ADNOTARE

la teza de master cu tema

FACTORII MEDIULUI EXTERN I INTERN A NTREPRINDERII I IMPACTUL
ASUPRA COMPETITIVIII ECONOMICE,
Autor Ciubuc Oleg, Chiinu, 2014
Teza cu tema Factorii mediului extern si intern a intreprinderii si impactul lor
asupra competitivitatii economice este constituit din intoducere, trei capitole, concluzii,
bibliografie cu 47 titluri, 2 anexe, 57 pagini de text de baz, 6 figuri, 3 tabele.
n tez au fost utilizate cuvinte-cheie, cum ar fi: factorii mediului intern, factorii
mediului extern, influiena factorilor, performana ntreprinderii, micromediu, macromediu,
analiza factorilor, diagnostic strategic, metode de diagnostic, strategii de adaptare.
Scopul lucrrii este de a analiza influiena factorilor mediului extern asupra Cooperativei
Agricole de Producere Parvier i elaborarea strategiilor de adaptare a factorilor interni la
condiiile mediului, spre creterea competitivitii economice a ntreprinderii.
Scopului lucrrii ar fi fost imposibil de realizat fr urmarea obiectivelor bine stabilite, i
anume:

Elaborarea unei cercetri conceptuale a factorilor mediului extern i intern ce

influieneaz asupra ntreprinderii, prin enumerarea i clasificarea acestora;

Cercetarea constrngerilor mediului extern asupra mediului de afaceri din Republica

Moldova, spre nelegea mai bun a problemelor Cooperativei Agricole de Producere
Parvier provenite din exterior;

Utilizarea unor metode de analiz a factorilor externi i interni eficiente i potrivite

pentru Cooperativei Agricole de Producere Parvier;

Utilizarea informaiei obinute din analiza efectuat ca i surs a managementului

strategic, cu scopul de a elabora cele mai bune strategii de aciune a ntreprinderii.
Valoarea teoretic a cercetrii const n studierea i evidenierea celor mai importani

factori provenii din cele dou medii, influiena acestora asupra companiilor din Republica
Moldova i asupra ntreprinderilor n general

Valoarea aplicativ a tezei este sugerat de conturarea cilor de analiz eficiente i

accesibile managementului firmelor mici din Republica Moldova, cu scopul de a facilita
elaborarea strategiilor de adaptare a factorilor mediului intern la influien a factorilor mediului
extern.
ANNOTATION
to the master's thesis
THE EXTERNAL AND INTERNAL ENVIRONMENT FACTORS AND THEIR
INFLUENCE ON ECONOMIC RESULTS OF THE COMPANY,
author Ciubuc Oleg, Chisinau, 2014
The thesis The external and internal environment factors and their influience on
economic results of the company

consists of introduction, three chapters, conclusion,

bibliography of 48 titles, 12 appendices, 55 pages of basic text, 16 figures, 23 tables.

The key-ords of the thesis are: external environment factors, internal environement
factors, the influiention of the factors, enterprise performance, microenvironment,
macroenvironment, factor analysis, strategic diagnosis, methods of diagnosis, adaptation
strategy.
The purpose of this thesis is to analyze the influence of external environmental factors
on Agricultural Production Cooperative "Parvier" and development of adaptation strategies to
the environmental conditions.
The aims of the work are:

Develop a conceptual research of external and internal environment factors that

influences the enterprise;

Research external constraints on business environment from Moldova, to better

understand the outside problems of Agricultural Production Cooperative "Parvier";

Using some methods of analysis of external and internal factors that are effective and

suitable for Agricultural Production Cooperative "Parvier";

Using obtained information from analysis as a source of strategic management, in
order to develop the best strategies of the company action.

The theoretical value of the research is studying and highlighting the most important
factors from the two environments, their influence on the companies from Moldova and on
businesses in general;
The applicative value of thesis is suggested by accentuation effective and accessible
ways to analyze management of small firms in Moldova, in order to facilitate the

development of adaptation strategies internal environmental factors to the influence of

external environmental factors.