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that element of appreciation of social responsibility, sustainability and character development needs to be integrated within the business education curriculum to
support social entrepreneurs in realizing genuine value
and impact to the causes and communities they serve.
Future business leaders also need to be equipped with
entrepreneurship skills, while exuding independent and
reflective thinking in the pursuit life-long learning. The
originality of this study lies in its focus on personality traits
on social rather than commercial entrepreneurship. It is
hoped that the findings will trigger a paradigm shift towards greater social entrepreneurship through education
by nurturing sustainable development values in future
business graduates.
KEY WORDS: social entrepreneurship, personality traits,
social responsibility, entrepreneurship education
Introduction
Entrepreneurship is often defined as the opportunistic
pursuit of economic wealth via creative initiatives of
the individual operating within an uncertain environment constrained by limited tangible resources
(Austin et al., 2006; Mitchell et al., 2002). The framing of entrepreneurship within economic theory
assumes the rationalistic model of man. Economic
rationale neglects the idiosyncratic human capabilities
that promote flexibility and use of social discretion
in deriving practical innovative solutions (Baumol,
1968; Loasby, 2007). Economic theory also ignores
the differences in human values, capabilities and power
of the human will (Loasby, 2007). Past researchers
have mostly focussed on commercial entrepreneurship with an emphasis of financial returns over social
260
261
Qualitative/longitudinal
Quantitative/
cross-sectional
Quantitative/
cross-sectional
Quantitative
Quantitative/
cross-sectional
Quantitative
Quantitative/
cross-sectional
Matlay (2008)
Schmitt-Rodermund
(2004)
Raposo et al. (2008)
Crant (1996)
Type
Not stated
64
Sample size
The study investigated the relationship between gender, entrepreneurship selfefficacy and career intentions. Females have been found to generally lower selfefficacy and entrepreneurial career intentions
The study found that proactive personality, gender, education level and
entrepreneurial parentage are important predictors that have a significant
positive influence on entrepreneurial intentions
The Malaysian study found that age, gender, race and religion did not exert a
significant influence on entrepreneurial attitude among youths at Institute
Kemahiran Belia Negara. Arts major students were found to be more entrepreneurial compared to other majors
TABLE I
262
Joyce Koe Hwee Nga and Gomathi Shamuganathan
263
264
265
266
Personality traits
Personality traits are enduring, predictable characteristics of individual behaviour that explain differences in individual actions in similar situations
(Llewellyn and Wilson, 2003). Personality traits may
be influenced by the unique, tacit, subjective personal knowledge, values/beliefs, perception and
experiences of the individual that are not easily
replicated (Kor et al., 2007). Personality traits of an
individual may serve as a catalyst which influences
the risk perception of entrepreneurs in decision
making (Chaucin et al., 2007; Naffziger et al., 1994;
Rauch and Frese, 2007). Proactive personality have
been found to be a significant predictor especially of
entrepreneurial start-up intentions, but the influence
reduces in time as the venture maturates (Crant,
1996; Frank et al., 2007). Entrepreneurs have been
found to possess higher scores of tolerance for
ambiguity, internal locus of control, proactive personality, self-efficacy and need for achievement
compared with non-entrepreneurs in explaining
business success (Cools and Van Den Broeck, 2008;
Crant, 1996; DIntino et al., 2007; Ong and Ismail,
2008; Rauch and Frese, 2007). Most studies
involving the relationship between personality traits
on entrepreneurship and in organizational settings
yielded inconclusive findings (Abu Elanain, 2008;
Ong and Ismail, 2008). This study attempts to fill the
lacuna in studies investigating the influence of the
Big Five personality trait dimensions on social
entrepreneurship (Costa and McCrae, 1992 cited in
Llewellyn and Wilson, 2003). The following section
discusses the Big Five traits, namely openness,
extroversion, agreeableness, conscientiousness and
neuroticism.
Extroversion (EXTROV)
Extroverted individuals are exemplified by sociable,
outgoing, positive attitude and assertive characteristics (Ciavarella et al., 2004; Llewellyn and Wilson,
2003; Moon et al., 2008; Yong, 2007, p. 8). Extroversion contributes towards the proactive personality
required in fuelling the instinct and driving the
charismatic vision of the social entrepreneur (Crant,
1996). Social entrepreneurs are expected to possess
extroversion as they have to be willing and able to
communicate well with a myriad of stakeholders.
Extroversion also creates a positive perceived locus of
control as they are driven to fulfil their risk-taking
propensity and need for achievement (McCarthy,
267
Agreeableness (AGREE)
Agreeableness concerns the ability to foster social
consensus while upholding mutual understanding
and trust (Llewellyn and Wilson, 2003; Yong, 2007,
p. 30). Agreeableness in interpersonal relationships
includes the ability to be good listeners, patient,
empathize and promoting harmony in social interactions (Caliendo and Kritikos, 2008). Trusting and
co-operative environments establish good rapport in
alliances which facilitates exchange of technologies
and raising capital for growth (Ciavarella et al., 2004).
Nonetheless, overly agreeable individual characteristics may lead to compromise to gain acceptance of
others and lower risk-taking propensity for unpopular ventures. The following hypotheses are posited.
H3(a): AGREE has a positive influence on the SV
dimension of SOC_ENT.
H3(b): AGREE has an influence on the INV dimension
of SOC_ENT.
H3(c): AGREE has an influence on the SN dimension
of SOC_ENT.
H3(d): AGREE has an influence on the STB dimension
of SOC_ENT.;
H3(e): AGREE has an influence on FR dimension of
SOC_ENT.
268
Conscientiousness (CONSC)
The conscientious trait relates to an individuals
meticulousness, conformance with rules/procedures
and the incessant obsession in maintaining high
standards of performance (Llewellyn and Wilson,
2003; Yong, 2007, p. 32). Conscientious individuals
are driven by a strong sense of responsibility,
industriousness and need for achievement which
promotes their dependability at work (Ciavarella
et al., 2004). Need for achievement has been found
to positively related to competitive advantage of the
firm (Ong and Ismail, 2008). Conscientiousness has
also been positively linked to long-term survival of a
business venture (Ciavarella et al., 2004). As such the
following hypotheses are posited.
H4(a): CONSC has an influence on the STB dimension
of SOC_ENT.
H4(b): CONSC has an influence on FR dimension of
SOC_ENT.
Neuroticism (NEURO)
Neuroticism is the degree of emotional stability of
the individual (Yong, 2007, p. 9; Llewellyn and
Wilson, 2003). Individuals who are highly neurotic
often display mood swings, impulsiveness, self-consciousness, low self-esteem and depression (Costa
and McCrae, 1992 cited in Zhao and Seibert, 2006).
In contrast, entrepreneurs who are constantly challenged by diversity of complex situations involving
management of scarce resources in tandem with
pressures of illuminating legitimacy in the face of
pressures from stakeholders need to exhibit high
degree of optimism and emotional intelligence
(Crane and Crane, 2007; DIntino et al., 2007). As
such, low neuroticism scores are expected. Thus, the
following hypotheses are posited:
H5(a): NEURO has an influence on the STB dimension of SOC_ENT.
H5(b): NEURO has an influence on the SN dimension
of SOC_ENT.
H5(c): NEURO has an influence on the INV dimension of SOC_ENT.
H5(d): NEURO has an influence on FR dimension of
SOC_ENT.
Methodology
The authors adopt a technical and situational paradigm stance which recognizes that quantitative and
qualitative methods are interconnected but have
distinctive epistemological and ontological assumptions (Bryman and Bell, 2007). As such quantitative
and qualitative methods are not compatible within
the same phase of this study. However, qualitative
methods can complement quantitative findings by
drawing of theoretical inferences and/or applied
within different study situations and contexts in
future studies (Flick, 2009; Miles and Huberman,
1994).
This section describes the methodology used in the
main study which adopts the quantitative survey
method as part of an initial empirical investigation to
obtain the macro view concerning the influence
between personality traits and social entrepreneurship.
The hypotheses within the conceptual framework
developed for this study (Figure 1) were derived from
269
Validity
There is many genres of validity, namely, face,
content and construct validities (Cavana et al., 2000,
pp. 212215). Face and content validities are assessed
by an extant review and verification from literature
as well as obtaining independent expert review.
Construct validity comprising convergent and discriminant validities of the measurements for social
entrepreneurship and personality traits constructs is
evaluated via EFA using the Principal Components
Method. As the items making up the constructs of
this study are likely to be correlated, the Direct
Oblimin factor rotation method is employed. In line
with the sample size of between 150 and 200, factor
loadings of 0.45 and above is considered significant
(Hair et al., 2006, p. 128).
Data analysis
Hypotheses H1 to H5 series are tested by engaging
the Multiple Linear Regression (MLR) method.
The relevant social entrepreneurship (SOC_ENT)
dimensions are the dependent variables (SV, STB,
SN and INV respectively) and the personality trait
variables (OPEN, EXTROV, AGREE, CONC
and NEURO) as the independent variables. In
adopting the 95% confidence interval, the hypothesis will be considered significant if the p-value is
below 0.05.
Findings
Descriptive statistics
The sample of this study comprise a total of 181
respondents comprising students from private HEI in
Klang Valley, Malaysia. Table II displays the sample
demographic characteristics of the respondents. In
terms of age, the respondents have been found to be
270
Age
20 and below
2123
2426
Total
Missing system
Total
Race
Malay
Chinese
Indian
Others
Total
Missing system
Total
EDUC_LVL
Foundation studies
Diploma
Undergraduate degree
Others
Total
Missing system
Total
Frequency
Percent
Valid percent
Cumulative percent
92
86
2
180
1
181
50.8
47.5
1.1
99.4
0.6
100
51.1
47.8
1.1
100
51.1
98.9
100
3
170
3
4
180
1
181
1.7
93.9
1.7
2.2
99.4
0.6
100
1.7
94.4
1.7
2.2
100
1.7
96.1
97.8
100
86
6
82
4
178
3
181
47.6
3.3
45.3
2.2
98.3
1.7
100
48.3
3.4
46.1
2.2
100
48.3
51.7
97.8
100
100
0.79
0.77
0.73
0.62
AGREE
TABLE III
2.58
11.23
34.63
0.77
21.46
3.58
-0.72
-0.70
-0.70
-0.61
-0.54
-0.49
EXTRO
1.96
8.53
43.15
0.69
7.75
1.78
0.72
0.67
0.66
NEURO
Components
1.72
7.49
50.65
0.73
18.22
2.67
0.79
0.78
0.65
0.61
0.53
OPEN
0.80
0.68
0.66
0.50
0.48
1.39
6.04
56.69
0.75
18.36
2.71
CONSC
0.60
0.63
0.60
0.66
0.66
0.84
0.75
Social vision
(SV)
0.70
0.62
0.82
0.76
0.75
0.87
Financial
return (FR)
-0.70
-0.77
-0.74
-0.71
-0.79
Innovation
(INV)
Components
TABLE IV
Sustainability (STB)
Social
networks (SN)
272
Joyce Koe Hwee Nga and Gomathi Shamuganathan
11.68
35.39
35.39
0.89
21.83
4.67
Social vision
(SV)
Components
3.48
10.54
45.93
0.82
18.32
3.34
Financial
return (FR)
continued
TABLE IV
2.18
6.60
52.53
0.89
30.36
4.62
-0.66
-0.64
-0.67
Innovation
(INV)
1.72
5.20
57.73
0.87
24.23
3.47
0.53
0.53
0.79
0.74
0.66
0.60
Sustainability (STB)
-0.54
1.24
3.76
61.49
0.87
19.56
3.10
-0.70
-0.59
-0.56
-0.75
Social
networks (SN)
The findings of this study suggest that certain personality traits such as agreeableness, openness and
H1(c)
0.278 0.021*
H2(c) -0.095 0.313
H3(e)
0.289 0.044*
H5(d)
0.159 0.410
H4(b)
0.258 0.044*
0.213 0.012
0.122
H1(b)
0.422 0.001*
0.663
0.004* H3(c)
0.222 0.017* H3(d)
0.723 0.000*
0.717 H5(b) -0.379 0.002* H5(c) -0.116 0.547
0.000*
0.708
0.084 0.149
-0.120 0.892
0.096
0.225
0.033
0.343
0.057
0.507
0.026
0.031*
0.604 H2(b)
0.000* H3(b)
H5(a)
H4(a)
0.279
0.262
b
Ref
p-Value
b
Ref
p-Value
b
Ref
b
Ref
p-Value
Ref
b
p-Value
Innovation (INV)
Social networks (SN)
Sustainability (STB)
OPEN
H1(a)
0.297
EXTRO
H2(a)
0.054
AGREE
H3(a)
0.562
NEURO
CONSC
Social desirability bias (SDB)
-0.104
Adjusted R2
0.124
TABLE V
Hypothesis testing
The 17 hypotheses (denoted by the H1 to H5 series)
have been tested by employing multiple linear
regression (MLR) method. The social entrepreneurship dimensions of social vision (SV), sustainability (STB), social networks (SN), innovation
(INV) and financial returns (FR) are treated as
dependent variables. The independent variables are
represented by the Big Five personality factors. SDB
has been included as an independent control variable. Table V below tabulates the results of the
hypothesis testing. Assumptions of normality of the
residuals of the dependent variables have been satisfied for all the hypotheses.
Based on Table V, hypotheses H1(a) to H1(c) are
supported at the 0.05 significance level. As such,
openness (OPEN) exerts an influence on SV, STB
and FR. Similarly, for agreeableness (AGREE),
hypotheses H3(a) to H3(e) are supported. Thus,
AGREE exerts a significant influence on all four
dimensions of social entrepreneurship. The relevant
hypotheses related to conscientiousness (CONSC),
H4(a) and H4(b) are also supported indicating that
CONSC has a significant influence on STB and FR.
As for neuroticism (NEURO), only H5(b) is supported implying that NEURO exerts a negative
relationship on the fostering of social networks.
Table V also shows that the control variable SDB
did not exert any statistically significant influence on
the responses in this study except for FR. The adjusted R2 in all the regression models range from
0.096 to 0.262 indicating that the population effect
size is medium to large (Cohen, 1992).
support the establishment of the social entrepreneurship scale as a valid and reliable scale.
The final StrahanGerbasi Social Desirability
Scale (1972 cited in Thompson and Phua, 2005)
comprising seven (7) items recorded a Cronbach a
reliability of 0.63 with a scale mean of 22.80 and
standard deviation of 3.57. As the Cronbach a lies
between the range of 0.60 and 0.70, reliability can
also be assumed (Hair et al., 2006, pp. 137139).
p-Value
274
Social responsibility
The study findings reveal that agreeableness is the
only personality trait that exerts significant influence
across all dimensions of social entrepreneurship. As
such in a multi-racial nation such as Malaysia, the
education curriculum needs to promote constructive
dialogue to encourage better understanding on
multicultural values and perspectives. Students have
to appreciate their role as future leaders within an
ecosystem comprising businesses, society and the
environment. Internalization of the interconnectedness of economic, social and environmental
concerns requires continual reflective learning reinforcements across different disciplines of academia to
promote holistic grasps of the principles of sustainability (Warburton, 2003). Within this context,
collaborative efforts between academic institutions,
corporations and society are required to provide
input towards a more comprehensive education
system that addresses the relevant modus operandi
for sustainable development (Springett and Kearins,
2001). Agreeableness through social consensus between the Education Ministry, NGOs and the private sector may foster healthy appreciation for
differing stakeholder views and in deriving a more
holistic, dynamic and relevant business education
curriculum (Rae, 2009).
The study also found that openness exerted significant positive influence on financial returns and
social vision. Conscientiousness was found to exert a
positive influence on sustainability and financial
returns. The findings imply that social entrepreneurship upholds the compelling values within the
social mission in the quest towards long-term social
value. In many instances, the personal and corporate/
275
276
Life-long learning
Character education
An individuals aspirations and values/beliefs may
evolve through socialization and personal experience
gained in the journey of ones career. Thus, personality traits may also be transformed over time
(Mezirow, 2008). Life-long learning involves a
combination of tacit and explicit knowledge and
recognizes the individual as an active creator of
meaning in bridging theory and practice (Jrgensen,
2004). Continuous learning takes place as one constantly applies acquired skills, social networks and
experience as practical reinforcements to create and/
or capitalize on opportunities in a competitive business environment. Older individuals have been
found to have a greater propensity to embark on
entrepreneurship compared to younger individuals (Arenius and Minniti, 2005; Beugelsdijk and
Noorderhaven, 2005; Walker and Webster, 2007;
Weber and Schaper, 2004). Entrepreneurial tendencies are higher among older individuals as they are
financially stable in terms of resources, and have
greater experience but may be less educated and have
less choice of employment. Thus, they may be pushed into self-employment due to lack of alternatives. However, younger individuals are often
pulled or lured by greater choices of employment
due to their higher financial, family commitments
and educational qualifications. As such, there may be
a place for adult entrepreneurship education to buttress the knowledge competence in bridging the gap
between the current employment status and identity
with long-term personal aspiration in making midlife self-employment transitions (Rae, 2005).
Besides technical know-how, life-long learning
also incorporates active citizenship which includes
the reflection on how an individual sees ones role
within the larger society (Leader, 2003). Thus, for
life-long business curricula to be relevant in developing responsible citizens, a closely knit chain of
277
Sustainability education
Social entrepreneurship education needs to include a
firm grounding on ethics and sustainable practices.
A sustainability education curriculum needs to
encourage greater research, deep reflection and discussions on ways to better achieve equitable balance
of economic, social and environmental development
(Campbell and Dealtry, 2003). Human exploitation
of the environmental resources needs to be carefully
weighed against the regenerative capability of the
ecosystem (Birch, 2008). Future leaders need to
consciously consider the pivotal role corporations
play in preserving the equilibrium of the socioeconomic and environmental ecosystem. Sustainability needs to be treated as an interdisciplinary
discipline which is required integrated emphasis
across all core business courses taught at institutions of
higher learning to reinforce its multi-faceted meaning
and applications (Stubbs and Cocklin, 2008; Thomas,
2004; Velazquez et al., 2005). In addition, future
Conclusion
Social entrepreneurship is emerging as a sustainable
solution in integrating financial/economic interest
and social value. This unity of purpose is upheld by
the overarching vision that commits to a social
dimension to business decisions. This study has found
that personality traits such as agreeableness, openness
and conscientiousness have generally a positive
influence on social entrepreneurship dimensions. In
particular, agreeableness has been found to have a
278
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