXPENSES
Office Renovation
Rent deposit
Audit fees
Registration and Licences
Telephone deposit
Business Cards
Notice & Pamphlets
Banners
Advertisement
Machines (Maintenance)
Indirect Labor

5000
4000
1200
1750
100
300
500
300
900
400
450

54

PHOTOSHOP SON BHD

PHOTOSHOP SDNBHD
PROJECT IMPLEMENTATION COSTS
CAPITAL EXPENDITURES
Office Furniture
Signboard
Machineries

8771
1500
484200

494471

WORKING CAPITAL
Remuneration
Rent
Material Used
Machine
Waters Electricity
Telephone Line & Internet
Stock

1824
2000
3120
8000
300
166
38120

3 Month
5472
6000
9360
24000
900
495
77274

OTHER EXPENSES
Office Renovation
Rent deposit
Audit fees
Registration and Licences
Telephone deposit
Business Cards
Notice & Pamphlets
Banners
Advertisement
Machines (Maintenance)
Indirect Labor

5000
4000
1200
1750
100
300
500
300
900
400
450

14900

Contigency Allowance (*30%)

189861.6
(^822733.60)

Total Cost

55

PHOTOSHOP SON OHD

PHOTOSHOP SDN BHD


SOURCE OF FINANCE
Owners Equity: Cash
Term Loan
Hire Purchase Machines

Total

^"i

ft

Duration
Interest
Loan Amount

207424.30
150000
474200

831624.30

?**\t PHOTOSHOP SDN BHD


,"" Loan Amortization Schedule
6 Yrs
7% Annual Rest
RM
150000

Year

Principal
0
1
2
3
4
5
6

25000
25000
25000
25000
25000
25000

Total Payment

Interest
10500
8750
7000
5250
3500
1750 I

56

35500
33750
32000
30250
28500
26750

Principal Balance
150000
125000
100000
75000
50000
25000
0

PHOTOSHOP SON BHD

PHOTOSHOP SUN BHD


Hire Purchase Repayment Schedule
Asset Acquired
Actual Costs
Down Payment
Financed
Duration
Interest
Year

Machineries
484200
10000
474200
5 Years
8% Fixed Rate
Principal Interest

0
1
2
3
4
5

94840
94840
94840
94840
94840

37936
37936
37936
37936
37936

'

Total Payment Principal Balance


474200
132776
379360
284520
132776
189680
132776
132776
94840
0
132776

PHOTOSHOP SDN MID


DKPRECIA HON SC IIKIX LK
Asset
Value
Economic
Life
Scrap
Value

Machineries
484200
6 Years
0

Accumulated
Book
; Annual
Year Depreciation
Depreciation
Value
80700 403500
80700
1
161400 322800
80700
2
242100
242100
80700
3
322800 161400
4
80700
403500
80700
5
80700
484200
0
80700
6

57

PHOTOSHOP SDN BHD

:':'-:'

"'-

'-:.

'

'.-' i ''

> - ' - - . ,

."

.:

'.'.-'"" :. '-

:>,,.,

'

'

:f '' I.?:
1

Pre-Gperjticn

"

PWXFOSHoispfHJ

= X ';

CA8HFL0WPROF0flASTATEWEJ1T

r j

-i

'

'?

10

306813 3

324694 3

322786 3

338216 3

355434 3

376055 3

4C3S38 3

12

Vea-2

Year 3

437149 3

609915 3

CASH INFLOW

2B498? 3

Seircnir>g C a s h Sstence
O w ! Capital

207424

l e i m Lean

150000

C 3 ^ SS-'EG

TOTAL C A S H INFLOW

357424.3

287531 3

292065 3

399571 3

422376 i
207424
150000

586 DC

G2C0O

66600

70600

5", 600

72600

75600

79400

82600

51600

75600

60600

628000

880000

900000

3435)3,3

360131.3

35BS6S.3

377413.3

37*294S

39S3W.3

4 1 3 8 1 B.3

434884.3

458655.3

45**3*3

478171.3

502878.3

1186424.3

1317149.3

1908916.3

CASH OUTFLOW

MONTHLY EXPENSES
Remunerate n

1824

1824

1824

1324

1824

1824

182a

1824

1324

1824

1824

1324

21BSS

21568

2185S

flenl

7000

2000

2000

2000

200O

2000

2000

2000

2000

2000

2000

200G

24000

24000

24000

Material U s e d

3120

3120

3120

3120

3120

3120

3120

3120

3120

3120

3120

3120

37440

37440

37440

Mac nine

8000

8000

BOCQ

8000

8000

8OO0

8000

8000

8000

8000

8000

8000

96000

96000

96000

W a r e r & Electricity

300

300

3on

300

300

300

300

300

300

300

300

3Q0

3S0O

3600

3600

T e l e p n c n e L i e & Internet

165

J 65

165

155

165

165

166

165

155

166

165

165

19S0

198G

1980

2 6 6 20

23634

22020

23287

24076

258SS

28900

29397

24885

26635

23213

35245

357820

352000

360000

Stock

33120

PURCHASE OF FIXED ASSETS


C * c e Fufmurs

3771

8771

SlffltxisB

1500

1500

FIN A NCI A L E X F E H S E S
D o w n p a y m e n ; for Machineries

10000

10000

Pnncfcle o n n l m purchase ( m a c h n e n e s )

7903.33

7903.33

7903.33

7903.33

7903.33

7S03 3 3

7903 3 3

7903 3 3

7903 3 3

7903.33

7903 3 3

7903.33

94840

94840

94840

Interest i hire purchase

3161.33

3 t S 1 33

3161.33

3161 33

3161.33

316133

316133

3161 3 3

316133

316133

3161.33

3161.33

37936

37936

37936

Prtncfcle o n term loan

2033.33

2 0 6 3 33

2083.33

2083.33

20B3 3 3

2063.33

2063.33

2083.33

2083.33

2083 3 3

2083.33

2083.33

25000

25000

25000

575

875

875

875

875

375

875

375

875

875

875

875

10500

8750

7000

2500

Interest on term loan

OTHER EXPENSES
Office Renovation

5000

5000

P e n t deposit

4000

4CC0

Audit lees

1200

1200

Registration and Licences

1750

1750

T e l e p h o n e deposK

100

100

Business C a r d s

30C

300

N o t i c e s Pamphlets

500

500

Banners

300

300

Advertisement

900

900

M ac hines (Maintenance 1

400

400

Indirect Labe*

TOTAL CASH OUTFLOW

CASH BALANCE

400

1600

2000

450

450

1350

1600

2700

400

460

72*41

SCO 92

seoes

51B62

62719

S3 6 0 8

67170

58332

58829

5*717

56307

53095

68517

749275

707234

714184

284*65.3

2BTS3U

282065.5

303913.3

32463*. 3

3227B6.S

338216.3

38MS4.3

376035.3

403938.3

399571.3

42207S.3

437149.3

437149,3

S0991S.3

795031.3

58

PHOTOSHOP SON F1HD

PHOTOSHOP S!>\ Bill)


'' ""TRADING ACCOIN1 (Trading Company)
;

J ,>

Year 1
RM

Year 2
RM

Year 3
RM

Sales

828000 880000 900000

Less: Cost of Goods Sold


Opening stock for finished goods
Add: Purchase for year
Goods available for sale
Minus: Closing stock for finished goods
Cost of Goods Sold

6890
0
7850
357820 352000 360000
357820 359850 366890
6890
4780
7850
349970 352960 362110

Gross Profit

478030 527040 537890

59

PHOTOSHOP SON BHD

PHOTOSHOP SON BHD


PROFIT / LOSS STATEMENT (Service industry)
Yearl
RM

Year 2
RM

Year 3
RM

478030

527040

537890

Less:
Remuneration
Rent
Material Used
Machine
Water & Electricity
Telephone Line & Internet

21888
24000
37440
96000
3600
1980

21888
24000
37440
96000
3600
1980

21888
24000
37440
96000
3600
1980

Interest on hire purchase


Interest on term loan

37936
10500

37936
8750

37936
7000

Office Renovation
Audit fees
Registration and Licences
Business Cards
Notice & Pamphlets
Banners
Advertisement
Machines (Maintenance)
Indirect Labor
Office Furniture
Signboard
Machineries

5000
1200
1750
300
500
300
900
1600
1350
1754.2
300
96840

2000
1800
1754.2
300
96840

2500
2700
1754,2
300
96840

Total Costs

345138

334288

333938

NET PROFIT

132892

192752

203952

Gross profit

60

PHOTOSHOP SDN MHO

. PHOTOSHOP SON BHD


BALANCE SHEET

Fixed Assets
Office Furniture
Signboard'
Machineries
Total Fixed Assets

Acquisition Value
8771
1500
484200

Depreciation
1754.2
300
96840

Year 1
RM
Book
Value
7016.8
1200
387360
395576.8

Year 2
RM

Year 3
RM

3508.4
52626
900
600
290520 .> 193680
2966B2.6 197788.4

Current Assets
Cash Balance
Rent Deposit
Telephone Deposit
Closing Stock
Total Current Assets

437149
4000
100
7850
449099

609915
4000
100
6890
620905

795031
4000
100
4780
803911

Total Assets

844676

917588

1001700

207424
132891.8
340316

207424
325644
533068

207424
529595.4
737020

Liabilities
Term Loan
Hire Purchase Machineries
Total Liabilities

125000
379360
504360

100000
284520
384520

75000
189680
264680

Total Equity & Liability

844676

917588

1001700

Owner's Equity
Cash
Net Profit
Total Owner's Equity

61

PHOTOSHOP SDNBHD

SUMMARY

62

PHOTOSHOP SDN BHD

9. SUMMARY
This proposal gives us an opportunity to expose ourselves in the field of entrepreneurship
and acquires the tricks of the trade in the world of business. This proposal also teaches us
how to run and manage a business wisely and gains optimum profits.

PhotoShop Sdn. Bhd. is a company which has its own mission and goals in this
millennium. We look the initiative in forming this company to uphold the country's plans
to be a productive country.

This proposal has guided and taught us a lot on becoming an entrepreneur who is
successful in any business being involved. There are so many procedures for us to go
setting up any business.

Overall, the proposal has opened our eyes and minds to be more positive, InsyaAlIah. We
also hope that the financial plan which we have prepared would serve as guidance to other
young entrepreneurs and help them plan a better future for their business. I hope that those
who took up business as a field of career would succeed in their own way.

Conclusion:
After made the financial related accounts, we can conclude that:

The sales and purchases are made based on our forecast.

The total organization budget is RM 26,924.00.

The total marketing budget is RM 4,350.00.

The total operation budget is RM 533,905.00.

The sources of financing for this business are RM 831624.30.

Others related accounts are attached for reference.

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PHOTOSHOP SDN BHD

BIBLIOGRAPHY

64

PHOTOSMOPSON nun

9. BIBLIOGRAPHY

MEDEC, Universiti Teknologi MARA. 2002M. Keusahawanan: Percetakan


Warm Sdn. Bhd.

MEDEC, Universiti Teknologi MARA. 2001M. Business Plan Workbook :


MEDEC.

Cik Hajjah Mairan bte Abdul Rahman, General Manager of By Best Photo
Sdn. Bhd. 2001M. Profll Syarikat Dan Kertas Kerja Permohonan
Pinjaman: By Best Photo Sdn. Bhd.

Zafir Mohd Makhbul. PTS Publications & Distributors Sdn Bhd. 2003M.
Menjadi Usahawan; Sanon Printing Corporations Sdn Bhd.

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