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SYNOPSIS

A STUDY ON SUPPLY CHAIN PROCESS IN CAF COFEE DAY , HYDERABAD


N. SANJAY KUMAR, Regd. No. 9069, PGDM, (2013-15),
VISHWA VISHWANI INSTITUTE OF SYSTEMS AND MANAGEMENT,
HYDERABAD
ABOUT SUPPLY CHAIN MANAGEMENT
Supply chain management (SCM) is "the systemic, strategic coordination
of the traditional business functions and the tactics across these business functions within a
particular company and across businesses within the supply chain, for the purposes of improving
the long-term performance of the individual companies and the supply chain as a whole."It has
also been defined as the "design, planning, execution, control, and monitoring of supply chain
activities with the objective of creating net value, building a competitive infrastructure,
leveraging worldwide logistics, synchronizing supply with demand and measuring performance
globally."
The term "supply chain management" entered the public domain when Keith Oliver, a
consultant at Booz Allen Hamilton used it in an interview for the Financial Times in 1982. The
term was slow to take hold. It gained currency in the mid-1990s, when a flurry of articles and
books came out on the subject. In the late 1990s it rose to prominence as a management
buzzword, and operations managers began to use it in their titles with increasing regularity.
Commonly accepted definitions of supply chain management include:

The management of upstream and downstream value-added flows of materials, final


goods, and related information among suppliers, company, resellers, and final consumers

The systematic, strategic coordination of traditional business functions and tactics across
all business functions within a particular company and across businesses within the
supply chain, for the purposes of improving the long-term performance of the individual
companies and the supply chain as a whole

A definition is given by Hines : "Supply chain strategies require a total systems view of
the links in the chain that work together efficiently to create customer satisfaction at the
end point of delivery to the consumer. As a consequence, costs must be lowered
throughout the chain by driving out unnecessary expenses, movements, and handling.
The main focus is turned to efficiency and added value, or the end-user's perception of
value. Efficiency must be increased, and bottlenecks removed. The measurement of

performance focuses on total system efficiency and the equitable monetary reward
distribution to those within the supply chain. The supply chain system must be responsive
to customer requirements.

Supply Chain Management (SCM) is the management of the relationship between the
supplier's

supplier

and

the

customer's

participants(Distributor/Wholesaler

and

customer

through

Retailer) between

the

them,

supply

chain

mainly

using

information flow and logistics activities to gain Competitive advantage and customer
satisfaction.

ABOUT CAF COFFEE DAY


Caf Coffee Day (abbreviated as CCD) is an Indian caf chain owned by
Amalgamated Bean Coffee Trading Company. malgamated bean coffee trading
company (ABCTC) is a Chikmagalur based company which grows coffee in its own
estates of 12,000 acres (4249 hectares).It is the largest producer of arabica beans in
Asia exporting to various countries including USA, Europe and Japan.
Caf Coffeay was started as a retail restaurant arm of ABCTC in 1996.The first CCD
outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka. It rapidly
expanded across various cities in India adding more stores with more than 1000 cafs
open across the nation by 2011.
In 2010, it was announced that a consortium led by Kohlberg Kravis Roberts would
invest

1,000 crore (USD 200 million) in Coffee Day Resorts, owned by the

company.The same year, the logo was changed to the current logo, which the company
stated was to showcase the chain as a place to talk .This was done with major changes
in the layout of the stores, including the addition of lounges and a total revamp of the
interior
The company is known for being vertical integrated to cut costs: from owning the
plantations,growing the coffee, making the coffee machines to making the furniture for
the outlets.

Outlets
As of September 2014, there are 1640 outlets across 29 states of India. [9] Cafe Coffee
Day has also recently expanded outside India with its outlets in Karachi, Vienna, Dubai
and Prague.

Subsidiaries
In June 2010, CCD acquired Caf Emporio, a caf chain from the Czech Republic. Cafe
Emporio has 11 cafs in Czech Republic. While 7 of them are in Prague, 1 is in Brno
and Olomouc and 2 are at Freeport-Hate.
Cafe Coffee Day's divisions include:

Coffee Day Fresh 'n' Ground, which owns 450 coffee bean and powder retail outlets

Coffee Day Square, a high level coffee bar in Bangalore

Coffee Day Xpress, which runs 900 plus Coffee Day kiosks

Coffee Day Beverages, which runs over 14,000 vending machines

Coffee Day Exports, its exporting wing

Coffee Day Perfect, its fast-moving consumer goods packaged coffee division

Coffee Day B2C Plant, Coffee vending machine manufacturing division

OBJECTIVES OF THE STUDY


The main aim of the study is know the supply chain process in kfc .
To know how much the supply chain is efficient in kfc

SCOPE OF THE STUDY


The scope of the study is to analyze the Supply chain process in caf coffee day
and to know the efficiency of caf coffee day

RESEARCH METHODOLOGY
This study covers an in-depth analysis of the supply chain management in caffe coffee
day
Sources of data
This study will be extensively using pre-existing data compiled from published in news
papers,journals , third party hosted web sites, magazines & year books