Factors that influence in selecting mobile

phone networks

of Thammasat University students, Rangsit

campus

Researchers:
1. Alongkorn Termdechsrisakul 5604610302
2. Krongkwan Wattanagull

5604610427

3. Phalida

5604610450

Rungruengsee

Adviser :
Mr.

Introduction :
At present, cell phones have highly influenced our
daily routine lives. As a result, the number of people using the
mobile network has expanded day by day. Therefore, the mobile
network business nowadays is very competitive in order to provide
good service to suit users needs. This makes users play a crucial
roles to make a decision in choosing the service network provider

The service network providers need to be aware of the users

decision in order to use these data into consideration and develop a
better network.

Objective :
To know the factors that influence in selecting mobile
phone networks of Thammasat University students, at Rangsit
campus

Assumption :
1. We expected that promotion will be the most factor
for selecting mobile phone networks
2. AIS will be the most popular service network provider
Methodology
Sample size: 60 respondents
Type:

Thammasat University students, at Rangsit campus

Divided into 3 groups

1. Technology Science

2. Health Science
3. Humanities and Social Sciences
Data collection method : questionnaire

Questionnaire
Description of questionnaire : This questionnaire is designed
to survey about factors that influence in selecting mobile phone
networks of Thammasat University students, at Rangsit campus.
Its divided into 3 parts include

1. General information

2. The respondentss specific

information toward choosing a mobile phone network. Have 5
level of satisfaction Level 5 = Most satisfied, Level 4 = Very
satisfied, Level 3 = Satisfied , Level 2 = Fairly satisfied, Level 1
= Not satisfied and have 7 factors
1. Signal quality
2. Service rate of charge
3. Advertising and public relations
4. Promotions

- Buying new a mobile phones

- Calling package
5. Customer service/Customer care
6. Security of customers
7.Other special relevant priviledge

3. Suggestion

The most mobile phone networks that

students used

23%
27%

50%

DTAC
TRUE
AIS

Description of graph :
proportion of each user mobile phone
networks. We found that the largest number of user mobile phone network from
this survey is DTAC aroun50% of all. Secondary use TRUE network about 27%
and the fewest mobile phone network from this survey is AIS only 23%
The slices of the pie chart compare the

The most factors that influence the selecting

mobile phone networks
4.1
4.1

4
3.9

3.9
3.8

3.8

3.8
3.7
3.6
3.5
3.4
3.3

3.7
3.6

Description of graph :
Most factor groups that influence the selecting mobile phone networks are
security of customer and customer services/customer care, there have been the
most important factor to decide for selecting. Secondary factors group get
priority, followed advertising and public relations, signal quality, and service rate
of charge. The least important factor groups are other special relevant privilege.

The most factors that influence the in selecting

mobile phone networks

5
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
1

Factor
1:
2:
3:
4:
5:
6:
7:

signal quality
service rate of charge
advertising and public relations
promotions
customer service/Customer care
security of customer
other special relevant privilege

Description of graph :
Student of technology science pay attention to factor of security of
customer first. Second factors is customer service/customer care and other
special relevant privilege. Third factor has influence for selecting is advertising
and public relations. The last three factors have least influence are signal quality,
promotions, and service rate of charge.
Student of health science focus on service rate of charge and advertising
and public relations first for selecting mobile phone networks. Second factors is
signal quality, customer service /Customer care, and security of customer. Third
factor is other special relevant privilege. The final factors influencing is other
special relevant privilege and promotions.
Student of humanities and social sciences emphasize customer
service/Customer care and security of customer, be first to selecting mobile
phone networks. Secondary is promotions. Third is service rate of charge and
other special relevant privilege. The final factors is signal quality and advertising
and public relations.

AIS

Factors that influence in selecting mobile phone networks for

choosing AIS network from the users include signal quality be first. Secondary is
customer service/Customer care, security of customer, and advertising and
public relations. The factors has a little effect followed, service rate of charge,
promotions, other special relevant privilege.

DTAC

Factors that influence in selecting mobile phone networks for choosing

DTAC network from the users include signal quality, customer service/Customer
care, and security of customer be first. Secondary is service rate of charge,
advertising and public relations, and promotions. The factors has a little effect
followed other special relevant privilege.

TRUE

Factors that influence in selecting mobile phone networks for choosing

TRUE network from the users include advertising and public relations, security of
customer, and other special relevant privilege be first. Secondary is signal
quality, service rate of charge, and customer service/Customer care. The factors
has a little effect followed promotions.