10/22/2014

Thomas Waters | LinkedIn

Thomas Waters
Director of Sales at BAMS, Certified Payments Professional
Greater New York City Area

Financial Services

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Thomas Waters's Overview

Current
Past
Education
Connections
Websites

Director of Sales at Bank Associates Merchant Services

StreetSmarts Columnist & Topical Consultant at The Greensheet
National Sales Trainer at Cynergy Data
Regional Account Executive at TransFirst
State University of New York at Albany
500+ connections
Portfolio
Twitter
AllExperts

Thomas Waters' Summary

Since 2001, Tom Waters has risen through the ranks of merchant service consultation. He is responsible for cultivating relationships with entrepreneurs
in information technology, accounting, sales and marketing.
His open door policy for advice on pipeline and client management has been the source of many new and profitable relationships.
Tom is proud to be a contributing author to the renowned industry newsletter, The Greensheet. He enjoys working with others to actualize their best
practices for success. Using fresh and matter-of-fact training methods, Tom has contributed to the success of thousands of agents, affiliates and clients.
He also enjoys writing bios about himself in the third person.
Specialties: Rate reduction analysis, Charge-back protection, Point-of-Sale process engineering, E-Commerce Gateway set-up, Virtual Terminal set-up,
Agent recruiting, Entrepreneurial advice, Columnist at the Greensheet,

Thomas Waters' Experience

Director of Sales
Bank Associates Merchant Services
Privately Held; 11-50 employees; Financial Services industry

October 2009 Present (5 years 1 month)

Greater New York City Area

Led the sales division to over $1 Billion in electronic payment processing volume, attaining Inc. 5000 status in 2014
Recognized as an industry expert and invited to join the Payment Professional Advisory Board by the Green Sheet, a professional industry publication.
Oversees the hiring and development of a two-tiered sales force consisting of central call center of Junior AEs and nationally remote Senior AEs
Designed and implemented the corporate culture, marketing strategy, training documentation, and unique method of consultative selling

StreetSmarts Columnist & Topical Consultant

The Greensheet
Privately Held; 201-500 employees; Marketing and Advertising industry

June 2012 Present (2 years 5 months)

Greater New York City Area

Advises insights and input for published content on subjects relevant to the electronic payments sector. Authored several articles offering expertise in
FCC regulations, digital technology, sales practices, and ISO resources.
More than 25,000 subscribers read The GreenSheet and GSQ every month.
GreenSheet Online averages over 3.7 million hits per month.

National Sales Trainer

Cynergy Data
Privately Held; 51-200 employees; Financial Services industry

August 2008 June 2009 (11 months)

Collaborated with the VP of Sales and executive management in the development and implementation of the national direct sales force (over 35
employees)
Led the successful rollout of CynergyHub ; a new flagship service package, increasing client retention forecasts by two years and capturing new
revenue from ancillary markets
Coordinated the restructuring of application and underwriting procedures, reducing client approval times and increasing the ratio of approved
applications

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Thomas Waters | LinkedIn

Co-developed and facilitated over 133-page Industry and Corporate Policy manual and the 45 technical, product and procedural training modules
consisting of over 30 hours of lesson plan curricula
Certified in "Getting in Your Customer's Head" and "PRO-QuEST": covering change management and consultative selling techniques

Regional Account Executive

TransFirst
Privately Held; 501-1000 employees; Financial Services industry

September 2007 August 2008 (1 year)

Responsible for the successful adoption of a new Electronic Funds division among 75 bank branch managers, platform agents, and tellers in the
Northern New Jersey region
Created effective selling metrics and revised procedures resulting in the Merchant Processing bank revenue growth of over 500%
Planned several successful co-sponsored community events for networking and education
Prepared periodical and ad-hoc reports to analyze actual results against forecasts for 15 bank branches

Thomas Waters' Publications

Bitcoin: Keeping the change
The GreenSheet | December 23, 2013
Authors: Thomas Waters

Bitcoin stands to disrupt the payments industry by including an alternative payment method to compete with the traditional bank and card brand
processes. This article pontificates the features of Bitcoin that attract consumers and merchants, how it might affect the payments industry, and how it
compares to other disrupting technologies.

A CPP's analysis
The Green Sheet | September 10, 2012
Authors: Thomas Waters

A Day in the Life

The Green Sheet | April 14, 2014
Authors: Thomas Waters, Ben Abel

The authors introduce themselves to the Green Sheet readership as they take over the mantle of the Street Smarts column.

China restricts bitcoin - for now

The Green Sheet | December 6, 2013
Authors: Thomas Waters

Tom Waters, Director of Sales at Bank Associates Merchant Services, believes that the PBC's notice is a first step in the eventual regulation of bitcoin in
the East Asian economic powerhouse. "This notice is actually pretty good news for bitcoin," he told The Green Sheet.

Bitcoin's influence grows

The GreenSheet | January 27, 2013
Authors: Thomas Waters

Offered insights and opinions on the development and growth of the cryptocurrency Bitcoin.

How to keep tabs on reps, merchants

The Green Sheet | September 9, 2013
Authors: Thomas Waters

Recent FTC crackdowns against unscrupulous merchant service providers have stirred a controversy within the industry. The Green Sheet shares the
inputs and thoughts from the Advisory Board.

What was the most productive thing you've done today?

The Greensheet | June 11, 2012
Authors: Thomas Waters

Too often we find ourselves consumed with work that will not contribute directly toward any particular goal. As a result, we falsely reflect on a job well
done when we have not quite accomplished much. This article covers self-reflection, how to identify "real work", and establish momentum throughout the
work day.

Revving the engines that drive success

The Greensheet | July 9, 2012
Authors: Thomas Waters

When building out an effective sales team, it is essential to build a functioning process that can be easily adopted and shared over time. This article
covers the fundamental concepts and formulas of developing a framework for a successful independent merchant services sales office.

Decision makers and everybody else

Credit Card Consortia for Education and Training (C3ET)
Authors: Thomas Waters

A common mistake many new agents make is to let a person of no authority convince them that the decision maker is not interested. Working past gate
keepers effectively will net more encounters with decision makers and help you close more deals.

Industry insiders endorse - 30th Anniversary Edition

The Green Sheet | October 28, 2013
Authors: Thomas Waters

Green Sheet historical and relevant contributions through the years.

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Thomas Waters | LinkedIn

Sell with the right tools
The Green Sheet | November 11, 2013
Authors: Thomas Waters, Ben Abel

If technology were harnessed properly, even the most mediocre agent of today's era could outperform some of the best agents of yesteryear.

A Square peg in a round industry Part 2

The Green Sheet | May 12, 2014
Authors: Thomas Waters, Ben Abel

What does the future hold for Square in the payments industry?

A Square peg in a round industry Part 1

The Green Sheet | April 28, 2014
Authors: Thomas Waters, Ben Abel

A look at how Square fits into the payments industry and how a MLS sells against it.

Thomas Waters' Projects

Bay Ridge Summer Stroll Gold Sponsor
July 2013 to August 2013
Team Members: Thomas Waters, Alex Braunshteyn, Gizzel Liguas, , Ben Abel, Dimitri Akhrin, Thomas Fontaine

The Bay Ridge Summer Stroll is a custom tailored project based on Summer Streets, the five year old New York Department of Transportation project
that closes streets for everyone to play, walk, dine and enjoy avenue wide cultural activities. Summer Stroll is an annual celebration of Bay Ridges most
valuable public space 3rd Avenue.

Thomas Waters' Skills & Expertise

Sales Management
Hiring

Payment Processing

Published Author

Authorize.net

Credit Card Transaction Processing

Management Consulting
Sales

Call Centers

Forecasting

Cold Calling

Entrepreneurship

Networking

Payments

POS

Technical Writers

Payment Systems
B2B

Consultative Selling

Affiliate Relations

Marketing Strategy

Recruiting

Sales Process

Business Development

Sales Operations

Partner Programs

E-commerce

Payment Card Processing

Customer Retention

Electronic Payments

Salesforce.com

Credit Card Processing

Strategic Partnerships

Payment Gateways

Advertising

Credit Cards

Merchant Services

Selling

Solution Selling

Executive Management

Account Management

Lead Generation
Strategy

Customer Acquisition

Thomas Waters' Education

State University of New York at Albany
Bachelor of Science, Information Technology Management and Marketing
2002 2006

Activities and Societies: Delta Sigma Pi

Thomas Waters' Additional Information

Websites:

Portfolio
Twitter
AllExperts

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