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Safety & Loss Control

and the
International Safety Rating System
(ISRS)

Copyright Willem Top (1991/2012)

The ISRS is a proprietary product owned by DNV. For information contact DNV: www.dnv.com

Safety management and the ISRS - INTRODUCTION


In the following article the International Safety Rating System is introduced as a
reference to:

build a safety management (or "care") system in an organization as part of an


improvement process leading to reduction of accidents and other mishaps and to
obtain better control over activities. As such the ISRS helps to improve the bottom
line as a loss control management tool.

measure existing safety and loss control management activities and serve as a
yardstick for safety management system evaluation. As such the ISRS is a means
for providing and obtaining recognition for safety management performance. This
can play a major role in Positive Risk Communication between responsible
industry and societal partners (authorities, customers, insurance companies,
workers, special other interest groups as well as the public at large).

The article places the ISRS in the context of safety management: the conscious and
structured effort to obtain results in safety and loss control1.
Four key words are being used:

the PHILOSOPHY on which the safety management approach is based - a five


phase model.
the CONCEPT - the "platform" model including the four main building blocks for
an improvement process.
the PROCESS - the most important steps to transfer concept into a structured
improvement process.
the TOOL - the ISRS as a tool to put safety management philosophy into practice.

Safety management is MANAGEMENT


Safety management is the MANAGEMENT of safety and uses the same concepts,
principles and techniques as used in other areas of management.
Safety management is management of SAFETY. It is therefore important to establish
what is meant by "safety". Traditional safety, directed exclusively at work injuries, or
system safety which is directed at the functioning of an organization in a much broader
context?
Safety management as meant in this article addresses the broader context of safety
which touches and overlaps with quality, environmental care, productivity and problemsolving in a more general sense.

While the article focuses on safety the scope is really much wider and the principles discussed are also largely applicable to
quality and control over environmental issues. "Safety" as discussed in this article relates to the broad concept also including
(occupational) health and well-being.

Copyright Willem Top (1991/2012)

The ISRS is a proprietary product owned by DNV. For information contact DNV: www.dnv.com

Safety management - GOAL ORIENTED AND INTEGRATED


The overall goal of safety management is to obtain lasting results in the area of safety.
Fewer accidents therefore, fewer injuries, damages and production interruptions. But also
fewer liability claims, protection of company image, etc. It is important to realize that a
certain level of "safety care" will be the result of the same care or control system which is
also responsible for the creation of a certain level of quality and a certain control over
environmental problems. In the final analysis it should be clear that it is the same overall
management system and the same people working in and with it that will have to care
about the right way to do the work that has to be done. Right - without unnecessary
expenses, accidents, interruptions, absenteeism, quality problems, etc. Safety may not,
and cannot, be viewed as a separate item but must be considered as a part of an
integrated approach in which all aspects have to be evaluated and considered in mutual
relation.

Safety management - THEORY OR PRACTICE?


Often arguments are heard that safety is too much "theory" which is then placed opposite
the much praised "practice". However, the "theory" often tells us how things should be
and how work should be done while "Practice" shows us how things are and how work is
actually being carried out.
The differences between "theory" and "practice" then often comes to show in the form of
accidents, losses, injuries, things that go wrong. Undesired events happening because we
did not take the time to do things properly, or didn't want to do things right, or didn't
know how to do it, or maybe because we just wanted to finish a job quickly before the
end of a shift or within the scheduled number of days for the job. Or because we did not
realize what the results could be of our decision-making.
Theory or practice? It is one of the first tasks of the management function (all line levels,
staff and workers included) to make the gap between "theory" and "practice" as small as
possible, to provide quality work and prevent unnecessary loss to the organization. For
many, it is also the only way to contribute to a lasting profitability of their company.
While considering this, it should be realized that decisions made at, and actions taken by,
higher levels in the organization may very well contribute to the occurrence of the
unwanted events which we may see in the form of accidents, sometimes catastrophes
which make it to the screen in our homes. For example by allowing too tight a schedule
for completion of a major construction or a turn-around. Or by directly or in-directly
creating working conditions or systems in which the failure of one person at a given time
and under certain conditions may very well mean the destruction or collapse of the entire
system.

Copyright Willem Top (1991/2012)

The ISRS is a proprietary product owned by DNV. For information contact DNV: www.dnv.com

Safety Management - CONSCIOUSLY DEALING WITH RISKS


Safety management is related to the consciously dealing with risks and is intended to
create a management system, or management systems, including:
1. the control of those "up-stream" decisions, activities and/or situations (the
causes) which (can) lead to undesired events (the accidents, damages, incidents,
losses, etc.)
2. the control of the consequences of undesired events, in case preventative control
systems fail
When thinking about control of causes we should consider such things as:

design of machinery, installations, workplaces


design of procedures and instructions for work
modification procedures for control of changes to processes, installations, workmethods, etc.
purchasing/procurement of materials, machinery, equipment
purchasing of services from third parties, such as contractors
selection and placement of personnel
periodic (re-)examination of personnel in relation to the hazards to which they
are, or can be, exposed during their work
(periodic) identification of "high risk" or "critical" tasks and, if necessary, the
making of adequate procedures, rules or work practices
periodic observation of the way these "critical" tasks are being carried out
regular observation of the more "general" safety behavior
training of management, staff as well as operators to carry out their specific tasks
in the overall safety and loss control program
periodic review and, if necessary, up-dating of existing procedures
meetings involving various management levels as well as operating personnel to
discuss and highlight special interest safety and loss control subjects
performing periodic inspections to detect and correct undesired conditions and/or
situations
proper preparation for identified emergency situations
analysis of accidents/incidents, damages, etc. to learn from what went wrong

Control of consequences means having the potential to provide adequate first aid and
medical services to victims; to fight fires; salvage machinery, equipment or vital data;
supply proper information to neighbors and the public at large. But also includes those
actions necessary to deliver the end product or service to the market, soon after a major
incident, to limit loss of market. In this (after-the fact) control phase, we must not forget
that proper preparation is necessary involving manpower, equipment and procedures
such that emergency actions can be carried out effectively should prevention measures
fail.

Copyright Willem Top (1991/2012)

The ISRS is a proprietary product owned by DNV. For information contact DNV: www.dnv.com

Safety management - a (relatively) simple model for success - THE


PHILOSOPHY
Safety management is directed at getting success in safety and the functioning of people
and processes without problems, without accidents, without losses - in short: without
undesired events.
A relatively simple model is given in figure 1A and assists to communicate basic control
principles as well as those phases at which control can take place. It is important to
realize that such a model is at best an approach to real live situations and never real live
itself.

Management
System

Basic
Causes

Direct
Causes

Event
Facts/Contact

Results
Losses

Figure 1A
Figure 1A is a simple 2-dimensional representation. In real live the model is more
complex and I tried to indicate this in the 3-dimensial figure 1B.
This "Cause Consequence model" which has been made by Mr. Frank E. Bird, Jr. of the
International Loss Control Institute (ILCI) in the USA was based on an earlier model
developed by Heinrich. This model can be considered a "negative" model since the
outcome of failures in the various phases is loss. As such the model can be used to
understand the various causes leading to accidents and as a framework for
accident/incident investigation.

Copyright Willem Top (1991/2012)

The ISRS is a proprietary product owned by DNV. For information contact DNV: www.dnv.com

Figure 1B
To better serve the context of success in safety management, however, it may be better
to put the model in a positive mode as follows:

Copyright Willem Top (1991/2012)

The ISRS is a proprietary product owned by DNV. For information contact DNV: www.dnv.com

SUCCESS
coming from
DESIRED EVENTS
originating from the
RIGHT ACTS AND CONDITIONS
based on the
RIGHT PERSONAL AND JOB FACTORS
which evolve from
RIGHT ORGANIZATION AND MANAGEMENT SYSTEM(S)
The various phases of this positive model are highlighted briefly below, moving from right
to left:
SUCCESS
Success here means:

no
no
no
no
no
no
no

(undue)
(undue)
(undue)
(undue)
(undue)
(undue)
(undue)

injury to people
damage to equipment
loss or damage to materials
damage to the environment
loss of market
damage to company image or brand-name
loss to image of management

Success, also in safety management, is not there for those who give up half-way but only
for those who persist in their actions to obtain the desired goal. Panacea are not there no "quick fixes". Lasting success can only be obtained by establishing structure in the
activities identified to control undesired events and not by ad-hoc actions triggered by
actual problems.

Copyright Willem Top (1991/2012)

The ISRS is a proprietary product owned by DNV. For information contact DNV: www.dnv.com

DESIRED EVENTS
Success comes from desired events, the things we want to happen. Conversely, success
results from the lack of undesired events - work without problems and with only those
incidents which were assessed in advance and accepted. A good management team
knows the problems which can (and sometimes will) occur and has taken appropriate
measures to prevent as well as to cope with potential consequences. A well-run
organization experiences only relatively small problems which can be accepted or
assumed by the organization and its systems - the major problems have been identified
and analyzed in advance and proper control measures have been taken.
RIGHT ACTS AND CONDITIONS
Desired events evolve form the right acts of people and the right work conditions. Work
being done by people who know what to do and know the risks involved. Who know how
to prevent potential problems and who know how to act in case something may go
wrong. The right acts and right work conditions are the results of proper selection, proper
training, the right design, adequate purchasing, proper maintenance, proper motivation,
etc. "Right" and "proper" as used here, mean: in accordance with standards set up to
prevent unwanted events.
RIGHT PERSONAL AND JOB FACTORS
Right personal factors:

persons who are physically and mentally capable for carrying out the work that
has to be done
persons with the right knowledge, experience and skills
persons working without undue stress
persons who are properly (self-)motivated to do what is necessary to prevent
problems

Right job factors:

adequate management and supervisory personnel knowing what they are doing,
making proper decisions and knowing how to obtain the best results with their
people
proper design and modification of work areas, installations, processes
purchasing/procurement of the right products, equipment, services, etc., without
undue risk parameters
adequate maintenance of installations, processes, workplaces, etc.
availability of the right (and thus: safe) equipment, etc.
proper (and this is also: safe) methods of operation and work

Copyright Willem Top (1991/2012)

The ISRS is a proprietary product owned by DNV. For information contact DNV: www.dnv.com

RIGHT ORGANIZATION AND MANAGEMENT SYSTEM


Lasting success in safety management can only be obtained as the resultant of a proper
functioning organization with an adequate management system. Such a management
system would include the combined activities to prevent undesired events and those
(activities) to limit loss, should prevention fail. The management system should also
include efforts necessary for the uncovering, and correcting, of those deviations in the
various phases of the "Loss - Causation" model which could lead to adverse effects (i.e.
accidents, damage, losses).
A proper system for loss control can only be set up when:
1. activities for success in safety and loss control have been identified
2. adequate minimum performance criteria have been set up for these activities
and includes:
3. activities to control the execution of necessary activities such that performance
criteria and objectives are met, through a process of periodic measurement,
evaluation, feedback, correction, etc. leading to desired bottom-line results.

Safety Management - DOING WHAT IS NECESSARY


Safety management in principle is simple: knowing what should be done to obtain
desired results, knowing what the acceptable minimum performance criteria are and, last
but not least: doing what needs to be done. And continue doing these things, until
desired results have been achieved. And improve performance, if the desired results are
not obtained. Ultimately safety (but also quality, environmental care, cost control, etc.)
depends on the way work is being carried out. Thus the shop-floor gets an important
place in our safety efforts and also the direct
supervisor and his people who have direct influence on the way work is being done and
the way equipment and installations are being used.
But it is the management system (and the people working in and with it) which takes
care of proper design and purchasing. And it is management who, through proper
planning, prevents the occurring of undue workpressure setting the stage for errors,
accidents and losses. It is the same management system which ensures that people in
the organization know what is expected of them such that it effective "self-management"
becomes possible. It is management who ensures that the right training is provided,
accidents and incidents are properly analyzed and effective action is taken to prevent
recurrence. It is management ensuring that adequate inspections are being carried out
and maintenance of equipment and installations is properly done.

Copyright Willem Top (1991/2012)

The ISRS is a proprietary product owned by DNV. For information contact DNV: www.dnv.com

It is also management maintaining the discipline to make important those items which
are necessary to obtain, and maintain, results in safety/loss control. Again and again, not
just when there is time to do it, when it is convenient. Management who, by example,
emphasizes that they mean what they say. Management providing leadership. It is the
management system in which managers, staff and workers work together to obtain
results and to improve what is being done: to close the gap between "theory" and
"practice". And it is (senior) management who has the greatest influence on creating the
management system that leads to lasting success.
In our society it is such that the people gets the government it deserves - this is through
our voting system. In an organization, however, it is the other way around: management
gets the organization and the people they deserve because management "chooses"
organization and personnel. And also chooses the level of safety in the organization
through the quality of the related management system.
No lasting success without an adequate management system! This is also true in the area
of safety. It will not be possible to get where one wants to be, unless a proper steering
mechanism exists, unless an adequate management (control) system has been set up.
Safety management is in particular involved with the establishment and maintenance of
a management system directed at the prevention of those undesired events which lead to
injury, to property damage, to damage to the environment and to related "indirect"
losses. Lasting results can only be obtained by implanting in the organization a structure
which enables the organization to direct its efforts towards the continuous prevention and
control of problems, damages, accidents, injuries, environmental incidents, etc.

Safety management - necessary aspects - THE CONCEPT


Four supporting aspects or "building blocks" (see figures 2A and 2B) are required to bring
about desired results and the level of safety performance "rests" on these:

adaptation of organization, meaning identification and establishment of work or


activities and related criteria, necessary to produce the desired results. It means
making a PLAN so that in the end the right things can be done in the right way.
This will include the making of a company's own safety management "system".
development of people (TRAIN) in relation to the work to be done to obtain those
results. This includes various types of training such as general introduction
training as a basis for the improvement process as well as specific training for
staff and management personnel to properly carry out the specific activities as
requested by the plan.
execution of the required activities (DO) in accordance with criteria set, by people
who know what to do, and why, until the desired results have been obtained.
Obviously this is the heart of the matter: doing the right things in the right way.
This is what will lead to results and success.

Copyright Willem Top (1991/2012)

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The foundation of this 3-dimensional ("platform") model is management LEADERSHIP,


the true driving force of the improvement process. The platform is seen form above in
figure 2A while a front view can be seen in figure 2B.

Figure 2A

ADAPTATION OF ORGANIZATION - WORK TO BE DONE - PLAN


To reach a destiny, a goal or objective, to obtain results, certain identified activities are
necessary. The nature and quality of these activities determine to a large extent the
failure or success of organizations and companies. To reach a certain level of "safety
care" minimum criteria must be established for such activities as:

leadership and administration


leadership training
planned inspections and maintenance
critical task analysis and -procedures
accident/incident analysis
job observations
emergency preparedness
rules and work permits
accident/incident analysis
knowledge and skill training
personal protective equipment

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health and hygiene control


system evaluation
engineering and change management
individual communications
group communications
general promotion
hiring and placement
materials and services management
off-the-job safety

Figure 2B
Consecutive actionplans should be directed at setting up the management system
incorporating the above aspects. Detailed criteria must be set up to clearly identify how
activities should be carried out, by whom, when, etc. A Safety Management Manual
(describing the activities forming the safety management system) should, over time,
derive from such actionplans.

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DEVELOPMENT OF PEOPLE - TRAIN


After establishment of what has to be done, people should receive adequate training for
motivation, knowledge and skills to carry out the required work.
Adequate training (and re-training) is necessary for success and should be provided topdown in the organization. It basically consists of two "levels":

general introduction training necessary to put "all noses in the same direction".
"This is where we want to go together and that is the way we will do it".

specific training following the establishment of detailed criteria for those activities
which form part of the actionplan.

EXECUTION OF ACTIVITIES - DO
Ultimately success (in this case related to the control of accidents/incidents) can only be
secured if the necessary activities are done in the right way. This requires the necessary
discipline to do the required work and to keep on doing it. In particular this requires
discipline from top-management to provide enthusiastic leadership and support to
important activities. It is of great importance that these activities are being carried out as
a mutual effort of management, staff and employees to obtain the desired results.
Best, and lasting, results can only be obtained through a combination of top-down and
bottom-up involvement, during preparatory stages but certainly also where it concerns
the way activities are being carried out.
Best results can be obtained through an approach which combines top-down activity with
bottom-up involvement (figure 3). Not top-down alone, as has been so often the case in
the past, or a one-sided bottom-up movement as we have also seen since the sixties, but
a wanted combination of the two can provide the proper basis for a lasting success.

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Figure 3
The top-down approach following top-management's accepted leadership role and
providing direction to the program by indicating which activities are expected to be
carried out in the organization and which training will be provided.
Top-down also the support for the execution of the work to be done. By making
important items, truly important. By implanting in the organization a system for (self)measurement of what is being done and (self-)evaluation in comparison with criteria set.
By providing feedback and commending people and workgroups whenever possible. By
making sure that undesired situations are being corrected in order of priority. By asking
about performance and progress at relevant meetings. By being pro-active rather than
re-active. And above all: by example whenever possible and appropriate. By action, not
just by words!

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Bottom-up approach by involving people at the lower end of the organization in problemsolving within their area of operation. Using the expertise which is available in relation
with the work to be done.
Involvement of employees and lower management levels in activities such as:

design of installations and workplace


identification of workplace hazards
identification of "critical" tasks, analysis of those and the establishment of
taskprocedures or workpractices
periodic review and up-dating and/or improvement of existing procedures
conducting planned inspections in their own department
analysis of accidents and incidents
establishment of rules and regulations
selection of protective equipment

Considering this bottom-up involvement one has to realize that this does not come by
itself. Bottom-up involvement should be brought into the organization by top-down
activity, establishing effective two-way communication channels. In fact, topmanagement must want bottom-up involvement to make it truly effective for lasting
success. In this, adequate (prompt, correct, positive) management response is necessary
to problems and/or solutions and suggestions originating from lower levels of the
organizational hierarchy.
It is of great importance that the three supporting activities (plan, train, do) are
developed in balance which each other. There must be a balance between the activities
which are wanted by the organization, the training which is provided and the execution of
the activities in practice.

Safety management - a road to success - THE PROCESS


A practical approach to safety management will at least include the following steps, after
a decision has been taken by top-management "to do something about it" (see also
figure 4).
1.

Top Manager Leadership


Improvement - positive change - can only result from top-management
leadership. In fact the greatest guarantee for success lies with the Director
himself, through his personal leadership, commitment and actions.
Step 1 will clarify for the Director that personal leadership at the top, transformed
into commitment and actions, is a must to obtain the desired success.
Purpose of this step is to make sure that the individual leadership, commitment
and support is given by the senior executive of the unit being considered. (The
"unit" here would most likely be a site or location.)

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2.

Top Management Team leadership


The improvement process must be carried by the entire management team, from
senior management to supervisory level. All levels are important but the
involvement of the group which directly reports to the Director is critical. This is
the first level where strategy and policy are being transferred into the
Management System for further detailing and implementation at lower levels in
the organization.
Purpose of this step is to make sure that the individual leadership, commitment
and support is given by all members of the Management team. (The "Management
team", as meant here, consist of the Managers directly reporting to the senior
executive.)

3.

Management Improvement Team (MIT)


Coordination at the top of the organization provides for the high level power
source that is required to get the improvement process started and on its way to
success. This is the management team that will set the strategy and steer the
process. This team will lead and support, decide on main actions to be taken,
evaluate progress and stimulate the entire organization to the desired level of
excellence. Here the management team can be pro-active to identify, evaluate
and control to-morrows problems. An important function of the MIT is also to
periodically review Management System implementation in relation to expected
result and to stimulate the process of continuous improvement.
Purpose of this step is to make sure that leadership and coordination for the
overall improvement process is structured at senior Management level.
4.

Internal Expertise

In-house coordination and expertise must be available to assist management in


the improvement process. This house expertise should preferably consist of
several persons to allow for the necessary continuity. This in-house expertise is
necessary in all stages of the process.
Purpose of this step is to make sure that in-house expertise is provided to
coordinate the development and implementation of the Management system(s) to
be set up as part of the improvement process.
5.

Written Plan communicated


Leadership needs to be transmitted into demonstrated commitment if it is to "pull
and push" the organization in the desired direction. There is no better way than
letting everybody in the organization know what the plans are, what activities can
be expected to be introduced and when: Leadership becomes tangible when put
on paper and shared with everyone involved, from top to bottom. Leadership
transferred into commitment is necessary in order to obtain the desired goal(s).

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Purpose of this step is to assure demonstrated senior Management leadership and


commitment by communicating to everyone in the organization through which
process (including the process steps) the improvement will be obtained.
6.

Opinion Survey
To further demonstrate the commitment and the desire to make things work, an
opinion survey is a tremendous tool to find out how other people in the
organization - at all levels - feel about the related aspects in the plant. Normally
such a survey will be carried out at senior (top and middle) management,
supervisory and operator level. It is a strong indication that management wants to
hear how other think and feel. If well done, it helps to "loosen up" the
organization, to lessen the resistance to change at a later stage of the process and
provides further information about areas which may need special attention.
Purpose of this step is to collect subjective/objective information about the actual
situation/culture as related to the improvement process. To also "loosen" up the
organization for the improvement process to come.

7.

Base-line Assessment
No improvement process can really start before an organization determines where
it is. This means an evaluation of the present level of management activity; an
"audit". Such an evaluation will provide a picture of the management activities
taking place. This will provide the management team with a clear view of the
strength and development needs and is a valuable tool to select specific activities
for the first action plan.
Purpose of this step is to obtain a good picture of the present situation as related
to the Management system(s) involved.

8.

Selection of Activities
The base-line audit will provide management with a good picture of where they
are; the next step is to select specific activities for inclusion into the Management
System. This is "what" needs to be done. These activities will most likely be part
of the first action plan.
Such activities may include: emergency preparedness, planned inspections,
accident investigation, group and personal communications and task analysis, but
also engineering controls, purchasing of goods and services and selection and
placement of personnel.

Purpose of this step is the selection of activities (or system "elements") to be part of the
first action plan (the beginning of the development of the Management system), based
on perceived effectiveness and on "visibility" of these elements.

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9.

Management Introduction Training


At this step the philosophy, concepts, models etc. are conveyed to all
management, including supervision. These management "introductions" are not
intended to generate any specific action. Proper information of all people in
leadership positions is of vital importance for the success of the following steps in
the program. These sessions are intended also to bring the necessary leadership
further down the organization. Such leadership is very much needed at the level
"point of control manager" (normally the "supervisor"). These sessions are also an
excellent vehicle to demonstrate the leadership and commitment through senior
management participation and to eliminate any major concerns at management
and supervisor levels.
Purpose of this step is to make sure that all Management, supervision and
relevant staff are aware of the improvement process, knows the terminology,
models, concepts, etc. To "put the noses in the same direction". (This introduction
is not intended to generate any specific activity. See 13 for that.)

Figure 4

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10.

Element Coordination
Once the specific activities are selected (step 8), these need to be further detailed
to become meaningful for implementation. This would normally take place in an
"Element Coordination Team (ECT)" consisting of middle managers taking
personal responsibility for development of one or two elements. As many levels in
the organization as practical should be included to assist the element leader. This
will "guarantee" ownership and involvement throughout the organization and
facilitate implementation at a later stage. In fact the detailing of those activities
can be accomplished through a "cascading team" set-up, including worker
participation where relevant, under the coordination of a "MIT" and directed by the
MIT (Management Improvement Team)
Purpose of this step is to establish coordination for development of management
system elements as well as for the implementation thereof. Preferably this would
include teams rather than individuals.

11.

Training Element Coordination


This is vital training for a vital team. This Coordination Team will be the authority
when it comes to setting up the Management System and this in turn will be the
reference for the improvement process. If things go wrong here, they go wrong all
the way.
Good knowledge of what is expected of this team is essential and a lot of
unnecessary work can be avoided if these people are properly trained. The team
members will learn what is expected of them, what they help to set up and
coordinate. They will act as focal points in the detailing of the selected activities
for which they have been given special responsibility.
Purpose of this step is to assure training of the individuals or team(s) involved in
element coordination (development and successful implementation).

12.

System Elements Development


Here is where the basis is laid for doing the selected right things in the right way.
Clear performance standards - supported by appropriate guidelines - must be set
up for the selected specific activities. For example: how inspections should be
done, how to go about task analysis, how to investigate accidents, etc. After
answering the "what and why" done during step 6, this details the "how, whom
and when".
While all steps are important in the overall process, this step is vital as it forms
the basis for success which can only come from doing the right things in the right
way. This is where the Management System gets meaning and will act as a
reference for implementation, after the approval of the Management Improvement
Team (MIT)

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Purpose of this step is the development of Management system elements (ref. 8)


by the element coordination teams until approval by the Management
Improvement Team (MIT) has been obtained.
13.

Practical Element Training


After detailed guidelines have been set up for implementation of specific activities
(as established during step 8), relevant persons must be provided with the
necessary skill training. This would mainly include supervision, middle
management and specialist staff.
This training is essential and should only be given after step 12 has been
concluded. This will then create the best position for proper implementation:
motivated and knowledgeable people ready to carry out the work that is requested
of them through the Management System.
Purpose of this step is to assure proper training for execution of the element
activities (ref. 8 and 12).

14.

Management Briefings
To properly carry out their leadership and support function, senior management
must know what the critical points are to evaluate the progress made. Asking the
right questions about planned progress stimulates activity as it shows where
management puts the priority. It focuses attention on result related factors.
Purpose of this step is the briefing of (higher) Management levels on the critical
aspects of the management/coaching, etc. of the execution of the Management
System elements concerned. (ref. 8 and 12).

15.

Carrying out Element Activities


This is where people go to work in accordance with Management System
standards and guidelines set. This is where it all comes together. Here and only
here is where practice is turned into success, all the other steps are there to
provide the best opportunity for this step to become successful.
Here is where policy turns into commitment ultimately affecting behavior and
attitude, creating a new company culture. If it fails here, everything else has been
futile but if done properly, success is imminent. Here is where leadership by
example gets meaning.
Evaluation of activities and their results are vital in this part of the process as well
as the continuous improvement that comes from that.
Purpose of this step is to carry out the activities as intended by the element
description (ref. 8 and 12).

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16.

Repeat Process
No Management System can be built and made operationally effective through
issuing one action plan. And no performance can be kept at a high level without
periodic evaluation.
This is why step 16 includes repeating a number - not all - of the previous steps to
bring the performance of the Management System up to the desired level. Once it
is there, periodic evaluations need to take place to secure continuous
improvement of already implemented activities.
Purpose of this step is the extension of Management system to include further
elements through relevant steps indicated above.

Figure 5

Safety management - MEASURING AND DIRECTING


Measuring is very important when it comes to getting towards objectives, also in safety
management. Without proper measurement of input and output, lasting success is not
possible. The measurement determines where the attention goes. If measurement is on
shop-floor level, attention is drawn to the workers and their direct environment.
Measurement of management work gets the attention for organizational and
management aspects and for the "management system".

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Even in present day practice, safety measurement is almost exclusively devoted to


workfloor items, even within most of the large multi-national companies. While this is a
historic fact, modern safety thinking tells us that the attention should go to the
management system. Therefore measurement on a management level is required to get
the management attention required and to effectively manage the basic and underlying
causes of accidents and other undesired events, to manage some of the basics of
organizational performance. Some of the more progressive organizations have been
experiencing this type of safety measurement during the last couple of years and more
are following those leaders in safety management.
Safety can be measured in three phases of the sequence given in figure 1:

measurement of CONSEQUENCES, accidents and incidents, the seriousness of the


events as well as the frequencies. Normally expressed per number of hours or
days worked, but variations are possible to present the actual losses in a different
manner. Such as accidents per 1000 km driven, per 100 units of production, etc.
They can also be expressed in financial terms as loss per unit of production, etc.
While consequences could include injuries as well as damage losses, practice
indicates that this measurement is normally limited to the relatively small group
of accidents known as "Lost Time Accidents".
Measurement of consequences is, and will remain, important to determine the
effects of input activity. These are result related measurements or "R-criteria".
Since it is mainly workers who are included in those measurements, attention is
almost exclusively drawn to the shop-floor.

measurement of DIRECT CAUSES. Measurement of unsafe or "sub-standard" acts


and conditions. This measurement involves the observation of behavior (acts) and
conditions and determining if deviations from established standards exist. This
measurement also provides an indication about the effectiveness of the
management system directed at prevention.
This measurement too, draws attention mainly to the work floor since the
observations are almost always directed at worker behavior and shop-floor
(hardware) conditions.

measurement of CONTROL. This measurement includes the evaluation of


organizational activity, of structured efforts to prevent undesired events and limit
the possible consequences. This evaluation or "safety audit" takes place against a
pre-determined set of criteria for the various (control) activities. This evaluation is
the way to obtain attention for the management level. Safety audit "systems" are
used to carry out these management system evaluations.

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Figure 6
One of the most developed safety audit systems is the International Safety Rating
System which enables management to evaluate and highlight the available control
activities and improve those, in a step-by-step manner, until the desired level of
performance has been reached. This measurement system includes those activities which
are considered important as well as the criteria for these activities which will bring
success in the area of safety and loss control.

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23

Within safety management these three measurements (see figure 5) should all be used
to obtain lasting results. An important part of our attention, however, should be directed
at the measurement of control, related to the management system. That is where
management can solve underlying problems and direct the organization on its way to
success in safety.
Safety management is also a matter of measuring and directing. Directing the organization on its way to success. In principle two ways of directing or management are
considered here:

re-active management. The traditional way of safety management: something


goes wrong (an accident) and measures are taken. Fire-fighting!
This way of management or directing is related to the traditional way of safety
measurement (measurement of consequences: lost time accident frequencies)
and is part of the traditional way of safety thinking.
This way of safety management cannot provide lasting success since it is always
after the fact because an undesired event is required to trigger action and
improvement. Organizations are never static and there is a constant change
within the organization as well as in the outside world. What has happened in the
past can never provide an adequate basis for what will happen in the future.
Moreover, accident investigations normally stop at the unsafe acts and conditions
and do not address the real causes which are situated in the "management
system".

pro-active management. The most desired way of directing a company, before


undesired events occur. However, also one of the more difficult ways of directing
since one has to establish what people really do to prevent accidents, incidents,
etc. This requires knowledge and insight into the management system, it requires
effort and time. It is here that the management system is subject to analysis and
it is here where a large part of management's attention should be instead of being
continuously involved with "fighting fires".
Safety management in particular is based on pro-active management techniques
and on using safety auditing as one important instrument to measure, establish
and maintain an adequate management control system. The re-active approach,
based on accident/incident analysis then is the tool to further perfect the
management system in those cases where it failed to prevent.

Safety Management - PERSIST IN BASIC PRINCIPLES


In complex situations often the best thing one can do is to go back to the basics and find
the answers.

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24

Safety management is complex in the execution of the many details one can encounter in
practice. But it is based on relatively few simple principles: know what has to be done,
set criteria for minimum performance and do it, do it and keep on doing it. Until results
have been obtained: the level of safety performance desired by management for the
organization for which they are responsible. Discipline and persistence on the side of
management are of essential importance.
Success in safety management is only there for those who believe in the end-results. For
those who persist in reaching the desired goals. Managers are very human indeed in
looking for the miracles which would "do it all" and provide results without effort.
Unfortunately this is not the way it is - there are no "quick-fixes and no panacea. Too
much time is often lost looking for new promising management techniques and it would
be far better to keep the main objectives in-sight and believe in the application of the
simple approach offered here.

Safety management - THE TOOL - The International Safety Rating


System
A safety audit is an investigation in an organization in which an evaluation is made of
what that organization is doing to control accidents/incidents, to prevent undesired
events from happening and to limit the consequences in case the event would still take
place. Safety audits are carried out using safety audit "systems".
Safety audit systems, one way or the other, contain questionnaires which lead us through
the organization concerned. At the end they are intended to provide us with the strong
and weak points of the structured safety and loss control management activities. A good
audit tool enables to make relations between the various safety/loss control activities
included and therefore one can indeed speak of a safety audit system rather than just a
"questionnaire".
Based on the results from the audit, suggestions can be made to improve the control
activities and thus the safety management system of the organization. Such suggestions
actually form an integral part of a good audit system and follow more or less
"automatically" from the audit results and -report.
The audit process needs to be repeated on a periodic basis to:

obtain the desired level of safety performance. This can be assured through a
process in which audits, improvement suggestions, training and execution of
related actionplans are combined until the desired level has been reached.
maintain the desired level once this has been reached.

One of the most comprehensive audit systems today is the International Safety Rating
System (ISRS). This system will be described briefly hereafter.
The basis of the ISRS was laid in the late sixties, early seventies, in the USA, more
particular within one of the largest American insurance companies - INA. This, and later
improvement of the ISRS after 1987 was done under the leadership of Frank E. Bird, Jr.
and founder of the International Loss Control Institute (ILCI).

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25

The ISRS involves 20 elements (see figure 7) as part of the "core" safety/loss control
audit system. The 20 elements include about 120 "sub-elements" which are further
detailed into more than 600 criteria in the form of questions. The questions are provided
with value factors through which it is possible to provide a percentage rating for safety
activity in comparison with the relevant element in the ISRS.
Although the ISRS as a whole is a comprehensive program, in fact it consists of 10 audit
systems which are all integrated and vary from a questionnaire containing less than 90
questions in the most simple form to about 620 in the most comprehensive version. The
ISRS therefore can be used within smaller companies as well as large companies, within
organizations with a starting safety program as well as in those with a more evolved
program. And in low risk occupancies as well as in high risk occupancies. The ISRS also
allows adaptation towards the particular needs of an organization by translating ISRS
criteria into guidelines for practical application within the location or organization
concerned. Finally the ISRS can be used as an external reference to build the
management system of an organization over a period of time.

Figure 7 (ISRS elements early 1990)

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26

The process of the audit


The audit process is briefly described below and based on experiences gained with the
ISRS.
In principle, the audit process contains the following steps:
A.
B.
C.
D.
E.

Introduction(s)
Interviews and verification
Initial report
Final report
Presentation on findings

A.

A safety audit normally starts with a series of INTRODUCTIONS, to inform people


what will happen and what is expected of them. The introduction also conveys
the "why" and "how" of the audit and the background of the auditing process as
part of an improvement process.
Depending on the size of the organization several introductions may take place.
It is suggested that at least the following groups shall be part of this:
1.

introduction to Senior management.

This introduction follows the top-down approach. Senior management should be


informed first about the safety audit process and should be given the chance to
support the process further down the organization. This way senior management
can demonstrate their leadership by supporting the audit as part of the desired
change process.
2.

introduction to Safety Committee(s) and/or Workscouncil.

This introduction serves to inform these committees about the how and why and
relates the audit process to the safety improvement process and the relevant
legislation.
3

introduction to Interviewees.

This introduction is intended to inform the persons selected to take part in the
next step of the auditing process about their role in it. This introduction could be
in conjunction with the senior management introduction (if the organization is
relatively small) but normally is separately done since some more detailed
explanation is required here. This introduction is normally 2 - 4 weeks after the
senior management introduction and interviewees are given the audit
questionnaires prior to the meeting.

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The role of the interviewees is:

B.

to answer the relevant questions of the audit elements assigned to them


to collect documentation and other evidence for verification during the audit
interviews, whenever a positive answer is being given and to support that the
related activity is indeed taking place. In fact a "pre-audit" is carried out to
prepare for the formal external audit.

the INTERVIEWS
The interviews normally take place between 4 to 8 weeks after the introduction
to the interviewees. This allows them to properly carry out the "pre-audit" for
preparation and also to provide time for the organization to carry out a "Physical
Conditions Evaluation" which will be verified during the audit interview period.
The interviews will be carried out by an experienced auditor ("Accredited Safety
Auditor") using the ISRS questionnaires. As soon as a question is answered
affirmatively, the auditor will request evidence to verify that this is acceptable
for audit purposes.

C.

After the interviews have been carried out, an INITIAL REPORT will be made by
the auditor, containing:

D.

short introduction concerning the audit process carried out


summary of findings, conclusions and suggestions for improvement
graphical and mathematical summary of audit results,
element reports containing:
brief listing of criteria considered and the related scoring
brief description of element contents and importance
short description of the main items found during the audit to support further
development of the element activity concerned
listing of the main suggestions for further improvement in the element
concerned

the filled out audit questionnaires supplying the auditor's evaluation and brief
comments where necessary. This document provides further information about
the present state of the organization's safety and loss control program, as
compared with the criteria used in the ISRS.

the initial report is made to allow possible changes based on comments by the
audited company. Changes will be made if documented evidence can be
provided to sustain this.

The FINAL REPORT will be made allowing changes if provided within a limited
time period after the initial report. If no further comments are made the initial
report will automatically become the final report. Experience has learned that
very little adaptations are normally required to be made from initial to final
report.

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E.

The PRESENTATION of the final report will conclude the auditing process. This
presentation will be made for senior management.
During the presentation a short resume is given of the auditing process and the
"why" of it and the most important findings are presented. A major part of the
presentation is directed at the possible next step: the improvement process.
While making suggestions, one has to consider that suggestions directed at
improvement of the management system will be directed at the long term
objectives of the organization. While this is absolutely necessary for lasting
success, the need for short term results should not be forgotten. Suggestions for
short term results will address particular problem areas found during the physical
tour of the location being audited and will normally be directed at the "direct
causes" (through "inspections" and "behavior observation") or be based on
analysis of accidents/incidents. "Short term" actions would also include training
of relevant management personnel.

International Safety Rating System - BASIS FOR RECOGNITION


The ISRS can be used as a reference in the consulting/improvement process. It can also
be used to obtain recognition in the form of a certificate.
The safety audit using the ISRS provides, as a result, a comparison with the criteria used
in the International Safety Rating System.
A good audit system such as the ISRS provides quantified measurement in the 20
elements and results are expressed in percentages. This is important for communication
purposes, in particular to related (senior) management. Once activities are measured in
numbers, additional knowledge is gained, objectivity is improved and the attention (of
management) is obtained.

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The results of an ISRS audit can be expressed as indicated in figure 8, where a


percentage rating per element is shown by the length of the arrows.

Figure 8

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30

The percentage rating can be used as a basis to obtain recognition in the form of a
certificate and this recognition can be obtained on any of 10 different levels, depending
on the development of the organization's safety and loss control program. Such
recognition offers certain advantages:

it provides further guidance to program development as it gives 10 "milestones"


for goal-setting. A company can move from level 1 to level 3 to level 5 and so on the ISRS questions will guide the actionplans to be set up.

it provides a possibility for "Positive Risk Communication" and allows organizations to show what they are doing to control their risks, accidents and losses. This
communication can be internal, towards employees or "head-office" as well as
external to the authorities, to insurance companies, neighbors, the public in
general, etc.

A recognition as based on the ISRS provides stimulation for management action and it
puts the emphasis where it should be: on "management" and "management system",
rather than the traditional (loss time accident) measurement which places so much
attention on workers and the working environment.
CONCLUSIONS
In summary it can be said that the main purpose of safety management is to obtain
results in the area of safety/loss control. Four key-words are on the fore-front of safety
management understanding and practice:

the safety management PHILOSOPHY as provided in the 5-phase "Bird Loss


Causation Model".

the safety management CONCEPT as provided in the three-legged platform: "Plan


- Train - Do" standing on a firm Leadership basis

the safety management PROCESS - the 16 step process to improve safety


management systems and their operational effectiveness.

the safety management TOOL - the International Safety Rating System.

While the PHILOSOPHY is important for understanding, TOOL and CONCEPT are essential
for practical application of safety management, to build the management system as a
driving force behind the safety management PROCESS and to provide for the required
organizational improvement.

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31

The International Safety Rating System is a tool to allow safety management in


practice. Important to its use are:

the quality (knowledge and experience) of the persons carrying out the audit and
taking part in the related consulting/improvement process

the intention of the persons involved to use the ISRS and positively work with the
results that come out of the audit. Very important is the intention of senior
management not just to see the ISRS as a tool for recognition but, rather, as an
aid to improve their system to manage.

The goal of modern safety legislation is to encourage management- worker involvement


in safety and to reduce accidents and risks. The ISRS is an important tool to reach these
goals.
The ISRS can be a very important tool in the improvement of safety, the increasing of the
level of risk awareness and organizational improvement in general. The ISRS enables a
step-by-step adaptation of the organization, provides direction for training of people and
for the execution of desired and necessary activities to obtain results. As such the ISRS is
a tool in a change process for better results.
Through periodic audits, the ISRS is an excellent tool to maintain a desired level of safety
care. It is the "external" reference so often required to keep the (internal) management
systems at their best.
The ISRS can contribute to a better understanding and insight into safety aspects, in
particular on (senior) management levels. It brings a lot of light to a subject which is
rather obscure to many. To allow for this, it is of utmost importance that auditors and
consultants (but this is also true for their management counterparts) working with the
ISRS have a basic understanding of management concepts and processes.
The ISRS can be a means to obtain recognition for performance and can play a very
important role in communication with authorities and society (PR-C instead of PR-F:
Positive Risk Communication instead of the Free Public Relation one gets in case a major
accident takes place).
The ISRS is directed at the control of undesired events and, because of this, can be the
backbone of a process to improve organizational quality and control of unnecessary costs.
Risk Management is the control of risks (and the financing thereof). Proper control of
risks can only come from an organization with the desired level of risk awareness. The
ISRS is a tool to build risk awareness in an organization through a step-by-step
improvement process. It is a means to integrate risk management into an organization
and to increase the risk awareness of people by involving them in risk control activities
and decision-making concerning risks.

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32

The ISRS enables us to provide structure to an organization by improving the


management system, with results that are far beyond traditional safety. Once the
structure exists, other management techniques, tools and training activities can more
easily find their place. This assists to get optimum results from money invested in
consultants, organizational models, trainingprograms, etc.
The ISRS is directed at the improvement of the management system of an organization
and the control of undesired events and losses. It should have its place in every
organization that wants to make serious business out of the control of risks and losses. In
particular in those organizations representing specific (high) risks to the environment,
society, employees, management and shareholders.
The ISRS is an important addition to the various ways safety is being measured. Where
the traditional way of measuring safety (through lost time accident frequencies) often
does not generate incentives to further improve safety, the ISRS does provide new
perspective to safer organizations and processes in a safer and maturing society. The
traditional way of safety measurement will necessarily stay with us to measure results.
This traditional (re-active) measurement has served us for many decennia - our modern
organizations, however, require a different, pro-active, form of management in line with
some of the basic functions of management: looking ahead to cope with the problems of
to-morrow.

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