MALLORY RICHARDSON

Phone 985.778.8369
Twitter @malrich10

Email
malrichardson10@gmail.com
Website www.malloryrichardson.com

WORK EXPERIENCE

Account Manager | Blueye | Chicago, Illinois

Aug. 2014 - present
Manage online communities (Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram) and create daily content for the Council of Supply
Chain Management Professionals (CSCMP), NCLEX Mastery, Scooterworks USA and Stayful.com.
Conceptualize, design and implement strategic social media and advertising campaigns to build authentic relationships with customers.
Monitor analytics daily to provide reports on key metrics and find ways to improve on those metrics through testing and new initiatives.
Stay on top of industry trends, research new channels and identify opportunities for clients.
Update internal analytical reports and documents and manage Blueyes Twitter page.
Independent Editor | Top Hat IMC | Wexford, Pennsylvania
Feb. 2014 - present
Contracted to write and edit public relations pieces for Allegheny Commercial Real Estate Services (ACRES) and the Top Hat IMC brand.
Conduct market research on clients behalf and participate in digital brainstorming sessions for client proposals.
Community Manager Intern | Convometrics | Chicago, Illinois
June 2014 - Aug. 2014
Engaged with online communities and industry influencers for Caboodles, Everpurse, Genuine Scooters, Stayful.com and Zynga.org.
Assisted with blog writing, social media content creation, research and compilation of client analytical reports. Updated internal documents.
Social and Digital Media Intern | FUSE | Baton Rouge, Louisiana
May 2013 - May 2014
Implemented digital and social strategies, drafted editorial calendars and optimized engagement for NAPA Auto Parts, Boys & Girls Club of
Greater Baton Rouge (BGC) and Rotolos Pizzeria. Increased clients combined Facebook followers by 56 percent from 27,241 to 42,525.
Assisted with clients digital advertising campaigns for Facebook and Twitter. Helped coordinate BGCs Give the Gift of Great Futures holiday
campaign, which was awarded the 2013 Spreading the Cheer Award by Baton Rouge Social Media Association for best holiday campaign.
Monitored analytics daily and created monthly reports. Updated client websites and edited website copy.
Conducted market research on clients behalf and participated in digital brainstorming sessions.
LEGACY Magazine Multimedia Director | LSU Student Media | Baton Rouge, Louisiana
Created original content and monitored analytics for LEGACYs Facebook, Twitter and Instagram.
Implemented social media strategies that increased Facebook fans by 20 percent and Twitter followers by 30 percent.

Dec. 2012 - May 2013

Account Services Intern | Wright Feigley Communications | Baton Rouge, Louisiana

July 2012 - Dec. 2012
Assisted with the August grand opening of Pinnacle Entertainment property, LAuberge Baton Rouge Casino and Hotel. Prepared more than 250
media kits and designed four separate media teaser gifts for 35 reporters. Wrote executive biographies and media advisories.
Wrote press releases for Keep Louisiana Beautiful and Hotel Indigo as well as Facebook posts for Perkins Rowe, which reached 5,000 fans.
Saved and analyzed clips to create media coverage reports for clients. Edited and compiled media lists.

LEADERSHIP EXPERIENCE

Publications Editor in Chief | Public Relations Student Society of America (PRSSA)

June 2013 - May 2014
Oversaw the operation and publication of PRSSAs national online, tri-annual newspaper, FORUM, which has a readership of more than 11,000
members. Assigned, edited and published posts on PRSSAs national blog, Progressions. Designed and edited the PRSSA Annual Report.
Monitored Google Analytics of Progressions. Increased visits by 50 percent and pageviews by 55 percent in one year.
Chapter President | Public Relations Student Society of America (PRSSA) at LSU | Baton Rouge, Louisiana
June 2012 - May 2013
Planned and presided over meetings, workshops, fundraising events and community service projects for more than 130 members.
Restructured the organizations constitution, newsletter, website and general procedures. Increased membership by 30 percent.

EDUCATION

Louisiana State University | Baton Rouge, La.

May 2014 | GPA: 3.89/4.00 | Magna Cum Laude
B.A. in Mass Communication, Public Relations

Minors: Business Administration and Leadership Development
Awards: 2014 PRSSA Gold Key, 2014 Hugh Mercer Blaine Award
for Outstanding Service, 2013 PRSSA Presidents Citation, 2013
PRAL-Baton Rouge Jack H. Sanders Memorial Award

SKILLS

Social Media: Blueye Hub (Facebook advertising platform), Facebook,

Google+, HootSuite, LinkedIn, Instagram, Pinterest, Polyvore, Sendible,
SproutSocial, Storify, TweetDeck, Tumblr, Twitter, YouTube
Design: Adobe InDesign and Photoshop, Canva, Prezi
Web: Weebly, Wix, Wordpress, Basic HTML & CSS
Administrative: Asana, Basecamp, Harvest, iWork, LiquidPlanner,
Microsoft Office Suite, Salesforce, TimeTracker, WorkZone