EHRN SECRETARIAT COMMUNICATION PROCESSES

November 2014

Me

My Activity

Finishing work on:

Program
Manager

Policy brief
Research report
Campaign
launch
Discussion paper
Position
statement
Open letter

My Process

1. Contact Inga.
2. Inga indicates what information she
will need from you and discusses with
you which audience you need to
reach.
3. Inga write release and manages
translation and disseminates the final
product.

My Product

Press
Release

1. Contact your program manager.

2. Program manager contacts Inga.

Inga may
also create
a website
news
release
based on
the press
release.

Any Staff
Member

My Activity

My Process

Found an interesting
resource online that
members might be
interested in:

1. Copy-and-paste the link to

EHRN Facebook page
2. Include a short (1
sentence) text explaining
what it is.
3. Publish it!

Me

Any Staff
Member

o
o
o
o
o
o
o

Report
Video
News item
Info-graphic
Work by a
partner
Event
Other

You dont need any

approval to post on
Facebook.
Do it any time!

My Product

Facebook
Post

Me

Any Staff
Member

Drug User
Community
Member

My Activity

My Process

Project news
o Success story
(positive outcome)
o Progress story
(work process)
Participating in an
international event
New VIP contact recruited
o As speaker
o As ambassador

1. Email post idea to Inga,

ccing your manager
2. Write post (about 300
words)
o If event, bring camera
o If VIP post, write first
draft yourself, then get
VIP approval.
3. Include original photo if
available.
4. Email post to Inga for
editing, translation, posting
on site.

My Product

Blog
Post

There is a current event

situation I care (example:
Crimea)
My participation in an
EHRN initiative
EHRN staff have asked
me to write on an area of
my expertise
I want to share news
about my own activism
I want to share how a
systematic problem
affected me (example:
treatment in the
healthcare system)

1. Email Olga to propose

idea.
2. Olga will contact Inga
(Communication Manager)
and work with you to write
the post.
3. Write post (up to 500
words)
4. Include an original photo if
available.
5. Email the post to Olga
6. Olga will email the post to
Inga for edits, translation,
and posting to EHRN site.

Me

Program
Manager

Network
Member

My Activity

My Process

Seeking assistance
o Tender
o Seeking consultant
or expert
Sharing an opportunity
o Grant application
o Event to participate
in
Sharing a greeting
o Merry Christmas!
o Eid Mubarak!
Congratulating a
member
o Congratulating
members for
achievements
makes members
happy J

5. Select a short and clear title

6. Write a brief teaser of a
few sentences explaining
the email topic
7. Include a link to a web page
where people can read
more information.
o Exception is tenders,
where you can post
the entire tender
8. Hit send.
9. If you would like the email
translated to appear on
both the English and
Russian listservs, email
Inga.

My Product

Listserv
Email

Me

Any Staff
Member

My Activity

My Process

Secretariat project news

o Success story
(example: positive
outcome,
achievement)
o Activity report
o New grant received
o Presentation at an
international event
o Process story
(example: work
progress on a
campaign)
Member news
o Achievement by a
member organization
(example: legislative
changes achieved)
External news
o New UN envoy
appointed
o National-level budget
decision on funding
o Changes in nationallevel policy
o Research or report
results (example:
WHO report)

1. Email news idea to Inga,

ccing your manager
2. Inga will ask you what to
write
3. Write a first draft of the
news release, to the
best of your ability
o 400-500 words
o If event, bring a
camera and attach
a photo
4. Email release to Inga for
editing, translation,
posting on site

My Product

Website
News
Release

Inga may
also create
a listserv
email if the
news is of
particular
interest to
members.