LO VELY PRO FESSIO N AL UNI VE RSIT Y

D EPARTM E NT O F M AN AG EM EN T
R e p o r t o n S u m m e r Tra i n i n g
Impact of Globalization on Stainless Steel Sector and its impact on
GARG INOX
Submitted to Lovely Professional University
In partial fulfillment of the
Requirements for the award of Degree of
Master of Business Adm inistration
Submitted By:
VIKASH
vk4015@gmail.com
Reg.no.10906764

D E PARTM E N T O F M A N A G E M E N T
L O V E LY P R O F E S S I O N A L U N I V E R S I T Y
P H A G WAR A

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TO WHOM SO EVER IT MAY CONCERN

This is to certify that the project report titled Impact of Globalization on Stainless Steel
manufactured sector and its impact on GARG INOX carried out by Mr. VIKASH,
(RS1901B51) has been accomplished under my guidance & supervision as a duly registered
MBA student of the LOVELY PROFESSIONAL UNIVERSITY, This project is being submitted
by him in the partial fulfillment of the requirements for the award of the Master of Business
Administration from Lovely Professional University. His dissertation represents his original
work and is worthy of consideration for the award of the degree of Master of Business
Administration.
___________________________________
(Name & Signature of the Faculty Advisor)
Title: ______________________________
Date:______________________________

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ACKNOWLEDGEMENT
No research can blossom from single persons mind without proper guidance, assistance and
inspiration from various quarters. My project was given its present shape by assistance of
many people whom I am greatly indebted to. I express my gratitude and indebtedness
toward the people who helped me during my project work.
This project report is a result of endless effort & immense degree of oil by many great
minds. It was pleasure to work in one of the most valuable stainless steel manufactured
company.
I express my humble gratitude towards company who treated me as a guide depot for giving
me a chance to pursue my summer training in a prestigious company.
I express my special thanks to Mr. DIVESH SEXSENA (Production Head). Who always
gives me the guidelines time to time during my summer training and they help me for the
completion of my project. I am also thankful to Mr. Ashwani Panesar (MANAGEMENT
REPRESENTATIVE) for providing me proper inputs and guidance.
I would like to dedicate this work to my college Lovely school of management, Jalandhar,
where I am getting the shape of future marketing manager.
Last but not least, I express my gratitude to my parents who financed this project and have
been a moral support to me during this project.
VIKASH
Reg. No. 10906764
Lovely School of Management
Jalandhar, Punjab

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DECLARATION
I hereby declare that the project report entitled Impact of Globalization on Stainless
Steel manufactured sector and its impact on GARG INOX Is the produce of my sincere

effort. This Summer Internship Project Report is being submitted by me alone, at

LSM,Jalandhar, for the partial fulfillment of the course MBA, and the report has not
been submitted to any other Educational institutions or for any other purpose
whatsoever.

VIKASH
Reg. NO. 10906764

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PREFACE
The underlying aim of the summer training in Garg Inox is a sincere attempt to study of
company and its globalization. The objective of this study is to critically evaluate the study
of stainless steel manufactured and its globalization. My project study is on base of impact of
globalization on stainless steel sector and its impact on GARG INOX. In this study, a sincere
attempt has been made to analyze the GARG INOX ltd. by research on that. However, it is
expected that the study will provide useful information for better and easier understanding of
the company.

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INDEX: Executive summary___________________________________________7

CHAPTER: 1------------------------------------------------------8-13
Introduction_______________________________________________9-13
Company Profile
Introduction of Topic

CHAPTER: 2--------------------------------------------------------------14-23
Objective Of Study___________________________________________15
Literature Review_________________________________________15-23

CHAPTER: 3-----------------------------------------------------24-26
Research Methodology_____________________________________ 25-26

CHAPTER: 4----------------------------------------------------27-38
Analysis and Finding______________________________________ 28-38

CHAPTER: 5-----------------------------------------------------39-48
Recommendation__________________________________________40
Limitation of study__________________________________________41
Conclusion_________________________________________________42
Bibliography________________________________________________43
Questionnaire_____________________________________________44-47
Certificate Approval_________________________________________48
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Executive summary
My project is related to Impact of Globalization on Stainless Steel manufactured sector and its
impact on GARG INOX. Garg Inox marketing its product under the brand name Garg wire is
amongst the top stainless steel manufacturers of the country. The USP of Garg Inox is that here
Client requirements are given utmost priority with individual attention to every unique client. It
is this quality probably that Garg Inox today exports its high quality products to a very vast
clientele in over 50 countries of the world and its operations spanning 4 continents. With this
philosophy in tow, and a dedicated, well-trained team of hardcore professionals who always
aspire to create cutting edge technology combined with the latest machinery we provide our high
quality product at the most competitive prices. I try to find out what impact of globalization on
stainless steel sector and how GARG INOX is going world globally and find how company is
growing in the field of manufacturing the steel and stainless steel wire. They are providing good
quality stainless steel wire to market. The company with a strong focus and a constant desire to
outdo itself is today the market leader in the field of stainless steel wires in the world.

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CHAPTER-1
INTRODUCTION

INTRODUCTION:Garg Inox Ltd. manufacturers of stainless steel wire has production capacity of 1500 MT per
month The latest feather in the cap is the Zinc wire manufacturing unit with a production

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capacity of 400 Mt tons per month. The company is a government certified Export House, having
Operational Offices in USA and United Kingdom
Company Profile:Company Name: -

GARG INOX LTD

Business type: -

Manufacturer

Product (They sell):-

Stainless steel wire, Stainless Bar, Zinc wire, Aluminum Alloy

Registered Address: - 35, Jhandewalan Road, Motia Khan, New Delhi, Delhi, India Zip:
110055
Brands: -

Hiver & GIL Wire

Number of Employees: -

51 - 100 People

Company Website URL: - http://www.gargwire.com

Ownership & Capital and Legal Representative/Business Owner:-Mr. Suresh Chand Garg
Trade and Main Markets:- North America, South America, Eastern Europe, Southeast
Asia, Africa, Oceania, Mid East ,Eastern Asia ,Western Europe.
Total Annual Sales Volume: US$10 Million - US$50 Million
Export Percentage: 51% - 60%
No. of R&D Staff:

31 - 40 People

Management Certification: ISO 9001:2000

Garg Inox marketing its product under the brand name GARGWIRE has an annual turnover of
over 40 million US Dollars is amongst the top stainless steel manufacturers of the country. The
USP of Garg Inox is that here Client requirements are given utmost priority with individual
attention to every unique client. It is this quality probably that Garg Inox today exports its high
quality products to a very vast clientele in over 50 countries. With this philosophy in tow, and a
dedicated, well-trained team of hardcore professionals who always aspire to create cutting edge
technology combined with the latest machinery we provide our high quality product at the most
competitive prices.
An ISO 9001 Certified company with PRODUCTION CAPACITY of 30000 MT per
year from three production units. We are a government certified Export House, having our Sales
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Office in USA, UK and Turkey. Our Product range covers: Grades: AUSTENITIC, FERRITIC
and MARTENSITIC series. Stainless Steel Wire: 0. 04mm-12. 00mmStainless Steel Bright Bar:
1. 60 mm-100. 00 mm. Zinc Wire: 0. 40-10. 00 mmCopper Clad Aluminum Wire: 0. 10 mm-2.
05 mm5154 Aluminum Alloy Magnesium Wire: 0. 12 mm-6. 00 mmHot Dip Galvanized Wires
1, 40-4, 00 mmWeb: Garg wire. Com & Garg wire.
President &
Vice Chairman
Deepak
singh

Executive

What
is stainless steel?
Director

Chairman &
Chief
Executive
Mr.Suresh
garg

Executive
Director

Satishsteel
Jamdar
Stainless
is not a single alloy, but a large family of alloys with different properties for each
TGS

Babu
member. There are hundreds of grades and sub grades in the stainless steel family,
each designed

for a special application. Chromium is the magic element that transforms iron into stainless steel.
WIRE

& R contain STEEL

Projects
StainlessSTEEL
steel must
at least 10.5%
chromium Finance
to provide&adequate resistance
to rusting,
Division
Service Division

Accounts

and theB more

chromium the Division
alloy contains, the better the H
corrosion
resistance becomes.
There is,
Thiagarajan
Rajaram
Arvindham
Vice President

General

Avinash

however an upper limit to Pandit

the amount of chromiumExec.
the iron
can hold. Therefore
additional
Manager
Vice
Exec.
Vice
PLANT We must
Customer
Special
Projects
Legal &to specific Medias.
alloying
elements are necessary
to develop
corrosionPresident
resistance

Division
President
Secretarial
Division
P Venkat
stainless steel is D
anPalloy
of iron. According
definition, stainless
steel must
Singh
K PtoT its
Kutty
Rao
Company
Senior General
General
contain a minimum of 50% iron. Manager
A wire is a single, usuallySecretary
cylindrical, string ofManager
metal. Wires are
Customer
Internal Audit
STEEL
used Service
to bear mechanical loadsInternation
and to carry electricity andTtelecommunications
signals. Wire is
Sariur
PRODUCT
al
General
Departmen
commonly
formed by drawing the
metal through a hole in Manager
a die or draw plate. Standard
sizes are
Projects
Packaged
t
Air
S Rajan
determined
by various wire gauges.
The term wire is also used
more loosely to Krefer
to a bundle
Corporate
Human
Conditione
General
Customer
Communication
Resource &
MATERIAL
rs
of such
strands, as in 'multistranded
wire', which is more
correctly termedManager
a wire rope in
Service
s & Mktg
Quality
STORAGE
STEEL
N Sivasankaran
Ranjit
Ajit
mechanics,
or a cable in electricity.
GARG INOX is a premiere
and renowned company
engaged
PRODUCT
Vice President
Majumdar
Pandalai
Vice
President
in the manufacturing, and exporting
Information
of Stainless Steel
Electronics
Wires,
Stainless SteelDy.General
Bars and Zinc
Manager
Business
Technology
Division
Wires. Internatio
They have set benchmarks
and
are famous in Arun
the market
for dealing Developme
only in the best
Rahul
Mehta
Khorana
nt
Sr General
Vice President
nal
Vice
quality Steel
and
Zinc.
Product
Manager
President

Service
remember
that
Central
Plants

Sales

ORGANISATION CHART OF GARG INOX LIMITED

MUMBAI
Sr.General
Manager

HYERABA
D
Sr.General
Manager

NEW
DELHI
Sr.Gener
al
Manager

Research &
Developmen
t
Sr.General
Manager

Material &
Logistics
Sr.General
Manager

Medical
Analytical
Testing
Electronics
LOVELY
PROFESSIONAL
UNIVERSITY
Machines
Instrument
General
s

Data
Communic
ation
Sr.General

General

Manager

Manager

Industri
al
Product
s
Dy.Gene

EM
Projects
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10
Test&
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Manager

What is Globalization and evaluation of your strategy before globalization:Globalization is a process of interaction and integration among the people, companies, and
governments of different nations, a process driven by international trade and investment and
aided by information technology. This process has effects on the environment, on culture, on
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political systems, on economic development and prosperity, and on human physical well-being in
societies around the world.
These are some important point which should be evaluated before a globalization: Identify Strategic business unit to audit
Evaluate industry potential for globalization
Evaluate current extent of globalization
Identify strategic need for change in the extent of globalization:
Evaluate organizational factors
Identify organizational ability to implement globalization
Diagnose scope and direction of required strategy and organizational changes

The global strategy framework/audit involves seven steps as given below...

1. Identify Strategic business unit to audit: This step involves identifying the particular
business unit for which the company is planning for globalization.
2. Evaluate industry potential for globalization: Managers should look first to the business's
industry. An industry's potential for globalization is driven by market, economic, environmental
and competitive factors. Factors like economies of scale in manufacturing and distribution, steep
learning curve, significant differences in country costs determine the potential for global strategy
from economic point of view. Environmental factors like falling transportation costs, govt.
policies and technology changes push for global strategy in some industries. Competitive
interdependence among countries and global moves of competitors also affect the potential of an
industry for global strategy.
3. Evaluate current extent of globalization: The current extent of globalization of SBU under
study is evaluated from five dimensions such as market participation, product standardization,
activity concentration, marketing uniformity and integration of competitive moves. Instead of
making competitive decisions in a country without regard to what is happening in other coun12
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tries, a global competitor can take an integrated approach.

.
4. Identify strategic need for change in the extent of globalization: From the previous
analysis, a firms extent of globalization is compared with the industry potential. In case the
firms extent of globalization is less than industry potential, there is a need for global strategy for
that firm. Then the next issue would be to check whether the firm has the internal ability to
implement such global strategy.
5. Evaluate organizational factors: Organizational factors can support or undercut a business's
attempt to globalize. Therefore, taking a close look at how the organization will affect the
relative difficulty of globalization is essential. Four factors affect the ability of an organization to
develop and implement global strategy: organization structure, management processes, people
and culture.
6. Identify organizational ability to implement globalization: From the internal or
organizational factor analysis, the firms ability to implement global strategy has to be identified.
7. Diagnose scope and direction of required strategy and organizational changes: From the
above analysis, it will be clear whether the firm can implement global strategy or not? What are
the changes required in the organization to implement global strategy?

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CHAPTER 2
Objective of study and
Literature review

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Objective of the studyThe main objective of study is given below:

To study the Impact of Globalization on Stainless Steel sector

To study the impact of globalization on GARG INOX Ltd.

Objective of company

To continuously increase their export product in others country.

To make better strategy for globalization to compete others

LITREATRE REVIEW:GARG INOX WITH A STRONG FOCUS CONSTANT DESIRE TO BE MARKET LEADER
IN FIELD OF STAINLESS STEEL WIRE IN THE WORLD
BY HELDER CAMARA (2005)
Dom Helder Camara once said, when we are dreaming alone it is only a dream. When we are
dreaming with others, it is the beginning of reality. Only about a decade ago we also saw a very
ambitious dream and worked on it day in and day out, what was our dream, then started out as
Garg Sales Company Private limited is today GARG INOX ltd, a mega steel company. The
company with a strong focus and a constant desire to outdo itself is today the market leader in
the field of stainless steel wires in the world. Under the dynamic leadership of Mr. Suresh Garg,
the man who's unparalleled vision and straight thinking has been the driving force, the company
has grown by leaps and bounds challenging new boundaries and setting up new standards for
itself year after year.

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Taking local steps toward globalization

Brumer, Wilson Nov 1997
Globalization gives the sense of a completed issue. However, we are still far from nearing any
conclusion. Any attempt to globalize production must consider the market as part of the equation.
In our opinion, this is not happening, and we fully agree with Greider's warning: If corporations
continue to pursue self-interested globalization strategies, they could ultimately destroy
consumption,

savings,

and

family

income.

Today's

market-driven

economy

spurs

competitiveness on a global level, applying steady pressure to improve quality and reduce costs.

The Benefits of Stainless Steel as it has long life

Andrews Alzberg (1998)
Stainless steel is a popular material used in the manufacture of different units . Stainless steel
will also not react with water or oxygen because of the protection of the natural layer of
chromium coating. It is not prone to rust or corrosion, so it is very long lasting which means that
you do not have to worry about replacing any units. Even if the initial cost of this quality
material is high, the sturdiness of it does well to justify the money you pay in the beginning by
eliminating the need for repair or replacement. We understand the need for highly durable
stainless steel which is why we provide quality for you.

Key Challenges and Issues facing the World Steel Wire Market.
Business Wire (2008)
This report analyzes the worldwide markets for Steel Wires in Millions of US$. The major
product segments analyzed are Carbon Steel Wire (Plain, Plated/Coated with Zinc, & Other
Coated), Alloy Steel Wire (Plain & Coated), and Stainless Steel Wire (Round, & Others). The
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report provides separate comprehensive analytics for the US, Canada, Japan, Europe, AsiaPacific, Middle East, and Latin America. Annual forecasts are provided for each region for the
period of 2001 through 2015. A ten-year historic analysis is also provided for these markets with
annual market analytics. The report profiles 214 companies including many key and niche
players worldwide such as Arcelor Mittal, Bridon International, Carrington Wire Ltd., Davis
Wire Corporation, Insteel Industries, Inc., Ivaco, Inc., Kobe Steel Ltd., Leggett & Platt, NV
Bekaert SA, Pohang Iron & Steel Co., Ltd., Steel Authority of India Ltd., Tata SSL Ltd., Tree
Island Industries Ltd., and Wire Rope Industries.

India's stainless steel consumption will continue to grow by 16 per cent annually
till 2012
Business standard (2008)
There are many strong points of the industry that makes it one of the leading names in the global
stainless steel industry. The rate of labor wage in India is among one of the lowest in the world
thereby making large scale production feasible. There is huge manpower in India which is
another reason why stainless steel and steel production in India is high and the industry is doing
pretty well both nationally and internationally. India is the fifth-largest consumer of steel in the
world. It consumes about 1.5 million tons of steel a year with around 70 per cent accounting for
kitchenware. India's stainless steel consumption will continue to grow by 16 per cent annually
till 2012, fuelled by demand for construction projects worth US$ 1 trillion.

Stainless steel demand was heavily influenced by the global recession in 2009
Times of India (2009)
Competition in stainless steel focused on the Europe side:-As growth prospects for stainless
steel demand are better in Europe, a lot of new production capacity has been built in the region.
These significant investments have resulted in stainless steel production capacity in USA
currently exceeding demand. As high levels of stainless steel capacity among Europe producers
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currently exceed demand from their domestic markets there is a risk that this overcapacity will
also affect European markets. While Asian producers are competitive in standard products and
basic offerings, business opportunities for stainless steel industry in special products and service
offerings in Europe are likely to remain. India is the one of the largest producer of steel and
stainless steel in the world. India Stainless Steel Industry has grown by leaps and bounds,
especially in recent times with Indian firms buying steel companies overseas. The scope for
stainless steel industry is huge and industry estimates indicate that the industry will continue will
to grow reasonably in the coming years with huge demands for stainless steel in the construction
of new airports and metro rail projects. The government is planning a massive enhancement of
the steel and stainless steel production capacity of India with the modernization of the existing
the plants.

The Effects of Globalization on the U. S. Steel Industry

Michigan Academician (March 22, 2002)
Globalization refers to "the process of reducing barriers between countries and encouraging
closer economic, political, and social interaction." Although the concept of free trade appeals to
many members of the international community, there are problems and risks to globalizing the
world's economy. The research will carefully examine the effect globalization has had on the U.
S. steel industry with a particular emphasis on the impact of NAFTA on Cleveland-Cliffs Iron
Company.

Steel & steel related various products are inevitable in the modern civilization
By World Steel Wire Market (2010)
Today there are numerous companies in India which manufacture and exports stainless steel and
many other steel related products. Some Indian steel manufacturing companies have earned an
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eminent position in the international market as well. Due to its relentless effort in producing
premium quality stainless steel products, it has gained an unparalleled position in the Indian steel
market. This company is known for its quality and innovation in steel production and produces a
wide range of steel products. Garg Inox manufactures and exports a wide range of stainless steel
products i.e. (51-60) %. They work ceaselessly towards improving quality. Steel & steel related
various products are inevitable in the modern civilization.

Research and Markets: This Updated Analyses of the US Steel Industry

Research and Markets (22 July 2010)
The stainless steel and steel industry is critical to the U.S. economy. Stainless Steel and steel is
the material of choice for many elements of construction, transportation, manufacturing, and a
variety of consumer products. Traditionally valued for its strength, it has also become the most
recycled material, with two-thirds of U.S. steel now produced from scrap. The U.S. steel and
stainless steel industry is a more than $50 billion enterprise, and additional downstream
processing pushes the value closer to $75 billion. The industry accounts for nearly 10% of the
global raw steel market, providing over 110 million net tons in 2006. Large quantities of lowcost imports have challenged the industry in recent years, but restructuring, downsizing, and
widespread implementation of new technologies have led to vastly improved labor productivity,
energy efficiency, and yield.

Indian stainless steel industry - Some policy initiatives for it robust growth
February 18, 2010
The per capita consumption of steel in India is between 1.2-1.5 kg only when compared to a
global average of about 7 kg. Policy initiatives by the government are necessary in order to boost
consumption and give impetus to the industry. Since the discovery of the relatively non-corrosive
nature of the low-carbon iron and chromium alloys around 1923 by British scientist Harry
Brearley, the stainless steel has become an integral part of human existence. Though the
manufacturing of stainless steel products involves complex production techniques and stainless
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steel products are almost twice as costly when compared to the iron products, the advantages that
stainless steel provides over the conventional galvanized iron, as a base material, are manifold .

Strategy decide what your product (Stainless Steel) impact on global surface
Munich, June 29, 2009
In spite of the changed market environment, we decided to keep our strategy intact. Their aim is
to build a more stable and profitable business model by focusing more on special grades and
non-nickel containing ferrite grades in our product mix, and by increasing sales to end-user and
project customers while also selling more to our core partner distributors and processor
customers. Other key components in our strategy are increasing sales outside Europe and
maintaining the cost competitiveness of our standard grades. The main focus in strategy
implementation during 2009 was on developing our new commercial and supply chain
organizations in the intended manner. We made good progress in both areas, and everyone
involved invested a lot of effort new designs always call for new ways of working. Several
investments which support our strategy implementation were also completed, improving our
capability to produce ferrite grades and our ability to serve end customers through our improved
service center network. Strategy implementation will continue in the years to come. I strongly
believe their strategy to be a compelling one which can and will be implemented even when
markets are tough. It will make us ready and fully prepared for the good markets when they
return. We remain confident about stainless steels long-term attractiveness. A sustainable
material helping to solve many global challenges: the need for clean water, for reduced emissions
and for sources of renewable energy.

Garg currently has adequate production capacity available to continue the Group's
strategic drive towards a more stable and profitable business model on globally
surface
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BY GARG WIRE LTD(2010)

At the beginning of 2010, although there are still no signs of major improvement
in end-user demand for stainless, market conditions have stabilized and are clearly better than
they were at the beginning of 2009. Actions taken Garg Inox to achieve this vision include
improving stability over the business cycle, ensuring the competitiveness of the Group's
European assets, focusing on management of the customer interface and moving towards growth
and a readiness for global consolidation. Growth is expected to remain strong in Asian markets
where capacity has also been increasing rapidly. These significant increases in capacity may
cause periods of imbalance when supply exceeds demand, with a consequent impact on the
global market and particularly in standard grades. Garg currently has adequate production
capacity available to continue the Group's strategic drive towards a more stable and profitable
business model.

Impact of Globalization on Steel and Stainless Steel Industry

BY D.S. Diwakar (2001)
In the era of globalization if any industry has been affected the most it is the steel and stainless
steel industry. It is being constantly propagated these days that we have to compete in the world
market. We have to improve the quality of products, decrease the cost of production and increase
productivity in order to compete in the world market and gain profits. Everything is being
decided today by market forces and there is no scope for working according to the old
framework. A new work culture has to be developed and the system of production has to be made
perfect. Non-productive expenses have to be done away with; only then is it possible to sustain
independently. We have to find out ways of systematizing our business without depending on
governmental finance institutions.

Impact of Globalization increased the export of steel and stainless steel industry
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By TATA STEEL(2007)
About 30% of the stainless steel produced in India is exported. India's export of stainless steel
and steel during April - December 2008 was 69.8 MT as against 15.7 MT in December 2007.
More than 50% of steel from India is exported to China but Garg Inox export (51-60)% stainless
steel to others countries like USA,U.K,Taiwan. The Government's decision to reduce export duty
on iron ore lumps from 15% to 5% has given a major boost to the export of stainless steel.

Indian Stainless Steel Industry Set for Skyrocketing Growth

By Business news (2009)
According to our new market research report Indian Steel Industry Outlook to 2012, India
offers a fast growing steel industry with enormous future growth potentials inherent. Even in the
tough times of economic slowdown, the industry succeeded to sustain its positive growth
momentum on the strong fundamentals of domestic demand from construction, automobile and
infrastructure sectors. Our research has further revealed that stainless steel is emerging as a
fastest growing segment in the Indian steel industry with consumption growth forecast at 8.1%
CAGR during 2010-2013. The research report provides extensive research and objective
analysis on the growing steel industry in India, its components and supporting financing
structure. The report also discusses the market structure, current and past market performance,
and factors critical to the success of the industry.

Consumption of stainless steel is growing more rapidly but due to recession it has
on decline stage
By business wire (2009)

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The consumption of stainless steel has during the last decades been growing more rapidly than
any other metal in the world. The global stainless steel market totals 25 million tons or some
EUR 50 billion. During the last twenty years, consumption has grown at a rate of 45% per
annum. In Europe (western), the Group's main market area, the market totaled 3.1 million tons in
2009. The European consumption has grown by some 2% annually, but declined sharply in 2009
due to the economic slowdown. In recent years, the largest growth globally has occurred in USA
with an average growth rate of over 10% annually. Global stainless steel end-use consumption
fell by 9% in 2009 following a decline of 6% in 2008. China was the only region to register
positive growth in 2009 with year-on-year consumption increasing by 18%. Europe was the
region that was affected worst, with demand down by 26% following a 3% fall in 2008. Demand
in North America was down by 24% following a 19% fall in 2008. Global end-use consumption
is expected to grow by 10% in 2010, with positive growth expected to return to all regions.

U.S. Steel Industry and which makes it easier to produce alloys such as stainless
steel
W. Hogan (1971)
The steel industry grew out of the need for stronger and more easily produced metals.
Technological advances in steelmaking during the last half of the 19th cent.played a key role in
creating modern economies dependent on rails, automobiles, girders, bridges, and a variety of
other steel products. The open-hearth process dominated the steel industry between 1910 and
1960, when it converted to the basic-oxygen process, which produces steel faster, and the
electric-arc furnace process, which makes it easier to produce alloys such as stainless steel and to
recycle scrap steel.

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CHAPTER:-3
Research Design

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RESEARCH METHODOLOGY

Research Methodology is a systematically solve the research problem. It has many

dimensions and research methods constitute a part of the research methodology.

Thus when we talk about research methodology, we do not only talk of the research methods
but also consider the logic behind the methods. We use in context of our research study, so
that research results are capable of being evaluated either by researcher himself or by others.

Data can be obtained from two important sources:

Primary data

Secondary Data

Primary data
Primary data are the data that are collected afresh and for the first time. Primary data is useful
when you prepared questionnaire. So I prepared a questionnaire which was presenting simplified
view of my research.
Secondary Data
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Secondary data are the data that are already collected and are only analyzed by different
source. Here I preferred internet, business wire book, newspaper along with company booklet
which is provided by them. So secondary data is also important to make me project.

Sample Size and Selection

Sample manufacturing units have been selected on the basis of the following criteria. My sample
size is 16 stainless steel manufacturing unit.

Sample should be of representative in nature covering all major clusters/centers.

Sample should be a true representative of the population covering all major product
categories.

Further, the sample should cover small, medium and large manufacturing units. A list of
the units has been prepared for the sector and the sample has been drawn based on
stratified random sampling procedure. Various manufacturing units from major product
categories falling under the different product categories have been identified. Further, it
has also been observed that the product spectrum of many manufacturing units cut across
more than one product categories. Therefore, the selection of the units has been
undertaken allocating priority to the major product that is manufactured by the unit.
While drawing the sample it was ensured that all the product categories are taken in the
sample. Growth of each product category was then assessed. Since there is no such data
available wherein the units have been categorized based on their sizes, care has been
taken to cover small, medium and large categories of manufacturing units in the sample
survey.

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CHPTER:4
Analyses and Finding
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ANAYLYSIS AND FINDINGS:After globalization scenario of the stainless sector

Stainless steel production in India has increased from 0.5 million tons in 1994-95 to 1.76 million
tons in 2004-05 and 2.1 million (2005-2010).
This shows that after globalization, in start stainless sector growth was good but due to the
period from 1997-2001 marked the worst for the industry with price decline, poor capacity
utilization, inventory pile up, dumping through unofficial channels and high interest burden , in
2004-2005 production was only 1.76 million .
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GARG INOX production was 0.012(1995-2000), 0.019(2000-2005), and 0.03 (2005-2010).

GARG INOX production was very low in 1995-2000 because they were new in the market.
In 2005-2010 the production taken a dip due to recession, but at the end of 2010 it has revived to
some extent.

COMPARSION BETWEEN TOP INDAIN STAINLEES STEEL (EXPORT

IN THOUSAND MT)

This graph shows that the total export of the Sail,Tata steel and Garg inox are 19 thousand,23
thousand,12 thousand in 2006. This graph shows that the total export of the SAIL,Tata steel and
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Garg inox are 25 thousand,28 thousand,16 thousand in 2009 but in 2008 the export of each
company fell down due to recession.

Impact of globalization

Globalization has help Indian steel and stainless steel industry to grow at a swift pace as
we can see in the graph.

This is because globalization has opened new gates for Indian market as it give license to
Indian market to export more product in others countries

After globalization export of smaller company increased. GARG INOX who is exporting
57% of total production because of liberalization in global market and due to less excise
duty.

Although due to recession (2008) stainless steel sector is also affected .Thats why
production is increasing but at the decline rate and export of stainless steel also fell down
in 2008.

INDAIN STEEL AND STAINLESS STEEL EXPORT (IN PERCENTAGE IN

2010)

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This graph shows that GARG INOX is exporting 12% of total export from India and TATA steel
is exporting 37% of total export of India. TATA is exporting more than others steel sector
companies. Garg Inox production capacity is less as compare to Tata steel and sail

PERCENTAGE OF EXPORT OUT OF TOTAL PRODUCTION

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The total export of the industry was 27% during 1995-2000 and it was 20 % and 40 % for GARG
INOX and TATA respectively during the same time. In 2000-2005 the percentage increased to
32% for industry, 43% for TATA and 40% for GARG INOX. In year 2005-10 the percentage
increased to 38% for industry, 45% for TATA and 57% for GARG INOX.GARG INOX is
exporting 57% of total annual production i.e. 30000 MT.
Last one and half year was exceptionally difficult for the stainless steel industry. Having enjoyed
Continuous annual growth in demand of some 57% in recent decades, end-user demands for
stainless fell by 9% globally and by 26% in our home market.
This dramatic decline in end-user consumption was further aggravated by the heavy destocking
that took place in the first half of the year. This sudden change in our market environment was a
clear result of the global recession which had already begun in the second half of 2008. The
crisis in the financial sector had a serious adverse effect on basically all end-use sectors for
stainless steel.
1. Low levels of consumer confidence in Europe and North America had a negative impact on
Demand for stainless, especially in white goods. Industrial investments, a typically strong market
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for stainless steel, weakened even more.

2. This major decline in stainless demand had an impact on all stainless producers. All western
producers had to adjust and adapt their operations to the new market conditions.
3. In spite of very low operating rates, producers were able to restore prices to some extent,
which partly compensated for the lower production volumes.
4.The period from 1997-2001 marked the worst for the industry with price decline, poor capacity
utilization, inventory pile up, dumping through unofficial channels and high interest burden.

Export of different product on global surface(In percentage 2010):-

This graph shows that company is exporting stainless steel wire i.e.36% and they also
export 21% of zinc wire .GARG INOX company is exporting these two more than others
product . The company with a strong focus and a constant desire to outdo itself is today
the market leader in the field of stainless steel wires in the world. They have set
benchmarks and are famous in the market for dealing only in the best quality Steel and
Zinc.

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Meanwhile, the industry is already into an expansion mode with all steel and stainless steel
majors like SAIL, Tata Steels, Garg Inox, Ispat, Jindals , are attracting major investment interest
both from domestic and international majors. There is, however, some concern regarding the
differential treatment meted out to overseas players to attract investment, mainly in respect of
export of iron ore. Finally I found that the industry scenario is expected to radically alter in the
coming years.

They are providing good quality stainless steel wire to market.

The company with a strong focus and a constant desire to outdo itself is today the market
leader in the field of stainless steel wires in the world.

It has to be said that the global recession has affected the Indian steel industry especially
stainless steel, but the steel industry is trying to offset the negative effect of the recession
by focusing on transportation and construction projects which are usually funded by the
government.

The National Steel Policy has forecasted the demand for steel and stainless steel would
reach 110 million tons by 2019-2020. That shows a good sign for stainless sector.

Field Survey Findings

To find out the major constraints that is hindering the growth of these manufacturing units in
India in terms of productivity and export competitiveness. The field survey has been carried out
across Haryana states in India with a view to provide sector specific policy recommendations for
enhancing productivity and export competitiveness of this sector in the country. While
conducting the survey it was found that majority of the stainless steel Units operate in clusters.
The survey of the manufacturing units has been carried out with a structured questionnaire
The field survey covers a total of 16 steel and stainless steel manufactured unit in Haryana
(India).

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Trade Related Information

Trade Related Information reveals that only 25% of the surveyed manufacturing units are
engaged in export. Out of the units engaged in the exports 86% of the manufacturing units
export 11-25% of their total production and 14% exports only 1-10%. As regards to export
growth during the last ten years, 14% units out of those engaged in exports reported an increase,
82% reported a decline while 5% reported there is no growth in exports

Extent of increase in exports during last 15 years

Extent of Increase (%)

Units Responses (%)

1-10

60

10-25

10

25-50

0.0

50 & Above

30

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Total 100.0

As far as imports by stainless steel manufacturing units are concerned, less than 5%
Manufacturing units import raw materials to meet production requirements.
Level of import of raw materials for units Production requirement
1-10%
Respondents (%)

57

10-25%
43

Total
100

About 57% of the units engaged in imports reported that their imports are in the range of 1-10of
their total sales, while 43% reported imports in the range of 10-25% of total sales. From a critical
analysis of export and imports it can be concluded that the a large proportion of the units
engaged in the external trade in stainless steel industry deal in international markets as a
complimentary activity and focus primarily on domestic markets.

Domestic market Related Information

Among the manufacturing and some non manufacturing units surveyed 39% of the units
reported to have domestic market share of 1-5%, 36% reported 6-10% domestic market share,
21% reported 11-25% and remaining 4% reported having domestic market share of 26% &
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above. More than 80% of the manufacturing units surveyed, reported domestic sales of more
than 50% of total sales and major contributors are again small and medium sized units
Domestic Market Share
Market Share

Respondents (%)

1-5%

39

6-10%

36

11-25%

21

26% and above

Total 100
As far as the competition in the domestic market from local companies are concerned, around
52% respondent units reported moderate competition i.e. about 10-20 players competing with the
unit in the markets they are catering to, while 52% reported intense competition i.e. more than 20
players competing in that market and only 7% units reported no competition
Share of Domestic sales to Total sales
1-10%

11-25%

26-50%

51% &Above Total (100)

Respondents (%)

11

80

Impact of Global Financial Crisis

Around 56% respondents reported that their business was not affected by the global
financial crisis, clearly indicating the essential commodity nature of the products produced in
this sector and less dependence of the sector on exports. This is good news for this sector but it
does not imply that the sector doesnt need any support to improve competitiveness in
international markets. When asked about the expectation of fall in domestic business and export
in the coming
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Years. 57% units expected a fall in domestic business and export in the coming years, while 43%
held an optimistic view about the business in the coming years. This reflects the fear and
apprehensions of the units that repercussions of the crisis may be felt in this sector in the near
future. Thus, there is a need to take confidence building measures to assure investors of a
profitable return to their investments. Further, only 3% of the respondents reported to have made
a strategy to counter the global financial crisis. Some of the exporters specified their strategies as
shifting towards the domestic market, reduction in profit margin, cost cutting etc.

Expectation of a fall in Domestic Business and Export in the coming

years

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Strategy to counter Global Financial Crisis

Major Findings from Field Survey

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Based on the field investigations and discussion with various stake holders, the following issues
have been identified which affect the Competitiveness of stainless steel, manufacturing in India.
Global competition has intensified in the recent years.
Increase in raw material price.
Various Government trades and export policies have not been able to contribute towards growth
of the sector.
Shortage of skilled manpower.
Shortage of power supply.
Lack of market intelligence and market planning.

CHAPTER: 5

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Recommendation and
Conclusion

RECOMENDATOIN:Global stainless steel producers may have something to cheer about with the advent of the New
Year. As the metal industry's youngest alloy, stainless steel has scripted a remarkable success
story registering a record growth over the past quarter century.
Though the recent recession has dampened spirits to some extent, there are strong indications
that demand for stainless steel products is likely to revive in Asian countries by the beginning of
the next financial year. Prices are also likely to stabilize by then.
This revival in demand is likely to end the distress signal for the prices of stainless steel products
which had been seeing a downturn due to the decreasing demand. Industry insiders say that
though demand from developing economies would be major contributors to the demand in the
coming days it would be some time before the situation improves. But some recommendation is
given below:41
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They should continuously to make better and competitive strategy to make its
globalization.

They should give Guaranteed uninterrupted supply to where they export product in others
countries.

They should continue give best quality product to make them a good presence in
international market.

Always ready for B-plan as last time (2008-09) recession impact very badly to
international market.

Limitation of the study: -

Every effort has been made to make the study as complete and exhaustive as possible, but still
certain limitations prevail such as:

Due to limitation of time, it was unable to go for a deep study.

It is based on data supplied by factory performed.

As each company treats certain data as confidential difficulty experienced in

obtaining all relevant information.
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The confidentiality of some facts and figures.

A detailed analysis of all items was not possible.

CONCULSION:I conclude that they have set benchmarks and are famous in the market for dealing only
in the best quality Steel and Zinc. They are specialized in manufacturing stainless steel wires,
which are unmatched throughout the market and have been appreciated across the industry on
different platforms of quality, utility and durability. They manufacture and export premium
quality Steel Wires, which are widely used in various products and different applications in
Pneumatic and Hydraulic processes, Civil infrastructure, Construction, Chemical Industry as
well .Scaling industrial heights with its commitment to quality, Garg Wires has consolidated
itself as a preferred name to do business with. They work in close co-ordination with our clients
to deliver products that are in exact accordance to the specifications mentioned by the clients
ranging from Stainless Steel Wires, Stainless Steel Bars and Zinc Wires. Besides, our engineers
and technocrats engage in constant research to strive and understand the market dynamics and
design products that are more competent. Their steel and zinc wire are thus durable, weather
resistant, strong and easy to maintain. They are providing good quality stainless steel wire to
market. The company with a strong focus and a constant desire to outdo itself is today the market
leader in the field of stainless steel wires in the world.
So from my research I conclude that GARG INOX is on right path to give the presence on global
surface.

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Bibliography:

www.gargwire.com

http://www.garg-stainless-steel-wire.com

http://www.gargwire.com/about_us.htm

http://www.indiamart.com/company/2159316/

http://www.reportlinker.com/p090628/World-Steel-Wire-Market.html

http://www.researchandmarkets.com/research/53ab78/analyzing_the_us

http://steelfabrication.ae/ss.htm

http://www.rncos.com/Report/IM182.htm

Jenifer K. Wuorenmaa, Alma College, Political Science Department, Alma MI 48801;

989/466-8400, The Effects of Globalization on the U. S. Steel Industry.

BY D.S. Diwakar (2001); Impact of Globalization on Steel and Stainless Steel Industry

W. Hogan, The Economic History of Iron and Steel in the United States (4 vol., 1971); R.
Hudson, The International Steel Industry (1989); C. Moore, Steelmaking (1991); R. S.
Ahlbrandt, R. J. Fruehan, and F. Gairratani, The Renaissance of American Steel (1996).

Business wire (2009); Consumption of stainless steel is growing more rapidly but due to
recession it has on decline stage

Business News (2010); Indian Stainless Steel Industry Set for Skyrocketing Growth

Newspaper:-Times of India (2009)

Company booklet:-GARG INOX ltd.

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QUESTIONNAIRE:General information
Product Category (1= Copper glad aluminum wire, 2 = Zinc wire 3 = Stainless steel bar 4 =
Stainless steel wire)
Company/Manufacturing unit specific information
Company Name & Address: -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Contact Persons Name--------------------------------------------------------------------------Telephone, if any: -------------------------------------------------------------------------------E-mail address, if any: ---------------------------------------------------------------------------Website, if any: ----------------------------------------------------------------------------------1. Year of Establishment: -----------------------------------------------------------------2. Category of the company
(1= Informal Sector, 2= Small Scale Sector, 3= Medium, 4=Large, 5= Multinational
Company, 6= others, specify)
3. Nature of the company
(1=Public Limited, 2=Private Limited, 3=Partnership, 4=Proprietorship,5=Government Owned)
4. Registration Status
Are you registered under Companies Act, If yes please specify: (1= Yes 2=No)
If Yes,
(a) Registration Number ------------45
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(b) Year of Registration -----------5. Does your unit have Quality Accreditations? (1= yes, 2=No)
6. If yes, please specify the name of the accreditation:
(1=ISO 9001, 2= ISO 14000, 3=ISO 27000, 4=OHSAS 18000, 5=HACCP,
6=others, specify)

Domestic Market Related Information

1. What is the market share of your product? Please specify the range.
(1=1-5%,2=6-10%, 3=11-25%, 4=26% & above)
2. What is the percentage of Domestic Sales to Total Sales?
(1=0-10%, 2=11-25%,3=26-50%, 4=51% & above)
3. Growth in the domestic demand of your products during last ten years?
(1=Increased, 2= Decreased, 3=No Change)
4. If increased, please specify the range of increase in the domestic demand of your products?
(1=0-10%, 2=11-25%, 3=26-50%, 4=51% & above)
5. If decreased, please specify the range of decrease in the domestic demand of your products in
the last ten years?
(1=0-10%, 2=11-25%, 3=26-50%, 4=51% & above)
6. Extent of competition in the domestic market from local companies?
[1=Intense (>20 players), 2=Medium (10-20 Players), 3=Low (0-10 Players), 4=No
Competition]
7. Extent of competition in the domestic market from foreign companies?
[1=Intense (>20 players), 2=Medium (10-20 Players), 3=Low (0-10 Players), 4=No
Competition]

Trade Related Information

1. Is your organization engaged in Exports (1=Yes, 2= No)
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2. If yes, what is the percentage of Export to Total Sales

(1=0-10%, 2=11-25%, 3=26-50%, 4=51% & above)
3. Growth in export during the last ten years.
(1=Increased, 2= Decreased, 3=No Change,)
4. Please specify the range of increase in export during the last ten years?
(1=0-10%, 2=11-25%, 3=26-50%, 4=51% & Above)
5. Please specify the range of decrease in export during the last ten years?
(1=0-10%, 2=11-25%, 3=26-50%, 4=51% & above)
6. Is your organization engaged in Imports? (1=Yes, 2= No)
7. If yes, what is the percentage of Import to Total Sales
(1=0-10%, 2=11-25%, 3=26-50%, 4=51% & above)
8. Please specify the type of Import?
(1=Full product, 2=Component, 3=Raw materials )
9. Please specify the major country from where you are importing finished products.
__________________________________________________________
10. Please mention your export destinations
---------------------------------------------------------------------------------------------

Global Financial Crisis

1. Did your company get affected during the global financial crisis? (1=Yes, 2=No)
2. If yes, (Please specify).
__________________________________________________________
3. Whether the exports from your company decreased due to the global financial
crisis? (1= yes, 2= No)
4. If yes, (Please Specify).
__________________________________________________________
5. Do you expect fall in domestic business and export in the coming years?
(1= yes, 2= No)
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6. If yes, (Please Specify).

-----------------------------------------------------------------------------------------------7. Have you evolved any strategy to counter global financial crisis? (1= yes, 2= No)
8. Please explain your current business strategy.
____________________________________________________________
9. Do you think better Corporate governance can improve the effectiveness of the
business? (1= yes, 2= No)
10. If yes, Please Explain
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
___________________________________

Open Ended Question

1. What are your strategies/suggestions to improve Productivity and
Competitiveness of your Industry? (Please mention a few)
____________________________________________________________________
____________________________________________________________________
____________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
__________________________________
2. Data on production and other related variables during last ten to fifteen years.
Sr. No. Years Sales Value
1

1995-2000

2000-2005

2005-2010

Production Cost

Export

Import

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CERTIFICATE APPROVEL:-

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Signature of the Student: ___________

_____

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