DAMAS CROWN

JEWELLS?
The DMBOK 2.0

CHRISTOPHER BRADLEY

ENTERPRISE ARCHITECTS & DAMA

NOVEMBER 20TH 2013

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Chris Bradley

Chief Information Architect and

Enterprise Services Director

chris.bradley@enterprisearchitects.com
+44 7808 038 173

@inforacer

uk.linkedin.com/in/christophermichaelbradley/
infomanagementlifeandpetrol.blogspot.com

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Introduction: who am I?
CHRISTOPHER BRADLEY
Chief Information Architect and
Enterprise Services Director
ENTERPRISE ARCHITECTS

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@InfoRacer
My blog: Information Management, Life & Petrol
http://infomanagementlifeandpetrol.blogspot.com
uk.linkedin.com/in/christophermichaelbradley/

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Introduction to Chris Bradley

Chris is the Global Chief Information Architect and UK
Enterprise Services Director of Enterprise Architects, an
International strategy & architecture professional
services firm, providing strategic architecture delivery
and support services to Fortune 500's globally. With 32
years experience in the Information Management field,
Chris works with leading organisations including Total,
Barclays, RBS, GSK, Disney, BP, Statoil, Riyad Bank &
Aramco in Data Governance, Information Management
Strategy, Data Quality & Master Data Management,
Metadata Management and Business Intelligence.
He is a Director of DAMA- I, holds the CDMP Master
certification, a Fellow of the Chartered Institute of
Management Consulting (now IC) member of the MPO,
and SME Director of the DM Board.

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As a columnist and frequent contributor to industry

publications, Chris is a recognised thought-leader in
Information Management.
He leads an experts channel on the influential
BeyeNETWORK, is a regular speaker at major international
conferences, and is the co-author of Data Modelling For
The Business A Handbook for aligning the business with
IT using high-level data models. He also blogs frequently
on Information Management (and motorsport).

Recent Presentations
DAMA Australia: (DAMA-A),18-21 November 2013, Melbourne, Australia DAMA DMBoK 2.0,
Information Management Fundamentals 1 day workshop

Data Management & Information Quality Europe:

(IRM Conferences), 4-6 November 2013, London, UK

Data Modelling Fundamentals day workshop:
Myths, Fairy Tales & The Single View of Seminar
Imaginative Innovation - A Look to the Future DAMA Panel Discussion

IPL / Embarcadero series: June 2013, London, UK, Implementing Effective Data Governance
Riyadh Information Exchange: May 2013, Riyadh, Saudi Arabia,
Big Data Whats the big fuss?

Enterprise Data World: (Wilshire Conferences), May 2013, San Diego, USA, Data and Process
Blueprinting A practical approach for rapidly optimising Information Assets

Data Governance & MDM Europe: (IRM Conferences), April 2013, London, Selecting the
Optimum Business approach for MDM success. Case study with Statoil

E&P Information Management: (SMI Conference), February 2013, London,

Process For Introducing Data Governance into Large Enterprises

PWC & Iron Mountain Corporate Information Management: March 2012, Madrid;
Information Management & Regulatory Compliance

DAMA Scandinavia: March 2012, Stockholm,

Reducing Complexity in Information Management (rated best presentation in conference)

Ovum IT Governance & Planning: March 2012, London;

Data Governance An Essential Part of IT Governance

American Express Global Technology Conference: November 2011, UK,

All An Enterprise Architect Needs To Know About Information Management

FIMA Europe (Financial Information Management):, November 2011, London;

Confronting The Complexities Of Financial Regulation With A Customer Centric Approach;

Applying IPLs Master Data Management And Data Governance Process In Clydesdale Bank

Data Management & Information Quality Europe: (DAMA / IRM), November 2011,

Case Study, Using Data Virtualisation for Real Time BI & Analytics

London, Assessing & Improving Information Management Effectiveness Cambridge

University Press Case Study; Too Good To Be True? The Truth About Open Source BI

E&P Data Governance: (DMBoard / DG Events), January 2013, Marrakech, Morocco,

ECIM Exploration & Production: September 12th 14th 2011, Haugesund, Norway: The

Establishing a successful Data Governance program

Big Data 2: (Whitehall), December 2012, London, The Pillars of successful knowledge
management

Data Strategy as a Business Enabler

Data Modelling for the business

Data Management & Information Quality Europe: (IRM), November 2012, London; All
you need to know to prepare for DAMA CDMP professional certification

ECIM Exploration & Production: September 2012, Haugesund, Norway:

Enhancing communication through the use of industry standard models; case study in E&P using
WITSML

Preparing the Business for MDM success: Threadneedles Executive breakfast briefing series,
July 2012, London

Data Governance & MDM Europe: (DAMA / IRM), March 2011, London,
Data Management & Information Management Europe: (DAMA / IRM), November
2010, London,
How Do You Get A Business Person To Read A Data Model?

DAMA Scandinavia: October 26th-27th 2010, Stockholm,

Incorporating ERP Systems Into Your Overall Models & Information Architecture (rated best
presentation in conference)

BPM Europe: (IRM), September 27th 29th 2010, London,

Learning to Love BPMN 2.0

IPL / Composite Information Management in Pharmaceuticals: September 15th

Big Data Whats the big fuss?: (Whitehall), Big Data & Analytics, June 2012, London,
Enterprise Data World International: (DAMA / Wilshire), May 2012, Atlanta GA,

A Model Driven Data Governance Framework For MDM - Statoil Case Study
When Two Worlds Collide Data and Process Architecture Synergies (rated best workshop in
conference); Petrochemical Information Management utilising PPDM in an Enterprise Information
Architecture

Data Governance & MDM Europe: (DAMA / IRM), April 2012, London,

A Model Driven Data Governance Framework For MDM - Statoil Case Study

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Enterprise Data World International: (DAMA / Wilshire), April 2011, Chicago IL; How

Clinical Information Data Governance

Data Modeling Zone: (Technics), November 2012, Baltimore USA

Role Of Data Virtualisation In Your EIM Strategy

Do You Want Yours Served? The Role Of Data Virtualisation And Open Source BI

Financial Information Management Association (FIMA): (WBR), November 2012, London;

AAPG Exploration & Production Data Management: April 2012, Dead Sea Jordan; A

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2010, London,
Clinical Information Management Are We The Cobblers Children?

ECIM Exploration & Production: September 13th 15th 2010, Haugesund, Norway:
Information Challenges and Solutions (rated best presentation in conference)

Enterprise Architecture Europe: (IRM), June 16th 18th 2010, London: day workshop;
The Evolution of Enterprise Data Modelling

BeyeNETWORK Webinar: (CA/BeyeNETWORK), March 31st 2010, Webinar.

Communicating With The Business Through High Level Data Models

Recent Publications
Book:

Data Modelling For The Business A Handbook for aligning the business with IT using high-level data models; Technics Publishing;
ISBN 978-0-9771400-7-7; http://www.amazon.com/Data-Modeling-Business-Handbook-High-Level

Article:

The Bookbinder, the Librarian & a Data Governance story ; July 2013

Article:

Data Governance is about Hearts and Minds, not Technology January 2013

White Paper: The fundamentals of Information Management, January 2013

White Paper: Knowledge Management From justification to delivery, December 2012
Article:

Chief INFORMATION Officer? Not really Article, November 2012

White Paper: Running a successful Knowledge Management Practice November 2012

White Paper: Big Data Projects are not one man shows June 2012
Article:

IPL & Statoils innovative approach to Master Data Management in Statoil, Oil IT Journal, May 2012

White Paper: Data Modelling is NOT just for DBMSs April 2012
Article:

Data Governance in the Financial Services Sector FSTech Magazine, April 2012

Article:

Data Governance, an essential component of IT Governance" March 2012

Article:

Leveraging a Model Driven approach to Master Data Management in Statoil, Oil IT Journal, February 2012

Article:

How Data Virtualization Helps Data Integration Strategies BeyeNETWORK (December 2011)

Article:

Approaches & Selection Criteria For organizations approaching data integration programmes TechTarget (November 2011)

Article:

Big Data Same Problems? BeyeNETWORK and TechTarget. (July 2011)

Article

10 easy steps to evaluate Data Modelling tools Information Management, (March 2010)

Article

How Do You Want Your Data Served? Conspectus Magazine (February 2010)

Article

How do you want yours served (data that is) (BeyeNETWORK January 2010)

Article

Seven deadly sins of data modelling (BeyeNETWORK October 2009)

Article

Data Modelling is NOT just for DBMSs Part 1 BeyeNETWORK July 2009 and Part 2 BeyeNETWORK August 2009

Web Channel: BeyeNETWORK Chris Bradley Expert Channel Information Asset Management
http://www.b-eye-network.co.uk/channels/1554/
Article:

Preventing a Data Disaster February 2009, Database Marketing Magazine

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About
Enterprise
Architects
OVERVIEW
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Enterprise Architects (EA) is an international

professional services firm providing strategy &
architecture services.
Our vision is to be the most respected
specialist architecture organisation globally,
setting new standards for effectiveness in
strategy execution.
Our capability driven architectures,
encompassing people, process and
technology dimensions, are designed to

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support the strategic objectives of an

organisation.
Our core value proposition is to help clients
unlock the value of their investments using
the principles of architecture.
In summary, we are experts in architecture
with a belief that architecture is important
and, when done well, will profoundly improve
corporate performance.

Some of our clients

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Our Locations

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DISCOVERING
INFORMATION ARCHITECTURE
AN INTRODUCTION TO INFORMATION ARCHITECTURE
COURSE OUTLINE

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 The Discovering Information Architecture course provides an

introduction into the discipline of information architecture

An Introduction
to Information
Architecture

The course focusses on giving attendees an appreciation of the

language, methods and procedures of developing an information
architecture, delivered through a theoretical and practical approach

The course is suited for those individuals looking to gain an

understanding of:
The basic concepts of data, information, knowledge and wisdom
The role of information architecture
A framework for managing information architecture
The practices for managing enterprise information needs
The relationship of information architecture to other related architecture
domains
A governance model required to manage the information architecture

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Discovering Information Architecture Overview

DAY

1
DAY

2
DAY

3
DAY

4
13

MODULE 1
INTRODUCTION

MODULE 2
DATA,
INFORMATION,
KNOWLEDGE
AND WISDOM

MODULE 3
DATA
MANAGEMENT
FRAMEWORKS

MODULE 4
PROBLEM
DEFINITION AND
DESCRIPTION

MODULE 7
ALIGNMENT TO
OTHER
ARCHITECTURE
FRAMEWORKS

MODULE 8
TRACEABILITY
ACROSS THE
ARCHITECTURE
LANDSCAPE

MODULE 9
FUNDAMENTALS
OF DATA
MODELLING

MODULE 10
CREATING AN
INFORMATION
ARCHITECTURE

MODULE 11
MASTER DATA
MANAGEMENT
(MDM)

MODULE 12
APPLYING
MASTER DATA
MANAGEMENT
TECHNIQUES

MODULE 13
DATA QUALITY
MANAGEMENT
(DQM)

MODULE 14
APPLYING DATA
QUALITY
MANAGEMENT
TECHNIQUES

MODULE 15
BUSINESS
INTELLIGENCE
(BI)

MODULE 16
INFORMATION
SECURITY

MODULE 17
INTEGRATION
AND SERVICE
ORIENTED
ARCHITECTURE

MODULE 18
DATA
GOVERNANCE

MODULE 19
APPLYING DATA
GOVERNANCE

MODULE 20
FINAL
PRESENTATION
AND WRAP UP

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MODULE 5
UNDERSTANDING
ENTERPRISE
INFORMATION
NEEDS

MODULE 6
CAPTURING
INFORMATION
NEEDS

SOME OF TODAYS
PRESENTATION

FINALLY
AWARDS
PRESENTATION!

DAMAS CROWN
JEWELLS?
The DMBOK 2.0

CHRISTOPHER BRADLEY

ENTERPRISE ARCHITECTS & DAMA

NOVEMBER 20TH 2013

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DMBoK 2.0
INTRODUCTION
DMBOK(1) OVERVIEW
XXXX
SUMMARY

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1. DMBoK
Overview

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What Is the DAMA-DMBOK Guide?

The DAMA Guide to the Data Management Body
of Knowledge (DAMA-DMBOK Guide)
A book published by DAMA-I, 406 pages (also on
CD & PDF)

Available from TechnicsPublications.com or

Amazon.com
Written and edited by DAMA members
An integrated primer: definitive introduction
Modeled after other BOK documents:
PMBOK (Project Management Body of Knowledge)
SWEBOK (Software Engineering Body of Knowledge)
BABOK (Business Analysis Body of Knowledge)
CITBOK (Canadian IT Body of Knowledge)

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What is the Framework Paper?

A 13 page summary /
white paper outline of the
DAMA-DMBOK Guide

From over 90 countries!

USA

48%

Unknown

18%

Canada

7%

Version 2.1 Since Nov 2007

Australia

6%

Version 3.2 Since July 2009

UK

3%

Published in English,
Chinese, Spanish and
French

India

3%

South Africa

3%

Brazil

1%

Available on DAMA
Website since July 2006

Over 7000 Downloads

Worldwide To Date

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Averaging 50 Downloads
per Week

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DAMA-DMBOK Guide Goals

To develop, build consensus and foster adoption for a generally accepted
view of data management.
To provide standard definitions for data management functions, roles,
deliverables and other common terminology.
To identify guiding principles.
To introduce widely adopted practices, methods and techniques, without
references to products and vendors.
To identify common organisational and cultural issues.
To guide readers to additional resources.

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Used with kind permission of DAMA-I

DAMA-DMBOK Guide Audiences

Data management
professionals
IT professional colleagues

Data stewards
Managers and executives

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Knowledge workers
Consultants
Educators

Researchers

Used with kind permission of DAMA-I

DAMA-DMBOK Guide Uses

21

Inform a diverse audience about data

management

Assist organisations in their enterprise

data strategy

Build consensus across the data

management community

Basis for effectiveness & maturity

assessments

Help all participants understand their

responsibilities

Guide implementation & process

improvement efforts

Point readers to additional sources of

knowledge

Guide development of higher

education curriculum

Help data management professionals

prepare for Certified Data
Management Professional (CDMP)
exams

Suggest academic research topics

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Used with kind permission of DAMA-I

DAMA-DMBOK Deliverables
The DAMA Guide to the Data Management Body of Knowledge (DAMADMBOK Guide) is available as of 2009

The DAMA-DMBOK Framework overview paper is available for free

download at www.dama.org. in English, Spanish and Chinese and French
Version 3 is available in English and French
Version 2.1 is available in Spanish and Chinese

Version 3 will be available in these languages soon

The DAMA Dictionary of Data Management is published on CD and

AVAILABLE for purchase on amazon.com
Version 1 is a baseline over 800 terms defined
Version 1.1 revision will serve as the Glossary for the DAMA-DMBOK Guide
CD format enables easy reference

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Used with kind permission of DAMA-I

Overall Context Diagram

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Used with kind permission of DAMA-I

Version 3
10 Functions
100+ Activities

Enterprise Data Modelling

Value Chain Analysis
Related Data Architecture

Specification
Analysis
Measurement
Improvement

DATA QUALITY
MANAGEMENT

Architecture
Integration
Control
META DATA
Delivery

MANAGEMENT

DOCUMENT & CONTENT

MANAGEMENT

Acquisition & Storage

Backup & Recovery
Content Management
Retrieval
Retention

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DATA
ARCHITECTURE
MANAGEMENT

Analysis
Data modelling
Database Design
Implementation

DATA
DEVELOPMENT

DATA
GOVERNANCE

Strategy
Organisation & Roles
Policies & Standards
Issues
Valuation

DATA
WAREHOUSE
& BUSINESS
INTELLIGENCE
MANAGEMENT

Architecture
Implementation
Training & Support
Monitoring & Tuning

DATABASE
OPERATIONS
MANAGEMENT

Acquisition
Recovery
Tuning
Retention
Purging

DATA SECURITY
MANAGEMENT

REFERENCE &
MASTER DATA
MANAGEMENT

Standards
Classifications
Administration
Authentication
Auditing

External Codes
Internal Codes
Customer Data
Product Data
Dimension Management

Used with kind permission of DAMA-I

ORGANIZATION & CULTURE

Environmental
Elements

TECHNOLOGY

Critical Success Factors

Reporting Structures
Management Metrics
Values, Beliefs, Expectations
Attitudes, Styles, Preferences
Rituals, Symbols, Heritage

Tool Categories
Standards and Protocols
Section Criteria
Learning Curves

GOALS &
PRINCIPLES

PRACTICES
& TECHNIQUES
Recognized Best Practices
Common Approaches
Alternative Techniques

ROLES &
RESPONSIBILITIES

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Vision and Mission

Business Benefits
Strategic Goals
Specific Objectives
Guiding Principles

ACTIVITIES

Phases, Tasks, Steps

Dependencies
Sequence and Flow
Use Case Scenarios
Trigger Events

DELIVERABLES

Inputs and Outputs

Information
Documents
Databases
Other Resources

Individual Roles
Organizational Roles
Business and IT Roles
Qualifications and Skills

Used with kind permission of DAMA-I

The DAMA-DMBOK Guide

13 Chapters, over 400 pages
Standard chapter format
Introduction
Concepts and Activities
Covering each Environmental Element
Summary
Extensive bibliography Further Reading

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Used with kind permission of DAMA-I

Consistent Recurring Themes

Data Stewardship Business Partnership
Data Quality
Data Integration
Enterprise Perspective
Cultural Change Leadership

Enterprise Information
Management

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Used with kind permission of DAMA-I

DAMA-DMBOK Development Process

1. The Dictionary defines common terms
2. The Framework outlines activities within each function

3. Primary contributors draft each chapter

Following a standard format & defined development method

4. Review teams comment on draft chapters (over 120 volunteer reviewers)

5. Further reviews through focus group workshops

DAMA chapter meetings
DAMA conferences

6. DAMA-DMBOK editors refine draft chapters

7. Publishing editors review and refine the complete document
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Used with kind permission of DAMA-I

DAMA- DMBOK Chapters

Ch. 1 & 2

29

Introduction & Overview

Ch. 8

Reference & Master Data Mgmt.

Ch. 3

Data Governance

Ch. 9

DW & Bus. Intelligence Mgmt.

Ch. 4

Data Architecture Management

Ch. 10

Document & Content Mgmt.

Ch. 5

Data Development

Ch. 11

Meta Data Management

Ch. 6

Database Operations Mgmt.

Ch. 12

Data Quality Management

Ch. 7

Data Security Management

Ch. 13

Professional Development

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Used with kind permission of DAMA-I

Brief History
DAMA Guide to the Data Management Body of Knowledge
(DAMA-DMBoK Guide) 2009
March 2010 - DAMA-DMBOK hardcopy version
2011 version 2 DAMA Dictionary of Data Management
2011 Japanese version
2012 Portuguese version

2012 Chinese version

April 2012 DAMA-DMBOK2 Framework
Q4 2014 DMBoK2 Publication expected
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Used with kind permission of DAMA-I

2. DMBoK 2.0

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Dictionary, Framework & Updates

1. The DAMA Guide to the Data Management Body of
Knowledge (DAMA-DMBOK Guide), 2009
2. Japanese 2011
3. Portuguese 2012
4. Chinese 2012
5. The DAMA-DMBOK Framework overview paper is available on
www.dama.org, in English, Spanish, Chinese and Japanese
6. The DAMA Dictionary of Data management, 2nd Edition 2011
(English)

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DMBoK 2.0 progress

Framework available April 2012
From foundation.president@dama.org

In writing phase as of 2012

Some review chapters for Q2, 2013
Revised expected publication Q4, 2014

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Reinventing the wheel

2009 Data Management Functions

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Reinventing the wheel

2013 DMBoK 2.0 Knowledge Areas

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Environmental Elements
2009 Version:
Environmental Elements

2013 Version:
Environmental Elements
PEOPLE

ORGANIZATION
& CULTURE

ORGANIZATION
& CULTURE

ACTIVITIES

TOOLS
GOALS &
PRINCIPLES
PRACTICES &
TECHNIQUES

GOALS &
PRINCIPLES
DELIVERABLES

ROLES &
RESPONSIBILITIES

PEOPLE

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ACTIVITIES

TECHNOLOGY

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PRACTICES &
TECHNIQUES

DELIVERABLES

ROLES &
RESPONSIBILITIES

Functional Framework
Environmental Elements:
Details under each area

PEOPLE

ORGANIZATION & CULTURE

Critical Success Factors

Reporting Structures
Management Metrics
Values, Beliefs, Expectations
Attitudes, Styles, Preferences
Rituals, Symbols, Heritage

TOOLS

ACTIVITIES

Tool Categories
Standards and Protocols
Section Criteria
Learning Curves

GOALS &
PRINCIPLES

PRACTICES &
TECHNIQUES
Recognized Best Practices
Common Approaches
Alternative Techniques

Vision and Mission

Business Benefits
Strategic Goals
Specific Objectives
Guiding Principles

ROLES &
RESPONSIBILITIES

Individual Roles
Organizational Roles
Business and IT Roles
Qualifications and Skills

PEOPLE
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Phases, Tasks, Steps

Dependencies
Sequence and Flow
Use Case Scenarios
Trigger Events

DELIVERABLES

Inputs and Outputs

Information
Documents
Databases
Other Resources

Context Diagram (DMBoK 1) .

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Hello Chris do you have a

better quality image of his
one? I noticed its a different
version to the overview in the
Data Governance Module

 Replaced with:

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Hello Chris I can redo this

completely if you want not
sure if its necessary. Let me
know

Consistent recurring themes

Data Stewardship Business Partnership
Data Quality

Data Integration
Enterprise Perspective
Cultural Change Leadership

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Standard chapter format

Introduction
Defining Key Terms
Goals
Context Diagram
Concepts and Activities
Key Concepts and Guiding Principles
Roles Performing Activities to Create
Deliverables
Using Best Practices and Common
Techniques
Using Technology

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Summary
Guiding Principles Recap
Process Summary Activities,
Deliverables, Roles
Organisation and Cultural Issues
Recommended Reading

Timeline
April 2012: Framework Finalised, Downloads on-going by public
April 2013: Reviews starting

Dec 2013:

Writing completed

2014:

Publishing cycle

Note: finalised framework is just a plan and outline can and will change as writers react,
editors as well, to the product versus the plan.
Framework will be updated to reflect the DMBoK2 as published

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DMBoK 2.0 development

Legal Authors waivers

Development Process

Agreements developed and reviewed by

DAMAs attorney:

DMBOK Authors were approached

Contributor Copyright Waiver

New authors had to submit writing

samples

Contributor Confidentiality Agreement

Primary contributors drafted each chapter

Reviewer Non-Disclosure

Standard format and development process:

authoring packages

Review teams comment on draft chapters

Further reviews through focus group
workshops (WEBEX)
Formal review period (Google Apps)

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Chapter development

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Hello Chris do you have the original

PDF for this page? I can extract from it
and redo the chapter outline to make it
fit the screen better

3. DMBoK &
other
frameworks
DMBoK alignment with:
COBIT & TOGAF

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IT Governance
COBIT
STRATEGIC
ALIGNMENT

Monitoring and control of

all performances in terms
of their orientation
towards the corporate
strategy.

PERFORMANCE
MANAGEMENT

Alignment of the business and

IT strategy with regard to the
definition as well as the review
of and improvement in ITs
contribution to value.

VALUE
DELIVERY
IT

Within their service cycle, IT

services in their entirety
bring a benefit in respect of
the corporate strategy and
generate added value for the
enterprise.

GOVERNANCE

Identification and analysis of

the risks in order to avoid
unpleasant surprises and to
gain a clear understanding of
the companys risk
preference.

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RISK
MANAGEMENT

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RESOURCE
MANAGEMENT

Efficient management of resources

such as applications, information,
infrastructure and people, as well as
optimization of the investment.

An Overarching Management Framework

By aligning the various activities and providing an overarching management framework we can

Identify the dependencies and

boundaries of the activities,
Reduce the likelihood of
duplication,
Increase the certainty of realising
the required capabilities, and
Ensure tighter integration
across the organisation

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The building blocks can be extended across other services

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Align Data Management process to TOGAF adoption

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Contact

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