JAMES GERONAITIS

Hanson, MA 02341
T: 781-523-1528 M: 781-929-7523 jgeronaitis@comcast.net
http://www.webprofile.info/jgeronaitis/

MARKETING EXECUTIVE
Marketing | Product Management | Business Development
High Tech / Healthcare / Financial / Manufacturing
Strategically focused leader with repeated successes launching new products into competitive global markets to
drive revenue growth. Repositioned brand and shifted messaging for Fortune 500 Company that grew revenue
to more than $500 million. Drove revenue growth for hardware/software manufacturer from $2 million to more
than $7 million within 12 months through development of additional sales channels and product enhancements.
Generate maximum benefit by creating cultures that empower individuals and teams to succeed. Resourceful
problem solver with forward-thinking abilities to conceptualize solutions to challenging problems. Execute
marketing plans with confidence and determination through expertise in:

Creating Global Marketing "Voice"

Directing Strategic & Tactical Initiatives
Leveraging Client Relationships
Product Marketing & Positioning

Cross-Functional Collaborations
Global Team Development / Deployment
Market & Product Correlation
Technology & Business Integration

PROFESSIONAL EXPERIENCE
Emerging Technology Division of EMC Hopkinton, MA
2013-Present
EMC builds information infrastructures and virtual infrastructures to help people and businesses around the
world unleash the power of their digital information.
Isilon Field CTO, Americas
Focused on support of major sales opportunities and industry awareness. Regular activity include sales
calls to new prospects and to existing customers with a focus on future product market direction.

Representing EMC/Isilon at an executive level during regional marketing events, industry trade shows
and technical conferences.
Engage in broad ranging discussions on the product, IT operations and industry trends while acting as a
trusted advisor to customers and prospects.
Represented customer visions and requirements to Product Management and Development teams.

Hewlett-Packard Company Andover, MA

2009 2013
The worlds largest technology company, HP brings together a portfolio hardware, software, services and IT
infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware
experiences for a connected world.
Senior Product Line Manager for Storage Management
Delivering product strategies and positioning of enterprises software and services allowing companies to
prepare for and grow into Cloud Computing.

Grew HP storage management solutions 109% of goal for FY2012

Lead product strategy and execution, combining feedback from sales, marketing, development,
customers and prospects to set the strategic vision and lead the execution on new features and
products.
Developing product positioning for storage management solutions in Cloud Computing and Cloud
Services.

Positioning the companys storage management solutions into multiple internal and external Routes to
Market

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Sterling Commerce an IBM Company Lowell, MA

2008 209
A software company that helps companies optimize and transform their Business Collaboration Network
Director of Product Marketing
Delivering enterprises software and services allowing companies to connect, communicate and collaborate
with their customers, partners and suppliers by providing solutions that enable seamless integration of key
business processes, and with applications that enhance the way companies do business.
Developed product strategy and execution plans to enable delivery of the product vision and positioning
to the WW marketing and customer forums
Developed positioning on Cloud Computing and Cloud services

Positioned the companys B2B integration solutions

Data Globility Initiative Boulder, CO

2007 2008
Consulting, Marketing, and Project Management Services focused on Information Management
Independent Consultant
Delivered project based material including Go to Market Strategies, Strategic Product positioning, product
marketing tools, product / market strategy, and competitive positioning.

Contributed to achievement of 47% growth in contracts by delivering go-to-market plan for businesses
including defining routes to market, revenue targets for specific delivery channels, and marketing
program on budget and ahead of schedule.

Permabit, Inc. Cambridge, MA

2005 2007
Manufacturer of storage solutions for the $1 billion archive storage market.
Vice President of Marketing and Product Management
Led seven-member team providing corporate and product marketing tools and materials, sales support, AR
and PR management, product and market strategy, and go-to-market plans and product functionality.

Recaptured $1 million in operating capital through contract with Avnet Technology for distribution and
service of the Archive Storage Appliance.

Positioned company to achieve 1,100%+ increase in lead generation by redirecting core image to a
leader providing advanced software functionality for Compliance Archive Storage.

Saved more than $1 million in capital expenditures through collaboration with service organization and
development team to standardize the hardware set to enable third-party services.

CA (fka Computer Associates) Islandia, NY

2004 2005
Fortune 500 company and one of the world's largest IT management software providers.
Vice President of Marketing
Managed 10-member, cross-functional team focused on development and implementation of marketing
strategy, tools, and materials for BrightStor storage management solutions. Collaborated with CTO on
product and company strategy for enterprise IT management solution offerings.

Launched industrys first set of integrated storage solutions valued at more than $500 million in annual
revenue spanning desktop to datacenter products.

Storage business unit achieved #1 ranking two years in a row for content and execution at annual CA
World Conference and Trade Show with more than 13,000 attendees representing 60% of company's
market segment.

Contributed to achievement of $500 million revenue target by developing go-to-market plan for storage
business unit including defining routes to market, revenue targets for specific delivery channels, and
marketing program.

Realized 35% savings for local marketing initiatives by creating and launching worldwide messaging
strategy and personally training sales and field marketing teams throughout North America, South
America, and Europe to ensure integration of company voice in local, country, and regional activities.

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AppIQ Waltham, MA
2002 2004
Leading provider of open Storage Area Network (SAN) management and Storage Resource Management
(SRM) solutions; acquired by HP in September 2005.
Director of Marketing and Strategic Alliances
Managed product marketing/launch activities including corporate identity, sales tools and support,
competitive landscape, and AR/PR strategy and execution.

Signed companys first development contracts with Network Appliance, LSI Logic, and CommVault,
which generated the initial $1 million revenue.

Implemented company voice and launched initial product offering and positioning by leveraging use of
Open Standard Software for heterogeneous management solution.

Advanced Digital Information Corporation (ADIC) Redmond, WA

2000 2002
American manufacturer of tape libraries and storage management software, which is now part of Quantum Corp
Acquired Pathlight Technology in 2001.
Director of Strategic Partnerships
Led two-member team as part of Pathlight SAN interface group acquiring and managing strategic
partnerships in support of ADIC product set valued at more than $ 7 million.

Developed efforts and attracted strategic partnerships with targeted leaders in the storage networking
market, focusing on Legato, Veritas, CA, IBM TSM, CommVault, Brocade, McData, INRANGE,
Gadzooz, JNI, Emulex, Qlogic, EMC, HDS, NetApp, Xiotech, HP, Lucent, CNT, FalconStor, and SNIA.

Pathlight Technology Ithaca, NY

2000 2001
Pioneers in technologies that enable sharing of critical storage resources; acquired by ADIC in 2001.
Director of Marketing
Provided focus and leadership for company and product image, messaging and marketing, sales collateral
and tools, product strategy, and future direction.

Increased average implementation services from 15% to 47% of the sale by implementing go-to-market
strategy with product set focused on appropriate reseller channels to build larger sell.

Strengthened sales team by designing and implementing training program with product knowledge
focus and serving as technical spokesperson lending credibility to marketing efforts.

Increased revenue 143% with OEM partner by positioning our solution as a component of their high-end
system, enabling partner to grow new product sales 23%.

Data General Corporation Westborough, MA

1991 2000
Manufacturer of computer systems: minicomputers, workstations, and servers; acquired by EMC in 1999.
Director of AViiON Product Management and Marketing
Created marketing, sales tools, roadmap, and delivery, and managed rollout of AViiON computer product
line including storage and networking solutions.

Enabled company to control 37% market share in U.S. healthcare market by delivering first fully
configured, out-of-the-box NT clustered system.

Trained international team by region on the introduction of AViiON NT servers and storage solutions.

Developed strategic partnerships with software providers, optical and tape library manufacturers, and
disk drive and storage subsystem providers including CLARiiON storage division of EMC, Eurologic,
Mylex, IBM, Legato, Veritas, and Microsoft.

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ADDITIONAL CAREER EXPERIENCE

Corporate Alliance Manager, Digital Equipment Corporation Shrewsbury, MA
Senior Product Manager, IPL Systems, Waltham, MA
Field Service Manager, Matra Data Systems, Woburn, MA
Special Needs Teacher, Silver Lake Regional High School, Pembroke, MA

EDUCATION
B.A., General Science and Education, CURRY COLLEGE, Milton, MA
B.A., Moderate Special Needs Education, CURRY COLLEGE, Milton, MA
A.A., Electrical Engineering, SYLVANIA TECHNICAL SCHOOL, Waltham, MA

AFFILIATIONS
Storage Networking Industry Association (SNIA)
Board of Directors, Chairman of the Interoperability Committee, Chairman of the Storage Management Forum