Managing People and Performance

Live Project - Action Plan

Submitted To
Prof Anupriya Singh
Lal Bahadur Shastri Institute of Management, New Delhi

Submitted by - Group 01
Surabhi 01
Narender Gupta 02
P Ganeshan 03
Adhrish Ghosh Hazra 04
Aastha Arora 05
Prerna Arora 06

Introduction
Retail industry, being the fifth largest in the world, is one of the sunrise sectors with huge growth
potential and accounts for 14-15% of the countrys GDP. Comprising of organized and
unorganized sectors, Indian retail industry is one of the fastest growing industries in India,
especially over the last few years.
According to the Global Retail Development Index 2014, India ranks fifth among the top 30
emerging markets for retail. The recent announcement by the Indian government with Foreign
Direct Investment (FDI) in retail, especially allowing 100% FDI in single brands and multi-brand
FDI has created positive sentiments in the retail sector.
Emerging Areas in the sector:
Some sectors that occupy a prominent position with the retail industry are:
Apparel and fashion Everybody understands the impact of fashion and textiles on the
environment. Almost $19.5 billion were spent on online apparel shopping in the year 2009 and
increasing since then.
Fashion & Lifestyle - In India the vast middle class and its almost untapped retail industry are
the key attractive forces for global retail giants wanting to enter into newer markets, which in
turn will help the retail to grow faster.
Food & Beverage retail - Backed by huge potential and changing lifestyles, the food and
beverage retail market is growing at a robust 30-35 per cent per year.
Pharmaceutical Retail Driven by therapies like anti-diabetic, vitamin, anti-infectives and
dermatology, it accounted for a robust 15% growth in 2011.
E-commerce or E-tailing the next big revolution - With the advent of e-commerce in the
retail industry, retail stores are facing stiff competition from e-stores. The rising demand for eshopping has lead to a new debate cropping up in the world.
Factors driving growth are:

Emergence of nuclear families

Falling real estate prices
Growing trend of double-income households
Increase in disposable income and customer aspiration
Increase in expenditure for luxury items
Large working population
Low share of organized retailing
Growing liberalization of the FDI policy in the past decade

Skill sets required are:

The industry employs a staggering number of people, and given its rapid proliferation, this
number is always on the rise. The backbone of the sector are the operations and supply chain
management jobs but there are various other options as well, from sales executives and store
managers to merchandise planners and buyers.

Conceptual understanding
Analytical skills
Detail-orientation
Fair understanding of customers psychology
Observations skills
Project Management
Operational Skills
In-depth product knowledge
Bottlenecks

A long way to meet international standards

Lack of efficient supply-chain management
Lack of required retail space
No fixed consumption pattern
Shortage of trained manpower
Lack of proper infrastructure and distribution channels

Source: Info-Shine

Detailed Action Plan

As a team we have segregated our plan of action into 3 phases. Post understanding the trends in
the industry we shall work to understand, the HR policies and development through employee
interactions and questionnaire. Given below is table1.1 for the plan of action.
Table 1.1

Phase
Phase I

Work

Datelines

1. Understanding the sector and

performing background study
2. Research Methodology
a. Exploratory Observational
b. Questionnaire Circulation
c. Personal Interview

Phase II

1. Exploratory

10th Jan 30th Jan 2015

a. Analysis of outlets by visiting

Retail Stores regarding Hr
Policies
b. Understanding employee
orientation at different levels in
the store
2. Questionnaire to employees with

30th Jan 12th Feb 2015

following parameters
(Sample Size- 35 per company)
a. Training and development
b. Compensation and benefits
c. Culture; Language and
Independence
d. Functional Scope
e. Organisational Structure
3. Personal Interview
a. Recruitment Process

13th Feb- 18th Feb 2015

b. Understanding HRD Strategies

c. Employee Motivation
d. Retention Plan for employees
Start working on report
Phase III

1. Analysis of the overall HR initiatives in 18th Feb - 20th Feb 2015

each company
2. Presentation