Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
net
Concepts of marketing:
1. Needs, Wants and Demands: The successful marketer will try to understand the target
markets needs, wants, and demands.
Needs: The most basic concept of marketing is the human needs. Human needs are states of
felt deprivation. Human needs can be physical needs (Hunger, thirst, shelter etc) social needs
(belongingness and affection) and individual needs (knowledge and self-expression).
There are five types of needs. These are Stated need (Minimum price)
Real need (Psychological price)
Unstated need (Service for post purchase)
Delighted need (Supplementary-Gift)
Secret need (Show up, gesture).
Wants: It is the form of human needs shaped by culture and individual personality. Needs
become wants when they are directed to specific objects that might satisfy the need. For
example, An American needs food but wants hamburger, French fries and soft drink but a
British wants fish, chicken, chips and soft drinks. So, it differs.
agreed-upon conditions
a place of agreement.