Questionnaire

NAME:

AGE:

GENDER:

1. Identify the brand in the below image?

2.

Identify the brand in the below image?

3. Identify the brand in the below

image?

4. Name the car brand that comes to your mind when you hear the following
words:
Das Auto
Sunny
Cruise
5. How likely are you to continue to choose/repurchase Volkswagen car?
NOT AT ALL LIKELY
SOMEWHAT LIKELY
FULLY LIKELY

NOT AT ALL LIKELY

SOMEWHAT LIKELY

FULLY LIKELY

6. How likely are you to recommend Volkswagen to a friend/associate?

7. Volkswagen is a name I can trust to deliver on what it promises.

Strongly
Agree

Agree

Neutral

Disagree

Strongly
Disagree

8. Please indicate (with a tick) the car brands that you currently own, plan to buy
in the future or
Plan to continue buying in the future
Currently Own Plan to buy
Will buy again Wont buy
Volkswagen
Honda
Hyundai
Others
9. At what price would you consider the cars to be so expensive that you would
not consider buying it? (In lakhs INR)
3

10

15

20

10. At what price would you consider the cars to be priced that you would feel
the quality couldnt be very good?
3
5
8
10
15
20
11. At what price would you consider the cars starting to get expensive, so that it
is not out of the question, but you would have to give some thought to buying it?
5

10

15

20

22

12. At what price would you consider the cars to be a bargaina great buy for
the money?
3

12

15

13. Although people may not always buy their favourite brands, most people do
have a favourite brand. Which brand is your favourite?
Volkswagen
Honda
Hyundai
Others

14. Which is the last brand of car that you have purchased?

Volkswagen

Honda

Hyundai

Others

15. Would you consider buying Volkswagen car in your next purchase?
Strongly
Agree

Agree

Neutral

Disagree

Strongly
Disagree

16. Would you consider buying Honda car in your next purchase?
Strongly
Agree

Agree

Neutral

Disagree

Strongly
Disagree

17. Would you consider buying Hyundai car in your next purchase?
Strongly
Agree

Agree

Neutral

Disagree

Strongly
Disagree

18. How likely are you to consider a brand, which you previously considered
expensive, if it
NOT AT ALL LIKELY
SOMEWHAT LIKELY
FULLY LIKELY
now comes with an easy payment options?
19. I would like to stick to the same brand in future rather than buying a new
brand?
Strongly
Agree

Agree

NOT AT ALL LIKELY

Neutral

SOMEWHAT LIKELY

Disagree

Strongly
Disagree

FULLY LIKELY

20. If in the future, price is expected to increase, how likely am I to buy this
brand?
Lubricant
Oils

Volkswage

Stereo
systems

Consumer
Electronic
s

Heavy
Vehicles

Constructi
on
Equipmen
t

Fashion
Accessori
es

n
Honda
Hyundai
Others
21. To which of the following product categories do you think the brand can be
extended?
22. Put an X against the box which conforms to your beliefs about the brand in
terms of its quality and price.
Volkswagen
Superior
Good Quality Acceptable
Quality Not
Quality
Quality
Acceptable
Price not a barrier
Price minor
barrier
Price sufficient
barrier
Price absolute
barrier
Honda

Superior
Quality

Good Quality

Acceptable
Quality

Quality Not
Acceptable

Superior
Quality

Good Quality

Acceptable
Quality

Quality Not
Acceptable

Price not a barrier

Price minor
barrier
Price sufficient
barrier
Price absolute
barrier
Hyundai
Price not a barrier
Price minor
barrier
Price sufficient
barrier
Price absolute
barrier
Give your choice by choosing option from 1 to 5 (1 Lowest, 5 Highest, 3
Neutral)
Differentiation
1. Volkswagen makes better cars as compared to its competitors in the same
categories?
1

2. How much do you think advertisements have influenced you in believing that
Volkswagen is different from competitors?
1
2
3
4
5

3. How unique is the brands USP as compared to its competitors?

1

4. Volkswagen is a competitive brand with respect to its competitors?

1

5. How much comfortable you are in recognizing a Volkswagen car by looking at

similar products of different brands?
1

6. How different is Volkswagen from other brands present in this category?

1

Relevance
1. How much relevant is Volkswagen to you as compared to its competitors?
1

2. Do Volkswagen cars appeal to all age groups?

1

3. How well are you able to relate to the brand?

1

4. How satisfied are you after using the brand? (Only for Volkswagen owners)
1

5. How much does the brand fulfil your needs (the reason you choose this
brand)?
1

6. How innovative do you think is Volkswagen?

1

7. How reliable is Volkswagen as compared to its competitors?

1

Knowledge
1. Are you aware of various cars of Volkswagen?
1

2. Your knowledge regarding brands history?

1

3. How much comfortable you are in recognizing the advertisement of the

brand?
1

4. How much are you aware of the new products Volkswagen has launched?
1

5. How appropriate are the prices of the products?

6. How much are you aware of the promotion tolls (advertisements etc.) the
brand is using?
1

Esteem
1. Is Volkswagen a value for money brand?
1

2. Are you willing to pay a premium for the brand?

1

3. Can Volkswagen become an industry leader?

1

4. How much loyal are you to the brand?

1

5. Has the Brand lived up to the standards it sets for itself?

1

6. How comfortable are you in suggesting your car to your friends?

1

Questionnaire analysis

Questions 1, 2, 3 measures the awareness of Volkswagen

Questions 4,5,6,7 measure the satisfaction, trust the customer has from
/on Volkswagen
Question 8 tries to measure the buying behaviour of the customers
towards Volkswagen, Honda and Hyundai.
Questions 9,10,11,12 are for the measurement of price sensitivity by Van
Westendorp procedure. In these questions we have tried to find the
optimum price for cars in different segments such as Polo and Vento.
Questions from 13- 20 measure brand loyalty but the answer for question
14 may be erroneous as the respondent might not be having a car
Question 21 measures the brand leveragability of Volkswagen
Question 22 measures the price quality perception of the respondents for
all the three brands
Question 23 28 measure the Differentiation aspect of Y&R
Question 29 35 measure the Relevance aspect of Y&R