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TABLE OF CONTENTS
1.

Thailand Alcoholic Beverages Market Introduction

Growth Drivers of the Thailand Alcoholic Beverages Market

2.

Consumer Profile in Thailand Alcoholic Beverages Market

3.

Supply Chain of Alcoholic Beverages Market in Thailand

4.

Thailand Alcoholic Beverage Market Size by Revenue, 2008-2013

5.

Thailand Alcoholic Beverage Market Segmentation

5.1. By Types of Alcoholic Beverages, 2008-2013
5.2. By Regional Consumption, 2013
5.3. By Off-Trade & On-Trade Channel, 2013

6.

Thailand Beer Market

6.1. Introduction and Market Size, 2008-2013
6.2. Thailand Beer Market Segmentation
6.2.1.

By Pricing (Economy, Standard and Premium Brands), 2013

6.2.2.

By Types of Packaging (Glass Bottles, Cans and Draught), 2013

6.3. Trends and Developments in Thailand Beer Market

6.4. Market Share of Leading Players in Thailand Beer Market
6.4.1.

By Companies, 2008-2013

6.4.2.

By Brands, 2013

Pricing Analysis of Beer by Brands in Thailand

6.5. Competitive Landscape of Leading Players in Thailand Beer Market
7.

Thailand Spirits Market

7.1. Introduction and market size, 2008-2013
7.2. Thailand Spirits Market Segmentation
7.2.1.

By Origin of Spirits (Domestically Produced and Imported), 2008-2013

7.2.2.

By Type of Spirits, 2013

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7.2.2.1.

By White and Brown Spirits, 2013

7.2.2.2.

By Type of Spirits Imported, 2013

7.3. Pricing Analysis in Thailand Spirits Market

7.4. Market Share of Leading Companies in Thailand Spirits Market, 2013
7.5. Trends and Developments in Thailand Spirit Market
7.6. Competitive Landscape of Leading players in Thailand Spirits Market
8.

Thailand Wine and Other Alcoholic Beverages Market: Overview

9.

Export and Import Trade in Thailand Alcoholic Beverages Market

9.1. Export in Thailand Alcoholic Beverages Market, 2008-2013
9.1.1.

Export of Beer from Thailand, 2008-2013

9.1.2.

Export of Spirits from Thailand, 2008-2013

9.1.3.

Export of Wine from Thailand, 2008-2013

9.2. Import in Thailand Alcoholic Beverages Market, 2008-2013

9.2.1.

Import of Beer in Thailand, 2008-2013

9.2.2.

Import of Spirits in Thailand, 2008-2013

9.2.3.

Import of Wine in Thailand, 2008-2013

Import Duties in Thailand Alcoholic Beverages Market

10.

Government Regulations and Taxes in Alcoholic Beverages Market in Thailand

Government Regulations in Thailand to Curb Alcohol Consumption
Taxation on Alcoholic Beverages in Thailand, 2008-2013

11.

Porters Five Forces Analysis in Thailand Alcoholic Beverage Market

12.

SWOT Analysis of Thailand Alcoholic Beverages Market

13.

Company Profiles of Major Players in Alcoholic Beverages Market in Thailand

13.1.

Thai Beverage PLC

13.1.1.

Company Overview

13.1.2.

Product Portfolio
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13.1.3.

SWOT Analysis

13.1.4.

Business Strategies

Premiumization of Products
Growth in Non-Alcoholic Beverage Business
Solidify Market Leading Position
Strengthening Distribution Channels
Global Expansion Plans
Realizing Employees Potential
Becoming a Total Beverage Giant
13.1.5.

Key Performance Indicators

Revenue from Spirits, Beer and Other Business Verticals, 2008-2013

Sales Volume of Spirits and Beer, 2008-2013
Profit and Loss- Key Indicators
14.

Thailand Alcoholic Beverages Market Future Outlook and Projections, 2014-2018

14.1.

Future Projections on the Basis of Types of Alcoholic Beverages, 2014-2018

14.2.

Future Projections on the Basis Types of Regional Consumption, 2018

14.3.

Future Projections on the Basis of Off-Trade and On-Trade Channels, 2018

14.4.

Cause and Effect Relationship Analysis in Thailand Alcoholic Beverages Market

15.

Macroeconomic Factors of Thailand Alcoholic Beverage Industry

15.1.

Gross Domestic Product of Thailand, 2008-2018

15.2.

Foreign Tourist Arrivals in Thailand, 2008-2013

15.3.

Population of Thailand, 2008-2018

15.4.

Retail Sales Index in Thailand, 2008-2013

15.5.

Molasses Production in Thailand, 2008-2013

16.

Appendix

16.1.

Market Definitions
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16.2.

Abbreviations

16.3.

Research Methodology
Data Collection Method
Approach
Variables (Dependant and independent)
Final conclusion

16.4.

Disclaimer

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LIST OF FIGURES
Figure 1: Segmentation of Drinking Population in Thailand on the Basis of Gender, 2013
Figure 2: Segmentation of Drinking Population in Thailand on the Basis of Age, 2013
Figure 3: Pictorial Representation of Supply Chain in the Alcoholic Beverages Market in
Thailand
Figure 4: Thailand Alcoholic Beverages Market Size by Revenue in USD Million, 2008-2013
Figure 5: Thailand Alcoholic Beverage Market Segmentation by Type of Alcoholic Beverages
on the Basis of Revenue Contribution in Percentage (%), 2008-2013
Figure 6: Thailand Alcoholic Beverage Market Segmentation by Regional Consumption on the
Basis of Revenue Contribution in Percentage (%), 2013
Figure 7: Thailand Alcoholic Beverage Market Segmentation by Off-Trade and On-Trade
Channel on the Basis of Revenue Contribution in Percentage (%), 2013
Figure 8: Thailand Beer Market Size by Revenue in USD Million and Consumption Volume
Consumption in Million Liters, 2008-2013
Figure 9: Thailand Beer Market Segmentation by Pricing (Economy, Standard and Premium) on
the Basis of Volume Contribution in Percentage (%), 2013
Figure 10: Thailand Beer Market Segmentation by Types of Packaging (Glass Bottles, Cans and
Draughts) on the Basis of Volume Contribution in Percentage (%), 2013
Figure 11: Market Share of Major Players in Thailand Beer Market by Revenue Contribution in
Percentage, 2008-2013
Figure 12: Market Share of Leading Brands in Economy Segment of Beer Market in Thailand in
Percentage (%), 2013
Figure 13: Market Share of Leading Brands in Standard Segment of Beer Market in Thailand in
Percentage (%), 2013
Figure 14: Market Share of Leading Brands in Premium Segment of Beer Market in Thailand in
Percentage (%), 2013
Figure 15: Thailand Spirits Market Size by Revenue in USD Million, 2008-2013
Figure 16: Thailand Spirits Market Segmentation by Origin of the Spirits (Domestically
Produced and Imported) on the Basis of Revenue Contribution in Percentage (%), 2008-2013

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Figure 17: Thailand Domestic Spirits Market Segmentation on the Basis of Volume Sales in
Percentage (%), 2013
Figure 18: Thailand Imported Spirits Market Segmentation by Type of Spirits on the Basis of
Revenue Contribution in Percentage (%), 2013
Figure 19: Market Share of Leading Players in Thailand Spirits Market on the Basis of Revenue
Contribution in Percentage, 2013
Figure 20: Export of Alcoholic Beverages from Thailand on the Basis of Value in USD Millions
and Volume in Million Liters, 2008-2013
Figure 21: Export of Alcoholic Beverages from Thailand by Types of Alcoholic Beverages on
the Basis of Value in Percentage (%), 2008-2013
Figure 22: Export of Beer from Thailand on the Basis of Value in USD Millions and Volume in
Million Liters, 2008-2013
Figure 23: Export of Beer from Thailand to Different Countries by Contribution on the Basis of
Value in Percentages (%), 2008-2013
Figure 24: Export of Spirits from Thailand on the Basis of Value in USD Million and Volume in
Million Liters, 2008-2013
Figure 25: Export of Wine from Thailand on the Basis of Value in USD Million and Volume in
Million Liters, 2008-2013
Figure 26: Export of Wine from Thailand to Different Countries by Contribution on the Basis of
Value in Percentages (%), 2008-2013
Figure 27: Import of Alcoholic Beverages in Thailand on the Basis of Value in USD and Volume
in Million Liters, 2008-2013
Figure 28: Imports of Alcoholic Beverages in Thailand by Types of Alcoholic Beverages on the
Basis of Value in Percentage (%), 2008-2013
Figure 29: Import of Beer in Thailand on the Basis of Value in USD Million and Volume in
Million Liters, 2008-2013
Figure 30: Import of Spirits in Thailand on the Basis of Value in USD Million and Volume in
Million Liters, 2008-2013
Figure 31: Import of Spirits in Thailand from Different Countries by Contribution on the Basis of
Value in Percentages (%), 2008-2013

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Figure 32: Import of Wine in Thailand on the Basis of Value in USD Million and Volume in
Million Liters, 2008-2013
Figure 33: Import of Wine in Thailand from Different Countries by Contribution on the Basis of
Value in Percentage (%), 2008-2013
Figure 34: Pictorial Representation of Business Segments of Thai Beverages Plc
Figure 35: Thai Beverage Plc Revenue in USD million, 2008-2013
Figure 36: Thai Beverage Plc Revenue Segmentation on the Basis of Overseas and Domestic
Revenue in Percentages (%), 2008-2013
Figure 37: Thai Beverages Plc Revenue Segmentation by Product Category on the Basis of
Contribution in Percentage (%), 2008-2013
Figure 38: Thai Beverage Plc Volume Sales from Spirits and Beer in Million Liters, 2008-2013
Figure 39: Thai Beverages Plc Spirits Cost Structure, 2013
Figure 40: Thai Beverages Plc Beer Cost Structure, 2013
Figure 41: Projections for Total Consumption of Pure Alcohol per Capita (+15 years) in
Thailand, 2015-2025
Figure 42: Thailand Alcoholic Beverage Market Future Projections on the Basis of Revenue in
USD Million, 2014-2018
Figure 43: Thailand Alcoholic Beverage Market Future Projections by Type of Alcoholic
Beverages on the Basis of Revenue Contribution in Percentage (%), 2014-2018
Figure 44: Thailand Alcoholic Beverage Market Segmentation by Regional Consumption on the
Basis of Revenue Contribution in Percentage (%), 2018
Figure 45: Thailand Alcoholic Beverage Market Segmentation by Off-Trade and On-Trade
Channel on the Basis of Revenue Contribution in Percentage (%), 2018
Figure 46: Gross Domestic Product of Thailand in USD Billion, 2008-2018
Figure 47: Foreign Tourist Arrivals in Thailand in Million, 2008-2018
Figure 48: Total Population of Thailand in Million, 2008-2018
Figure 49: Retail Sales Index in Thailand, 2008-2013
Figure 50: Molasses Production in Thailand in Thousand Tones, 2008-2013

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LIST OF TABLES
Table 1: Average Monthly Expenditure per Household on the basis of Expenditure Group and
Socio-Economic Class in THB, 2009, 2011 & 2013
Table 2: Average Monthly Expenditure per Household on the basis Type Of Expenditure Region
And Area in THB, 2009, 2011 & 2013
Table 3: Thailand Alcoholic Beverages Market Segmentation by Type of Alcoholic Beverage on
the Basis of Revenue Contribution in USD Million, 2008-2013
Table 4: Thailand Alcoholic Beverage Market Segmentation by Regional Consumption on the
Basis of Revenue in USD Million, 2013
Table 5: Thailand Alcoholic Beverage Market Segmentation by Off-Trade and On-Trade
Channel on the Basis of Revenue in USD Million, 2013
Table 6: Thailand Beer Market Segmentation by Pricing (Economy, Standard and Premium) on
the Basis of Revenue Contribution in USD Million, 2013
Table 7: Thailand Beer Market Segmentation by Types of Packaging (Glass Bottles, Cans and
Draughts) on the Basis of Volume Contribution in Million Liters, 2013
Table 8: Pricing Analysis in Thailand Beer Market by Brands
Table 9: Competitive Analysis of Leading Players in Beer Market in Thailand
Table 10: Thailand Spirits Market Segmentation by Origin of the Spirits (Domestically Produced
and Imported) on the Basis of Revenue Contribution USD Million, 2008-2013
Table 11: Thailand Imported Spirits Market Segmentation by Types of Spirits on the Basis of
Revenue Contribution in USD Million, 2013
Table 12: Pricing in Thailand Domestic Sprits Market by Brands
Table 13: Pricing in Thailand Imported Spirits Market by Brands
Table 14: Competitive Analysis of Leading Players in Spirits Market in Thailand
Table 15: Export of Alcoholic Beverages from Thailand by Types of Alcoholic Beverages on the
Basis of Value in USD Million, 2008-2013
Table 16: Export of Beer from Thailand to Different Countries by Contribution on the Basis of
Value in USD Million, 2008-2013
Table 17: Export of Spirits from Thailand to Different Countries by Contribution on the Basis of
Export Value in Percentages (%), 2008- 2013
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Table 18: Export of Spirits from Thailand to Different Countries by Contribution on the Basis of
Export Value in USD Million, 2013
Table 19: Export of Wine from Thailand to Different Countries by Contribution on the Basis of
Value in USD Million, 2008-2013
Table 20: Import of Alcoholic Beverages in Thailand by Types of Alcoholic Beverages on the
Basis of Value in USD Million, 2008-2013
Table 21: Import of Beer in Thailand from Different Countries by Contribution on the Basis of
Value in Percentage (%), 2008-2013
Table 22: Imports of Beer in Thailand from Different Countries by Contribution on the Basis of
Import Value in USD Million, 2013
Table 23: Import of Spirits in Thailand from Different Countries by Contribution on the Basis of
Value in USD Million, 2008-2013
Table 24: Import of Wine in Thailand from Different Countries by Contribution on the Basis of
Value in USD Million, 2008-2013
Table 25: Custom Duties on Alcoholic Beverages in Thailand, 2013
Table 26: Laws Regulating Alcoholic Beverage Market in Thailand
Table 27: Excise Taxes on Alcoholic Beverages in Thailand, 2013
Table 28: Timeline of Thai Beverages Plc, 1977-2013
Table 29: Thai Beverages Plc. Product Portfolio in Beer Market
Table 30: Thai Beverages Plc. Product Portfolio in Sprits Market
Table 31: SWOT Analysis of Thai Beverages Plc
Table 32: Thai Beverage Plc Revenue Segmentation on the Basis of Overseas and Domestic
Revenue in USD Million, 2008-2013
Table 33: Thai Beverage Plc Revenue from Spirits, Beer and Other Business Verticals in USD
Million, 2008-2013
Table 34: Thai Beverage Plc EBITDA from Spirits, Beer and Other Business Verticals in USD
Million, 2008-2013
Table 35: Thailand Alcoholic Beverage Market Future Projections by Type of Alcoholic
Beverage on the Basis of Revenue Contribution in USD Million, 2014-2018

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Table 36: Thailand Alcoholic Beverage Market Segmentation by Regional Consumption on the
Basis of Revenue in USD Million, 2018
Table 37: Thailand Alcoholic Beverage Market Segmentation by Off-Trade and On-Trade
Channel on the Basis of Revenue in USD Million, 2018
Table 38: Cause and Effect Relationship Analysis between Industry Factors and Expected
Thailand Alcoholic Beverage Market Prospects
Table 39: Correlation Matrix of Alcoholic Beverage Market in Thailand
Table 40: Regression Coefficients Output of Alcoholic Beverages Market of Thailand

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EXECUTIVE SUMMARY
The report titled Thailand Alcoholic Beverages Market Outlook to 2018 - Changing
Consumer Preferences towards Spirits to Impel Growth presents a comprehensive analysis
of the alcoholic beverages aspects including market size of alcoholic beverages market in
Thailand by revenue along with the market segmentation by different types of products such as
beer, spirits, wine and others, by regional consumption, by on-trade and off-trade channels. The
report also entails a detailed description on the recent trends and developments in the market,
growth drivers and competitive scenario, market share of major players in the alcoholic
beverages market.
The alcoholic beverages market in Thailand is an important market as the country has significant
alcohol consumption per capita. The growth in the Thailand Alcoholic Beverages Market has
been largely impelled by the augmenting demand for premium quality alcoholic beverages and
changing consumer preferences. Increasing demand for alcoholic beverages as contributed by the
factors such as high population growth, rising disposable incomes and molasses production in
Thailand is anticipated to further stimulate the countrys overall alcoholic beverages market in
the following years.
A higher demand of alcoholic beverages especially an increased trend in the sales of spirits has
been observed amongst people of Thailand. The increase in the spirits has been observed on
account of factors such as increase in the taxes of beer and other fermented alcoholic beverages.
The beer market has been increasing gradually mainly due to extensive marketing strategies and
escalating exports in the country.
The market size of the alcoholic beverages in Thailand increased from USD ~ million in 2008 to
USD ~ million in 2013 with a CAGR of 7%. The Thailand Alcoholic Beverages Market
registered sales revenue of USD ~ million in 2013, increasing from the previous year at a rate of
4.4%. Thailand alcoholic beverages market, which has been growing at a CAGR of ~ in terms of
revenue over the period 2008-2013, is expected to perform reasonably well in the coming years
on account of significant rise in the demand for premium quality alcoholic beverages and
increasing income of Thai population.
Beer has lost its dominance to spirits in the Thailand Alcoholic Beverages Market with a market
share of ~% in 2013. Spirits market made a contribution of USD ~ million in 2013 which
increased from USD ~ million in 2008 at CAGR of ~%. The industry has been traditionally
dominated by the organized sector in terms of revenue generated. Thai Beverages Plc., Boon
Rawd Brewery Co. Ltd., Thai Asia Pacific Brewery, Pernod Ricard and Diageo Moet Hennessey
are the leading players in the Thailand Alcoholic Beverage Market.
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Key Topics Covered in the Report

The market size of Thailand alcoholic beverages market in terms of revenue

Thailand alcoholic beverages market segmentation by type of alcoholic beverages
covering beer, spirits, wine and others.
Thailand alcoholic beverages market segmentation by regional consumption; by ontrade and off-trade channels.
Consumer profile in the Thailand alcoholic beverage market.
Export and Import Trade in Thailand Alcoholic Beverages Market
Trends and development in the Thailand alcoholic beverage market.
SWOT analysis and Porters five forces analysis in the Thailand Alcoholic Beverages
Market.
Government regulations and growth drivers in Thailand alcoholic beverages market
Competitive landscape and consumer profile of major alcoholic beverages players in
Thailand.
Future outlook and projections of alcoholic beverages market in Thailand.
Macro economic variables of Thailand Alcoholic Beverages Market.

Source: https://www.kenresearch.com/agriculture-food-beverages/beverages/thailand-alcoholicbeverages-market-research-report/615-104.html

Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
query@kenresearch.com
+91-9015378249

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