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Q7) Define Ethics.

Discuss the relation of Ethics and


Human Resources Management?

Ethics are the moral principles and values that govern the actions
and decisions of an individual or group.
They serve as guidelines on how to act rightly and justly when faced
with moral dilemmas.
Human resource management deals with manpower planning and
development related activities in an organization.
The role of ethics in human resource management is simply the fact that
ethics is the chief cornerstone of the entire human resource management
practice. Indeed, human resources (HR) deals with the personal aspects of
the business enterprise, and it touches on many issues that require the
application of ethical standards. Some of the areas that demonstrate this
include the hiring of employees and issues of promotion, discrimination,
sexual harassment, and privacy, as well as the practice of stated
occupational safety and health standards.

Q8) What is the role of Ethics in Marketing?


A company must have ethical marketing policies to guide their pricing,
advertising, research, and competitive strategies.
In marketing ethics particular emphasis is given to safeguarding the interests
of vulnerable consumers.
1. Ethics deals with the moral principles behind the operation and regulation
of marketing. Some areas of marketing ethics (ethics
of advertising and promotion) overlap with media ethics.
2. Ethics in marketing helps marketers distinguish between right and wrong
behavior. Adherence to ethics is essential in industrial markets as mutual

trust among buyers and sellers is the key to long-term success. Marketing
has evolved from a production-centric approach to a societal marketing
approach that lays greater emphasis on the ethical issues in marketing.
3. Ethical behavior has gained prominence in buyer seller relationships,
which play a vital role in industrial markets. Both buyers and sellers need to
adhere to honesty and trust and attempt to act in a manner that is mutually
beneficial. They must fulfill their contractual obligations and verbal
agreements. Many marketers, however, fail to follow ethical norms of
behavior. But, some firms have begun to adopt ethical practices like
environmentally responsible buying, green packaging, and establishing green
factories.
There are however several basic principles involved in ethical marketing :

Taking responsibility : marketers need to take responsibility for their


products and their decisions. In the past marketers have often
responded to social concern about particular products by defending
them on the basis of It was what the customer wanted;

Dealing fairly : marketers need to be honest and fair in their dealings


with all stakeholders. This means that products must be fit for use and
accurately described, and contracts (both formal and implicit) should
be drawn up in good faith and honoured;

Respecting consumer rights : including the right of redress, the right to


information and the right to privacy;

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