Project Management:

MAL Internet cafe

Group Member

Muhammad Musadaq Mustafa 12123011

Ahsan Iqbal 12123019
Luqman Murtaza 13233003

Internet Cafe
Introduction
As the popularity of using computers for everything continues to increase, people without their
own computers, business travelers and those on vacations need to use computers more and more.
So, we are going to introduced MAL Internet cafe in Sialkot and our target market all students
An Internet cafe may be a great solution for you to combine your passions and turn your skills
into earning money in an enjoyable and profitable way.
Vision
To become the leading Internet Cafe in the Sialkot region with a commitment to meet or even
exceed customers' need and satisfaction.
Mission
To deliver excellent quality services, operate in a responsible manner being up-to-date with the
upgrading Information technology, and provide fast internet access in a homelike environment
for a highly reliable and consistently satisfying customer experience.
Objectives
The creation of unique upscale innovative environment that will differentiate from others.
Educating the community on what the internet has to offer.
Providing the service at low cost by providing the best quality at affordable price
Service
Proposed internet cafe will provide full access to the resources of internet another
online services, printing, composing, scanning, fax. However or the sake of
innovation and differentiation there would be a unique services of Video/Audio
Chat.
Key Success Factor:
Location of the project
Location of the project is of prime importance. If the project is set up in a location with high
income group, the amount of traffic on the cafe will be less because majority of the people will
have personal computers at their home. A project like this can really do well in places, where the
majority of people living are from middle income group, who cannot afford a personal computer.
Another location can be near private hostels setup in different areas of cities.

Unique Services:
Majority of the internet cafes are operating on a similar kind of services. If the proposed setup is
opened with a strategy of differentiation, it can be more successful video/Audio chat facility, for
value addition, web development should also be started in the upcoming years. In this feasibility
web development services are initiated after two years of operations of net cafe.
Quality of Service
The most important factor for the success of the project is the quality of service
provided to the customer that includes customers privacy speed of internet and the
atmosphere in cafe.
TARGET CUSTOMERS
The proposed project intends to cater to students and middle income group people Furthermore
will be a magnet for local and traveling professionals who desire to work or check their e-mail
messages in friendly environment.

Students
Business people
Middle Income Groups
Private Hostels

The large student population will become an important part of the Net Cafe customer base.
The student population continues to grow with the success of the educational institutes.
MARKET NEED
As the popularity of internet continues to grow at an exponential rate, easy and
affordable access is quickly becoming a necessity of life. Public wants access to the methods of
communication and volumes of information now available on the internet, and access at a cost
they can afford and in such a way that they are not socially, economically and politically
isolated.
MARKET TRENDS
More than 90 percent of visitors of these cafes and clubs are youngsters and their sole objective
to get to these is to get enjoyment.
INTERNET CONNECTION
The major cost of an Internet cafe is the Internet connection. For providing better service, the
proposed project will use a high band width connection for better speed as the
project is going to provide service of video chat. It is recommended that the Internet
connection should be taken from the best Internet service provider.

MARKETING
Marketing will play an important role in success of the project, as majority of the players in the
industry are following the strategy of low price with no differentiation, they are providing similar
services and competing with each other on the basis of lower prices. It is recommended to follow
a different strategy for the proposed project which is the product differentiation. For this purpose,
especial service of video chat facility is going to be offered by the proposed project. To build an
image of a reliable and excellent Internet service, extensive promotion in the locality near the
project will be done by use of print media and billboards.

Work Break down Structure

Simple Business Model

Layout and design
Types of software to be used
Relatively easy to management
High rate of obsolescence
Requires the use of high end computers
High rates of computer parts break down
Market saturation

Activities:
Survey
Data collection
Data analysis
Cost Analysis
The Place
Selection of land
Negation and agreement
Layout and Design
Hiring of lob our
Purchase of paints
Inner and outer decor
Purchase of furniture
Make Cabins
Procurement

Purchases of computers
Purchases of cables
Setting and arranging
Purchases of Software
Purchases of A C
Purchases of energy savers
Generator
Broadband Connection
Application for connection
Approval for Connection
Installation of software
Training
Hiring of employees
Negotiation with employees
Contract and agreement
Cost analysis:
Cost occurs on following operations:

Paying rent for place.

Training of employees.

Cost of fulfilling the legal requirement.

Purchase of office equipments.

Advertising cost.

land
wages
paint and other materials
furniture

100000
5000
10000
80000

wood for cabins

Computers
cables
softwares
DSL connection
AC
Energy saver
wages for cabin
Generator

Resource breaks down structure:

People
Hiring of labor
Office boy (1)
Office Equipment
Chairs and Tables (20)
Computers (20)
Air conditioners (2)
Generator

50000
280000
3500
200000
5000
100000
1500
15000
150000
1000000

COMPUTATIONAL ENVIRONMENT

Hardware Specification:
There are great factor that influence the choices of hardware and software used for both
development and implementation of a solution to a problem. The most prominent once being:-

Processor

Minimum:

1.6 GHz

Recommended:

2.2 GHz Pentium processor or higher

CPU.
Minimum:

1Gb

Recommended:

1024 MB or more RAM

RAM
Hard Disk

Up to 80 GB of available space may be required

DVD Drive

Required only for Installation

Minimum:

1024x768 display

Recommended:

1280x1024 display

Display
Mouse

Microsoft mouse or compatible pointing device

Software Specification:

Operating System

Visual Studio
(Front-end)

Microsoft Windows XP Professional x64\SP2.

Microsoft Windows VISTA or Windows SEVEN

Install Internet Information Services (IIS).

Audio and video chat

Install Microsoft Access 2003 or 2007.

Ms-Access
(Back-end)