DAVID ROBERSON

david.roberson61@yahoo.com | (502) 689-2152 | Florence, KY 41042 |

http://www.linkedin.com/in/davideroberson/

Q UALIFICATION S UMMARY
Category Management & Category Development Director
Category Management & Category Development Director with 20+ years of achievement
growing revenue and market share for leading companies across the consumer packaged goods
(CPG) industry. Proven ability to drive business growth, build product distribution and exposure,
and elevate brands for both new and established business lines. Savvy business manager who
ensures sales & marketing initiatives are executed efficiently and deliver maximum ROI to grow
both revenue and profit margins. Tested leader who can build and coach cross-functional teams.
Select Highlights:
Exponentially grew Krogers use and adoption of Market6 retail analytic
products, generating 300% growth in 2013 and 700% growth in 2012.
Produced over $200M in revenue and $70M+ profit annually, achieving major
sales for both new and existing items within the Del Monte Foods Consumer
Products category.
Delivered $76M+ in annual revenue and grew profit margins by $2.3M as a
Grocery Category Manager for Thorntons.
Managed 18 commodities as a strategic business unit for Kroger, exceeding
revenue and profit goals for all.
Areas of expertise:
CATEGORY MANAGEMENT CATEGORY DEVELOPMENT BUSINESS DEVELOPMENT STRATEGIC PLANNING
REGIONAL/TERRITORY MANAGEMENT LEAD GENERATION & CONVERSION MARKETING STRATEGY PROMOTIONS
GO-TO-MARKET STRATEGY CONSULTATIVE SELLING ACCOUNT MANAGEMENT CLIENT RELATIONSHIP
MANAGEMENT
BUSINESS ANALYTICS GROWTH STRATEGY TEAM LEADERSHIP STAFF TRAINING & DEVELOPMENT

P ROFESSIONAL E XPERIENCE
MARKET6

2012 to 2014

Leading provider of web-based retail analytic applications to retailers and CPG companies.

DIRECTOR, CLIENT SERVICES KROGER TEAM

Led the proposal, sale, and deployment of retail analytic applications to Kroger, a key client.
Engaged senior Kroger executives to determine business needs and delivered value-added tools
that improved efficiency for Kroger while growing sales revenue for Market6. Built new client
relationships, presented strengths and competitive advantage of Market6 product suite,
accelerated product adoption, and produced significant revenue growth.

Exponentially grew Krogers use and adoption of Market6 products, generating 300% growth
in 2013 and 700% growth in 2012.

Collected, analyzed, and synthesized performance data to realize and demonstrate bottom-

line impact of Market6 retail analytic tools, helping Kroger improve strategic decision-making.

DEL MONTE FOODS

North American food production and distribution company with $1.8B in annual revenue.

CATEGORY DEVELOPMENT MANAGER

2008 to 2012

Spurred new business development with Kroger, driving growth in revenue and market share for
a $200M+ account. Studied market and competitor trends, crafted strategic plans, and
generated growth across the Del Monte Foods Consumer Products category (canned vegetables,
fruits, and broths). Launched new items and leveraged broad data sets to determine optimal
product placement and promotional strategies.
DAVID ROBERSON
(502) 689-2152 | PAGE 2 of 2

DEL MONTE FOODS, CATEGORY DEVELOPMENT MANAGER, CONTINUED

Produced over $200M in revenue and $70M+ profit annually, achieving major sales for both

new and existing items within the Del Monte Foods Consumer Products category.
Drove successful launches for several new products, attaining 100% acceptance of all new
item introductions.
Earned the Del Monte Sales Master's award in recognition of outstanding sales results against
key sales objectives in 2010 and 2011.

THE NIELSEN COMPANY

2007 to 2008

Global information and metrics company with $5.7B in annual revenue.

RETAIL ASSOCIATE CLIENT DIRECTOR

Accelerated use, adoption, and sales revenue of Nielsen retail products with Kroger, a major
client. Generated and cultivated new client relationships throughout all levels of Kroger
organization, and steered sales cycle from discovery through service delivery. Led 4-member
team.
Analyzed data and performance trends to deliver value-added insights and solutions to
strengthen Krogers business/category planning process.

THORNTONS

2002 to 2006

International chocolate company with $342M in annual revenue.

GROCERY CATEGORY MANAGER

Drove new business for the $76M grocery and non-foods category. Identified growth
opportunities and developed targeted marketing strategies and promotional campaigns to close
them. Ensured growth initiatives were executed efficiently and delivered maximum ROI,
producing new revenue while maintaining expenses to bolster profit margins.
Delivered consistent 5% year-over-year sales growth to produce $76M+ in annual revenue,
leading several successful marketing campaigns and product promotions.
Grew profits by $2.3M in first year.

PRIOR EXPERIENCE
KROGER CO.

1995 to 2002

DAIRY SALES REPRESENTATIVE, WINCHESTER FARMS DAIRY

(2000 to 2002)
Exceeded both revenue and profit quotas by over 2.5%.
CATEGORY MANAGER
(1997 to 2000)
Managed 18 commodities as a strategic business unit by determining pricing, merchandising,

promotions, and product mix based on category goals, the competitive environment, and
consumer behavior.
Attained and exceeded sales and profit goals for all 18 commodities.

COMPUTER ASSISTED ORDERING COORDINATOR PROJECT LEADER (1995 to 1997)

Led 12-member team in rollout of automated ordering software to 90+ stores.

EDUCATION & CERTIFICATION / TECHNICAL COMPETENCIES

B.S., Business; Minor in Economics, Indiana University Southeast
Certified Professional Strategic Advisor, Category Management Association
Technologies: dunnhumby, Nielsen, Nitro, Market6, Apollo, Excel, and PowerPoint