Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Kotler, P. Keller, K.L. 2009, Marketing Management, 13th edition, Pearson Prentice
Hall, New Jersey.
Kotler, P. & Amstrong, G. 2010, Marketing an Introduction, Prentice Hall, New Jersey
Kotler, Phillip. and Amstrong, Gary., 2010, Principle of Marketing, 13th ed., Jakarta
Lamb, Charles W. Hair, Joseph F. McDaniel, Carl., 2008, Marketing 10e., McGrawHill/Irwin, New York
Lie, Mei-Lin., Green, Robert D., 2011, A Mediating Influence on Consumer Loyalty:
The Role of Perceived Value, Journal of Management and Marketing
Research, Volume 8
Lupiyoadi, Rambat. 2001, Manajemen Pemasaran Jasa Teori dan Praktek, Rineka Cipta,
Jakarta.
Lovelock, Christopher and Wirtz, Jochen, 2010, Services Marketing : People,
Technology,
Minor M, & Mowen J., 2002. Perilaku konsumen, Ed.5, Erlangga, Jakarta
Oliver,R.L 1999.. Whence Consumer Loyalty. Journal Marketing.
Peter, J. Paul, Olson, Jerry C, 2010, Consumer Behavior and Marketing Strategy, 9th
edition, McGraw-Hill Higher Education, New York
Purnama, Lingga C.M, 2002, Strategic Marketing Plan, PT. Gramedia Pustaka Umum,
Indonesia
Ramanathan, Suresh., Dhar, Sanjay K, 2010, The Effect of Sales Promotions on the Size
and Composition of the Shopping Basket: Regulatory Compatibility from
Framing and Temporal Restrictions, Journal of Marketing Research, volume
XLVII, No. 3, page 542-552
Reicheld, F.F. & Sasser, Jr., W.E., 1990, Zero defections. Quality comes to Services,
Harvard Business Review, Vol. 68, No.5, page 105-111
Sangkawon, Chonlada, 2010, Marketing Practices of Hotels and Resorts in ChiangMai:
a Study of Products, Pricing and Practices, Journal of Management and
Marketing Research, Volume 4
Scholz, Sren W., Meissner, Martin., & Decker, Reinhold. 2010, Measuring Consumer
Preferences for Complex Products: A Compositional Comparisons, Journal of
Marketing Research, volume XLVII, No. 4, page 685-698
Soekresno, 2000, Management Food and Beverage, service hotel, PT. Gramedia Pustaka
Umum, Indonesia
Sugiyono, 2002, Statistika untuk penelitian. Cetakan keempat, CV, Alfabeta Bandung
Supranto,J , Rismiati, 2001,Pemasaran Barang dan Jasa, Kanisius, Yogyakarta
Supranto, J. 2001 Statistik teori dan aplikasi. Ed.6, Erlangga. jakarta
Surya, Aristo & Setiyaningrum, Ari., 2009 Analisis Persepsi Konsumen (Studi Kasus
pada Hypermart Cabang Kelapa Gading), Journal of Business Strategy and
Execution, vol. 2, No. 1, halaman 13-19
Swatha, Handoko, T. (2000). Manajemen Pemasaran: Analisis perilaku konsumen Ed.I
Yogyakarta: BPFE
Tjiptono, 2007, Strategi Pemasaran, Andi Offset, Yogyakarta
Varanelli, Andrew, 2008, What Factors Affect a Promotion Systems Long Term Use?,
Journal of Management and Marketing Research, Volume 1
Zeithaml, V.A and Bitner, M.J. 2003, Service Marketing-Integrating Customer Focus
Across the Firm, 3rd edition, McGraw Hill, New York
Mustafa,hasan., 2000, teknik sampling. http://home.unpar/hasan/sampling.doc=Indonesia
Kurniawan, Heni, 2004, Analisis Kinerja Perusahaan Pre-Seasoned Equity Offerings,
[Online] Available: http://www.uajy.ac.id/jurnal/kinerja/Vol8-No.22004/Article-5-V8-N2-04.pdf [2011,Januari 2]
Maulana, Christian, 2009, Pengaruh Karakteristik Model Iklan Terhadap Preferensi
Konsumen dalam melakukan Keputusan Pembelian Sabun Mandi Lux [Online]
Available: http://etd.eprints.ums.ac.id/5776/1/B100040335.pdf [2011, Januari 5]
Techneau, 2007, Consumer Preferences, An Overview, [Online] Available:
http://www.techneau.org [2011, Januari 5]